{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"como-evolui-o-mercado-do-comercio-eletronico-em-tempos-de-incerteza","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pt\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Como \u00e9 que o mercado do com\u00e9rcio eletr\u00f3nico se altera em tempos de incerteza?"},"content":{"rendered":"

Mudan\u00e7as no comportamento dos consumidores<\/strong><\/h2>\n

A crise alterou a abordagem dos consumidores \u00e0s compras. Consequentemente, no que respeita \u00e0 entrega de mercearias, verificou-se que:<\/p>\n

- 14% dos consumidores utilizaram servi\u00e7os de entrega de mercearias pela primeira vez,<\/p>\n

- 13% dos consumidores aumentaram a frequ\u00eancia com que utilizam estes servi\u00e7os,<\/p>\n

- 251TP67N\u00e3o utilizei servi\u00e7os de entrega de mercearias e n\u00e3o tenciono faz\u00ea-lo.<\/p>\n

\u00c9 interessante notar que as solu\u00e7\u00f5es BOPIS (Buy Online Pick Up in Store) est\u00e3o a tornar-se cada vez mais populares:<\/p>\n

- 10% dos consumidores experimentaram o BOPIS pela primeira vez,<\/p>\n

- 13% dos consumidores aumentaram a frequ\u00eancia de utiliza\u00e7\u00e3o das solu\u00e7\u00f5es BOPIS,<\/p>\n

- 24% dos consumidores n\u00e3o utilizaram o BOPIS e n\u00e3o tencionam faz\u00ea-lo.<\/p>\n

Para al\u00e9m destas estat\u00edsticas interessantes, desde o surto de COVID-19, pudemos observar aumentos significativos em sectores como os produtos de grande consumo, os produtos de sa\u00fade e seguran\u00e7a ou a restaura\u00e7\u00e3o\/entrega de alimentos.<\/p>\n

Ao mesmo tempo, o confinamento introduzido pela maioria dos pa\u00edses do mundo fez com que o com\u00e9rcio eletr\u00f3nico<\/a> mercado<\/a> assistiu a um movimento acentuado relacionado com produtos que proporcionam entretenimento dom\u00e9stico e actividades para toda a fam\u00edlia.<\/p>\n

Aqui pode encontrar, a t\u00edtulo de curiosidade, as 10 categorias com maior crescimento no com\u00e9rcio eletr\u00f3nico:<\/p>\n

    \n
  1. \n

    Luvas descart\u00e1veis + 670%<\/p>\n<\/li>\n

  2. \n

    M\u00e1quinas de fazer p\u00e3o +652%<\/p>\n<\/li>\n

  3. \n

    Tosse e constipa\u00e7\u00e3o +53%%<\/p>\n<\/li>\n

  4. \n

    Sopas + 397%<\/p>\n<\/li>\n

  5. \n

    Gr\u00e3os secos e arroz +386%<\/p>\n<\/li>\n

  6. \n

    Alimentos embalados +377%<\/p>\n<\/li>\n

  7. \n

    Ta\u00e7as de fruta +326%<\/p>\n<\/li>\n

  8. \n

    Treino com pesos +307%<\/p>\n<\/li>\n

  9. \n

    Leite e natas +279%<\/p>\n<\/li>\n

  10. \n

    Material para lavagem de loi\u00e7a +275%<\/p>\n<\/li>\n<\/ol>\n

    Como atrair clientes para a sua plataforma de com\u00e9rcio eletr\u00f3nico?<\/strong><\/h2>\n

    O mercado do com\u00e9rcio eletr\u00f3nico est\u00e1 a mudar rapidamente durante a pandemia, e os especialistas n\u00e3o t\u00eam ilus\u00f5es - cada vez mais empresas ir\u00e3o transferir algumas das suas actividades para o retalho em linha. Os supermercados, por exemplo, j\u00e1 est\u00e3o a fazer esse movimento, uma vez que est\u00e3o a sofrer uma diminui\u00e7\u00e3o do n\u00famero de clientes que se deslocam \u00e0s lojas e est\u00e3o a tentar chegar aos clientes de uma nova forma.<\/p>\n

    Tendo isso em conta, tenha em mente algumas dicas simples que o ajudar\u00e3o a sair da caixa e a atrair a aten\u00e7\u00e3o dos seus potenciais clientes:<\/p>\n

      \n
    1. \n

      Pense numa melhor exposi\u00e7\u00e3o da sua oferta<\/p>\n<\/li>\n

    2. \n

      Gerir eficazmente o n\u00famero crescente de encomendas<\/p>\n<\/li>\n

    3. \n

      Cuidar da qualidade superior UX<\/a> e conce\u00e7\u00e3o da IU da sua plataforma<\/p>\n<\/li>\n

    4. \n

      Lembrar-se do desenvolvimento de aplica\u00e7\u00f5es m\u00f3veis (concentrar-se no aumento das convers\u00f5es)<\/p>\n<\/li>\n

    5. \n

      Preparar um sistema de pagamento simplificado\u00a0<\/p>\n<\/li>\n

    6. \n

      Cuide da seguran\u00e7a do seu com\u00e9rcio eletr\u00f3nico<\/p>\n<\/li>\n

    7. \n

      Aumente os lucros das suas vendas atrav\u00e9s de testes<\/p>\n<\/li>\n

    8. \n

      Manter constante desenvolvimento de software<\/a> e construir produto<\/a> pronto para escala<\/p>\n<\/li>\n

    9. \n

      N\u00e3o complique demasiado o caminho para os seus utilizadores<\/p>\n<\/li>\n

    10. \n

      Cuidar muito bem servi\u00e7o ao cliente<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Resumo<\/strong><\/h2>\n

      A crise est\u00e1 a mudar o mercado do com\u00e9rcio eletr\u00f3nico a todo o momento. Em apenas algumas semanas, encontr\u00e1mo-nos numa realidade completamente nova. Mas esta \u00e9 tamb\u00e9m uma grande oportunidade para aqueles que gerem o seu pr\u00f3prio com\u00e9rcio eletr\u00f3nico e est\u00e3o prontos para come\u00e7ar a fazer grandes coisas. Por isso, tenha em considera\u00e7\u00e3o o estado atual do mercado e as minhas dicas simples. Acredito firmemente que vai ganhar este jogo!<\/p>\n

      Ler mais:<\/strong><\/p>\n

      - Porque \u00e9 que esperamos uma procura elevada de produtos de software Ruby em tempos de crise?<\/a><\/p>\n

      - Desenvolvimento de software Ruby on Rails. \u00cdndices v2<\/a><\/p>\n

      - Como come\u00e7ar a construir o seu produto a partir do zero?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      O sector do com\u00e9rcio eletr\u00f3nico \u00e9 um dos poucos que lidou bastante bem com a crise associada ao surto de COVID-19. As pessoas em todo o mundo come\u00e7aram a utilizar maci\u00e7amente as lojas em linha, considerando-as seguras, convenientes e, muitas vezes, rent\u00e1veis. H\u00e1 muitas indica\u00e7\u00f5es de que a popularidade das solu\u00e7\u00f5es de com\u00e9rcio eletr\u00f3nico se tornar\u00e1 ainda maior num futuro pr\u00f3ximo.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/pt\/blogue\/como-evolui-o-mercado-do-comercio-eletronico-em-tempos-de-incerteza\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does the e-commerce market change during the uncertain times?\" \/>\n<meta property=\"og:description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. 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