{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"revolucionar-os-media-utilizando-a-ia-de-dados-e-a-personalizacao-para-as-redaccoes-digitais-de-hoje","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pt\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Construir uma reda\u00e7\u00e3o digital orientada para os dados com IA"},"content":{"rendered":"

Num cen\u00e1rio digital em r\u00e1pida evolu\u00e7\u00e3o, as empresas de comunica\u00e7\u00e3o social est\u00e3o na vanguarda de uma revolu\u00e7\u00e3o. Utilizando tecnologias como intelig\u00eancia artificial<\/strong> (IA<\/a>), dados<\/a> e algoritmos personalizados, est\u00e3o a remodelar a forma como consumimos not\u00edcias e informa\u00e7\u00f5es. Para aprofundar esta transforma\u00e7\u00e3o, trouxemos uma figura de destaque no sector. Thomas Sundgren, CCO da United Robots e vice-presidente comercial da Nexta. CEO<\/a> em The Codest<\/a>No seu livro de apresenta\u00e7\u00e3o, os participantes exploram as tend\u00eancias actuais, as perspectivas futuras e os desafios no aproveitamento de dados, IA e personaliza\u00e7\u00e3o para a reda\u00e7\u00e3o moderna. Aqui est\u00e1 o que eles tinham a dizer:<\/p>\n

Greg Polec (The Codest): Bem-vindo, Thomas. \u00c9 um prazer ter esta discuss\u00e3o sobre transforma\u00e7\u00e3o digital<\/a> nos media. Pode dizer-nos n\u00f3s<\/a> sobre o seu papel na United Robots e na Nexta, e como estas empresas est\u00e3o a mudar a reda\u00e7\u00e3o moderna?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Obrigado, Greg. A minha fun\u00e7\u00e3o centra-se principalmente na cria\u00e7\u00e3o de estrat\u00e9gias que utilizam a IA e a an\u00e1lise de dados para transformar a cria\u00e7\u00e3o de conte\u00fados e os processos comerciais na ind\u00fastria dos media. Tanto a United Robots como a Nexta t\u00eam como objetivo tornar as redac\u00e7\u00f5es mais eficientes, personalizadas e inovadoras<\/strong>.<\/p>\n

Greg Polec (The Codest): Como acha que a IA e a an\u00e1lise de dados est\u00e3o a remodelar as organiza\u00e7\u00f5es de not\u00edcias hoje em dia?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: A IA e a an\u00e1lise de dados s\u00e3o como a nova espinha dorsal da ind\u00fastria dos media. Permitem a an\u00e1lise preditiva, a personaliza\u00e7\u00e3o de conte\u00fados, a automatiza\u00e7\u00e3o e muitos outros avan\u00e7os que melhoram a experi\u00eancia do leitor. \u00c9 uma nova era para o jornalismo.<\/p>\n

Greg Polec (The Codest)<\/b>: Qual tem sido o impacto da personaliza\u00e7\u00e3o neste sector?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: A personaliza\u00e7\u00e3o est\u00e1 a transformar a forma como os leitores interagem com os conte\u00fados. Ao compreendermos as prefer\u00eancias dos leitores, podemos fornecer conte\u00fados que se repercutem, aumentando o envolvimento e a lealdade.<\/p>\n

Greg Polec (The Codest): Como \u00e9 que se garante que a personaliza\u00e7\u00e3o n\u00e3o compromete a \u00e9tica ou a privacidade?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Seguimos diretrizes e regulamentos rigorosos para encontrar um equil\u00edbrio entre personaliza\u00e7\u00e3o e privacidade. A transpar\u00eancia com os utilizadores sobre a forma como os seus dados s\u00e3o utilizados \u00e9 fundamental.<\/p>\n

Greg Polec (The Codest): Que desafios enfrentou na implementa\u00e7\u00e3o destas tecnologias e como os ultrapassou?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Os desafios incluem a integra\u00e7\u00e3o com os sistemas existentes, a garantia da privacidade dos dados e a forma\u00e7\u00e3o das equipas para se adaptarem \u00e0s novas tecnologias. A colabora\u00e7\u00e3o, a aprendizagem cont\u00ednua e a ades\u00e3o \u00e0s melhores pr\u00e1ticas t\u00eam sido as nossas solu\u00e7\u00f5es.<\/p>\n

