Las startups tecnológicas basadas en tecnología avanzada están revolucionando el mercado. Sin embargo, no todas estas empresas tienen éxito. Decidí analizar los factores que determinan el fracaso de las startups tecnológicas. Presté especial atención al importante papel del desarrollo de software, que en realidad tiene un enorme impacto en la calidad de los productos ofrecidos.
Nuevas empresas tecnológicas are companies with technology-based products. Their offer should provide added value to the mercado y resolver un problema de forma innovadora y tecnológicamente avanzada, o simplemente facilitar las cosas a los consumidores.
It is obvious that many new tech startups are being created every year. Some of them are really successful. Several ones, though they started their activity only a few years ago, can now boast about their status of a unicorn. However, achieving this is not easy. In all this talk of success, we forget about companies that have failed. They could not cope with the challenges and, despite ambitious plans, they had to give up. So what are the common aspects that are likely to kill your business, continue reading to find out.
Lack of technological knowledge and IT professionals on board
Desarrollo de software is a very big challenge for every tech startup. Creating a reliable high-quality product tailored to the target group is not that simple. Further, there is a time pressure to make the proceso de desarrollo de software run as quickly as possible and, preferably, with a low budget. As you may have noticed, there are a lot of potential threats, particularly when startups tecnológicas lack technical expertise. It is very simple to make a mistake and some very expensive yet wrong business decisions.
You need to answer one question: do you have the appropriate resources (developers and IT specialists) that will be able to build an effective product for you? Also, keep in mind that gathering such a team is often associated with a loss of time and higher financial costs. An alternative is in cooperation with a specialized empresa de software, where you will find real professionals available at once. At this stage, the selection of technologies,desarrollo de software methods and a competent team who has experience in construir productos desde cero es crucial.
In 2021 the lack of tech talents on the market is an ongoing tendency that might become a real threat for startups’ existence. As the number of ventures keeps outgrowing the number of accessible tech talents, finding a professional with a suitable skill set for your company’s profile might become a real struggle. In some cases, companies decide to outsource services, usually considering Central/Eastern Europe, in order to solve the problem in an affordable way.
Competencia feroz y falta de seguridad financiera
This is another key factor in the success of startups tecnológicas. When entering a given market, you must carefully check its size and demand for the producto you offer. You can’t forget about the competition. It may turn out that the entry threshold is so high that in practice you won’t be able to reach for success.The tech market is developing at an astonishing rate. The number of startups with a huge potential is growing every day. Nowadays, it is not only about the mission your startup has on the market but also the speed of product launch and its quality. As the number of ventures increases, the ideas brought into existence might also become more similar to each other and this is why it’s even harder to make it big on the market.
The business is going global these days, clients take a broad look at possible service providers which makes it even harder to become an attractive venture to collaborate with. Let’s be also aware of the fact that this tendency will surely develop, making the entrance onto the market even more challenging.
Además, tienes que tener en cuenta que, aunque crees un gran producto, necesitarás tiempo para convencer a tus clientes. Precisamente por eso necesitas financiación. ¿Por cuánto tiempo? Todo depende de las especificidades del producto y del mercado, pero debes esperar entre 1 y 2 años sin obtener beneficios económicos considerables.
The work of the desarrollo equipo y UX / UI designers is very important for this point. First of all, if you want to desarrollar un productoPara ello, debe tener un presupuesto asegurado. Es importante elegir una forma eficaz de crear su producto para no gastar todo el presupuesto al principio. Mi sugerencia es seguir MVP. Este es un enfoque muy eficaz que le permitirá crear un producto con las funcionalidades más importantes. Podrá implementar el MVP en el mercado y mejorar constantemente su producto con nuevas funcionalidades descubiertas. También es una solución segura en términos presupuestarios.
The business is going global these days, clients take a broad look at possible service providers which makes it even harder to become an attractive venture to collaborate with. Let’s be also aware of the fact that this tendency will surely develop, making the entrance onto the market even more challenging.
You might definitely want to research the competition and trends all the time in order to stay up-to-date but there are also other crucial aspects to remember, such as the quality of the products or services. The more time you put into the testing and product creation process, the fewer pitfalls might occur in the post-launch period. This is what can help your business grow.
Las decisiones sobre la ampliación de la empresa se toman demasiado pronto
Si su producto aún no está bien desarrollado, sus resultados financieros fluctúan y no tiene un grupo permanente de clientes, tomar la decisión de ampliar su negocio puede ser un error. Cuando decida dar ese paso, debe estar seguro de la estabilidad de su empresa.
Empiece por asegurarse de que su producto tiene realmente un valor añadido y una gran eficacia. Hasta el más mínimo subdesarrollo puede afectar a su resultado financiero. Según los encuestados, una oferta fácil de usar afecta a la percepción del producto en el 17% de los casos. Por lo tanto, antes de decidirse a ampliar su negocio, debe asegurarse de que el producto es fácil de usar y tiene suficiente calidad de software.
Slow product development
Slow desarrollo de productos might be beneficial as you have enough time to polish the product. On the other hand, you definitely want to speed up the process by implementing good time management practices and setting deadlines to overthrow the competition. An approach worth learning about is MVP (producto mínimo viable), an amazing way to both launch your product in a shorter amount of time and still succeed by gradually attaching new features based on clients’ feedback.
En proceso de desarrollo can minimize many risks and significantly boost the process. Especially new startups tend to have meaningless meetings and additional tasks without a purpose. One of the most crucial steps to think out well is to create a suitable work framework, choose good product management software and keep collecting feedback to improve the process as it goes.
Lack of Financial Management
If you want to succeed, control your budget first. We all know how daunting this task can be but one thing’s sure – you need money to make money. As a startup owner you ought to constantly monitor your budget and know how to manage it. Beside a clear strategy you might also want to always try to prepare a ‘financial pillow’ to fall back on in case of a major problem. Sometimes you might want to invest in order to multiply your funds by hiring a financial advisor. This step might be extremely beneficial especially as a newbie in an industry.
¿Cómo hacer frente a estas amenazas comunes?
From the desarrollo de software perspective, it is important to ensure the high quality of the software and the possibility of adjusting the product to the user’s needs. We are talking about startups tecnológicas, so a reliable product should be the very feature that will make the company stand out. From a business perspective, making the right decisions is key; it is often associated with choosing the right partners who can help ensure a stable proceso de desarrollo del producto.
Analiza todos los casos presentados en este artículo y saca tus conclusiones. ¡Haz de tu startup tecnológica un unicornio!
Más información:
6 razones por las que una agencia de diseño y desarrollo de productos puede mejorar su negocio
3 Desafíos comunes del desarrollo de productos de software para startups