{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"hur-forandras-e-handelsmarknaden-under-de-osakra-tiderna","status":"publish","type":"post","link":"https:\/\/thecodest.co\/sv\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Hur f\u00f6r\u00e4ndras e-handelsmarknaden under de os\u00e4kra tiderna?"},"content":{"rendered":"

F\u00f6r\u00e4ndringar i konsumenternas beteende<\/strong><\/h2>\n

Krisen har f\u00f6r\u00e4ndrat konsumenternas inst\u00e4llning till shopping. Som ett resultat, n\u00e4r det g\u00e4ller leverans av livsmedel, visade det sig att:<\/p>\n

- 14% av konsumenterna anv\u00e4nde leveransservice f\u00f6r dagligvaror f\u00f6r f\u00f6rsta g\u00e5ngen,<\/p>\n

- 13% av konsumenterna \u00f6kade frekvensen med vilken de anv\u00e4nder dessa tj\u00e4nster,<\/p>\n

- 25% har inte anv\u00e4nt sig av matleveranstj\u00e4nster och planerar inte att g\u00f6ra det.<\/p>\n

Intressant nog blir BOPIS-l\u00f6sningar (Buy Online Pick Up in Store) alltmer popul\u00e4ra:<\/p>\n

- 10% av konsumenterna provade BOPIS f\u00f6r f\u00f6rsta g\u00e5ngen,<\/p>\n

- 13% av konsumenterna \u00f6kade frekvensen f\u00f6r anv\u00e4ndning av BOPIS-l\u00f6sningar,<\/p>\n

- 24% av konsumenterna har aldrig anv\u00e4nt BOPIS och planerar inte att g\u00f6ra det.<\/p>\n

Bortsett fr\u00e5n denna intressanta statistik har vi sedan utbrottet av covid-19 kunnat notera betydande \u00f6kningar inom branscher som dagligvaror, h\u00e4lso- och s\u00e4kerhetsprodukter samt catering och matleveranser.<\/p>\n

Samtidigt ledde den nedst\u00e4ngning som de flesta l\u00e4nder runt om i v\u00e4rlden inf\u00f6rde till att e-handel<\/a> marknad<\/a> har sett en markant utveckling av produkter som erbjuder hemunderh\u00e5llning och aktiviteter f\u00f6r hela familjen.<\/p>\n

H\u00e4r hittar du, som en kuriositet, TOPP 10 snabbast v\u00e4xande kategorier inom e-handel:<\/p>\n

    \n
  1. \n

    Eng\u00e5ngshandskar + 670%<\/p>\n<\/li>\n

  2. \n

    Br\u00f6dmaskiner +652%<\/p>\n<\/li>\n

  3. \n

    Hosta och f\u00f6rkylning +53%%<\/p>\n<\/li>\n

  4. \n

    Soppor + 397%<\/p>\n<\/li>\n

  5. \n

    Torkade korn och ris +386%<\/p>\n<\/li>\n

  6. \n

    F\u00f6rpackade livsmedel +377%<\/p>\n<\/li>\n

  7. \n

    Fruktkoppar +326%<\/p>\n<\/li>\n

  8. \n

    Viktv\u00e4ktartr\u00e4ning +307%<\/p>\n<\/li>\n

  9. \n

    Mj\u00f6lk och gr\u00e4dde +279%<\/p>\n<\/li>\n

  10. \n

    Diskmedelstillbeh\u00f6r +275%<\/p>\n<\/li>\n<\/ol>\n

    Hur lockar du kunder till din e-handelsplattform?<\/strong><\/h2>\n

    E-handelsmarknaden f\u00f6r\u00e4ndras snabbt under pandemin, och experterna har inga illusioner - allt fler f\u00f6retag kommer att flytta \u00f6ver en del av sin verksamhet till e-handeln. Stormarknader, till exempel, g\u00f6r redan en s\u00e5dan f\u00f6r\u00e4ndring eftersom de upplever en minskning av antalet kunder som kommer till butikerna och f\u00f6rs\u00f6ker n\u00e5 kunderna p\u00e5 ett nytt s\u00e4tt.<\/p>\n

