{"id":3355,"date":"2019-07-11T08:51:00","date_gmt":"2019-07-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-to-run-a-business-during-the-crisis\/"},"modified":"2026-04-24T11:35:41","modified_gmt":"2026-04-24T11:35:41","slug":"como-gerir-uma-empresa-durante-a-crise","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pt\/blog\/how-to-run-a-business-during-the-crisis\/","title":{"rendered":"Como gerir uma empresa durante a crise?"},"content":{"rendered":"

O impacto da COVID-19 na sua atividade<\/strong><\/h2>\n

Apenas algumas ind\u00fastrias passar\u00e3o sem problemas pela crise da pandemia do coronav\u00edrus. Quais? Este grupo incluir\u00e1 certamente com\u00e9rcio eletr\u00f3nico<\/a> As empresas que forem capazes de se adaptar rapidamente \u00e0 nova realidade e de atrair clientes. Al\u00e9m disso, as tecnologias que facilitam o trabalho \u00e0 dist\u00e2ncia dos empregados e a ocupa\u00e7\u00e3o do tempo livre das pessoas v\u00e3o ganhar import\u00e2ncia.<\/p>\n

Infelizmente, a crise vai afetar a maioria das empresas em todo o mundo. O sector das viagens j\u00e1 est\u00e1 a sofrer bastante, uma vez que o tr\u00e1fego a\u00e9reo na maioria dos pa\u00edses foi interrompido ou severamente restringido. A situa\u00e7\u00e3o \u00e9 igualmente problem\u00e1tica para as empresas que baseiam o seu perfil comercial no contacto direto com o cliente.<\/p>\n

O mercado<\/a> A situa\u00e7\u00e3o \u00e9 din\u00e2mica. Observo este fen\u00f3meno com grande curiosidade. O mercado dos Estados Unidos \u00e9 um dos mais afectados pela crise. O desemprego est\u00e1 a aumentar no pa\u00eds, as empresas est\u00e3o a conter os investimentos e a reduzir os custos. Os empres\u00e1rios devem reagir rapidamente para preparar as suas empresas para a crise que se aproxima.<\/p>\n

Nos \u00faltimos dias, o site statista.com realizou um inqu\u00e9rito interessante que mostra como as empresas nos EUA reagir<\/a> \u00e0 propaga\u00e7\u00e3o da pandemia (a partir de 24\/03\/2020).<\/p>\n

\"vitrina<\/p>\n

fonte: statista.com<\/em><\/p>\n

\u00c9 claro que os EUA n\u00e3o est\u00e3o sozinhos nesta dif\u00edcil batalha. Os mercados europeus e outros tamb\u00e9m est\u00e3o a enfrentar desafios. \u00c9 necess\u00e1rio reagir rapidamente para preparar a sua empresa para os tempos problem\u00e1ticos que se avizinham.<\/p>\n

Para tal, queremos partilhar as nossas ideias sobre como pode proteger a sua empresa e minimizar o impacto da crise. Reunimos sete pr\u00e1ticas importantes que o ajudar\u00e3o a salvar a sua empresa.<\/p>\n

Dicas para l\u00edderes empresariais<\/strong><\/h2>\n

Organizar o trabalho \u00e0 dist\u00e2ncia<\/strong><\/h3>\n

Parece que trabalho remoto<\/a> estar\u00e1 com n\u00f3s<\/a> durante algum tempo. A bem da sa\u00fade dos trabalhadores, as empresas podem permitir que os seus empregados regressem aos escrit\u00f3rios durante muito tempo. Al\u00e9m disso, os peritos concordam que, ap\u00f3s a crise provocada pela COVID-19, a import\u00e2ncia do trabalho \u00e0 dist\u00e2ncia aumentar\u00e1 significativamente. Por isso, \u00e9 aconselh\u00e1vel desenvolver um sistema e planos de trabalho que garantam a efic\u00e1cia inalterada dos seus empregados e da sua empresa. Considere os potenciais perigos do trabalho \u00e0 dist\u00e2ncia e pense em solu\u00e7\u00f5es.<\/p>\n

