{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"revolutionerar-media-genom-att-anvanda-data-ai-och-anpassning-for-dagens-digitala-nyhetsredaktion","status":"publish","type":"post","link":"https:\/\/thecodest.co\/sv\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Bygga en datadriven digital nyhetsredaktion med AI"},"content":{"rendered":"

I ett snabbt f\u00f6r\u00e4nderligt digitalt landskap befinner sig medief\u00f6retagen i framkant av en revolution. Genom att anv\u00e4nda teknik som artificiell intelligens<\/strong> (AI<\/a>), data<\/a> och personaliserade algoritmer omformar de hur vi konsumerar nyheter och information. F\u00f6r att f\u00f6rdjupa oss i denna omvandling har vi tagit med en ledande person i branschen. Thomas Sundgren, CCO p\u00e5 United Robots och VP of Commercial p\u00e5 Nexta, tillsammans med Greg Polec - medgrundare och VD OCH KONCERNCHEF<\/a> p\u00e5 Codest<\/a>De utforskar aktuella trender, framtidsutsikter och utmaningar n\u00e4r det g\u00e4ller att utnyttja data, AI och personalisering f\u00f6r den moderna nyhetsredaktionen. H\u00e4r \u00e4r vad de hade att s\u00e4ga:<\/p>\n

Greg Polec (The Codest): V\u00e4lkommen, Thomas. Det \u00e4r ett n\u00f6je att ha denna diskussion om digital omvandling<\/a> i media. Kan du ber\u00e4tta oss<\/a> om din roll p\u00e5 United Robots och Nexta, och hur dessa f\u00f6retag f\u00f6r\u00e4ndrar den moderna nyhetsredaktionen?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Tack s\u00e5 mycket, Greg. Min roll \u00e4r fr\u00e4mst inriktad p\u00e5 att skapa strategier som anv\u00e4nder AI och dataanalys f\u00f6r att f\u00f6r\u00e4ndra inneh\u00e5llsskapande och kommersiella processer i mediebranschen. B\u00e5de United Robots och Nexta syftar till att g\u00f6ra nyhetsredaktionerna mer effektiva, personliga och innovativa<\/strong>.<\/p>\n

Greg Polec (The Codest): Hur tror du att AI och dataanalys omformar nyhetsorganisationer idag?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: AI och dataanalys \u00e4r som den nya ryggraden i mediebranschen. De m\u00f6jligg\u00f6r prediktiv analys, personalisering av inneh\u00e5ll, automatisering och m\u00e5nga andra framsteg som f\u00f6rb\u00e4ttrar l\u00e4sarens upplevelse. Det \u00e4r en ny era f\u00f6r journalistiken.<\/p>\n

Greg Polec (The Codest)<\/b>: Vilken inverkan har personalisering haft p\u00e5 den h\u00e4r branschen?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Personalisering f\u00f6r\u00e4ndrar s\u00e4ttet p\u00e5 vilket l\u00e4sare interagerar med inneh\u00e5ll. Genom att f\u00f6rst\u00e5 l\u00e4sarnas preferenser kan vi tillhandah\u00e5lla inneh\u00e5ll som v\u00e4cker genklang, vilket \u00f6kar engagemanget och lojaliteten.<\/p>\n

Greg Polec (The Codest): Hur s\u00e4kerst\u00e4ller du att personalisering inte \u00e4ventyrar etik eller integritet?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Vi f\u00f6ljer strikta riktlinjer och regler f\u00f6r att hitta en balans mellan personalisering och integritet. \u00d6ppenhet gentemot anv\u00e4ndarna om hur deras data anv\u00e4nds \u00e4r avg\u00f6rande.<\/p>\n

Greg Polec (The Codest): Vilka utmaningar har ni st\u00f6tt p\u00e5 n\u00e4r ni har implementerat dessa tekniker och hur har ni l\u00f6st dem?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Utmaningarna omfattar integration med befintliga system, s\u00e4kerst\u00e4llande av datasekretess och utbildning av team f\u00f6r att anpassa sig till ny teknik. Samarbete, kontinuerligt l\u00e4rande och efterlevnad av b\u00e4sta praxis har varit v\u00e5ra l\u00f6sningar.<\/p>\n

Greg Polec (The Codest): Samarbete mellan media- och teknikf\u00f6retag verkar vara avg\u00f6rande. Kan du utveckla detta?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Absolut. Det h\u00e4r samarbetet fr\u00e4mjar innovation och tillv\u00e4xt. Det handlar om att sammanf\u00f6ra det kreativa ber\u00e4ttandet i media med den tekniska skickligheten hos f\u00f6retag som The Codest.<\/p>\n

