{"id":3359,"date":"2021-11-12T01:00:00","date_gmt":"2021-11-12T01:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-to-start-building-your-product-from-scratch\/"},"modified":"2026-03-05T13:00:20","modified_gmt":"2026-03-05T13:00:20","slug":"como-comecar-a-construir-o-seu-produto-a-partir-do-zero","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pt\/blog\/how-to-start-building-your-product-from-scratch\/","title":{"rendered":"Como criar um produto a partir do zero?"},"content":{"rendered":"<p>Existem muitas abordagens diferentes para <b><a href=\"https:\/\/thecodest.co\/blog\/how-to-create-a-mvp-in-two-months-using-ruby-a-really-crazy-story\/\">construir um produto de raiz<\/a><\/b>. Neste artigo, gostaria de descrever a vis\u00e3o da Codest que implementamos diariamente. Enumerei algumas das etapas mais importantes, as bases para uma <a href=\"https:\/\/thecodest.co\/pt\/dictionary\/how-to-develop-a-product\/\">desenvolvimento de produtos<\/a> com base na obra de <strong><a href=\"https:\/\/thecodest.co\/careers\">equipa de desenvolvimento de software<\/a><\/strong> e <strong>Designers UX\/UI<\/strong>. Eis as principais etapas do processo:<\/p>\n<h2>1. Determinar a forma do seu produto<\/h2>\n<p>Vamos supor que tem uma ideia para uma <a href=\"https:\/\/thecodest.co\/pt\/dictionary\/how-to-make-product\/\">produto<\/a>. Percebeste? \u00d3timo! Ent\u00e3o, agora \u00e9 altura de definir os seus objectivos comerciais, carater\u00edsticas e funcionalidades. Antes de come\u00e7ar a trabalhar de forma avan\u00e7ada no seu produto de sonho, \u00e9 importante que saiba exatamente como atingir os seus objectivos. Tamb\u00e9m precisa de estudar os <a href=\"https:\/\/thecodest.co\/pt\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">mercado<\/a> com cuidado. Vale a pena explorar os potenciais concorrentes; por isso, recomendamos que investigue os pontos fortes e fracos dos seus produtos. Desta forma, poder\u00e1 oferecer um valor acrescentado quando lan\u00e7ar o seu produto no mercado.<\/p>\n<p>Contrariamente ao que parece, a primeira fase \u00e9 muito importante. \u00c9 preciso ter a certeza de que, em termos conceptuais, o seu <a href=\"https:\/\/thecodest.co\/blog\/top-principles-for-building-great-software-product\/\">produto<\/a> corresponder\u00e1 \u00e0s expectativas do mercado. \u00c9 igualmente importante apresentar as suas ideias ao <a href=\"https:\/\/thecodest.co\/pt\/dictionary\/how-to-lead-software-development-team\/\">equipa<\/a> respons\u00e1vel pela sua constru\u00e7\u00e3o numa fase posterior.<\/p>\n<h2>2. Decida como quer construir o produto<\/h2>\n<p>Tem duas op\u00e7\u00f5es. A primeira \u00e9 construir (talvez j\u00e1 o tenha feito) o seu <a href=\"https:\/\/thecodest.co\/pt\/blog\/in-house-vs-outsourcing-the-ultimate-software-development-comparison\/\">interno<\/a> equipa (<em>a <a href=\"https:\/\/thecodest.co\/pt\/blog\/outsourcing-software-development-why-partner-with-the-codest\/\">equipa de desenvolvimento<\/a> e designers UX\/UI<\/em>). Uma alternativa \u00e9 utilizar a ajuda de um <strong><a href=\"https:\/\/thecodest.co\/blog\/\">empresa de desenvolvimento de software<\/a><\/strong>. Ambas as op\u00e7\u00f5es t\u00eam os seus pr\u00f3s e contras. No entanto, se se preocupa com o apoio profissional de especialistas, o tempo e a rela\u00e7\u00e3o custo-efic\u00e1cia, deve considerar contactar um <a href=\"https:\/\/thecodest.co\/pt\/dictionary\/how-to-choose-software-house\/\">software house<\/a>.<\/p>\n<p>Pode ler mais sobre as formas poss\u00edveis de construir o seu produto <strong><a href=\"https:\/\/thecodest.co\/blog\/how-to-choose-a-software-development-company-tailor-made-to-your-needs\/\">aqui<\/a><\/strong> e <strong><a href=\"https:\/\/thecodest.co\/blog\/custom-projects-and-outsourcing-the-ways-to-cooperate-with-software-houses\/\">aqui<\/a><\/strong>.