Waarom is softwareontwikkeling zo cruciaal?

Technologie-startups are companies with technology-based products. Their offer should provide added value to the markt en een probleem op te lossen op een innovatieve en technologisch geavanceerde manier, of gewoon dingen makkelijker te maken voor consumenten.

It is obvious that many new tech startups are being created every year. Some of them are really successful. Several ones, though they started their activity only a few years ago, can now boast about their status of a unicorn. However, achieving this is not easy. In all this talk of success, we forget about companies that have failed. They could not cope with the challenges and, despite ambitious plans, they had to give up. So what are the common aspects that are likely to kill your business, continue reading to find out.

Lack of technological knowledge and IT professionals on board

Softwareontwikkeling is a very big challenge for every tech startup. Creating a reliable high-quality product tailored to the target group is not that simple. Further, there is a time pressure to make the softwareontwikkelingsproces run as quickly as possible and, preferably, with a low budget. As you may have noticed, there are a lot of potential threats, particularly when technische startups lack technical expertise. It is very simple to make a mistake and some very expensive yet wrong business decisions.

You need to answer one question: do you have the appropriate resources (developers and IT specialists) that will be able to build an effective product for you? Also, keep in mind that gathering such a team is often associated with a loss of time and higher financial costs. An alternative is in cooperation with a specialized softwarebedrijf, where you will find real professionals available at once. At this stage, the selection of technologies,softwareontwikkeling methods and a competent team who has experience in producten vanaf nul opbouwen is cruciaal.

In 2021 the lack of tech talents on the market is an ongoing tendency that might become a real threat for startups’ existence. As the number of ventures keeps outgrowing the number of accessible tech talents, finding a professional with a suitable skill set for your company’s profile might become a real struggle. In some cases, companies decide to outsource services, usually considering Central/Eastern Europe, in order to solve the problem in an affordable way.

Hevige concurrentie en gebrek aan financiële zekerheid

This is another key factor in the success of technische startups. When entering a given market, you must carefully check its size and demand for the product you offer. You can’t forget about the competition. It may turn out that the entry threshold is so high that in practice you won’t be able to reach for success.The tech market is developing at an astonishing rate. The number of startups with a huge potential is growing every day. Nowadays, it is not only about the mission your startup has on the market but also the speed of product launch and its quality. As the number of ventures increases, the ideas brought into existence might also become more similar to each other and this is why it’s even harder to make it big on the market.

The business is going global these days, clients take a broad look at possible service providers which makes it even harder to become an attractive venture to collaborate with. Let’s be also aware of the fact that this tendency will surely develop, making the entrance onto the market even more challenging.

Bovendien moet je er rekening mee houden dat zelfs als je een geweldig product maakt, je nog steeds tijd nodig hebt om je klanten te overtuigen. Dit is precies waarom je financiering nodig hebt. Voor hoe lang? Dat hangt af van de specifieke kenmerken van het product en de markt, maar reken op 1-2 jaar zonder aanzienlijke financiële winst.

The work of the ontwikkeling team en UX / UI designers is very important for this point. First of all, if you want to een product ontwikkelenHiervoor moet je een budget hebben. Het is belangrijk om een effectieve manier te kiezen om je product op te bouwen, zodat je niet meteen je hele budget uitgeeft. Mijn suggestie is om het volgende te doen MVP. Dit is een zeer effectieve aanpak waarmee je een product kunt maken met de belangrijkste functionaliteiten. Je zult in staat zijn om de MVP op de markt te implementeren en je product voortdurend te verbeteren met ontdekte nieuwe functionaliteiten. Ook budgettair is het een veilige oplossing.

The business is going global these days, clients take a broad look at possible service providers which makes it even harder to become an attractive venture to collaborate with. Let’s be also aware of the fact that this tendency will surely develop, making the entrance onto the market even more challenging.

You might definitely want to research the competition and trends all the time in order to stay up-to-date but there are also other crucial aspects to remember, such as the quality of the products or services. The more time you put into the testing and product creation process, the fewer pitfalls might occur in the post-launch period. This is what can help your business grow.

Te vroeg genomen beslissingen over schaalvergroting

Als je product nog niet goed ontwikkeld is, je financiële resultaten fluctueren en je geen vaste groep klanten hebt, kan de beslissing om je bedrijf op te schalen een vergissing zijn. Als je tot zo'n stap besluit, moet je zeker zijn van de stabiliteit van je bedrijf.

Zorg er eerst voor dat je product echt een toegevoegde waarde en een hoge efficiëntie heeft. Zelfs de kleinste onderontwikkeling kan je financiële resultaat beïnvloeden. Volgens respondenten beïnvloedt een gebruiksvriendelijk aanbod de perceptie van het product in 17% van de gevallen. Voordat je besluit om je bedrijf op te schalen, moet je er dus voor zorgen dat het product gebruiksvriendelijk is en voldoende softwarekwaliteit heeft.

Slow product development

Slow productontwikkeling might be beneficial as you have enough time to polish the product. On the other hand, you definitely want to speed up the process by implementing good time management practices and setting deadlines to overthrow the competition. An approach worth learning about is MVP (minimaal levensvatbaar product), an amazing way to both launch your product in a shorter amount of time and still succeed by gradually attaching new features based on clients’ feedback.

De ontwikkelingsproces can minimize many risks and significantly boost the process. Especially new startups tend to have meaningless meetings and additional tasks without a purpose. One of the most crucial steps to think out well is to create a suitable work framework, choose good product management software and keep collecting feedback to improve the process as it goes.

Lack of Financial Management

If you want to succeed, control your budget first. We all know how daunting this task can be but one thing’s sure – you need money to make money. As a startup owner you ought to constantly monitor your budget and know how to manage it. Beside a clear strategy you might also want to always try to prepare a ‘financial pillow’ to fall back on in case of a major problem. Sometimes you might want to invest in order to multiply your funds by hiring a financial advisor. This step might be extremely beneficial especially as a newbie in an industry.

Hoe ga je om met deze veelvoorkomende bedreigingen?

From the softwareontwikkeling perspective, it is important to ensure the high quality of the software and the possibility of adjusting the product to the user’s needs. We are talking about technische startups, so a reliable product should be the very feature that will make the company stand out. From a business perspective, making the right decisions is key; it is often associated with choosing the right partners who can help ensure a stable productontwikkelingsproces.

Overweeg alle gevallen in dit artikel en trek je conclusies. Maak van jouw tech startup een eenhoorn!

Lees meer:

6 redenen waarom een bureau voor productontwerp en -ontwikkeling uw bedrijf kan verbeteren

3 veelvoorkomende uitdagingen bij de ontwikkeling van softwareproducten voor starters