There are many different approaches to building a product from scratch. In this article, I would like to outline Codest’s vision that we implement on a daily basis. I have listed some of the most important steps, the foundations for effective product development based on the work of software development team and UX/UI designers. Here are the key stages of the process:
1. Determine the shape of your product
Let's assume you have an idea for a specific product. Got it? Great! So, now it's time to define its business goals, features and functionalities. Before you begin advanced work on your dream product, it is important for you to know exactly how to achieve your objectives. You also need to study the market carefully. Potential competitors are worth exploring; thus, we recommend researching the strengths and weaknesses of their products. This way you will be able to offer extra value when you launch your product on the market.
Contrary to appearances, the first stage is very important. You must be sure that conceptually your product will meet market expectations. It is also important for you to present your ideas to the team responsible for building it at a later stage.
2. Decide how you want to build the product
You have two options. The first is to build (perhaps you already have) your in-house team (a development team and UX/UI designers). An alternative is to use the help of a software development company. Both options have their pros and cons. However, if you care about the professional support of experts, time- and cost-effectiveness, you should consider contacting a software house.
3. Start the processes associated with UX design first, followed by UI design
The initial stage of actually building your product is launched by the UX designers’ team. Their role is related to, among others, to create the interface framework and testing. Even if you think you know your target group perfectly, you probably don't have enough knowledge to build a product that matches their preferences and user behavior.
That is why the role of UX designers is so important. The work of this team can be divided into several steps:
Defining the problem,
Competition and market analysis,
User research and building personas,
Interviews with users,
A lot of stages, right? It only shows how important a role the UX design plays in the product development process. Only when this team finishes its work will your product be visually designed by UI designers. They will ensure that it attracts the attention of users and follows the latest design trends.
4. Go to the software development stage
Now it's time for programmers. They will help you choose the right technology and prepare your product’s first functionalities. If you are building a product from scratch, the MVP (Minimum Viable Product) approach is undoubtedly worth considering.
An MVP is a product with just enough features to satisfy early-stage customers and to provide feedback for future product development. Using this approach, in a relatively short time, you can build a product to launch on the market, verify the customer ratings and further develop the initial concept by adding new functionalities. In addition, MVP is a cost-effective solution that reduces the risk of budget failure and burnout.
You can read about the MVP construction process in this article. I also recommend that you read the brief analysis of how to improve the effectiveness of your MVP by using Ruby on Rails.
5. Implement your product on the market
Regardless of which product creation concept you choose, the final stage is the implementation of the product on the market. However, the entire process does not end here! From now on, you will be responsible for product maintenance (you will probably need further support from software developers) and will have to work continuously on product improvement and refinement. In the world of rapidly developing technologies and growing customer requirements, you should constantly provide the most user-friendly and reliable solutions to maintain recognition within your target group.
Is building a product from scratch an easy task? Certainly not! However, I have no doubt that you will increase your chance of success if you work with professionals who have experience in developing products similar to your project. Therefore – at the very end – please accept this little tip. Bet on high quality, which your customers can quickly appreciate.