{"id":3655,"date":"2019-04-10T08:53:00","date_gmt":"2019-04-10T08:53:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/used-mvp-approach-to-successfully-rebrand-the-codest\/"},"modified":"2026-04-27T09:51:46","modified_gmt":"2026-04-27T09:51:46","slug":"proces-rebrandingu-codests-jak-stworzylismy-nowa-marke-zgodnie-z-podejsciem-mvp","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","title":{"rendered":"Wykorzystanie podej\u015bcia MVP do udanego rebrandingu The Codest"},"content":{"rendered":"

W tym kr\u00f3tkim wpisie przedstawiamy krok po kroku przebieg dzia\u0142a\u0144, kt\u00f3re pozwoli\u0142y na my<\/a> aby stworzy\u0107 zupe\u0142nie now\u0105 stron\u0119 internetow\u0105 i komunikacj\u0119 marki. Nazwali\u015bmy go naszym w\u0142asnym MVP<\/a>.<\/strong><\/p>\n

Pierwszy etap rebrandingu: Wizja i warto\u015bci The Codest<\/strong><\/h2>\n

Proces rebrandingu rozpocz\u0119li\u015bmy od zdefiniowania naszej wewn\u0119trznej wizji, tj. ustalenia, jakiego rodzaju firm\u0105 chcemy by\u0107. The Codest<\/a> sta\u0107 si\u0119. W tym celu musieli\u015bmy okre\u015bli\u0107 warto\u015bci, z kt\u00f3rymi si\u0119 identyfikujemy, sprecyzowa\u0107 wizj\u0119 i wyznaczy\u0107 cele.<\/p>\n

Analiza konkurencji i benchmarking niew\u0105tpliwie pomog\u0142y nam w tym procesie. Wizja The Codest<\/a><\/strong> szybko wyklarowa\u0142 si\u0119 w naszych umys\u0142ach, a jego nadrz\u0119dn\u0105 warto\u015bci\u0105 by\u0142a troska o wysok\u0105 jako\u015b\u0107 kod<\/a>. To nasz spos\u00f3b na odr\u00f3\u017cnienie si\u0119 od innych firm programistycznych. Zastanawiali\u015bmy si\u0119, jak sprawi\u0107, by nasi klienci nie postrzegali tych s\u0142\u00f3w jedynie jako slogan\u00f3w, a wr\u0119cz przeciwnie - osi\u0105gn\u0119li sw\u00f3j cel. sprawi\u0107, by poczuli prawdziw\u0105 warto\u015b\u0107 i jako\u015b\u0107, jak\u0105 zesp\u00f3\u0142 The Codest mo\u017ce wnie\u015b\u0107 do ka\u017cdego projektu<\/a><\/strong>.<\/p>\n

Ok, wi\u0119c jak opracowali\u015bmy nasz\u0105 wizj\u0119 rebrandingu? Kilka miesi\u0119cy temu zebrali\u015bmy wszystkich kluczowych pracownik\u00f3w naszej firmy przy jednym stole (C-level, programi\u015bci, PM, projektanci, sprzedawcy). Chcieli\u015bmy wsp\u00f3lnie porozmawia\u0107 o naszej przysz\u0142o\u015bci. Ka\u017cdy m\u00f3g\u0142 skomentowa\u0107 i powiedzie\u0107 \"nie\", je\u015bli nie podoba\u0142 mu si\u0119 jaki\u015b pomys\u0142. Starali\u015bmy si\u0119, aby ca\u0142y proces rebrandingu by\u0142 przejrzysty i zgodny z naszymi przekonaniami i warto\u015bciami korporacyjnymi od pocz\u0105tku do ko\u0144ca. By\u0142 to wa\u017cny etap, poniewa\u017c zauwa\u017cyli\u015bmy, \u017ce wcze\u015bniej ka\u017cda osoba postrzega\u0142a nasz\u0105 mark\u0119 inaczej. By\u0142o to niesp\u00f3jne, wi\u0119c musieli\u015bmy opracowa\u0107 koncepcj\u0119 procesu rebrandingu.<\/p>\n

Wst\u0119pne prace zosta\u0142y przeprowadzone metod\u0105 warsztatow\u0105. U\u017cyli\u015bmy typowego UX<\/a> podej\u015bcie, w kt\u00f3rym uzyskali\u015bmy informacje poprzez warsztaty i moderowane dyskusje. Starali\u015bmy si\u0119 zrozumie\u0107 postrzeganie naszej marki w grupach docelowych. Dzi\u0119ki analizie konkurencji wypracowali\u015bmy warto\u015bci, kt\u00f3re s\u0105 sp\u00f3jne z naszymi przekonaniami i mog\u0105 prezentowa\u0107 nasz\u0105 mark\u0119 w atrakcyjny spos\u00f3b.<\/p>\n

