{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"porque-e-que-a-industria-proptech-esta-a-crescer-rapidamente-uma-entrevista-com-james-dearsley-influenciador-proptech","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pt\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"Porque \u00e9 que a ind\u00fastria Proptech est\u00e1 a crescer rapidamente? Uma entrevista com James Dearsley - influenciador da Proptech"},"content":{"rendered":"

James Dearsley representa Sem edi\u00e7\u00e3o<\/a> que abre novas oportunidades para as 6.000 empresas Proptech que acompanhamos, ao mesmo tempo que oferece \u00e0s comunidades imobili\u00e1rias e de investimento uma fonte \u00fanica e precisa para as suas decis\u00f5es de investiga\u00e7\u00e3o, aquisi\u00e7\u00e3o e investimento. A empresa criou um conjunto de ferramentas e recursos para ajudar os profissionais do sector imobili\u00e1rio a compreender o futuro das suas ind\u00fastrias.<\/p>\n

Podemos observar o boom da ind\u00fastria PropTech. De onde \u00e9 que ele vem?<\/strong><\/h3>\n

James Dearsley:<\/strong> Necessidade e procura do sector; pura e simplesmente. No fim de contas, o sector imobili\u00e1rio \u00e9 sobre activos e os activos s\u00e3o sobre dinheiro. A tecnologia cria oportunidades para ganhar dinheiro com os activos; por conseguinte, a procura \u00e9 evidente.<\/p>\n

No que diz respeito \u00e0s necessidades, o sector imobili\u00e1rio \u00e9 conhecido h\u00e1 muito tempo pelas suas inefici\u00eancias e despesas e pela perce\u00e7\u00e3o p\u00fablica de que a m\u00e3o est\u00e1 sempre a favor dos profissionais e n\u00e3o dos clientes. Na era digital, os consumidores exigem mais - a tecnologia est\u00e1 a alimentar tanto esta intensifica\u00e7\u00e3o da procura como a capacidade da ind\u00fastria para a satisfazer.<\/p>\n

Deixar n\u00f3s<\/a> n\u00e3o esquecer que, durante muito tempo, houve uma resist\u00eancia significativa \u00e0 PropTech. No entanto, com o passar do tempo, os resultados tornaram-se ineg\u00e1veis e, atualmente, a ind\u00fastria est\u00e1 a inclinar-se fortemente para transforma\u00e7\u00e3o digital<\/a> e est\u00e1 consciente de que, se n\u00e3o o fizer, tornar-se-\u00e1 irrelevante.<\/p>\n

\u00c9 poss\u00edvel observar um aumento significativo do investimento e das receitas da PropTech n\u00e3o s\u00f3 nos EUA, mas tamb\u00e9m na Europa. O Reino Unido apresenta-se particularmente bem em compara\u00e7\u00e3o com outros pa\u00edses. Na sua perspetiva, porque \u00e9 que isso acontece?<\/strong><\/h3>\n

Honestamente, o pr\u00f3prio sector n\u00e3o pode ser responsabilizado por grande parte do seu r\u00e1pido sucesso. Tendo em conta muitos factores hist\u00f3ricos, REINO UNIDO<\/a> A PropTech come\u00e7ou numa posi\u00e7\u00e3o vantajosa.<\/p>\n

Tal como os Estados Unidos, tem uma influ\u00eancia significativa e uma notoriedade de marca, por falta de um termo melhor, em todo o mundo. A l\u00edngua inglesa tamb\u00e9m \u00e9 crucial para a comunica\u00e7\u00e3o empresarial, pelo que o Reino Unido \u00e9, desde h\u00e1 muito, um importante centro europeu para as grandes empresas.<\/p>\n

No entanto, para nosso cr\u00e9dito, a comunidade PropTech do Reino Unido come\u00e7ou muito cedo na conce\u00e7\u00e3o do sector, o que ajudou a promover a sensibiliza\u00e7\u00e3o. \u00c9 de notar que os pa\u00edses ou regi\u00f5es que n\u00e3o t\u00eam uma comunidade PropTech forte n\u00e3o t\u00eam ind\u00fastrias PropTech muito activas.<\/p>\n

Quais s\u00e3o os factores de sucesso mais importantes para as empresas PropTech?<\/strong><\/h3>\n

Tal como em muitos sectores, o sucesso empresarial \u00e9, em grande medida, uma mistura de sorte, oportunidade e magia. No entanto, existem certamente pontos comuns encontrados em empresas de sucesso da PropTech.<\/p>\n

A mais importante delas \u00e9, de longe, a oferta de uma solu\u00e7\u00e3o simples e f\u00e1cil de utilizar para sectores conhecidos ou para os problemas dos clientes. As empresas que n\u00e3o oferecem isto, cujo n\u00famero me surpreende sempre, falhar\u00e3o sem d\u00favida.<\/p>\n

Se isso estiver assegurado, ent\u00e3o um l\u00edder inteligente que possa representar o rosto, o c\u00e9rebro e a filosofia da empresa tamb\u00e9m \u00e9 importante.<\/p>\n

Al\u00e9m disso, a capacidade de criar confian\u00e7a dos investidores na sua empresa tamb\u00e9m torna as coisas muito mais f\u00e1ceis, desde que possa, eventualmente, apoi\u00e1-la. Vimos recentemente o que acontece quando se falha nesta \u00faltima parte!<\/p>\n

Os investidores est\u00e3o dispostos a investir na PropTech? Qual \u00e9 a dificuldade de encontrar financiamento para o desenvolvimento de uma empresa deste tipo?<\/strong><\/h3>\n

