Warsaw Ecommerce Tech Sessions. How to increase advertising revenue?

What is WETS?

WETS conferences are a series of meetings for startups, decision-makers and experts from the ecommerce industry. The organizers’ goal is to consolidate the polish tech community market, enable the exchange of knowledge and experience, as well as sharing other best practices. Great idea?

Now some numbers. Each WETS conference has a maximum of 100 delegates, five speakers, and the entire event lasts 150 minutes. The aim is to spend time really effectively and share expertise.

Codest as a one of the speakers at WETS!

I decided to participate in this conference with the Codest team because we can see that the e-commerce industry is developing dynamically and that participation in such events is mandatory. What’s more, and this is one of our successes, this year Codest will appear as one of the speakers! We have planned a joint presentation with our client Yieldbird, a leading provider of the yield-optimization services, operating since 2009.

We’ve been working with Yieldbird for many years. More than 250 publishers worldwide depend on them to help them stay ahead of the competition. As our cooperation is going well, and together we create really great products, we decided to share our experience and take part in the event as a speaker.

The theme of our speech will be ‘Man vs Machine: Deploying AI revenue optimization at scale’. It will be led by Pawel Wal (Tech Architect at Codest) and Szymon Pruszynski (Customer Success Expert at Yieldbird), who will tell you about the tool we created called ADEXO.

What is ADEXO? It is a leading technology on the Polish market that, in real-time, analyzes fully automated the numerical and qualitative data using machine learning technology and neural networks.

This not only saves tens of hours of analysts’ time per month but also increases the effectiveness of advertising monetization thanks to more detailed analysis and fuller hourly optimization coverage (e.g. at night, weekends or holidays).

Meet us at WETS

The WETS conference will be held on October 18 in Warsaw (Poland) at 5:30 p.m. If you would like to talk about the development of your e-commerce business, let me know and we’ll be happy to meet and talk. In any case, I hope that this article will encourage you to attend this conference.

See you soon!

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