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A/B tests in product development are a chance to increase product attractiveness (conversion) and as a result generate more profits. Although opinions on the validity of such tests are sometimes divided, I have no doubt that they have offer many advantages. Even the largest brands in the world such as Facebook or Google use in-depth testing before introducing a new solution to the market.
From my point of view, in 80% of cases A/B tests can be helpful and are very important for the development of your business. When someone challenges the effectiveness of such tests, I do emphasize that companies like Facebook or Google (which set global trends) test all their solutions on users. There is no fortuity here. For example, when you are browsing Facebook you probably do not even know when a feature you’re using is part of a current test.
This approach allows for accurate business decisions made with the greatest precision. You can perform A/B tests for many areas, such as design, marketing, sales etc. However, in this article, I would like to focus on a general understanding of why this approach can bring benefits to your business. I want to emphasize that it does not matter what size of business you run – a startup or a big corporation. The A/B test should always make sense if it is properly used.
Based on my experience, I have prepared a list of tips that you should keep in mind when considering A/B testing your product. If you stick to these 10 principles, I am convinced you will see the advantages, and more importantly, A/B tests will stimulate your business growth.
At the start of this article, I gave my opinion that A/B tests make sense in 80% of cases. Of course, there are exceptions that either prevent the tests from being carried out or cause them to have no real benefit. This may be the case – for example – for early-stage startups. But you know, it depends on many different factors.
However, no matter if you are now convinced or not that A/B tests will work for your product, I suggest you do deep research and analysis, and follow my 10 tips. This should help you find the right answer.
If you have any questions related to A/B tests, and in particular with regard to software development, please feel free to contact me and I will try to help you.
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