Opinie klient\u00f3w<\/a><\/strong> by\u0142y niew\u0105tpliwie wa\u017cnym punktem w tych analizach. Zapytali\u015bmy naszych partner\u00f3w, jak oceniaj\u0105 nasz\u0105 firm\u0119 i co postrzegaj\u0105 jako nasze mocne i s\u0142abe strony. Ich opinie by\u0142y naprawd\u0119 interesuj\u0105ce! Wnioski w pewnym sensie utwierdzi\u0142y nas w przekonaniu, \u017ce klienci zdecydowanie doceniaj\u0105 nasze zaanga\u017cowanie w projekty, do\u015bwiadczenie i wiedz\u0119, a tak\u017ce Zwinno\u015b\u0107<\/a> podej\u015bcie. Nasi respondenci podkre\u015blali r\u00f3wnie\u017c znaczenie do\u015bwiadczenia w konkretnych dziedzinach. rynek<\/a> segmentach - na przyk\u0142ad w rozwoju oprogramowania dla fintech<\/a>, e-commerce<\/a>lub SaaS<\/a> firmy.<\/p>\n

Ostatecznym rezultatem naszych bada\u0144, dyskusji, analiz i benchmark\u00f3w by\u0142o osi\u0105gni\u0119cie jednolitej wizji The Codest, z kt\u00f3r\u0105 ka\u017cdy z nas mo\u017ce si\u0119 identyfikowa\u0107. Ca\u0142y proces konsultowali\u015bmy z IBRA Branding Institute<\/a>. W przypadku projektowania i wyboru j\u0119zyka komunikacji wizualnej, nasze zaprzyja\u017anione studio projektowe -... Leniva<\/a> - pom\u00f3g\u0142 nam. Porozmawiajmy o tym teraz!<\/p>\n

Drugi etap rebrandingu: Projekt i kluczowe elementy wizualne<\/h2>\n

Na tym etapie nasze produkt<\/a> projektanci zesp\u00f3\u0142<\/a> Wkroczyli\u015bmy na scen\u0119, poniewa\u017c ich zadaniem by\u0142o opracowanie kluczowych wizualizacji, kt\u00f3re stanowi\u0142y podstaw\u0119 projektu naszej strony internetowej. Zacz\u0119\u0142o si\u0119 od analizy j\u0119zyka komunikacji wizualnej naszej konkurencji - od palet kolorystycznych, przez kszta\u0142ty, po s\u0142ownictwo, kt\u00f3rym si\u0119 pos\u0142ugujemy.\u00a0<\/p>\n

Starali\u015bmy si\u0119 znale\u017a\u0107 ciekawe sztuczki, kt\u00f3re pomog\u0142yby nam wyr\u00f3wna\u0107 warto\u015bci, z kt\u00f3rymi identyfikuje si\u0119 The Codest. Szukali\u015bmy czego\u015b, co mog\u0142oby nas wyr\u00f3\u017cni\u0107. W ko\u0144cu marka musi mie\u0107 sw\u00f3j znak rozpoznawczy, prawda?<\/p>\n

Nasza kluczowa wizualizacja by\u0142a iteracyjna. Co ciekawe, tylko si\u00f3dmy zaprezentowany projekt<\/a> by\u0142 tym w\u0142a\u015bciwym. W mi\u0119dzyczasie pojawia\u0142y si\u0119 r\u00f3\u017cne pomys\u0142y, kt\u00f3re albo odrzucali\u015bmy, albo weryfikowali\u015bmy, by uzyska\u0107 po\u017c\u0105dany efekt.<\/p>\n

W ramach drugiego etapu okre\u015blili\u015bmy r\u00f3wnie\u017c przep\u0142yw naszej strony internetowej pod wzgl\u0119dem \u015bcie\u017cki konwersji i architektury informacji, kt\u00f3r\u0105 chcieli\u015bmy przekaza\u0107. Mi\u0119dzy innymi w ten spos\u00f3b narodzi\u0142a si\u0119 koncepcja stworzenia dw\u00f3ch playbook\u00f3w. Chcieli\u015bmy przedstawi\u0107 The Codest w formie przyst\u0119pnej dla grup docelowych - klient\u00f3w i potencjalnych wsp\u00f3\u0142pracownik\u00f3w - st\u0105d playbooki biznesowy i techniczny.<\/p>\n

