Go to content
The Codest
  • About Us
    • Staff Augmentation
    • Project Development
    • Cloud Engineering
    • Quality Assurance
    • Web Development
  • Our Team
  • Case studies
    • Blog
    • Meetups
    • Webinars
    • Resources
Careers Get in touch
  • About Us
    • Staff Augmentation
    • Project Development
    • Cloud Engineering
    • Quality Assurance
    • Web Development
  • Our Team
  • Case studies
    • Blog
    • Meetups
    • Webinars
    • Resources
Careers Get in touch
2019-07-15
Software Development

Could A/B tests be useful for your business?

Katarzyna

Could A/B tests be useful for your business? - Image

A/B tests in product development are a chance to increase product attractiveness (conversion) and as a result generate more profits. Although opinions on the validity of such tests are sometimes divided, I have no doubt that they have offer many advantages. Even the largest brands in the world such as Facebook or Google use in-depth testing before introducing a new solution to the market.

From my point of view, in 80% of cases A/B tests can be helpful and are very important for the development of your business. When someone challenges the effectiveness of such tests, I do emphasize that companies like Facebook or Google (which set global trends) test all their solutions on users. There is no fortuity here. For example, when you are browsing Facebook you probably do not even know when a feature you’re using is part of a current test.

This approach allows for accurate business decisions made with the greatest precision. You can perform A/B tests for many areas, such as design, marketing, sales etc. However, in this article, I would like to focus on a general understanding of why this approach can bring benefits to your business. I want to emphasize that it does not matter what size of business you run - a startup or a big corporation. The A/B test should always make sense if it is properly used.

A/B tests for business

Basic rules of A/B tests

Based on my experience, I have prepared a list of tips that you should keep in mind when considering A/B testing your product. If you stick to these 10 principles, I am convinced you will see the advantages, and more importantly, A/B tests will stimulate your business growth.

  1. Remember about ROI (return on investment). The A/B test will only make sense if you are able to really increase the value of your product and you need to know what will help you apply the best solutions.
  2. Analyze what profits you can gain from making the changes the A/B tests suggest. You need to assess the level of profitability and be sure that changes will not be a threat to your product.
  3. Take into account that A/B testing and the changes you make may not be cost-effective at this point, but may be of benefit in the long run. This will make your product grow.
  4. If you carry out tests, remember that products should differ by one feature. This will allow you to get a reliable answer on which solution will work better in practice.
  5. If your product is already on the market, remember that A/B tests must be carried out skillfully. Try to ensure that users are not aware you are currently checking something, because it can be irritating and distracting.
  6. A/B tests should provide you with quantitative data. This means that making decisions based on numerical data will always be more accurate than using your own intuition or predictions.
  7. Do you strive to minimize risk and make budget savings? No problem. Start A/B tests on smaller functionalities to ensure that this approach works for your product. Then you will be able to progress to more time-consuming and more expensive tests.
  8. Remember that you must have the right sample of people so that the A/B tests are reliable and you can make further decisions based on the results.
  9. If you care about increasing the value of your product, conduct deep research and think about your biggest problems or challenges. This analysis will be provide great material for A/B tests.
  10. Consider using test experts who will be able to carry out A/B tests with the highest efficiency.

A/B testing for business - is it worth to launch?

Do A/B tests make sense for my business?

At the start of this article, I gave my opinion that A/B tests make sense in 80% of cases. Of course, there are exceptions that either prevent the tests from being carried out or cause them to have no real benefit. This may be the case - for example - for early-stage startups. But you know, it depends on many different factors.

However, no matter if you are now convinced or not that A/B tests will work for your product, I suggest you do deep research and analysis, and follow my 10 tips. This should help you find the right answer.

If you have any questions related to A/B tests, and in particular with regard to software development, please feel free to contact me and I will try to help you.

Read more:

  • Why tech startups fail? Five (not) obvious common reasons
  • Why should tech leaders develop soft skills?
  • Codest’s good practice for building software: project documentation

Related articles

Software Development

3 Useful HTML Tags You Might Not Know Even Existed

Nowadays, accessibility (A11y) is crucial on all stages of building custom software products. Starting from the UX/UI design part, it trespasses into advanced levels of building features in code. It provides tons of benefits for...

Jacek Ludzik
Software Development

5 examples of Ruby’s best usage

Have you ever wondered what we can do with Ruby? Well, the sky is probably the limit, but we are happy to talk about some more or less known cases where we can use this powerful language. Let me give you some examples.

Pawel Muszynski
Software Development

Maintaining a Project in PHP: 5 Mistakes to Avoid

More than one article has been written about the mistakes made during the process of running a project, but rarely does one look at the project requirements and manage the risks given the technology chosen.

Sebastian Luczak
Software Development

Why you will find qualified Ruby developers in Poland?

Real Ruby professionals are rare birds on the market. Ruby is not the most popular technology, so companies often struggle with the problem of finding developers who have both high-level skills and deep experience; oh, and by the...

Jakub
Software Development

9 Mistakes to Avoid While Programming in Java

What mistakes should be avoided while programming in Java? In the following piece we answers this question.

Rafal Sawicki
Software Development

A quick dive into Ruby 2.6. What is new?

Released quite recently, Ruby 2.6 brings a bunch of conveniences that may be worth taking a glimpse of.  What is new? Let’s give it a shot!

Patrycja Slabosz

Subscribe to our knowledge base and stay up to date on the expertise from industry.

About us

The Codest – International Tech Software Company with tech hubs in Poland.

    United Kingdom - Headquarters

  • Office 303B, 182-184 High Street North E6 2JA London, England

    Poland - Local Tech Hubs

  • Business Link High5ive, Pawia 9, 31-154 Kraków, Poland
  • Brain Embassy, Konstruktorska 11, 02-673 Warsaw, Poland
  • Aleja Grunwaldzka 472B, 80-309 Gdańsk, Poland

    The Codest

  • Home
  • About us
  • Services
  • Case studies
  • Know how
  • Careers

    Services

  • PHP development
  • Java development
  • Python development
  • Ruby on Rails development
  • React Developers
  • Vue Developers
  • TypeScript Developers
  • DevOps
  • QA Engineers

    Resources

  • What are top CTOs and CIOs Challenges? [2022 updated]
  • Facts and Myths about Cooperating with External Software Development Partner
  • From the USA to Europe: Why do American startups decide to relocate to Europe
  • Privacy policy
  • Website terms of use

Copyright © 2022 by The Codest. All rights reserved.

We use cookies on the site for marketing, analytical and statistical purposes. By continuing to use, without changing your privacy settings, our site, you consent to the storage of cookies in your browser. You can always change the cookie settings in your browser. You can find more information in our Privacy Policy.