{"id":3250,"date":"2020-01-30T00:00:00","date_gmt":"2020-01-30T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/"},"modified":"2026-04-28T14:05:05","modified_gmt":"2026-04-28T14:05:05","slug":"tyskland-ekosystem-for-e-handel-varfor-ar-det-en-blomstrande-marknad-for-online-aterforsaljare-med-potential-att-tillhandahalla-tekniska-losningar","status":"publish","type":"post","link":"https:\/\/thecodest.co\/sv\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/","title":{"rendered":"Tysklands ekosystem f\u00f6r e-handel: en blomstrande marknad f\u00f6r online-\u00e5terf\u00f6rs\u00e4ljare"},"content":{"rendered":"

En kort statistisk \u00f6versikt \u00f6ver e-handelsmarknaden i Tyskland<\/strong><\/h2>\n

Den tyska marknad<\/a> inneh\u00e5ller m\u00e5nga intressanta e-handel<\/a> f\u00f6retag. Om du \u00e4r intresserad av den h\u00e4r branschen har du f\u00f6rmodligen l\u00e4st mer om de tyska f\u00f6retagens framg\u00e5ngar. \u00c4ven om s\u00e5 inte \u00e4r fallet r\u00e4cker det med en snabb titt p\u00e5 tillg\u00e4nglig statistik (v\u00e5r \u00e4r baserad p\u00e5 statista.com) f\u00f6r att se potentialen i denna marknad.<\/p>\n

N\u00e5gra exempel? Den genomsnittliga int\u00e4kten per anv\u00e4ndare (ARPU) uppg\u00e5r f\u00f6r n\u00e4rvarande till $1 188,18. Det st\u00f6rsta segmentet p\u00e5 denna marknad \u00e4r elektronik och media, med en marknadsvolym p\u00e5 $ 22 714 miljoner. Det uppskattas att int\u00e4kterna per \u00e5r kommer att uppvisa en \u00e5rlig tillv\u00e4xttakt (CAGR 2020-2024) p\u00e5 niv\u00e5n 7,5%, vilket kommer att \u00f6ka marknadsvolymen till $ 99 813 miljoner \u00e5r 2024.<\/p>\n

L\u00e5t oss ocks\u00e5 ta en titt p\u00e5 anv\u00e4ndarpenetrationen. F\u00f6r n\u00e4rvarande ligger den p\u00e5 cirka 82,5%. Den f\u00f6rv\u00e4ntas uppg\u00e5 till 85,8% \u00e5r 2024. Vidare f\u00f6rutsp\u00e5s det att antalet anv\u00e4ndare av e-handelsmarknaden under samma \u00e5r kommer att \u00f6ka med Tyskland<\/a> kommer att uppg\u00e5 till 71,7 miljoner. Och slutligen, ytterligare ett intressant faktum - \u00e5r 2020 kommer 97% av alla e-handelsk\u00f6p i Tyskland att vara nationella.<\/p>\n

Som en kort sammanfattning av ovanst\u00e5ende kan du titta p\u00e5 en uppdelning av oms\u00e4ttningstillv\u00e4xten f\u00f6r e-handelsmarknaden i Tyskland \u00e5r f\u00f6r \u00e5r:<\/p>\n

\"data<\/p>\n

k\u00e4lla: statista.com<\/em><\/p>\n

Dessutom \u00e4r nuvarande data<\/a> visar att den tyska e-handelsmarknaden ligger strax efter de globala j\u00e4ttarna, n\u00e4mligen Kina, Storbritannien F\u00f6renta staterna<\/a>, Japan och Storbritannien.<\/p>\n

V\u00e4lm\u00e5ende e-handelsf\u00f6retag i Tyskland<\/strong><\/h2>\n

F\u00f6r att ge v\u00e5ra id\u00e9er en viss grund har jag sammanst\u00e4llt en lista med fem f\u00f6retag som enligt min mening f\u00f6rtj\u00e4nar att uppm\u00e4rksammas av e-handelsmarknaden i Tyskland. De k\u00e4nnetecknas av en relativt h\u00f6g tillv\u00e4xttakt, utm\u00e4rkt produktion och - med st\u00f6rsta sannolikhet - en ljus framtid.<\/p>\n