<\/p>\n<p><article-product-development-consulting><\/article-product-development-consulting><\/p>\n<h2>3. Iniciar primeiro os processos associados \u00e0 conce\u00e7\u00e3o da experi\u00eancia do utilizador, seguidos da conce\u00e7\u00e3o da interface do utilizador<\/h2>\n<p>A fase inicial da constru\u00e7\u00e3o efectiva do seu produto \u00e9 lan\u00e7ada pelo <a href=\"https:\/\/thecodest.co\/pt\/blog\/enhance-your-application-with-professional-ux-auditing\/\">UX<\/a> equipa de designers. O seu papel est\u00e1 relacionado, entre outros, com a cria\u00e7\u00e3o da estrutura da interface e com a realiza\u00e7\u00e3o de testes. Mesmo que pense que conhece perfeitamente o seu grupo-alvo, provavelmente n\u00e3o tem conhecimentos suficientes para construir um produto que corresponda \u00e0s suas prefer\u00eancias e ao comportamento dos utilizadores.<\/p>\n<p>\u00c9 por isso que o papel dos designers UX \u00e9 t\u00e3o importante. O trabalho desta equipa pode ser dividido em v\u00e1rias etapas:<\/p>\n<ul>\n<li>\n<p>Defini\u00e7\u00e3o do problema,<\/p>\n<\/li>\n<li>\n<p>An\u00e1lise da concorr\u00eancia e do mercado,<\/p>\n<\/li>\n<li>\n<p>Workshops,<\/p>\n<\/li>\n<li>\n<p>Pesquisa de utilizadores e cria\u00e7\u00e3o de personas,<\/p>\n<\/li>\n<li>\n<p>Entrevistas com os utilizadores,<\/p>\n<\/li>\n<li>\n<p>Pontos de controlo,<\/p>\n<\/li>\n<li>\n<p>Prototipagem,<\/p>\n<\/li>\n<li>\n<p>Testes,<\/p>\n<\/li>\n<li>\n<p>Conce\u00e7\u00e3o.<\/p>\n<\/li>\n<\/ul>\n<p>Muitas etapas, certo? Isso s\u00f3 mostra a import\u00e2ncia do papel que o design UX desempenha no processo de <strong>produto <a href=\"https:\/\/thecodest.co\/pt\/blog\/how-the-codests-team-extension-model-can-transform-your-in-house-development-team\/\">processo de desenvolvimento<\/a><\/strong>. S\u00f3 quando esta equipa terminar o seu trabalho \u00e9 que o seu produto ser\u00e1 visualmente concebido por designers de IU. Estes ir\u00e3o garantir que o produto atrai a aten\u00e7\u00e3o dos utilizadores e segue as mais recentes <strong><a href=\"https:\/\/thecodest.co\/blog\/10-ui-ux-design-trends-for-2020-whats-new\/\">tend\u00eancias de design<\/a><\/strong>.<\/p>\n<h2>4. Passar \u00e0 fase de desenvolvimento do software<\/h2>\n<p>Agora \u00e9 a vez dos programadores. Eles ajud\u00e1-lo-\u00e3o a escolher a tecnologia certa e a preparar as primeiras funcionalidades do seu produto. Se estiver a construir um produto de raiz, os <a href=\"https:\/\/thecodest.co\/blog\/how-to-successfully-build-a-mvp-product\/\">MVP<\/a> (<a href=\"https:\/\/thecodest.co\/pt\/dictionary\/how-to-build-a-minimum-viable-product\/\">Produto m\u00ednimo vi\u00e1vel<\/a>) merece, sem d\u00favida, ser considerada.<\/p>\n<p>Um <a href=\"https:\/\/thecodest.co\/pt\/dictionary\/how-to-build-an-mvp\/\">MVP<\/a> \u00e9 um produto com carater\u00edsticas suficientes para satisfazer os clientes na fase inicial e fornecer feedback para o desenvolvimento futuro do produto. Utilizando esta abordagem, num per\u00edodo de tempo relativamente curto, \u00e9 poss\u00edvel construir um produto para lan\u00e7ar no mercado, verificar as classifica\u00e7\u00f5es dos clientes e desenvolver o conceito inicial, acrescentando novas funcionalidades. Para al\u00e9m disso, <strong>MVP<\/strong> \u00e9 uma solu\u00e7\u00e3o econ\u00f3mica que reduz o risco de fracasso or\u00e7amental e de esgotamento.<\/p>\n<p>Recomendo tamb\u00e9m a leitura da breve an\u00e1lise de <strong><a href=\"https:\/\/thecodest.co\/blog\/why-is-building-a-mvp-possible-with-ruby-on-rails\/\">como melhorar a efic\u00e1cia do seu MVP atrav\u00e9s da utiliza\u00e7\u00e3o do Ruby on Rails<\/a><\/strong>.<\/p>\n<h2>5. Implementar o seu produto no mercado<\/h2>\n<p>Independentemente do conceito de cria\u00e7\u00e3o de produto que escolher, a fase final \u00e9 a implementa\u00e7\u00e3o do produto no mercado. No entanto, todo o processo n\u00e3o termina aqui! A partir de agora, ser\u00e1 respons\u00e1vel pela manuten\u00e7\u00e3o do produto (provavelmente necessitar\u00e1 de apoio adicional de <a href=\"https:\/\/techreviewer.co\/top-software-development-companies \">programadores de software<\/a>) e ter\u00e1 de trabalhar continuamente na melhoria e aperfei\u00e7oamento dos produtos. No mundo das tecnologias em r\u00e1pido desenvolvimento e das crescentes exig\u00eancias dos clientes, deve fornecer constantemente as solu\u00e7\u00f5es mais f\u00e1ceis de utilizar e mais fi\u00e1veis para manter o reconhecimento do seu grupo-alvo.