{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"varfor-okar-proptech-industrin-snabbt-en-intervju-med-james-dearsley-proptech-influencer","status":"publish","type":"post","link":"https:\/\/thecodest.co\/sv\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"Varf\u00f6r \u00f6kar Proptech-industrin s\u00e5 snabbt? En intervju med James Dearsley - Proptech-influencer"},"content":{"rendered":"

James Dearsley representerar Ej utgiven<\/a> som \u00f6ppnar upp nya m\u00f6jligheter f\u00f6r de 6 000 Proptech-f\u00f6retag som vi f\u00f6ljer samtidigt som vi erbjuder fastighets- och investeringsbranschen en enda korrekt k\u00e4lla f\u00f6r deras forskning, upphandling och investeringsbeslut. F\u00f6retaget har skapat en rad verktyg och resurser f\u00f6r att hj\u00e4lpa fastighetsproffs att f\u00f6rst\u00e5 framtiden f\u00f6r sina branscher.<\/p>\n

Vi kan se en boom inom PropTech-industrin. Var kommer den ifr\u00e5n?<\/strong><\/h3>\n

James Dearsley:<\/strong> Branschens behov och efterfr\u00e5gan, helt enkelt. I slut\u00e4ndan handlar fastigheter om tillg\u00e5ngar, och tillg\u00e5ngar handlar om pengar. Tekniken skapar m\u00f6jligheter att tj\u00e4na pengar p\u00e5 tillg\u00e5ngar, och d\u00e4rf\u00f6r finns det en tydlig efterfr\u00e5gan.<\/p>\n

N\u00e4r det g\u00e4ller behov har fastighetsbranschen l\u00e4nge varit k\u00e4nd f\u00f6r sin ineffektivitet och sina kostnader och f\u00f6r en allm\u00e4n uppfattning om att det alltid \u00e4r de professionella som har mest att vinna, inte kunderna. I den digitala tids\u00e5ldern kr\u00e4ver konsumenterna mer - tekniken bidrar till b\u00e5de denna \u00f6kade efterfr\u00e5gan och branschens f\u00f6rm\u00e5ga att tillgodose den.<\/p>\n

L\u00e5t oss<\/a> inte gl\u00f6mma att det under l\u00e5ng tid har funnits ett betydande motst\u00e5nd mot PropTech. Med tiden har dock resultaten blivit obestridliga, och nu lutar sig branschen kraftigt mot digital omvandling<\/a> och \u00e4r medveten om att om den inte g\u00f6r det kommer den att bli irrelevant.<\/p>\n

En betydande \u00f6kning av investeringar och int\u00e4kter fr\u00e5n PropTech kan ses inte bara i USA utan \u00e4ven i Europa. Storbritannien ser s\u00e4rskilt bra ut i j\u00e4mf\u00f6relse med andra l\u00e4nder. Varf\u00f6r \u00e4r det s\u00e5, ur ditt perspektiv?<\/strong><\/h3>\n

\u00c4rligt talat kan branschen sj\u00e4lv inte ta \u00e5t sig \u00e4ran f\u00f6r mycket av sin snabba framg\u00e5ng. Med tanke p\u00e5 m\u00e5nga historiska faktorer, STORBRITANNIEN<\/a> PropTech har b\u00f6rjat i ett f\u00f6rdelaktigt l\u00e4ge.<\/p>\n

Precis som USA har Storbritannien ett betydande inflytande och varum\u00e4rkesk\u00e4nnedom, i brist p\u00e5 b\u00e4ttre ord, \u00f6ver hela v\u00e4rlden. Det engelska spr\u00e5ket \u00e4r ocks\u00e5 avg\u00f6rande f\u00f6r aff\u00e4rskommunikation, och Storbritannien har d\u00e4rf\u00f6r l\u00e4nge varit ett viktigt europeiskt nav f\u00f6r stora f\u00f6retag.<\/p>\n