Greg Polec (The Codest): A colabora\u00e7\u00e3o entre os media e as empresas de tecnologia parece ser vital. Pode explicar melhor esta quest\u00e3o?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Sem d\u00favida. Esta colabora\u00e7\u00e3o promove a inova\u00e7\u00e3o e o crescimento. Trata-se de fundir a narrativa criativa dos media com as capacidades tecnol\u00f3gicas de empresas como a The Codest.<\/p>\n

Greg Polec (The Codest): Pode partilhar algumas tend\u00eancias ou tecnologias futuras que possam influenciar a transforma\u00e7\u00e3o digital nos meios de comunica\u00e7\u00e3o social?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Realidade Aumentada (RA), Realidade Virtual (RV) e cadeia de blocos<\/a> s\u00e3o algumas das tecnologias a ter em conta. Est\u00e3o preparadas para trazer novas dimens\u00f5es para entrega de conte\u00fados<\/strong> e monetiza\u00e7\u00e3o.<\/p>\n

Greg Polec (The Codest): Como v\u00ea o papel das empresas em fase de arranque e das empresas inovadoras como a The Codest nesta transforma\u00e7\u00e3o?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: As empresas em fase de arranque trazem agilidade e novas perspectivas. A colabora\u00e7\u00e3o com empresas como a The Codest contribui para uma r\u00e1pida experimenta\u00e7\u00e3o e expans\u00e3o, fazendo avan\u00e7ar o sector.<\/p>\n

Greg Polec (The Codest): Antes de terminarmos, tem algum conselho a dar \u00e0s empresas de comunica\u00e7\u00e3o social no seu percurso de transforma\u00e7\u00e3o digital?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Abra\u00e7ar a mudan\u00e7a, investir no talento, concentrar-se na experi\u00eancia do utilizador e colaborar com parceiros tecnol\u00f3gicos. Estes factores s\u00e3o essenciais para o sucesso na era digital.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomas, obrigado pelo seu tempo e pelas suas ideias. \u00c9 um momento empolgante para os media e estamos satisfeitos por fazer parte desta transforma\u00e7\u00e3o.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Obrigado, Greg. Colabora\u00e7\u00f5es como esta s\u00e3o o futuro do nosso sector.<\/p>\n

Conclus\u00e3o<\/h2>\n

A conversa perspicaz entre Greg Polec e Thomas Sundgren tra\u00e7a um retrato vivo do futuro da ind\u00fastria dos media. \u00c9 evidente que abra\u00e7ar a transforma\u00e7\u00e3o digital<\/strong>Para as empresas de media que pretendem prosperar na era moderna, \u00e9 crucial promover a colabora\u00e7\u00e3o com parceiros tecnol\u00f3gicos e investir em novas tecnologias, como a IA e a an\u00e1lise de dados. \u00c0 medida que nos encontramos \u00e0 beira de uma nova era nos meios de comunica\u00e7\u00e3o social, impulsionada pela personaliza\u00e7\u00e3o, inova\u00e7\u00e3o e considera\u00e7\u00f5es \u00e9ticas, esta entrevista oferece informa\u00e7\u00f5es e orienta\u00e7\u00f5es valiosas para quem procura navegar nestas \u00e1guas excitantes mas complexas. A fus\u00e3o entre a narra\u00e7\u00e3o de hist\u00f3rias e a tecnologia promete uma paisagem vibrante e diversificada onde leitores, criadores e inovadores podem ligar-se de forma significativa e impactante.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Numa conversa esclarecedora, Greg Polec, da The Codest, e Thomas Sundgren, da United Robots & Nexta, discutem as transforma\u00e7\u00f5es din\u00e2micas que ocorrem atualmente na ind\u00fastria dos media. Eles se aprofundam nos pap\u00e9is integrais da IA, da an\u00e1lise de dados e da personaliza\u00e7\u00e3o para moldar o futuro do jornalismo.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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