OM<\/a> DU<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2014<\/p>\n

Om Om dig:<\/strong> digitaliserar f\u00f6retaget den klassiska shoppingpromenaden genom att skapa en inspirerande och personlig shoppingupplevelse p\u00e5 din smartphone. Plattformen anpassar sajten till varje kunds individuella stil. P\u00e5 ABOUT YOU \u00e4r kunden i fokus och d\u00e4rmed det o\u00e4ndliga antalet olika personligheter som uttrycks genom mode, allt med st\u00f6d av ABOUT YOU. F\u00f6rutom ett brett utbud av inspiration hittar kvinnor och m\u00e4n mellan 18 och 49 \u00e5r ett sortiment med mer \u00e4n 200.000 artiklar fr\u00e5n \u00f6ver 1.000 varum\u00e4rken. Med mer \u00e4n 10 miljoner aktiva anv\u00e4ndare varje m\u00e5nad \u00e4r aboutyou.com en av de st\u00f6rsta mode- och livsstilsplattformarna i v\u00e4rlden. Europa<\/a>.<\/p>\n

Fashion-tech-f\u00f6retagets f\u00f6rs\u00e4ljning uppgick till 283 miljoner euro 2017\/18. F\u00f6r innevarande r\u00e4kenskaps\u00e5r r\u00e4knar man med en f\u00f6rs\u00e4ljning p\u00e5 450-480 miljoner euro, vilket motsvarar en \u00e5rlig transaktionsvolym p\u00e5 mer \u00e4n 1,6 miljarder euro. Bolaget v\u00e4rderas f\u00f6r n\u00e4rvarande till \u00f6ver en miljard dollar, vilket g\u00f6r ABOUT YOU till Hamburgs f\u00f6rsta enh\u00f6rning.<\/p>\n

Mister Spex<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2017<\/p>\n

Om Mister Spex:<\/strong> F\u00f6retaget etablerar ett nytt s\u00e4tt att k\u00f6pa glas\u00f6gon som f\u00f6ljer med i tiden - ett s\u00e4tt som kombinerar f\u00f6rdelarna med e-handel med en rad tj\u00e4nster och r\u00e5d fr\u00e5n de b\u00e4sta optikerna som finns tillg\u00e4ngliga i dina favoritbutiker. Mister Spex inneb\u00e4r st\u00f6rre valm\u00f6jligheter och transparenta priser, samt en enkel och intuitiv process. De tillhandah\u00e5ller helt enkelt alla tj\u00e4nster som deras kunder beh\u00f6ver. Deras tillv\u00e4gag\u00e5ngss\u00e4tt kan sammanfattas med att s\u00e4ga att det \u00e4r dagens s\u00e4tt att k\u00f6pa glas\u00f6gon. Sedan starten av onlinebutiken i april 2008 har Mister Spex blivit Europas ledande omnikanaloptiker med mer \u00e4n tre miljoner kunder. F\u00f6retaget har f\u00f6r n\u00e4rvarande \u00f6ver 450 anst\u00e4llda.<\/p>\n

Brille 24<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2007<\/p>\n

Om Brille 24:<\/strong> F\u00f6retaget \u00e4r medlem i Essilor Group. Brille 24 grundades 2007 och v\u00e4xer dynamiskt i hj\u00e4rtat av den vackra staden Oldenburg. De erbjuder mer \u00e4n detaljerad r\u00e5dgivning, eftersom deras erbjudande ocks\u00e5 omfattar ett brett utbud av produkter, best\u00e5ende av \u00f6ver 1 500 moderna receptbelagda, progressiva och kontaktlinser samt solglas\u00f6gon. Deras onlinebutiker i Belgien<\/a>, Frankrike, Nederl\u00e4nderna, Polen<\/a>Portugal, Spanien och Tjeckien bekr\u00e4ftar att deras kunder f\u00e5r f\u00f6rstklassig service \u00e4ven i andra europeiska l\u00e4nder.<\/p>\n

Mobil<\/a><\/strong><\/p>\n

Grundades:<\/strong> 1996<\/p>\n

Om Mobile:<\/strong> P\u00e5 mobile.de kan k\u00f6pare hitta nya och begagnade bilar samt motorcyklar, lastbilar och husbilar. Anv\u00e4ndare som annonserar sina fordon till salu kan kontakta kunder \u00f6ver hela Tyskland och bortom. Mobile.de:s omfattande urval och r\u00e4ckvidd garanterar en balans mellan utbud och efterfr\u00e5gan, vilket dessutom garanterar utm\u00e4rkta f\u00f6rs\u00e4ljningsresultat. F\u00f6retaget mobile.de \u00e4r inte inblandat i n\u00e5got skede av k\u00f6pet eller f\u00f6rs\u00e4ljningen av fordonet. F\u00f6retagets tj\u00e4nster riktar sig till professionella bilhandlare och privatkunder. I Tyskland anv\u00e4nder cirka 31.000 \u00e5terf\u00f6rs\u00e4ljare mobile.de, vilket inneb\u00e4r att cirka tv\u00e5 tredjedelar av alla bilhandlare som \u00e4r registrerade i Tyskland anv\u00e4nder denna fordonsmarknad online. Ytterligare tj\u00e4nster, s\u00e5som att hitta attraktiv finansiering och f\u00f6rs\u00e4kring<\/a> erbjudanden eller onlineannonsering, kompletterar mobile.de:s erbjudande.<\/p>\n

