Adtech
Tailoring Yieldbird’s Platform for Optimal Ad Revenue Returns
The Yieldbird Platform employs a blend of programmatic header bidding and advertising solutions to assist publishers in reaching their highest revenue potential while maintaining a seamless user experience.
- Industry
- Adtech
- Headquarters
- Warsaw, Poland
- Service
- Ruby on Rails
- PostgreSQL
- GraphQL
- Vue
- Docker
Challenges
- Create a solution to optimize the revenue generated by publishers through advertising.
Approach
The Codest’s developers have prepared a solution to optimize the income of publishers coming from advertising (AdX optimization). Developed tool allows clients to inject and use fully customizable, exclusively prepared modular script, combining auction bidding and artificial intelligence (neural networks).
It is directly configured by the Yieldbird AdOps Team with the use of a prepared control panel, allowing continuous quality changes.
Effect
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We built an integrated technology platform, connecting it to various other solutions to create comprehensive reporting systems.
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Our team managed to test and run DevOps, such as maintaining the servers.
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Yieldbird was nominated for the Best Ad Ops Team in the Drum Digital Trading Awards 2017 and since 2013 they have been able to continuously achieve a profitable 673% average.
