The Codest
  • About us
  • Services
    • Software Development
      • Frontend Development
      • Backend Development
    • Staff Augmentation
      • Frontend Developers
      • Backend Developers
      • Data Engineers
      • Cloud Engineers
      • QA Engineers
      • Other
    • It Advisory
      • Audit & Consulting
  • Industries
    • Fintech & Banking
    • E-commerce
    • Adtech
    • Healthtech
    • Manufacturing
    • Logistics
    • Automotive
    • IOT
  • Value for
    • CEO
    • CTO
    • Delivery Manager
  • Our team
  • Case Studies
  • Know How
    • Blog
    • Meetups
    • Webinars
    • Resources
Careers Get in touch
  • About us
  • Services
    • Software Development
      • Frontend Development
      • Backend Development
    • Staff Augmentation
      • Frontend Developers
      • Backend Developers
      • Data Engineers
      • Cloud Engineers
      • QA Engineers
      • Other
    • It Advisory
      • Audit & Consulting
  • Value for
    • CEO
    • CTO
    • Delivery Manager
  • Our team
  • Case Studies
  • Know How
    • Blog
    • Meetups
    • Webinars
    • Resources
Careers Get in touch
Back arrow GO BACK

Need more details?

Contact us

The Codest Value for the Client

From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising

Mittmedia (part of Bonnier News) - one of the largest media groups in central Sweden, issuing 18 daily newspapers, 12 free newspapers, broadcasting through radio and Web TV and running various digital projects. By creating Reacher, we revolutionized digital advertising workflows, automating manual processes, enhancing efficiency, and eliminating multi-system costs. Clients gained an all-in-one tool, allowing them to optimize, visualize, and scale their campaigns, thereby maximizing ROI and fostering more meaningful customer engagements in the digital realm.

  • Industry
  • AdTech
  • Headquarters
  • Stockholm, Sweden
  • Tech stack
  • Vue.js
  • Amazon AWS
  • Ruby on Rails

Book a free consultation

Project Description Challenges Approach & Results

Project Description

Reacher is a revolutionary digital marketing tool designed to streamline and optimize the entire digital advertising process. This tool serves as a centralized platform for modern production chains, assisting businesses in creating, selling/booking, initiating, monitoring, optimizing, producing, delivering, and visualizing digital marketing campaigns .

One of Reacher ‘s standout features is its ability to provide customers with real-time ad campaign previews and a comprehensive historical overview of all previously booked campaigns. By integrating with Reacher, companies can automate manual work processes, allowing staff to focus more on customer service. As a result, businesses can handle a significantly higher number of ad campaigns without the need to expand their workforce . Additionally, Reacher eliminates the expenses and maintenance tasks that come with operating multiple systems.

Another key advantage of Reacher is its adaptability . The tool boasts a flexible relationship with underlying and adjoining technologies and systems. This means businesses can effortlessly integrate Reacher with their preferred Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and Customer Relationship Management (CRM) systems. This integration further allows the creation and selling of unique target audiences through the Reacher interface.

Through Reacher , companies can stay ahead of the curve in a competitive digital marketing landscape, ensuring streamlined operations and maximized ROI.

Challenges

Developing Reacher, our team grappled with challenges like ensuring seamless integration with various DSPs, SSPs, and CRMs, optimizing real-time ad campaign previews, guaranteeing system scalability for growing user bases, maintaining user-friendly interfaces, addressing diverse client needs, and ensuring data security and privacy compliance in the rapidly evolving digital marketing landscape.

Approach & Results

When embarking on the development of the Reacher software, We approached it with a vision of bridging the gap between digital marketing needs and effective execution. Here is how we did it:

  • User-Centric Design: Understanding the end-users is paramount. We initiated in-depth user research to tailor functionalities that directly address their challenges. A user-friendly interface can reduce the learning curve and boost adoption rates.
  • Scalable Architecture: Digital marketing is dynamic. Thus, it’s essential that Reacher be future-proofed. By building a scalable framework, we ensured that as marketing trends evolve, Reacher remains relevant and adaptable.
  • Seamless Integration Capabilities: Knowing that businesses use varied tech stacks, we emphasize creating a software that easily integrates with existing DSP/SSP and CRM systems. This not only improves workflow efficiency but also allows data continuity.
  • Automatization to Optimization: By focusing on automating manual processes, we provided users the chance to spend more time on strategy and customer engagement, maximizing their campaign effectiveness.
  • Robust Analytics: To make data-driven decisions, we integrated powerful analytics tools that offer insights into campaign performance, enabling real-time tweaks and fostering continual improvement.