Verklig<\/a><\/strong><\/p>\n

Grundades:<\/strong> 1992<\/p>\n

Om Real:<\/strong> Det \u00e4r en plattform som erbjuder snabba och l\u00e4ttillg\u00e4ngliga produkter som m\u00e4nniskor beh\u00f6ver varje dag - fr\u00e5n mat och elektriska apparater till kl\u00e4der. Real har redan 280 stormarknader i Tyskland och syssels\u00e4tter 45.000 medarbetare. Erbjudandet omfattar naturligtvis ocks\u00e5 en onlinebutik d\u00e4r kunderna kan hitta ett brett utbud av produkter som bara \u00e4r n\u00e5gra klick bort.<\/p>\n

\"E-handelsf\u00f6retag\"<\/p>\n

Tyska leverant\u00f6rer av e-handelstj\u00e4nster<\/strong><\/h2>\n

F\u00f6rutom de f\u00f6retag som presenteras ovan finns det flera intressanta l\u00f6sningar som \u00e4r avsedda f\u00f6r e-handelsf\u00f6retag - tj\u00e4nsteleverant\u00f6rer p\u00e5 den tyska marknaden. L\u00e5t oss<\/a> ta en titt p\u00e5 n\u00e5gra av dem.<\/p>\n

Butiksvaror<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2000<\/p>\n

Om Shopware:<\/strong> Detta ledande e-handelssystem anv\u00e4nds av n\u00e5gra av de st\u00f6rsta europeiska varum\u00e4rkena, \u00e5terf\u00f6rs\u00e4ljarna och tillverkarna inom B2C- och B2B-branscherna. Som en trends\u00e4ttande open source-l\u00f6sning ger Shopware detaljhandlare friheten att snabbt och enkelt f\u00f6rverkliga sin tillv\u00e4xtpotential, med mer flexibilitet och mindre komplexitet. Idag f\u00f6rlitar sig mer \u00e4n 100 000 f\u00f6retag p\u00e5 en Shopware-l\u00f6sning, och alla \u00e5terf\u00f6rs\u00e4ljare - fr\u00e5n nystartade f\u00f6retag till stora f\u00f6retag - genererade en sammanlagd oms\u00e4ttning p\u00e5 5,8 miljarder euro 2018.<\/p>\n

Idealo<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2000<\/p>\n

Om Idealo:<\/strong> Detta f\u00f6retag \u00e4r ett Berlin-baserat start-up. F\u00f6r sjutton \u00e5r sedan startade Idealo med uppdraget att hj\u00e4lpa anv\u00e4ndare att fatta de b\u00e4sta ink\u00f6psbesluten. Idag \u00e4r de den ledande webbplatsen f\u00f6r prisj\u00e4mf\u00f6relser i Europa och en av de st\u00f6rsta portalerna p\u00e5 den tyska e-handelsmarknaden. Detta har de uppn\u00e5tt genom att ha mer \u00e4n 1,3 miljoner sidvisningar per dag, 50.000 onlinebutiker, cirka 3.300 miljoner Produkt<\/a> erbjudanden och mer \u00e4n 4 miljoner nedladdningar av appar.<\/p>\n

Billbee<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2015<\/p>\n

Om Billbee:<\/strong> F\u00f6retaget erbjuder omfattande men l\u00e4ttanv\u00e4nd orderhantering, lagerhantering och automatisering f\u00f6r s\u00e4ljare som s\u00e4ljer produkter via en eller flera onlinekanaler.<\/p>\n

Alla relevanta processer i detaljhandelsmilj\u00f6n, fr\u00e5n kundkommunikation till leverans och service efter f\u00f6rs\u00e4ljning, kan kartl\u00e4ggas av Billbee eller direktanslutna och integrerade partners.<\/p>\n

