{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"dlaczego-branza-proptech-szybko-sie-rozwija-wywiad-z-jamesem-dearsleyem-influencerem-proptech","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"Dlaczego bran\u017ca Proptech szybko si\u0119 rozwija? Wywiad z Jamesem Dearsleyem - influencerem z bran\u017cy Proptech"},"content":{"rendered":"

James Dearsley reprezentuje Unissu<\/a> kt\u00f3ra otwiera nowe mo\u017cliwo\u015bci dla 6000 firm Proptech, kt\u00f3re \u015bledzimy, oferuj\u0105c jednocze\u015bnie spo\u0142eczno\u015bciom nieruchomo\u015bci i inwestycji dok\u0142adne, pojedyncze \u017ar\u00f3d\u0142o dla ich bada\u0144, zam\u00f3wie\u0144 i decyzji inwestycyjnych. Firma stworzy\u0142a zestaw narz\u0119dzi i zasob\u00f3w, aby pom\u00f3c profesjonalistom z bran\u017cy nieruchomo\u015bci zrozumie\u0107 przysz\u0142o\u015b\u0107 ich bran\u017c.<\/p>\n

Obserwujemy rozkwit bran\u017cy PropTech. Sk\u0105d on si\u0119 bierze?<\/strong><\/h3>\n

James Dearsley:<\/strong> Zapotrzebowanie i popyt w bran\u017cy; czysto i prosto. W ko\u0144cu nieruchomo\u015bci to aktywa, a aktywa to pieni\u0105dze. Technologia stwarza mo\u017cliwo\u015bci zarabiania pieni\u0119dzy na aktywach; st\u0105d oczywisty popyt.<\/p>\n

Je\u015bli chodzi o potrzeby, bran\u017ca nieruchomo\u015bci od dawna znana jest z nieefektywno\u015bci i wydatk\u00f3w oraz publicznego postrzegania, \u017ce uk\u0142ad jest zawsze mocno u\u0142o\u017cony na korzy\u015b\u0107 profesjonalist\u00f3w, a nie klient\u00f3w. W erze cyfrowej konsumenci wymagaj\u0105 wi\u0119cej - technologia nap\u0119dza zar\u00f3wno ten rosn\u0105cy popyt, jak i zdolno\u015b\u0107 bran\u017cy do jego zaspokojenia.<\/p>\n

Niech my<\/a> Nie nale\u017cy zapomina\u0107, \u017ce przez d\u0142ugi czas istnia\u0142 znaczny op\u00f3r wobec PropTech. Z czasem jednak wyniki sta\u0142y si\u0119 niezaprzeczalne, a obecnie bran\u017ca mocno sk\u0142ania si\u0119 w kierunku transformacja cyfrowa<\/a> i jest \u015bwiadomy, \u017ce je\u015bli tego nie zrobi, stanie si\u0119 nieistotny.<\/p>\n

Znacz\u0105cy wzrost inwestycji i przychod\u00f3w z PropTech mo\u017cna zaobserwowa\u0107 nie tylko w Stanach Zjednoczonych, ale tak\u017ce w Europie. Wielka Brytania wygl\u0105da szczeg\u00f3lnie dobrze na tle innych kraj\u00f3w. Dlaczego tak jest z Twojej perspektywy?<\/strong><\/h3>\n

Szczerze m\u00f3wi\u0105c, sama bran\u017ca nie mo\u017ce przypisa\u0107 sobie wielu zas\u0142ug za sw\u00f3j szybki sukces. Bior\u0105c pod uwag\u0119 wiele czynnik\u00f3w historycznych, WIELKA BRYTANIA<\/a> PropTech rozpocz\u0105\u0142 dzia\u0142alno\u015b\u0107 w korzystnej sytuacji.<\/p>\n

Podobnie jak Stany Zjednoczone, ma znacz\u0105cy wp\u0142yw i \u015bwiadomo\u015b\u0107 marki, z braku lepszego okre\u015blenia, na ca\u0142ym \u015bwiecie. J\u0119zyk angielski ma r\u00f3wnie\u017c kluczowe znaczenie dla komunikacji biznesowej, dlatego Wielka Brytania od dawna jest wa\u017cnym europejskim o\u015brodkiem dla du\u017cych firm.<\/p>\n

Trzeba jednak przyzna\u0107, \u017ce brytyjska spo\u0142eczno\u015b\u0107 PropTech rozpocz\u0119\u0142a swoj\u0105 dzia\u0142alno\u015b\u0107 bardzo wcze\u015bnie, co pomog\u0142o zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 bran\u017cy. Mo\u017cna zauwa\u017cy\u0107, \u017ce kraje lub regiony, w kt\u00f3rych brakuje silnej spo\u0142eczno\u015bci PropTech, nie maj\u0105 bardzo aktywnych bran\u017c PropTech.<\/p>\n