Zdefiniowali\u015bmy r\u00f3wnie\u017c konkretne \u015bcie\u017cki konwersji, na kt\u00f3rych obecnie opiera si\u0119 flow strony. Oczywi\u015bcie konieczna by\u0142a wsp\u00f3\u0142praca projektant\u00f3w z copywriterami w celu stworzenia tre\u015bci sp\u00f3jnych z now\u0105 to\u017csamo\u015bci\u0105 marki.<\/p>\n

Drugi etap zako\u0144czy\u0142 si\u0119 finalizacj\u0105 projektu strony internetowej. Musz\u0119 przyzna\u0107, \u017ce jeste\u015bmy bardzo zadowoleni z efekt\u00f3w. Sp\u0119dzili\u015bmy nad tym procesem wiele godzin, ale by\u0142o warto!<\/p>\n

\"Doradztwo<\/a><\/p>\n

3 etap rebrandingu: Wdro\u017cenie\u00a0<\/h2>\n

Wybrali\u015bmy stos technologiczny, na kt\u00f3rym oparli\u015bmy budow\u0119 naszej strony internetowej. Zdecydowali\u015bmy, \u017ce po\u0142\u0105czenie Nuxt i Netlify b\u0119dzie najlepiej odpowiada\u0142o naszym potrzebom. Oczywi\u015bcie musieli\u015bmy zadba\u0107 o dane<\/a> migracja, przekierowania i SEO.\u00a0<\/p>\n

Ca\u0142y proces zosta\u0142 przeprowadzony zgodnie z podej\u015bciem Agile. Now\u0105 stron\u0119 wdra\u017cali\u015bmy etapami. Warto w tym miejscu doda\u0107, \u017ce rebranding strony to tylko cz\u0119\u015b\u0107 etapu wdro\u017cenia.\u00a0<\/p>\n

Przygotowywali\u015bmy si\u0119 r\u00f3wnie\u017c pod wzgl\u0119dem komunikacyjnym, aby od\u015bwie\u017cy\u0107 nasze profile w mediach spo\u0142eczno\u015bciowych, rozszerzy\u0107 nasz\u0105 identyfikacj\u0119 w nowych mediach i opracowa\u0107 odpowiednie materia\u0142y. Intensywnie pracowali\u015bmy nad stworzeniem filmu promocyjnego, kt\u00f3ry jest nasz\u0105 wizyt\u00f3wk\u0105 promocyjn\u0105. Efekty mo\u017cecie zobaczy\u0107 tutaj. Mamy nadziej\u0119, \u017ce si\u0119 spodoba! \ud83d\ude42<\/p>\n

To dopiero pocz\u0105tek drogi!<\/h2>\n

Dzi\u0119ki wielu tygodniom ci\u0119\u017ckiej pracy z powodzeniem zako\u0144czyli\u015bmy proces rebrandingu. Nazywamy to naszym ma\u0142ym MVP<\/a> \ud83d\ude42\u00a0<\/p>\n

Ale teraz przed nami kolejne wyzwania! Zamierzamy rozwija\u0107 nasz\u0105 mark\u0119 w ka\u017cdym obszarze - od strony internetowej poprzez lepsz\u0105 ekspozycj\u0119 naszych warto\u015bci i rozpoznawalno\u015b\u0107 marki The Codest. Mamy wszystko zaplanowane, a nasz zesp\u00f3\u0142 jest gotowy!\u00a0<\/p>\n

Nie ulega w\u0105tpliwo\u015bci, \u017ce ca\u0142y proces rebrandingu da\u0142 nam wiele satysfakcji. Doprowadzili\u015bmy projekt do fina\u0142u, ale wci\u0105\u017c go rozwijamy, by by\u0142 jeszcze lepszy.<\/p>\n

Czytaj wi\u0119cej:<\/strong><\/p>\n

\"The<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Jaki\u015b czas temu chwalili\u015bmy si\u0119 nowym otwarciem dla The Codest. Przeprowadzili\u015bmy intensywny proces rebrandingu i kilka dni temu zaprezentowali\u015bmy go \u015bwiatu. To by\u0142 pracowity czas, pe\u0142en wyzwa\u0144 i \u017cmudnej pracy ca\u0142ego naszego zespo\u0142u. Ale uda\u0142o si\u0119! Teraz chcieliby\u015bmy podzieli\u0107 si\u0119 z Wami szczeg\u00f3\u0142ami ca\u0142ego procesu.<\/p>","protected":false},"author":2,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-codest"],"acf":[],"yoast_head":"\nUsed MVP approach to successfully rebrand The Codest - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/pl\/blog\/proces-rebrandingu-codests-jak-stworzylismy-nowa-marke-zgodnie-z-podejsciem-mvp\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Used MVP approach to successfully rebrand The Codest\" \/>\n<meta property=\"og:description\" content=\"Some time ago, we boasted about the new opening for The Codest. 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