KEREN TERUG
The annual mobility market growth rate is 4.5%. Experts predict that by 2030 the value of the market may almost double. People around the world are looking for alternative methods of transport and the changing mobility market may hold the answer to this challenge.
The mobility industry is undergoing a revolution right before our eyes. The impact of modern technology stimulates its growth and helps create new inspiring solutions for its users. We can talk about advanced technological solutions, artificial intelligence or electrification of transport. You’ve probably heard more than once about a flying taxi in Dubai or unmanned taxis in the United States. The mobility markt is transforming and it cannot be stopped.
In 2017, the market value was around $ 14.9 trillion, covering the production of vehicles, movement of people and goods, road infrastructure, airports and ports, as well as all services and people who keep them operating. According to expert research, if the projected growth rate is maintained, the value in 2030 will reach $ 26.6 trillion! Impressive.
Users of the mobility market are looking for more than innovative and convenient solutions. They often pay attention to ecological aspects, attractive prices as well as safety. These are the key factors that determine the growth and potential of products. Why is that? Users are becoming more and more demanding. They are looking for solutions that allow them to comfortably order a vehicle or cancel a reservation. What counts is time and comfort. Moreover, let’s look at the prices of such solutions. The use of publicly available means of urban transport, such as e-scooters, is becoming the most popular way of moving around cities in the world’s largest countries. They allow the users to avoid problems such as limited access to parking lots, traffic jams or high fuel prices.
I can observe the development of mobility and e-mobility up close. Polen, being one of the European countries, is a good example as e-mobility is developing particularly well in this country. According to the latest research by the Warsaw Verzekering Guarantee Fund (IGF), almost 10% of Poles use electric scooters. As of October 2019, there are over 11,000 e-scooters in 19 cities in Poland.
I think you might be interested in the profiles of three thriving companies in the European mobility market. Based on deep research, I chose Mobimeo, VOI Technology and Wunder Mobility by taking into account the development potential as well as the attractiveness of offered products. Read more about these companies below.
Gebaseerd: Berlijn (Duitsland)
Opgericht: 2018
Specialiteiten: Mobility
About Mobimeo: Mobimeo is changing the way cities move. They are a technology company working on simplifying everyday mobility in urban centers. Their digital solutions help transport providers improve their offer. Their goal is to ensure maximum mobility for millions of people that goes beyond the private car.
The products they are developing can either be seamlessly integrated into existing mobility apps or offered as all-in-one packages for those new to the digital mobility market.
As a venture of Deutsche Bahn AG, they combine industry knowledge and the power of a corporate mobility expert with the speed and tech know-how of an agile start-up.
Gebaseerd: Stockholm (Zweden)
Opgericht: 2018
Specialiteiten: Mobility
About VOI: They are aiming to create a system of electrically powered scooters for urban centers to provide an affordable, sustainable and exhilarating way to commute while helping people to reduce their carbon footprint and assisting cities in having a more sustainable transportation network. A great thing about riding a Voi vehicle is that you can ride and park almost everywhere in the city, but the streets belong to everyone.
VOI has expanded from its Stockholm base to 38 cities across 10 European countries. Following launches in Berlin, Munich, Hamburg, Helsinki, Oslo, Nuremburg, Düsseldorf, Marseille, Bordeaux, Odense, Tampere, Turku and Winterthur this year, VOI has achieved 4 million registered users who have taken over 14 million rides.
Gebaseerd: Hamburg (Germany)
Opgericht: 2014
Specialiteiten: Mobility
About Wunder Mobility: Wunder Mobility is a fast growing mobility tech company based in Germany and backed by investors from Europe and the US. Wunder provides turn-key solutions that enable companies and cities worldwide to provide clean, convenient and accessible mobility. Cities and companies in 100+ cities on five continents use the Wunder platform to launch and scale new mobility services, manage and finance fleets of shared vehicles, optimize daily operations and improve urban planning and traffic management.
Wunder technology is used by 50+ clients from across the world, including German, Japanese and American OEMs, VC-backed start-ups and progressive cities. The global Wunder team of 30+ nationalities includes veterans from the tech and travel industries, while 50% of the team are in Product & Engineering.
Summing up this entry, I have no doubt that the development of the mobility market will surely progress. From my perspective, I believe that this industry provides very broad business opportunities for startups and other enterprises. The key success factor is the value of the products offered. The competition is getting fiercer every year, however, as the stories of the above startups show, thanks to a good product and a thriving market, success is within your reach.
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