Para al\u00e9m disso, vale a pena saber que o trabalho remoto, apesar das apar\u00eancias, tamb\u00e9m pode ser ben\u00e9fico. Se organizar todo o processo de forma inteligente, conseguir\u00e1 reduzir os custos administrativos de funcionamento do seu escrit\u00f3rio. Tudo est\u00e1 nas suas m\u00e3os.<\/p>\n

Seja inteligente para manter a sua empresa segura<\/strong><\/h3>\n

Nestes tempos dif\u00edceis, deve concentrar-se nas actividades que trazem lucros reais \u00e0 sua empresa. Desista temporariamente das tarefas e responsabilidades que n\u00e3o geram resultados aqui e agora. Voc\u00ea e toda a sua equipa equipa<\/a> deve atuar de forma inteligente. Algumas decis\u00f5es n\u00e3o ser\u00e3o f\u00e1ceis, mas a crise \u00e9 uma circunst\u00e2ncia espec\u00edfica. Se sobreviver a ela, a sua empresa tornar-se-\u00e1 mais forte.<\/p>\n

Reduzir os custos<\/strong><\/h3>\n

Procurar poupan\u00e7as. Sim, eu sei que n\u00e3o \u00e9 assim t\u00e3o f\u00e1cil. No entanto, \u00e9 importante tomar decis\u00f5es comerciais s\u00f3lidas e muitas empresas optam por essa estrat\u00e9gia. A otimiza\u00e7\u00e3o dos custos melhorar\u00e1 o seu or\u00e7amento, especialmente a longo prazo.<\/p>\n

Quando a economia est\u00e1 em boa forma e a nossa pr\u00f3pria atividade se desenvolve, \u00e9 f\u00e1cil gastar dinheiro e incorrer em responsabilidades. Enquanto tudo estiver a correr bem e a nossa empresa estiver a florescer, os problemas s\u00e3o contornados. No entanto, vale a pena pensar se aproveitamos as oportunidades de hoje para nos prepararmos para as dificuldades de amanh\u00e3.<\/p>\n

A que custos me estou a referir? Todos os que n\u00e3o t\u00eam um impacto direto no desenvolvimento da sua atividade (receitas). Seria ideal se conseguisse obter poupan\u00e7as de 10% e at\u00e9 de 20%. \u00c9 melhor come\u00e7ar por rever os custos fixos, que s\u00e3o provavelmente o maior fardo. Tudo depende, naturalmente, das especificidades da sua atividade.<\/p>\n

\"Relat\u00f3rio<\/a><\/p>\n

Diversifica\u00e7\u00e3o de clientes<\/strong><\/h3>\n

Pode ser demasiado tarde para o fazer agora, mas \u00e9 um bom ponto para tirar conclus\u00f5es para o futuro. Basear mais de metade das suas receitas num \u00fanico cliente pode ser uma estrat\u00e9gia problem\u00e1tica nestas circunst\u00e2ncias. Deve, naturalmente, cuidar da rela\u00e7\u00e3o com os maiores clientes, mas n\u00e3o pode esquecer os mais pequenos, talvez os menos rent\u00e1veis. Eles podem ajudar a sua empresa a sobreviver \u00e0 crise.<\/p>\n

Se depender apenas de um grande cliente, a sua demiss\u00e3o ou uma redu\u00e7\u00e3o significativa da coopera\u00e7\u00e3o pode ser fatal para a sua empresa. Lembre-se disto para o futuro.<\/p>\n

Cuide dos seus produtos\/servi\u00e7os<\/strong><\/h3>\n

Forne\u00e7a aos seus clientes servi\u00e7os\/produtos da mais alta qualidade. N\u00e3o importa o tipo de neg\u00f3cio que gere. Cuide da qualidade nestes tempos dif\u00edceis e prove que a crise n\u00e3o afecta os valores que defende.<\/p>\n

