{"id":3014,"date":"2020-04-15T07:52:00","date_gmt":"2020-04-15T07:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/"},"modified":"2026-04-24T11:43:01","modified_gmt":"2026-04-24T11:43:01","slug":"um-guia-rapido-para-criar-e-desenvolver-o-seu-proprio-mercado-o-que-vale-a-pena-saber","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pt\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/","title":{"rendered":"Como criar um mercado?"},"content":{"rendered":"

No caso dos mercados, a empresa dominante mercado<\/a> s\u00e3o os EUA, que tamb\u00e9m est\u00e3o a desenvolver-se de forma muito din\u00e2mica nos mercados europeus. No in\u00edcio de 2019, 14 dos 100 maiores mercados est\u00e3o localizados em Europa<\/a>, o que \u00e9 um facto promissor. Os clientes perguntam frequentemente n\u00f3s<\/a> qual a estrat\u00e9gia que devem escolher para desenvolver rapidamente uma atividade e serem competitivos no mercado. \u00c9 certo que se trata de um processo longo, mas com base na minha experi\u00eancia e na observa\u00e7\u00e3o do mercado, gostaria de vos apresentar dicas que vale a pena recordar durante desenvolvimento de mercados digitais<\/strong>.<\/p>\n

Aplica\u00e7\u00f5es Web m\u00f3veis e progressivas<\/strong><\/h2>\n

Se utilizar ferramentas de monitoriza\u00e7\u00e3o do tr\u00e1fego no seu<\/strong> mercado<\/strong> (por exemplo, Google Analytics) e, em seguida, repare na quantidade de tr\u00e1fego proveniente de dispositivos m\u00f3veis<\/strong>. Este fen\u00f3meno tem vindo a crescer desde h\u00e1 v\u00e1rios anos, sendo de esperar que o tr\u00e1fego m\u00f3vel venha a ultrapassar cada vez mais os utilizadores tradicionais de computadores.<\/p>\n

\u00c9 por isso que \u00e9 muito importante ter um mercado bem ajustado e corretamente concebido. A regra mais importante \u00e9 garantir que o seu mercado seja reativo em todos os dispositivos. Entretanto, muitas pessoas ainda est\u00e3o a subestimar indevidamente os dispositivos m\u00f3veis. Deve saber que o seu mercado pode ser apresentado com mais frequ\u00eancia aos utilizadores, desde que seja optimizado para dispositivos m\u00f3veis. Al\u00e9m disso, lembre-se da alta qualidade UX<\/a> design. Este fator permitir-lhe-\u00e1 assegurar a experi\u00eancia dos seus utilizadores e fazer com que estes tenham uma melhor perce\u00e7\u00e3o do seu mercado.<\/p>\n

Progressivo web<\/a> (PWA) s\u00e3o atualmente uma tend\u00eancia popular. A sua maior vantagem \u00e9 a excecional facilidade de utiliza\u00e7\u00e3o e a elevada experi\u00eancia do utilizador. Ao combinar as fun\u00e7\u00f5es de s\u00edtios Web e aplica\u00e7\u00f5es nativas, o design PWA est\u00e1 a tornar-se a norma. Permite aos programadores criar aplica\u00e7\u00f5es din\u00e2micas sem a necessidade de estruturas h\u00edbridas. N\u00e3o tenho d\u00favidas de que esta solu\u00e7\u00e3o tamb\u00e9m pode ser perfeita para o seu mercado.<\/p>\n

\"mercado<\/p>\n

Escalonamento do mercado<\/strong><\/h2>\n

Falei com os programadores da Codest e perguntei-lhes qual era, na sua opini\u00e3o, a melhor tecnologia que lhes permitia escalar rapidamente as suas empresas. Eles responderam rapidamente: \"Ruby on Rails<\/a>. \"Est\u00e1 bem, Rubi<\/a> \u00e9 a nossa principal tecnologia de back-end, mas isso n\u00e3o significa que eu recomendaria Ruby on Rails<\/a> como software para cada produto<\/a>. No caso de estar a construir o seu pr\u00f3prio mercado, preocupa-se com o desenvolvimento r\u00e1pido, e o Ruby on Carris<\/a> ser\u00e1 de facto a melhor solu\u00e7\u00e3o. \u00c9 poss\u00edvel obter as primeiras funcionalidades do produto v\u00e1rias vezes mais depressa do que noutras linguagens. Este cen\u00e1rio \u00e9 poss\u00edvel gra\u00e7as \u00e0 estrutura Rails, que acelera o trabalho dos programadores.<\/p>\n

Al\u00e9m disso, \u00e9 mais f\u00e1cil estimar os custos de um projeto<\/a> desenvolvido com o Ruby on Rails. Quando, juntamente com um equipa<\/a> Se o cliente for um programador, define as especifica\u00e7\u00f5es do projeto, ele poder\u00e1 avaliar o prazo inicial do projeto e saber\u00e1 qual \u00e9 o or\u00e7amento m\u00ednimo.<\/p>\n

O m\u00e9todo de escalonamento do mercado descrito est\u00e1 diretamente relacionado com o produto m\u00ednimo vi\u00e1vel<\/a> (MVP<\/a>). A ideia \u00e9 criar um produto com funcionalidades b\u00e1sicas o mais rapidamente poss\u00edvel e deixar que os seus clientes o comecem a utilizar. Ter\u00e1 ent\u00e3o a oportunidade de testar diferentes solu\u00e7\u00f5es e recolher feedback.<\/p>\n