Greg Polec (The Codest): Kan du ber\u00e4tta om n\u00e5gra framtida trender eller tekniker som kan p\u00e5verka den digitala omvandlingen inom media?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Augmented Reality (AR), Virtual Reality (VR) och blockkedja<\/a> \u00e4r n\u00e5gra tekniker att h\u00e5lla \u00f6gonen p\u00e5. De kommer att ge nya dimensioner till leverans av inneh\u00e5ll<\/strong> och int\u00e4ktsgenerering.<\/p>\n

Greg Polec (The Codest): Hur ser du p\u00e5 rollen f\u00f6r startups och innovativa f\u00f6retag som The Codest i denna omvandling?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Startups ger smidighet och nya perspektiv. Samarbete med f\u00f6retag som The Codest hj\u00e4lper till med snabb experimentering och skalning, vilket driver branschen fram\u00e5t.<\/p>\n

Greg Polec (The Codest): Innan vi avslutar, har du n\u00e5gra r\u00e5d till medief\u00f6retag p\u00e5 deras digitala omvandlingsresa?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Omfamna f\u00f6r\u00e4ndring, investera i talanger, fokusera p\u00e5 anv\u00e4ndarupplevelsen och samarbeta med teknikpartners. Detta \u00e4r avg\u00f6rande f\u00f6r att lyckas i den digitala eran.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomas, tack f\u00f6r din tid och dina insikter. Det \u00e4r en sp\u00e4nnande tid f\u00f6r media, och vi \u00e4r glada \u00f6ver att vara en del av denna omvandling.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Tack, Greg. Samarbeten som detta \u00e4r framtiden f\u00f6r v\u00e5r bransch.<\/p>\n

Slutsats<\/h2>\n

Det insiktsfulla samtalet mellan Greg Polec och Thomas Sundgren m\u00e5lar upp en levande bild av mediebranschens framtid. Det \u00e4r tydligt att omfamnar digital omvandling<\/strong>Att fr\u00e4mja samarbete med teknikpartners och att investera i ny teknik som AI och dataanalys \u00e4r avg\u00f6rande f\u00f6r medief\u00f6retag som vill frodas i den moderna eran. Vi st\u00e5r p\u00e5 tr\u00f6skeln till en ny tids\u00e5lder inom media, som drivs av personalisering, innovation och etiska \u00f6verv\u00e4ganden, och den h\u00e4r intervjun ger v\u00e4rdefulla insikter och v\u00e4gledning f\u00f6r dem som vill navigera i dessa sp\u00e4nnande men komplexa vatten. Sammansm\u00e4ltningen av ber\u00e4ttande och teknik lovar ett levande och m\u00e5ngsidigt landskap d\u00e4r l\u00e4sare, skapare och innovat\u00f6rer kan ansluta sig p\u00e5 meningsfulla och effektiva s\u00e4tt.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

I ett upplysande samtal diskuterar Greg Polec fr\u00e5n The Codest och Thomas Sundgren fr\u00e5n United Robots & Nexta de dynamiska f\u00f6r\u00e4ndringar som sker i dagens mediebransch. De f\u00f6rdjupar sig i de integrerade rollerna f\u00f6r AI, dataanalys och personalisering n\u00e4r det g\u00e4ller att forma journalistikens framtid.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/sv\/blogg\/revolutionerar-media-genom-att-anvanda-data-ai-och-anpassning-for-dagens-digitala-nyhetsredaktion\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Data Driven Digital Newsroom with AI\" \/>\n<meta property=\"og:description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/sv\/blogg\/revolutionerar-media-genom-att-anvanda-data-ai-och-anpassning-for-dagens-digitala-nyhetsredaktion\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T07:52:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T13:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/digital-transformation-in-media_-leveraging-data-ai-and-personalization-for-the-modern-newsroom.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thecodest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thecodest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\"},\"author\":{\"name\":\"thecodest\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\"},\"headline\":\"Building a Data Driven Digital Newsroom with AI\",\"datePublished\":\"2023-09-21T07:52:32+00:00\",\"dateModified\":\"2026-02-10T13:32:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\"},\"wordCount\":756,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/digital-transformation-in-media_-leveraging-data-ai-and-personalization-for-the-modern-newsroom.png\",\"articleSection\":[\"Enterprise & Scaleups Solutions\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\",\"name\":\"Building a Data Driven Digital Newsroom with AI - 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