Billie<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2016<\/p>\n

Om Billie:<\/strong> De \u00e4r ett genombrott Fintech<\/a> start-up fr\u00e5n Berlin som siktar p\u00e5 att revolutionera finansieringen av sm\u00e5f\u00f6retag. De \u00e4r ett Team<\/a> av startup-veteraner med stor kaliber som framg\u00e5ngsrikt grundade, v\u00e4xte och s\u00e5lde sitt f\u00f6rsta f\u00f6retag (grundade Zencap, s\u00e5lt till Funding Circle). De h\u00e5ller nu p\u00e5 att skala upp sitt n\u00e4sta f\u00f6retag. F\u00f6retaget har ett team i v\u00e4rldsklass p\u00e5 plats och n\u00e5gra av de starkaste europeiska investerarna som backar upp deras f\u00f6retag.<\/p>\n

Baserat p\u00e5 analys av stora datam\u00e4ngder, helt digitaliserade processer och en mycket skalbar, toppmodern teknisk plattform erbjuder de det enklaste och snabbaste s\u00e4ttet f\u00f6r sm\u00e5f\u00f6retag att f\u00e5 tillg\u00e5ng till kapital.<\/p>\n

CGTrader ARsenal<\/a><\/strong><\/p>\n

Grundades:<\/strong> 2011<\/p>\n

Om CG Trader ARsenal:<\/strong> Det \u00e4r en komplett och 100% skalbar plattform f\u00f6r 3D-produktvisualisering f\u00f6r detaljhandeln.<\/p>\n

Den inneh\u00e5ller allt du beh\u00f6ver f\u00f6r att ge dina onlinekunder 3D-visualisering, inklusive produktvisningar i 360\u00b0, f\u00f6rst\u00e4rkt verklighet och andra banbrytande 3D-upplevelser f\u00f6r din e-handelswebbplats.<\/p>\n

CGTrader \u00e4r faktiskt ett f\u00f6retag fr\u00e5n Litauen, men med tanke p\u00e5 dess globala verksamhet och st\u00f6d fr\u00e5n den tyska e-handelsmarknaden best\u00e4mde jag mig f\u00f6r att det \u00e4r v\u00e4rt att n\u00e4mna just h\u00e4r.<\/p>\n

Sammanfattning<\/strong><\/h2>\n

Det g\u00e5r bra f\u00f6r e-handelsmarknaden i Tyskland. Den utvecklas dynamiskt och stabilt, vilket inneb\u00e4r att framtiden kommer att bjuda p\u00e5 fler f\u00f6retag som kommer att bli nationella (och kanske till och med globala) framg\u00e5ngar. Dessutom b\u00f6r de goda f\u00f6ruts\u00e4ttningarna f\u00f6r det entrepren\u00f6riella ekosystemet i Tyskland lyftas fram. Berlin uppfattas till exempel som en av de mest f\u00f6rdelaktiga platserna att g\u00f6ra aff\u00e4rer p\u00e5 i Europa. Vissa s\u00e4ger att det \u00e4r ett europeiskt tekniknav, \u00e4ven om liknande \u00e5sikter pekar p\u00e5 London<\/a>. I vilket fall som helst \u00e4r potentialen p\u00e5 denna marknad obestridlig.<\/p>\n

L\u00e4s mer om detta:<\/strong><\/p>\n

- \u00d6verskridna tidsfrister, \u00f6verskriden budget, orealiserade m\u00e5l... L\u00e5ter det som dina projekt?<\/a><\/strong><\/p>\n

- Blomstrande f\u00f6retag i Israel? Ja, det g\u00f6r det! Kolla in lovande israeliska f\u00f6retag<\/a><\/strong><\/p>\n

- Sm\u00e4rtfri v\u00e4g till WSL 2 med Docker<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

E-handelsmarknaden i Tyskland \u00e4r ett utm\u00e4rkt st\u00e4lle att utveckla sitt f\u00f6retag p\u00e5. Det ber\u00e4knas att int\u00e4kterna 2020 kommer att uppg\u00e5 till $ 82 155 m. M\u00e5nga framg\u00e5ngsrika f\u00f6retag har fattat v\u00e4lgrundade beslut om att etablera sitt huvudkontor d\u00e4r, eftersom denna plats kan fr\u00e4mja dynamisk tillv\u00e4xt och utm\u00e4rkta finansiella resultat.<\/p>","protected":false},"author":2,"featured_media":3251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nGerman e-commerce ecosystem: a booming market for online retailers - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/sv\/blogg\/tyskland-ekosystem-for-e-handel-varfor-ar-det-en-blomstrande-marknad-for-online-aterforsaljare-med-potential-att-tillhandahalla-tekniska-losningar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"German e-commerce ecosystem: a booming market for online retailers\" \/>\n<meta property=\"og:description\" content=\"The e-commerce market in Germany is a great place to grow your business. 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