Dominick Kielbowicz, 2021-03-18

10 NYC Startups worth mentioning in 2021

When you think of the startup scene in the United States of America, you automatically assume Silicon Valley, right? That’s where all the buzz is. But what about the rest of the states, let alone the East Coast? I just want to pay your attention on New York City - a well growing region, especially when it comes to tech startups.

Why are NYC startups thriving?

NYC has more than 9000 startups and 89% of companies say diversity brings tech talent to NYC. 44% of New Yorkers are college-educated and many natives stay in the state to find work. New York also gets talent from Boston, Washington D.C., and surrounding cities, so you have a large talent pool from many cities. Greater Manhattan is the leading center for banking, finance, media, and telecommunication in the U.S.

Three months into the new year and the pandemic feels like it’s not going anywhere. Hopefully, I am wrong, however, things have changed, and looks like they are set in stone. It’s no secret that everything was slowly heading towards being digital. The situation had a slow and steady pace but then things took a turn rather quickly. 

Companies had to pivot to stay alive and ensure a positive work environment for their employees. Working from home proves to be revolutionary especially for those who did hop on the bandwagon pre-covid. People who are goal-oriented proved to be even more productive when given more freedom. Leniency from employers was the winning factor for startups to stay afloat and more importantly to stand out and continue growing. 

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The list of 10 NYC startups conquering the market

Check out these startups straight out of New York who mean business and are in for the long run despite these weird times. In the end it is all about the survival of the fittest. 

1. Unite Us

Industry: Business Products & Software Services 

Founded: 2013

While they all come from different backgrounds, they share one vision: building a world of connected communities to improve people's health and well-being.Their platform is the unifying infrastructure between health care entities and community-based organizations. This is the foundation for social care transformation at scale.

2. Petal Card

Industry: Finance

Founded: 2016

Traditional banks often overlook millions of data points that could help you get approved. At Petal, they analyze your banking history and transform it into a Cash Score — an alternative measure of your creditworthiness based on income, savings, and spending history. This allows more people to be approved with better rates, even if they've never had credit before.

3. Dataiku

Industry: Technology

Founded: 2013

Dataiku was founded in 2013 on the principle that in order to succeed in the world’s rapidly evolving data ecosystem, companies - no matter what their industry or size - must use data science, machine learning, and AI to continuously innovate.

4. Unqork

Industry: Finance

Founded: 2014

At Unqork their mission is to unlock your organization's competitive advantage. They do this by freeing your technology organization to build faster, and with less rework, than traditional approaches. Their platform combines the intuitive nature of a "drag and drop" programming interface with the ability to build complex, enterprise-grade solutions.

5. Haven Life

Industry: Finance

Founded: 2014

Haven Life is a diverse team of professionals dedicated to making a better experience for anyone who wants life insurance. We let our customers tell us what’s important to them, and then use modern technology to address those needs.

6. Suzy

Industry: Advertising & Marketing

Founded: 2017

Suzy: The Voice of Consumers. A decade ago, they built the first social media companies to help organizations create value for consumers through meaningful content and transformative ideas. Since then, the collective voice of consumers has spawned unicorns and crippled industries — rewarding companies who put customers first and destroying those who don’t. In case you missed it... the consumer won.

7. Lemonade

Industry: Finance

Founded: 2015

Lemonade reverses the traditional insurance model. They treat the premiums you pay as if it's your money, not theirs. With Lemonade, everything becomes simple and transparent. They take a flat fee, pay claims super fast, and give back what’s left to causes you care about.

8. PolicyGenius

Industry: Finance

Founded: 2014

Policygenius is America's leading online insurance marketplace with headquarters in New York City and Durham, North Carolina. Their mission is to help people get insurance right by making it easy for them to understand their options, compare quotes, and buy a policy, all in one place. Since 2014 they've helped over 30 million people shop for insurance and placed over $75 billion in coverage.

9. Braze

Industry: Advertising & Marketing

Founded: 2011

Forged from a unique series of events, Braze CEO Bill Magnuson and CTO Jon Hyman participated in a 2011 hackathon that led to a chance meeting on a Manhattan street corner. From there, they’ve grown into an award-winning company that helps leading brands connect with customers around the globe.

10. Localize

Industry: Real Estate

Founded: 2016

Localize is a real estate platform with data-driven insights for every listing. They believe every homebuyer should feel confident about their decision. That’s why Localize helps buyers find the best home for them with personalized matching and end-to-end support.

To sum up

In conclusion, these companies are in for the long haul with their new approach to adapt to the environment that is here to stay. Flexibility is the new golden word when it comes to satisfying your employees all while keeping scalability in mind. Stay tuned to see what else startups will bring to the table for our ever-changing future.

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