Till v\u00e5r f\u00f6rdel ska dock s\u00e4gas att Storbritanniens PropTech-community har startat mycket tidigt i branschens uppkomst, vilket har bidragit till att \u00f6ka medvetenheten. Du kommer att m\u00e4rka att de l\u00e4nder eller regioner som saknar en stark PropTech-community inte har s\u00e4rskilt aktiva PropTech-industrier.<\/p>\n

Vilka \u00e4r de viktigaste framg\u00e5ngsfaktorerna f\u00f6r PropTech-bolag?<\/strong><\/h3>\n

Precis som i m\u00e5nga andra branscher \u00e4r aff\u00e4rsframg\u00e5ngar till stor del en blandning av tur, timing och magi. Det finns dock vissa gemensamma n\u00e4mnare som \u00e5terfinns i framg\u00e5ngsrika PropTech-f\u00f6retag.<\/p>\n

Den \u00f6verl\u00e4gset viktigaste av dessa \u00e4r att tillhandah\u00e5lla en enkel och anv\u00e4ndarv\u00e4nlig l\u00f6sning f\u00f6r k\u00e4nda branscher eller kundernas sm\u00e4rtpunkter. F\u00f6retag som inte erbjuder detta, och jag blir alltid f\u00f6rv\u00e5nad \u00f6ver hur m\u00e5nga det finns, kommer utan tvekan att misslyckas.<\/p>\n

Om du har koll p\u00e5 det \u00e4r det ocks\u00e5 viktigt med en intelligent ledare som kan representera f\u00f6retagets ansikte, hj\u00e4rna och filosofi.<\/p>\n

F\u00f6rm\u00e5gan att skapa f\u00f6rtroende hos investerarna f\u00f6r ditt f\u00f6retag g\u00f6r dessutom saker och ting mycket enklare s\u00e5 l\u00e4nge du kan backa upp det i slut\u00e4ndan. Vi har nyligen sett vad som h\u00e4nder om du misslyckas med denna senare del!<\/p>\n

\u00c4r investerare villiga att investera i PropTech? Hur sv\u00e5rt \u00e4r det att hitta finansiering f\u00f6r att utveckla en s\u00e5dan verksamhet?<\/strong><\/h3>\n

Jag tvekar att s\u00e4ga \"l\u00e4tt\" eftersom kapitalanskaffning aldrig \u00e4r l\u00e4tt, men investerarnas f\u00f6rtroende f\u00f6r PropTech \u00e4r mycket h\u00f6gt och pengar investeras med en viss l\u00e4tthet. Vissa menar till och med, efter WeWorks senaste debacle, att PropTech nu befinner sig i en bubbla d\u00e4r investerarna satsar mycket h\u00f6gre belopp \u00e4n vad de mottagande f\u00f6retagen kan motivera med traditionella m\u00e5tt m\u00e4tt.<\/p>\n

Oavsett om man h\u00e5ller med om det eller inte, g\u00e5r det inte att f\u00f6rneka att investeringarna \u00f6kar och \u00f6kar, \u00e5r efter \u00e5r.<\/p>\n

Visst kommer det att komma en tid d\u00e5 investeringarna n\u00e5r en plat\u00e5, men PropTech har hittills knappt skrapat p\u00e5 ytan av fastigheterna, och d\u00e4rf\u00f6r b\u00f6r den betydande tillv\u00e4xten forts\u00e4tta runt om i v\u00e4rlden.<\/p>\n

Vilka \u00e4r dina f\u00f6ruts\u00e4gelser n\u00e4r det g\u00e4ller utvecklingen av PropTech, till exempel i ett fem\u00e5rsperspektiv?<\/strong><\/h3>\n

Jag skulle f\u00f6rv\u00e4nta mig att antaganden om vad PropTech g\u00f6r skulle komma ner p\u00e5 jorden lite. Det finns fortfarande en vanlig uppfattning om att PropTech handlar om att revolutionera gamla metoder med hj\u00e4lp av banbrytande teknik, som t.ex. AI<\/a> och 3D-printing.<\/p>\n