Quando quiser desenvolver o seu mercado<\/em> atrav\u00e9s da abordagem MVP, \u00e9 bom encontrar um parceiro externo especializado na desenvolvimento de software<\/a> projeto. Tamb\u00e9m pode utilizar servi\u00e7os pagos j\u00e1 prontos, mas deve ter em conta que esta solu\u00e7\u00e3o tornar\u00e1 o seu mercado menos adequado \u00e0s suas expectativas.<\/p>\n

Intelig\u00eancia artificial<\/strong><\/h2>\n

Estou convencido de que os mercados modernos n\u00e3o podem ignorar intelig\u00eancia artificial<\/a>. Os especialistas estimam que esta \u00e9 uma das tend\u00eancias tecnol\u00f3gicas mais importantes de 2019, que poder\u00e1 em breve revolucionar o mercado. De qualquer forma, basta olhar para as maiores marcas do mundo que tamb\u00e9m desenvolvem intelig\u00eancia artificial. H\u00e1 algum tempo, o Facebook decidiu usar IA<\/a> no seu processo de compra.<\/p>\n

Em suma, se quiser estar a par das solu\u00e7\u00f5es mais recentes e inovadoras, atrair a aten\u00e7\u00e3o dos utilizadores e criar um mercado global<\/strong>Se a sua empresa tem um mercado de produtos de intelig\u00eancia artificial, ent\u00e3o deve definitivamente considerar a implementa\u00e7\u00e3o da intelig\u00eancia artificial. Uma boa estrat\u00e9gia no in\u00edcio \u00e9 testar gradualmente as solu\u00e7\u00f5es de intelig\u00eancia artificial e procurar as melhores op\u00e7\u00f5es para o seu mercado. Se decidir faz\u00ea-lo, pe\u00e7a ajuda a um parceiro especializado neste tema.<\/p>\n

\"desenvolvimento<\/p>\n

\u00c0 procura de um nicho<\/strong><\/h2>\n

Talvez esta seja uma afirma\u00e7\u00e3o \u00f3bvia, mas note-se que muitos<\/strong> mercados<\/strong> que s\u00e3o c\u00f3pias de solu\u00e7\u00f5es j\u00e1 dispon\u00edveis no mercado s\u00e3o criadas<\/strong>. Neste caso, a concorr\u00eancia com os rivais no mercado \u00e9 inevit\u00e1vel. Por outro lado, se conseguir criar um mercado que traga novo valor aos utilizadores e lhes proporcione experi\u00eancias e produtos inovadores inacess\u00edveis a outros concorrentes, as suas hip\u00f3teses de sucesso aumentam rapidamente.<\/p>\n

A procura de um nicho est\u00e1 tamb\u00e9m associada a numerosos testes. N\u00e3o importa se est\u00e1 apenas a construir um mercado ou se j\u00e1 possui um. Os testes s\u00e3o a sua parte integrante. Pode testar pequenas funcionalidades e solu\u00e7\u00f5es maiores. Um parceiro experiente e especializado na constru\u00e7\u00e3o de mercados ser-lhe-\u00e1 certamente \u00fatil. Concentre-se no que \u00e9 vis\u00edvel para todos, por exemplo, o design UI\/UX, e desenvolva regularmente o seu software.<\/p>\n

Conclus\u00f5es<\/strong><\/h2>\n

Um mercado bem pensado e desenvolvido \u00e9 uma oportunidade de grande sucesso. Vendo as estat\u00edsticas que apresentei neste artigo, posso facilmente adivinhar as oportunidades que este mercado abre para novas empresas. Por fim, lembre-se que s\u00f3 a obten\u00e7\u00e3o de investimento para construir um mercado<\/em> n\u00e3o significa que se possa celebrar o sucesso. Infelizmente, muitas empresas em fase de arranque apresentam esta abordagem e, mais tarde, deparam-se com problemas. Ignoram factores como as tend\u00eancias actuais, as novidades tecnol\u00f3gicas ou tomam decis\u00f5es erradas relacionadas com desenvolvimento de produtos<\/a>. Esteja atento.<\/p>\n

Ler mais:<\/strong><\/p>\n

-\u00a0As boas pr\u00e1ticas da Codest para a cria\u00e7\u00e3o de software: Melhores pr\u00e1ticas de revis\u00e3o de c\u00f3digo<\/a><\/strong><\/p>\n

-\u00a0O que \u00e9 o Ruby on Jets e como criar uma aplica\u00e7\u00e3o com ele?<\/a><\/strong><\/p>\n

-7 Startups e Scaleups que v\u00e3o abalar o cen\u00e1rio do mercado em 2022<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Os mercados pr\u00f3speros s\u00e3o geralmente vistos como um fen\u00f3meno global. Os indicadores econ\u00f3micos deste sector aumentam todos os anos. Prev\u00ea-se que, at\u00e9 2020, mais de 40% das vendas globais de com\u00e9rcio eletr\u00f3nico tenham lugar em mercados. Al\u00e9m disso, todos os anos observamos um volume de neg\u00f3cios recorde no sector do com\u00e9rcio eletr\u00f3nico. N\u00e3o \u00e9 sem raz\u00e3o que outras marcas mundiais lutam entre si pela quota de mercado.<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to Build a Marketplace? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/pt\/blogue\/um-guia-rapido-para-criar-e-desenvolver-o-seu-proprio-mercado-o-que-vale-a-pena-saber\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Marketplace?\" \/>\n<meta property=\"og:description\" content=\"Thriving marketplaces are generally viewed as a global phenomenon. 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