<\/p>\n<h2>Resumo<\/h2>\n<p>Construir um produto de raiz \u00e9 uma tarefa f\u00e1cil? Certamente que n\u00e3o! No entanto, n\u00e3o tenho d\u00favidas de que aumentar\u00e1 as suas hip\u00f3teses de sucesso se trabalhar com profissionais que tenham experi\u00eancia no desenvolvimento de produtos semelhantes ao seu <a href=\"https:\/\/thecodest.co\/pt\/dictionary\/why-do-projects-fail\/\">projeto<\/a>. Por isso - e para terminar - aceite este pequeno conselho. Aposte numa qualidade elevada, que os seus clientes possam apreciar rapidamente.<\/p>\n<p>Em conclus\u00e3o, a constru\u00e7\u00e3o de um <strong>produto ou servi\u00e7o<\/strong> a partir do zero requer uma <strong>proposta de valor<\/strong> que ressoa com o <strong>p\u00fablico-alvo<\/strong>. Tudo come\u00e7a com uma forte <strong>ideia de neg\u00f3cio<\/strong> que satisfa\u00e7a uma necessidade espec\u00edfica do mercado. Eficaz <strong>gest\u00e3o de produtos<\/strong> desempenha um papel crucial na condu\u00e7\u00e3o do <strong>processo de desenvolvimento<\/strong> e assegurar o alinhamento das carater\u00edsticas do produto com as <strong>objectivos comerciais<\/strong>. <\/p>\n<p>Esfor\u00e7os de colabora\u00e7\u00e3o no \u00e2mbito da <strong>equipa de produto<\/strong>, compreendendo <strong>gestores de produto<\/strong>Os utilizadores, os designers e os programadores s\u00e3o essenciais para o sucesso. O processo iterativo <strong>processo de conce\u00e7\u00e3o do produto<\/strong>, apoiado por <strong>teste de utilizadores<\/strong>O sistema de gest\u00e3o de dados, que ajuda a aperfei\u00e7oar a solu\u00e7\u00e3o e a proporcionar uma experi\u00eancia centrada no utilizador. Uma solu\u00e7\u00e3o robusta <strong>modelo de neg\u00f3cio<\/strong> que sustenta a gera\u00e7\u00e3o de receitas e o crescimento \u00e9 uma considera\u00e7\u00e3o fundamental. Em \u00faltima an\u00e1lise, o <strong>equipa de desenvolvimento de produtos<\/strong>A dedica\u00e7\u00e3o e a experi\u00eancia da empresa, combinadas com a estrat\u00e9gia <strong>gest\u00e3o de produtos<\/strong>A equipa de desenvolvimento de um produto de raiz \u00e9 uma viagem emocionante que requer um planeamento cuidadoso, uma colabora\u00e7\u00e3o perfeita e uma concentra\u00e7\u00e3o inabal\u00e1vel na entrega de valor. Construir um produto a partir do zero \u00e9 uma viagem emocionante que requer um planeamento cuidadoso, uma colabora\u00e7\u00e3o perfeita e uma concentra\u00e7\u00e3o inabal\u00e1vel na entrega de valor ao cliente. <strong>p\u00fablico-alvo<\/strong>.<\/p>\n<p><a href=\"https:\/\/thecodest.co\/contact\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/interested_in_cooperation_.png\" alt=\"faixa de coopera\u00e7\u00e3o\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Construir um produto de raiz \u00e9 um grande desafio. Se conseguir desenvolver um produto de alta qualidade adaptado \u00e0s necessidades dos seus clientes, aumentar\u00e1 definitivamente as suas hip\u00f3teses de atingir os seus objectivos comerciais. No entanto, este \u00e9 um processo muito complexo com muitas amea\u00e7as. Vejamos os pormenores e as informa\u00e7\u00f5es a ter em conta.<\/p>","protected":false},"author":2,"featured_media":3360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-3359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions","category-software-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Product from Scratch? - The Codest<\/title>\n<meta name=\"description\" content=\"Learn The Codest&#039;s step-by-step approach to building a product from scratch, from setting business goals and UX\/UI design to creating an MVP. 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