I sj\u00e4lva verket \u00e4r det inte vad fastigheterna beh\u00f6ver just nu, och jag f\u00f6rv\u00e4ntar mig att de kommande fem \u00e5ren kommer att inneb\u00e4ra mycket mer praktisk innovation som eliminerar sm\u00e5 men \u00e4nd\u00e5 betydande problem f\u00f6r fastigheterna, till exempel bokf\u00f6ring och kommunikation. Jag vet att det l\u00e5ter tr\u00e5kigt, men den potential som \u00f6dmjuk innovation kan ge tillg\u00e5ngs\u00e4gare \u00e4r extraordin\u00e4r.<\/p>\n

Hur viktig \u00e4r mjukvaruutvecklingens roll n\u00e4r det g\u00e4ller att bygga upp ett PropTech-f\u00f6retag?<\/strong><\/h3>\n

Det varierar v\u00e4ldigt mycket beroende p\u00e5 vad man har f\u00f6r erbjudande. Om du tillhandah\u00e5ller en h\u00e5rdvarul\u00f6sning, till exempel en kamera, kan det finnas mindre anledning att utveckla avancerad programvara \u00e4n om du till exempel har ett plattformserbjudande.<\/p>\n

Jag \u00e5terkommer till min synpunkt om att l\u00f6sa ett verkligt konsumentproblem. Om utveckling av programvara \u00e4r det b\u00e4sta, det mest anv\u00e4ndarv\u00e4nliga s\u00e4ttet att l\u00f6sa det problemet, ja, d\u00e5 \u00e4r det oumb\u00e4rligt att utveckla det. Om inte, d\u00e5 blir det mindre n\u00f6dv\u00e4ndigt att bygga sin egen programvara. Det \u00e4r ocks\u00e5 v\u00e4rt att komma ih\u00e5g att det kan vara lika v\u00e4rdefullt att utveckla sin egen programvara som att samarbeta med ett annat f\u00f6retag som redan har utvecklat sin egen. Vi ser ett \u00f6kat antal partnerskap som inneb\u00e4r att produkter eller tj\u00e4nster integreras p\u00e5 samma plattform.<\/p>\n

MVP \u00e4r en mycket popul\u00e4r strategi n\u00e4r det g\u00e4ller att bygga produkter f\u00f6r m\u00e5nga branscher. Skulle det enligt din mening kunna vara en l\u00e4mplig strategi \u00e4ven f\u00f6r att utveckla PropTech-f\u00f6retag?<\/strong><\/h3>\n

De b\u00e4sta och mest framg\u00e5ngsrika investerarna f\u00f6rst\u00e5r att f\u00f6retag i tidiga skeden ofta arbetar med id\u00e9er och innovationer i tidiga skeden. Med tiden blir det ofta tydligt att dessa ursprungliga id\u00e9er eller innovationer inte \u00e4r vad marknad<\/a> behov och kommer inte att leda f\u00f6retaget till framg\u00e5ng.<\/p>\n

Av denna anledning hoppas investerare kunna identifiera de grundare som de tror har f\u00f6rm\u00e5gan att l\u00e4ra sig, utvecklas och v\u00e4xa, v\u00e4l medvetna om att aff\u00e4rsmodellen sedan kommer att utvecklas tillsammans med dem. Det \u00e4r d\u00e4rf\u00f6r, MVP<\/a> kan vara en bra strategi.<\/p>\n

Hur som helst, jag skrev om det h\u00e4r fallet i min artikel. Om du vill utforska mer, d\u00e5 ta en titt p\u00e5 det h\u00e4r.<\/a><\/p>\n

Kan du n\u00e4mna tre av de mest lovande PropTech-bolagen som \u00e4r v\u00e4rda att f\u00f6lja?<\/strong><\/h3>\n

Bara tre... om\u00f6jligt!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley \u00e4r en global keynote-talare om fastigheternas framtid. Han \u00e4r en ledande Proptech-influencer, kommentator och medgrundare av Unissu. Unissu \u00e4r den globala ledaren inom Proptech-information, data och forskning. Jag har talat med James Dearsley om PropTech-fenomenet, branschutveckling, framtidsutsikter och marknadspotential.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? 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