Jakie s\u0105 najwa\u017cniejsze czynniki sukcesu dla firm PropTech?<\/strong><\/h3>\n

Podobnie jak w przypadku wielu bran\u017c, sukces biznesowy jest w du\u017cej mierze mieszank\u0105 szcz\u0119\u015bcia, wyczucia czasu i magii. Istniej\u0105 jednak pewne cechy wsp\u00f3lne, kt\u00f3re mo\u017cna znale\u017a\u0107 w odnosz\u0105cych sukcesy firmach PropTech.<\/p>\n

Zdecydowanie najwa\u017cniejszym z nich jest zapewnienie prostego i przyjaznego dla u\u017cytkownika rozwi\u0105zania dla znanych bran\u017c lub punkt\u00f3w b\u00f3lu klient\u00f3w. Firmy, kt\u00f3re tego nie oferuj\u0105, kt\u00f3rych liczba zawsze mnie osza\u0142amia, bez w\u0105tpienia ponios\u0105 pora\u017ck\u0119.<\/p>\n

Je\u015bli masz to zapewnione, wa\u017cny jest r\u00f3wnie\u017c inteligentny lider, kt\u00f3ry mo\u017ce reprezentowa\u0107 twarz, m\u00f3zg i filozofi\u0119 firmy.<\/p>\n

Co wi\u0119cej, zdolno\u015b\u0107 do budowania zaufania inwestor\u00f3w do swojej firmy r\u00f3wnie\u017c znacznie u\u0142atwia spraw\u0119, o ile w ko\u0144cu mo\u017cesz to poprze\u0107. Niedawno widzieli\u015bmy, co si\u0119 stanie, je\u015bli zawiedziesz w tej drugiej cz\u0119\u015bci!<\/p>\n

Czy inwestorzy s\u0105 sk\u0142onni inwestowa\u0107 w PropTech? Jak trudno jest znale\u017a\u0107 finansowanie na rozw\u00f3j takiego biznesu?<\/strong><\/h3>\n

Waham si\u0119 powiedzie\u0107 \"\u0142atwe\", poniewa\u017c pozyskiwanie funduszy nigdy nie jest \u0142atwe, ale zaufanie inwestor\u00f3w do PropTech jest bardzo wysokie, a pieni\u0105dze s\u0105 inwestowane z pewn\u0105 swobod\u0105. Niekt\u00f3rzy sugeruj\u0105 nawet, po niedawnej pora\u017cce WeWork, \u017ce PropTech znajduje si\u0119 obecnie w ba\u0144ce, w kt\u00f3rej inwestorzy przeznaczaj\u0105 znacznie wy\u017csze kwoty, ni\u017c firmy otrzymuj\u0105ce fundusze mog\u0105 uzasadni\u0107, mierz\u0105c je tradycyjnymi wska\u017anikami.<\/p>\n

Niezale\u017cnie od tego, czy si\u0119 z tym zgadzasz, czy nie, nie mo\u017cna zaprzeczy\u0107, \u017ce inwestycje rosn\u0105 z roku na rok.<\/p>\n

Z pewno\u015bci\u0105 nadejdzie czas, gdy inwestycje osi\u0105gn\u0105 plateau, ale PropTech do tej pory ledwo zarysowa\u0142 powierzchni\u0119 nieruchomo\u015bci; w zwi\u0105zku z tym znaczny wzrost powinien by\u0107 kontynuowany na ca\u0142ym \u015bwiecie.<\/p>\n

Jakie s\u0105 Twoje przewidywania dotycz\u0105ce rozwoju PropTech, na przyk\u0142ad w perspektywie pi\u0119ciu lat?<\/strong><\/h3>\n

Oczekiwa\u0142bym, \u017ce za\u0142o\u017cenia dotycz\u0105ce tego, czym zajmuje si\u0119 PropTech, zejd\u0105 nieco na ziemi\u0119. Nadal istnieje powszechne przekonanie, \u017ce PropTech polega na rewolucjonizowaniu starych praktyk za pomoc\u0105 najnowocze\u015bniejszych technologii, takich jak AI<\/a> i druk 3D.<\/p>\n

