Do you have your own e-commerce company? Great. For sure, you want your business to make as much profit as possible. In turn, your clients most probably have different needs, but remember that they are the ones who determine your success. Customers expect products to be trendy, modern and user-friendly. How to combine these two perspectives to gain success in e-commerce? Find the answer in the article.
It is not easy to start operating in the e-commerce industry. This market has huge potential, but the competition is vast and in demand. Therefore, success can only be achieved if you make your e-commerce better than the competition and free from imperfections.
I have prepared four key tips that you should follow when building or developing your e-commerce.
In the current e-commerce trade, the role and importance of mobile devices are growing rapidly. More than half of your traffic can flow from mobile. Unfortunately, you may often forget that your web apps are also adapted to the needs of mobile users. This is one of the most serious mistakes.
Take into account that even every second of additional page loading on mobile can cause a decrease in conversion. Even the smallest bug on mobile can significantly effect how users feel about your e-commerce. Therefore, one of the basic principles when building e-commerce is to ensure mobile users make the application responsive on all devices and free of errors.
This is a particularly important point in the case of e-commerce platforms, where personal data is exchanged and payments are made. The easiest way is to take care of it while developing your e-commerce. I will give you an example. At Codest, we work with several e-commerce providers for whom we develop various functionalities. We use Ruby on Rails technology for this.
Why? Ruby on Rails provides the highest safety standards for the product being built. It has plenty of built-in security and functionality that make the application ready for any attacks or attempted intrusions. It has built-in protection against XSS, CSRF and SQL Injection attacks, which are among the most frequent attacks on web applications. Of course, you do not have to limit yourself in reference to choosing technology, but - based on my experience - I can recommend Ruby on Rails without a doubt.
You have probably wondered more than once how you can increase the profits of your e-commerce. There is copious guidance on the internet, but I can recommend a simple and effective solution: tests. The best information about possible changes and improving your e-commerce, adapting to the needs of customers, you will get from tests.
Tests are one of the elements of UX designer work. You should test various application functionalities to optimize usability. I have no doubt that this will positively affect your profits. Following this path, you will get information about what your users like and don’t like.
You have built your e-commerce, have your first customers, and are you waiting for your sales to grow every month. You will be disappointed if you think that it is enough to build e-commerce and then make a profit. Unfortunately, in the era of changing trends and growing requirements of users, you should constantly work on the development of your e-commerce. Look for new solutions and add useful functionalities. Otherwise, it may very quickly turn out that your current users are suddenly choosing the competition.
This requires constant software development and it's important that your e-commerce is adapted for scale. That being said, I encourage you to read more about the MVP approach. An article on this topic can be found here.
I really like to write on our blog about topics related to e-commerce. It is a subject close to us at Codest. We work with several e-commerce companies (for example, Kesko Senukai Digital, the largest e-commerce in Lithuania) and we like to share our knowledge. In September 2019, we will participate as speakers at the Warsaw E-commerce Tech Sessions (WETS) conference. We will be talking with our client Yieldbird about "Man vs. Machine: Deploying AI revenue optimization at scale".
I have prepared for you a list of really interesting e-commerce companies. If you are interested in this topic, develop or build your own e-commerce, see how others are doing it successfully. I am impressed by the development of these companies.
If you would like to talk to us about e-commerce industry, especially in relation to software development, contact us or meet us during WETS!
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