Hesito em dizer \"f\u00e1cil\", porque a angaria\u00e7\u00e3o de fundos nunca \u00e9 f\u00e1cil, mas a confian\u00e7a dos investidores na PropTech \u00e9 muito elevada e o dinheiro est\u00e1 a ser investido com uma certa casualidade. Alguns est\u00e3o mesmo a sugerir, na sequ\u00eancia do recente fracasso da WeWork, que a PropTech est\u00e1 agora numa bolha em que os investidores est\u00e3o a investir montantes muito mais elevados do que as empresas receptoras podem possivelmente justificar quando medidos pelas m\u00e9tricas tradicionais.<\/p>\n

Quer se concorde ou n\u00e3o com isso, \u00e9 imposs\u00edvel negar que o investimento est\u00e1 a subir e a subir, ano ap\u00f3s ano.<\/p>\n

\u00c9 certo que chegar\u00e1 uma altura em que o investimento atingir\u00e1 um patamar, mas a PropTech mal arranhou a superf\u00edcie do sector imobili\u00e1rio at\u00e9 \u00e0 data; assim, dever\u00e1 continuar a registar-se um crescimento consider\u00e1vel em todo o mundo.<\/p>\n

Quais s\u00e3o as suas previs\u00f5es em rela\u00e7\u00e3o ao desenvolvimento da PropTech, por exemplo, numa perspetiva de cinco anos?<\/strong><\/h3>\n

Eu esperaria que as suposi\u00e7\u00f5es sobre o que a PropTech faz descessem um pouco \u00e0 terra. Ainda existe a ideia comum de que a PropTech consiste em revolucionar pr\u00e1ticas antigas com tecnologias de ponta, tais como IA<\/a> e impress\u00e3o 3D.<\/p>\n

Na verdade, n\u00e3o \u00e9 disto que o sector imobili\u00e1rio precisa neste momento, e espero que os pr\u00f3ximos cinco anos tragam muito mais inova\u00e7\u00e3o pr\u00e1tica que sirva para eliminar pequenos, mas substanciais, pontos problem\u00e1ticos do sector imobili\u00e1rio, como a manuten\u00e7\u00e3o de registos e a comunica\u00e7\u00e3o. Sei que parece aborrecido, mas o potencial que a inova\u00e7\u00e3o humilde pode trazer aos propriet\u00e1rios de activos \u00e9 extraordin\u00e1rio.<\/p>\n

Qual \u00e9 a import\u00e2ncia do papel do desenvolvimento de software no caso da cria\u00e7\u00e3o de uma empresa PropTech?<\/strong><\/h3>\n

Varia muito consoante a oferta que se faz. Se fornecer uma solu\u00e7\u00e3o de hardware, como uma c\u00e2mara, pode haver menos raz\u00f5es para desenvolver software de ponta do que se tiver, por exemplo, uma oferta de plataforma.<\/p>\n

Volto \u00e0 minha quest\u00e3o de resolver um problema real do consumidor. Se o desenvolvimento de software for a melhor forma, a mais f\u00e1cil de utilizar, de resolver esse problema, ent\u00e3o sim, o desenvolvimento \u00e9 indispens\u00e1vel. Se n\u00e3o for, ent\u00e3o construir o seu pr\u00f3prio software torna-se menos necess\u00e1rio. Tamb\u00e9m vale a pena lembrar que criar o seu pr\u00f3prio software pode ser t\u00e3o valioso como estabelecer uma parceria com outra empresa que j\u00e1 tenha desenvolvido o seu pr\u00f3prio software. Estamos a assistir a um aumento do n\u00famero de parcerias que prev\u00eaem a integra\u00e7\u00e3o de produtos ou servi\u00e7os na mesma plataforma.<\/p>\n

O MVP \u00e9 uma estrat\u00e9gia muito popular na constru\u00e7\u00e3o de produtos para muitos sectores. Na sua opini\u00e3o, poder\u00e1 ser tamb\u00e9m uma abordagem adequada para o desenvolvimento de empresas PropTech?<\/strong><\/h3>\n

Os melhores e mais bem sucedidos investidores compreendem que as empresas em fase inicial est\u00e3o frequentemente a trabalhar com ideias e inova\u00e7\u00f5es em fase inicial. Com o passar do tempo, torna-se muitas vezes claro que essas ideias ou inova\u00e7\u00f5es originais n\u00e3o s\u00e3o o que a mercado<\/a> necessidades e n\u00e3o v\u00e3o levar a empresa ao sucesso.<\/p>\n

Por esta raz\u00e3o, os investidores esperam identificar os fundadores que acreditam ter a capacidade de aprender, evoluir e crescer, sabendo perfeitamente que o modelo de neg\u00f3cio evoluir\u00e1 com eles. Por conseguinte, MVP<\/a> pode ser uma boa estrat\u00e9gia.<\/p>\n

De qualquer modo, escrevi sobre este caso no meu artigo. Se quiser saber mais, ent\u00e3o ver isto.<\/a><\/p>\n

Poderia indicar tr\u00eas das empresas PropTech mais promissoras que vale a pena observar?<\/strong><\/h3>\n

Apenas tr\u00eas... imposs\u00edvel!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley \u00e9 um orador global sobre o futuro do sector imobili\u00e1rio. Ele \u00e9 um dos principais influenciadores da Proptech, comentarista e cofundador da Unissu. Unissu \u00e9 o l\u00edder global em informa\u00e7\u00f5es, dados e pesquisas da Proptech. Falei com James Dearsley sobre o fen\u00f3meno PropTech, o desenvolvimento da ind\u00fastria, as perspectivas e o potencial de mercado.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? 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