Prawd\u0119 m\u00f3wi\u0105c, to nie jest to, czego obecnie potrzebuj\u0105 nieruchomo\u015bci i spodziewam si\u0119, \u017ce nast\u0119pne pi\u0119\u0107 lat przyniesie znacznie wi\u0119cej praktycznych innowacji, kt\u00f3re pos\u0142u\u017c\u0105 do wyeliminowania ma\u0142ych, ale istotnych punkt\u00f3w b\u00f3lu zwi\u0105zanych z nieruchomo\u015bciami, takich jak prowadzenie dokumentacji i komunikacja. Wiem, \u017ce brzmi to nudno, ale potencja\u0142, jaki skromne innowacje mog\u0105 przynie\u015b\u0107 w\u0142a\u015bcicielom aktyw\u00f3w, jest niezwyk\u0142y.<\/p>\n

Jak wa\u017cna jest rola rozwoju oprogramowania w przypadku budowania firmy PropTech?<\/strong><\/h3>\n

Zale\u017cy to w du\u017cej mierze od rodzaju oferty. Je\u015bli dostarczasz rozwi\u0105zanie sprz\u0119towe, takie jak kamera, mo\u017ce by\u0107 mniej powod\u00f3w do opracowywania najnowocze\u015bniejszego oprogramowania ni\u017c w przypadku, gdy oferujesz na przyk\u0142ad platform\u0119.<\/p>\n

Wracam do punktu, w kt\u00f3rym chodzi\u0142o mi o rozwi\u0105zanie rzeczywistego problemu konsument\u00f3w. Je\u015bli tworzenie oprogramowania jest najlepszym, najbardziej przyjaznym dla u\u017cytkownika sposobem rozwi\u0105zania tego problemu, to tak, tworzenie go jest niezb\u0119dne. Je\u015bli nie, to tworzenie w\u0142asnego oprogramowania staje si\u0119 mniej konieczne. Warto r\u00f3wnie\u017c pami\u0119ta\u0107, \u017ce tworzenie w\u0142asnego oprogramowania mo\u017ce by\u0107 r\u00f3wnie warto\u015bciowe, jak wsp\u00f3\u0142praca z inn\u0105 firm\u0105, kt\u00f3ra ju\u017c opracowa\u0142a w\u0142asne. Obserwujemy rosn\u0105c\u0105 liczb\u0119 partnerstw, w ramach kt\u00f3rych produkty lub us\u0142ugi s\u0105 integrowane na tej samej platformie.<\/p>\n

MVP to bardzo popularna strategia budowania produkt\u00f3w w wielu bran\u017cach. Czy Twoim zdaniem mo\u017ce to by\u0107 r\u00f3wnie\u017c odpowiednie podej\u015bcie do rozwoju firm PropTech?<\/strong><\/h3>\n

Najlepsi i odnosz\u0105cy najwi\u0119ksze sukcesy inwestorzy rozumiej\u0105, \u017ce firmy na wczesnym etapie rozwoju cz\u0119sto pracuj\u0105 nad wczesnymi pomys\u0142ami i innowacjami. W miar\u0119 up\u0142ywu czasu cz\u0119sto staje si\u0119 jasne, \u017ce te oryginalne pomys\u0142y lub innowacje nie s\u0105 tym, czego oczekuj\u0105 inwestorzy. rynek<\/a> potrzeby i nie doprowadz\u0105 firmy do sukcesu.<\/p>\n

Z tego powodu inwestorzy maj\u0105 nadziej\u0119 zidentyfikowa\u0107 tych za\u0142o\u017cycieli, kt\u00f3rzy ich zdaniem maj\u0105 zdolno\u015b\u0107 uczenia si\u0119, ewolucji i rozwoju, wiedz\u0105c doskonale, \u017ce model biznesowy b\u0119dzie ewoluowa\u0142 wraz z nimi. Dlatego, MVP<\/a> mo\u017ce by\u0107 dobr\u0105 strategi\u0105.<\/p>\n

W ka\u017cdym razie, pisa\u0142em o tej sprawie w moim artykule. Je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej, to sp\u00f3jrz na to.<\/a><\/p>\n

Czy m\u00f3g\u0142by\u015b wskaza\u0107 trzy najbardziej obiecuj\u0105ce firmy PropTech, kt\u00f3re warto obserwowa\u0107?<\/strong><\/h3>\n

Tylko trzy... niemo\u017cliwe!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley jest globalnym m\u00f3wc\u0105 na temat przysz\u0142o\u015bci nieruchomo\u015bci. Jest wiod\u0105cym influencerem Proptech, komentatorem i wsp\u00f3\u0142za\u0142o\u017cycielem Unissu. Unissu jest \u015bwiatowym liderem w dziedzinie informacji, danych i bada\u0144 Proptech. Rozmawia\u0142em z Jamesem Dearsleyem o zjawisku PropTech, rozwoju bran\u017cy, perspektywach i potencjale rynkowym.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? 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