Se vender um determinado produto<\/a>Se vender servi\u00e7os espec\u00edficos, tente convencer os seus clientes de que precisam realmente deles e de que n\u00e3o devem renunciar a eles em condi\u00e7\u00f5es econ\u00f3micas dif\u00edceis. Al\u00e9m disso, se vender servi\u00e7os espec\u00edficos, mostre que \u00e9 eficaz. Seja criativo. Ningu\u00e9m diz que vai ser f\u00e1cil, mas a situa\u00e7\u00e3o \u00e9 dif\u00edcil e exige dedica\u00e7\u00e3o e trabalho anal\u00edtico.<\/p>\n

Tratar dos contactos com os clientes<\/strong><\/h3>\n

\u00c9 uma das coisas mais importantes de que n\u00e3o se pode esquecer. Manter boas rela\u00e7\u00f5es comerciais com os clientes que proporcionam receitas e estabilidade \u00e0 sua empresa \u00e9 crucial. Tem de ser um verdadeiro parceiro para eles e tentar satisfazer as suas necessidades. Mostre que se preocupa com uma coopera\u00e7\u00e3o frutuosa. Mostre interesse. N\u00e3o importa se presta servi\u00e7os espec\u00edficos ou oferece o seu produto, cuide bem das suas rela\u00e7\u00f5es.<\/p>\n

Cuidar da imagem da sua empresa<\/strong><\/h3>\n

Embora a situa\u00e7\u00e3o seja dif\u00edcil, n\u00e3o se pode esquecer a comunica\u00e7\u00e3o constante e a constru\u00e7\u00e3o de uma imagem. N\u00e3o se concentre nas formas de venda, porque quem est\u00e1 a pensar nelas agora? Construa a sua pr\u00f3pria experi\u00eancia. Mostre a sua empresa de uma forma positiva. Deixe que os outros vejam que a sua empresa lida bem com a crise crescente. E, depois de esta terminar, pode beneficiar desta estrat\u00e9gia.<\/p>\n

N\u00e3o deixem que a crise aconte\u00e7a!<\/strong><\/h2>\n

Sei que os tempos n\u00e3o s\u00e3o f\u00e1ceis e que temos de estar preparados para muitos meses de luta dura. No entanto, estou convencido de que, gra\u00e7as a decis\u00f5es comerciais informadas, ajudar\u00e3o a vossa empresa a sobreviver a este per\u00edodo dif\u00edcil. N\u00e3o ser\u00e1 um caminho sem obst\u00e1culos, mas n\u00e3o se pode desistir. Fa\u00e7o figas por v\u00f3s!<\/p>\n

<\/article-software-consulting><\/p>\n

Ler mais:<\/strong><\/p>\n

- Porque \u00e9 que os projectos de software falham? Raz\u00f5es mais comuns<\/a><\/p>\n

- E-commerce: Novo estado do jogo 2020 (relat\u00f3rio)<\/a><\/p>\n

- Shopify, Spree ou Solidus? Veja porque \u00e9 que a Ruby on Rails o pode ajudar a desenvolver o seu com\u00e9rcio eletr\u00f3nico<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Est\u00e3o a chegar tempos dif\u00edceis. Uma grande crise causada pelo surto de COVID-19 est\u00e1 a espalhar-se \u00e0 nossa volta. Os especialistas concordam que estamos a assistir apenas \u00e0 primeira fase de uma recess\u00e3o precoce. A dif\u00edcil situa\u00e7\u00e3o econ\u00f3mica mundial afecta muitas ind\u00fastrias e empresas e pode tamb\u00e9m chegar at\u00e9 si. Vale a pena preparar-se e estar pronto. Como o fazer? Reunimos um conjunto de boas pr\u00e1ticas para ajudar a proteger a sua empresa durante uma crise.<\/p>","protected":false},"author":2,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to run a business during the crisis? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/pt\/blogue\/como-gerir-uma-empresa-durante-a-crise\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to run a business during the crisis?\" \/>\n<meta property=\"og:description\" content=\"Tough times are coming. 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A big crisis caused by the outbreak of COVID-19 is spreading around us. Experts agree that we are witnessing only the first stage of early recession. The difficult economic situation in the world affects many industries and companies and it may also come to you. It is worth preparing yourself and being ready. How to do it? 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