Benefits of Agile Methodology
Discover the immense advantages of adopting an agile methodology to maximize your team's productivity and efficiency. Start gaining the benefits today!
The advertising technology (AdTech) industry is in the midst of an extraordinary transformation, fueled by groundbreaking innovation and the incorporation of cutting-edge technologies like AI, machine learning, and data analytics. As a global center of technological excellence and creativity, London has risen to prominence as a thriving ecosystem for AdTech startups and established firms alike.
These London-based companies are not only redefining the boundaries of what's possible in advertising but also setting the stage for the future of the industry on a global scale. Keep an eye on these 10 companies; they're the vanguards of change, steering the course of advertising toward more personalized, efficient, and ethical practices. So grab your binoculars and put on your Sherlock Holmes cap; we're about to delve into the world of AdTech like you've never seen it before!
Leading the charge in personified advertising, Ogury offers a unique engine that targets personas rather than individual user identities. With a global team of over 500 people, the company serves advertisers and publishers by offering impactful ads, future-proof targeting, and robust protection mechanisms.
Amplience fuses AI, data, and performance insights to deliver persuasive content across shopping contexts. Their headless CMS and DAM systems enable seamless collaboration between technical and business teams, offering agility, visibility, and control. Trusted by over 400 leading brands, Amplience is a front-runner in modern experience delivery.
Putting publishers in the driver's seat, Permutive enables the monetization of 100% of the audience while respecting consumer privacy. Their real-time analytics and reporting tools provide unique audience insights, thus facilitating direct deals and winning more RFPs for publishers.
Specializing in sports media, Supponor’s virtual advertising technology overlays traditional perimeter advertising in live sports broadcasts with digital content. Their AI-driven platform, Supponor AIR®, allows multiple versions of a live sporting event to be broadcast, each with targeted ads relevant to specific audience groups.
This company champions privacy-first ad targeting, relying on award-winning AI technology devoid of cookies or personal identifiers. Nano Interactive combines live intent data with next-gen contextual targeting to ensure precise and real-time performance optimization.
Blis offers an audience-first platform that operates without personal data, focusing instead on location data and powerful datasets. They serve relevant ads to high-value audiences across channels, from raising brand awareness to driving store visits and sales.
Bridging the gap between gamers, game developers, and advertisers, Bidstack offers in-game advertising opportunities. Their innovative platform allows advertisers to seamlessly insert their messages into the gaming environment, thus capturing a younger, tech-savvy audience.
Jampp is a programmatic advertising platform that harnesses machine learning and creative optimization to drive incremental growth for mobile businesses. From user acquisition to post-install conversions, Jampp offers proprietary solutions to accelerate growth.
ScreenCloud aims to make "dumb screens smart," handing the reins of digital signage over to marketing departments. The company shifts focus from hardware to software, offering fantastic software solutions at affordable prices to drive compelling content.
Admixer is an independent AdTech company that has developed a full-stack programmatic solution ecosystem. Their customizable technology is designed for all players in the digital advertising industry, helping them turn programmatic advertising into a scalable revenue channel.
London's AdTech landscape is dynamic, fueled by these innovative companies that are not just surviving but thriving, and paving the way for the future of advertising technology.
In today's fast-paced and constantly evolving business landscape, working smarter, not harder, is essential for success. This is particularly true in the IT industry, where the demand for innovative and high-quality products is...