    Med tanke p\u00e5 det, kom ih\u00e5g n\u00e5gra enkla tips som hj\u00e4lper dig att komma ut ur l\u00e5dan och locka uppm\u00e4rksamheten hos dina potentiella kunder:<\/p>\n

      \n
    1. \n

      T\u00e4nk p\u00e5 b\u00e4ttre exponering av ditt erbjudande<\/p>\n<\/li>\n

    2. \n

      Hantera det \u00f6kande antalet order p\u00e5 ett effektivt s\u00e4tt<\/p>\n<\/li>\n

    3. \n

      Ta hand om h\u00f6gsta kvalitet UX<\/a> och anv\u00e4ndargr\u00e4nssnittsdesign f\u00f6r din plattform<\/p>\n<\/li>\n

    4. \n

      Kom ih\u00e5g utveckling av mobilapplikationer (fokus p\u00e5 att \u00f6ka konverteringen)<\/p>\n<\/li>\n

    5. \n

      F\u00f6rbereda f\u00f6renklat betalningssystem\u00a0<\/p>\n<\/li>\n

    6. \n

      Ta hand om s\u00e4kerheten f\u00f6r din e-handel<\/p>\n<\/li>\n

    7. \n

      \u00d6ka dina f\u00f6rs\u00e4ljningsvinster genom tester<\/p>\n<\/li>\n

    8. \n

      H\u00e5ll konstant Utveckling av programvara<\/a> och bygga Produkt<\/a> redo f\u00f6r skalning<\/p>\n<\/li>\n

    9. \n

      G\u00f6r inte v\u00e4gen f\u00f6r komplicerad f\u00f6r dina anv\u00e4ndare<\/p>\n<\/li>\n

    10. \n

      Ta hand om stora kundservice<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Sammanfattning<\/strong><\/h2>\n

      Krisen f\u00f6r\u00e4ndrar e-handelsmarknaden hela tiden. P\u00e5 bara n\u00e5gra veckor har vi befunnit oss i en helt ny verklighet. Men det \u00e4r ocks\u00e5 en stor chans f\u00f6r dig som driver en egen e-handel och \u00e4r redo att b\u00f6rja g\u00f6ra stora saker. S\u00e5 ta h\u00e4nsyn till det nuvarande marknadsl\u00e4get och mina enkla tips. Jag \u00e4r \u00f6vertygad om att du kommer att vinna det h\u00e4r spelet!<\/p>\n

      L\u00e4s mer om detta:<\/strong><\/p>\n

      - Varf\u00f6r f\u00f6rv\u00e4ntar vi oss en h\u00f6g efterfr\u00e5gan p\u00e5 Ruby-programvaruprodukter i kristider?<\/a><\/p>\n

      - Ruby on Rails utveckling av programvara. Index v2<\/a><\/p>\n

      - Hur b\u00f6rjar man bygga sin produkt fr\u00e5n grunden?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      E-handelsbranschen \u00e4r en av de f\u00e5 som klarade krisen i samband med utbrottet av covid-19 ganska bra. M\u00e4nniskor \u00f6ver hela v\u00e4rlden har b\u00f6rjat anv\u00e4nda n\u00e4tbutikerna i stor utstr\u00e4ckning och ser dem som s\u00e4kra, bekv\u00e4ma och ofta kostnadseffektiva. Mycket tyder p\u00e5 att e-handelsl\u00f6sningarnas popularitet kommer att \u00f6ka \u00e4nnu mer inom en snar framtid.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. People around the world have started using massively the online stores, seeing them as safe, convenient and often cost-effective. 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M\u00e4nniskor \u00f6ver hela v\u00e4rlden har b\u00f6rjat anv\u00e4nda n\u00e4tbutikerna i stor utstr\u00e4ckning och ser dem som s\u00e4kra, bekv\u00e4ma och ofta kostnadseffektiva. 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