Startups
Greg Polec
Greg Polec
CEO
2019-08-19

Why is it worth having a growth team responsible for business development? Codest case study

I would like to tell you the story of our team 'Growth', who is responsible for business development at Codest. Some time ago, we decided to expand the team because we knew that the development of our software house would not be possible without a professional sales and marketing department. Perhaps this story will also inspire you.

This article will be slightly different than usual. I would like to tell you the story of our team 'Growth', who is responsible for business development at Codest. Some time ago, we decided to expand the team because we knew that the development of our software house would not be possible without a professional sales and marketing department. Perhaps this story will also inspire you.

Software houses in Poland are developing dynamically. There is a high market demand for programmers, and those in Poland are valued all over the world for their high level of skills and experience. We do not hide the fact that we want to regularly expand our team, successfully implement further projects, and gain new clients. We have ambitious goals and the Growth team helps us with this.

Why the Growth team?

The Growth team at Codest consists of a sales and marketing department. We focus on close collaboration, exchange of information and experience. When we started, we knew that the biggest challenge would be to convince potential clients. We were wondering how to make others believe that the products we build are high quality, that we have well-managed communication with clients, and that our team of developers and product designers are experts who can do really great things.

We conducted a test. We sent inquiries to several software houses because we wanted to check how they communicate with clients. It turned out that they either didn't answer us or their communication was very complicated. That is why we decided to focus on simplicity: tell everyone that Codest is smart, global, creative.

The Growth team aims to acquire clients for Codest and promote our software house from our best side. We do not hide this, because you probably know that even the best product must be properly presented. Without that, there is no chance of success. We are convinced that thanks to clear and transparent communication, who we are and what we do, we help customers find us and they want to cooperate with us. And the proof that we do a good job are the opinions of our customers. It's always good to hear positive recommendations from brands such as MittMedia (the largest media group in Sweden) and Kesko Senukai Digital (the largest e-commerce company in Baltic).

Codest growth

How does the Growth team help us grow?

We have ambitious plans. We believe that, on the one hand, thanks to effectiveness, the Growth team will regularly attract new potential clients, and on the other hand, the high-quality work of the development team and product designers will prove our value. Our growth is planned at 100% year on year and I have no doubt that we will be able to maintain this.

We don't want to look at what will happen to our software house next year. I see our company in three, four or five years, and it gets better every year. This is one of our tips for you. If you are planning to develop your company or startup, do not think about what will happen in a few months. Analyze your chances in the long run and set out a detailed plan on how to achieve your goals.

This is how the Growth team works every day. Each member knows their responsibilities. The marketing department is responsible for the communication, promotion and development of our Codest brand. The sales department contacts the customers directly and looks for new business opportunities. We have a clear structure and KPIs. Everything is planned in detail until the end of the calendar year. We finish each quarter with analyses and check if we are heading in the right direction.

In addition, we strongly believe that marketing and sales cooperation makes sense. Earlier in my career, I had the opportunity to work with other companies and startups. I know perfectly well how important it is to find the right path for development. That’s not simple. At Codest, we also initially had problems with this. We made mistakes. However, analyses and tests told us that building an effective growth team is our chance for success and our chance to present our skills to many companies. You also need to find this path for your product.

Does a growth team also make sense in your company?

If your products have already found a market fit, maybe it's time to focus on intensive development. Building a growth team will definitely help you with this. Start by identifying your opportunities and threats. On this basis, select leaders who will then form their teams and select associates. Recruitment will be very important: find experienced employees who will bring knowledge to your company.

And, finally, one more remark. Remember that growth is not always as effective as you imagine. At Codest, we also sometimes fail. The main thing is to be able to draw conclusions from them, learn from mistakes, and develop further.

I can also advise you to set ambitious goals. Even if you don't always manage to implement them, your company will grow anyway.

If you would like to talk about the development of your products, team, market fit search and generally about startup challenges, find me here on LinkedIn and get in touch. I have many years of experience as a business consultant. Maybe I can help you too.

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