Reacher has been nominated in two categories in INMA Global Media Award 2019 hosted in New York.

Client’s opinion:

We discovered that we could cooperate with The Codest in a very good way – both when it comes to development and strategic business issues as our platfom was at its initial stage. So this is what happened and we have brought in goods ever since.

THOMAS S.

Head of Platforms (acquired by Bonnier News)

Full Case Study

DOWNLOAD.PDF

Other case studies

The Codest Value for the Client:
Transforming Logistics with a Custom Digital Platform
Read case study
The Codest value to the client
Scaling IoT Solutions for Office Space Management
Read case study
The Codest Value For The Client
Delivering Ruby on Rails Talent for Fast Integration
Read case study
The Codest Value for the Client
Enhancing Invoice Financing – Boosting Cash Flow, Cutting Costs, and Ensuring Secure Transactions
Read case study
The Codest Value for the Client:
How The Codest Helped Bright Launch a Scalable EdTech Platform
Read case study
The Codest Value For The Client
Transforming Business with Our Custom Transaction and Integration Management App
Read case study
FAQ
CONTACT US

How long did it take to implement the solution?

The development of the Reacher tool was executed in agile phases over several months – enabling iterative delivery, seamless integration with existing systems, and scalability.

What specific results did the client achieve?

– Centralized and automated digital advertising workflows – replacing multiple systems and reducing manual effort – Enabled optimization, visualization, booking, initiation, and monitoring of campaigns in real time – Increased campaign volume without needing extra staff – through improved efficiency and automation – Delivered stronger ROI via integrated analytics and real-time previews

Can this solution be applied in other industries?

Yes – tools with centralized campaign management, real-time monitoring, multi-platform integration (DSPs, SSPs, CRMs), and automation capabilities are valuable in AdTech, MarTech, E-commerce, and any sector with complex marketing workflows.

What technologies were used in this project?

– Vue.js for the frontend – Ruby on Rails for backend services – Amazon AWS for hosting and scalable infrastructure

Let's talk about your idea

Contact us

Subscribe to our knowledge base and stay up to date on the expertise from the IT sector.

    About us

    The Codest – International software development company with tech hubs in Poland.

    United Kingdom - Headquarters

    • Office 303B, 182-184 High Street North E6 2JA
      London, England

    Poland - Local Tech Hubs

    • Fabryczna Office Park, Aleja
      Pokoju 18, 31-564 Kraków
    • Brain Embassy, Konstruktorska
      11, 02-673 Warsaw, Poland

      The Codest

    • Home
    • About us
    • Services
    • Case Studies
    • Know How
    • Careers
    • Dictionary

      Services

    • It Advisory
    • Software Development
    • Backend Development
    • Frontend Development
    • Staff Augmentation
    • Backend Developers
    • Cloud Engineers
    • Data Engineers
    • Other
    • QA Engineers

      Resources

    • Facts and Myths about Cooperating with External Software Development Partner
    • From the USA to Europe: Why do American startups decide to relocate to Europe
    • Tech Offshore Development Hubs Comparison: Tech Offshore Europe (Poland), ASEAN (Philippines), Eurasia (Turkey)
    • What are the top CTOs and CIOs Challenges?
    • The Codest
    • The Codest
    • The Codest
    • Privacy policy
    • Website terms of use

    Copyright © 2025 by The Codest. All rights reserved.

    en_USEnglish
    de_DEGerman sv_SESwedish da_DKDanish nb_NONorwegian fiFinnish fr_FRFrench pl_PLPolish arArabic it_ITItalian jaJapanese ko_KRKorean es_ESSpanish nl_NLDutch etEstonian elGreek en_USEnglish