{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"rewolucjonizuje-media-wykorzystujac-sztuczna-inteligencje-danych-i-personalizacje-dla-dzisiejszego-cyfrowego-newsroomu","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Budowanie cyfrowego newsroomu opartego na danych dzi\u0119ki sztucznej inteligencji"},"content":{"rendered":"

W szybko zmieniaj\u0105cym si\u0119 krajobrazie cyfrowym firmy medialne stoj\u0105 na czele rewolucji. Wykorzystuj\u0105c technologie takie jak sztuczna inteligencja<\/strong> (AI<\/a>), dane<\/a> Analityka i spersonalizowane algorytmy zmieniaj\u0105 spos\u00f3b, w jaki konsumujemy wiadomo\u015bci i informacje. Aby zag\u0142\u0119bi\u0107 si\u0119 w t\u0119 transformacj\u0119, zaprosili\u015bmy czo\u0142ow\u0105 posta\u0107 w bran\u017cy. Thomas Sundgren, CCO w United Robots i wiceprezes ds. handlowych w Nexta, wraz z Gregiem Polecem - wsp\u00f3\u0142za\u0142o\u017cycielem i dyrektorem ds. handlowych w Nexta. CEO<\/a> na The Codest<\/a>w kt\u00f3rym badaj\u0105 aktualne trendy, perspektywy na przysz\u0142o\u015b\u0107 i wyzwania zwi\u0105zane z wykorzystywaniem danych, sztucznej inteligencji i personalizacji w nowoczesnym newsroomie. Oto, co mieli do powiedzenia:<\/p>\n

Greg Polec (The Codest): Witaj Thomas. To przyjemno\u015b\u0107 prowadzi\u0107 dyskusj\u0119 na temat transformacja cyfrowa<\/a> w mediach. Czy mo\u017cesz powiedzie\u0107 my<\/a> o swojej roli w United Robots i Nexta oraz o tym, jak te firmy zmieniaj\u0105 nowoczesny newsroom?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Dzi\u0119kuj\u0119, Greg. Moja rola koncentruje si\u0119 przede wszystkim na tworzeniu strategii wykorzystuj\u0105cych sztuczn\u0105 inteligencj\u0119 i analiz\u0119 danych do przekszta\u0142cania proces\u00f3w tworzenia tre\u015bci i proces\u00f3w handlowych w bran\u017cy medialnej. Zar\u00f3wno United Robots, jak i Nexta maj\u0105 na celu uczyni\u0107 newsroomy bardziej wydajnymi, spersonalizowanymi i innowacyjnymi<\/strong>.<\/p>\n

Greg Polec (The Codest): Jak wed\u0142ug ciebie sztuczna inteligencja i analiza danych zmieniaj\u0105 dzisiejsze organizacje informacyjne?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Sztuczna inteligencja i analiza danych s\u0105 jak nowy kr\u0119gos\u0142up bran\u017cy medialnej. Pozwalaj\u0105 na analiz\u0119 predykcyjn\u0105, personalizacj\u0119 tre\u015bci, automatyzacj\u0119 i wiele innych post\u0119p\u00f3w, kt\u00f3re poprawiaj\u0105 wra\u017cenia czytelnik\u00f3w. To nowa era dla dziennikarstwa.<\/p>\n

Greg Polec (The Codest)<\/b>: Jaki by\u0142 wp\u0142yw personalizacji w tej bran\u017cy?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Personalizacja zmienia spos\u00f3b, w jaki czytelnicy wchodz\u0105 w interakcj\u0119 z tre\u015bci\u0105. Rozumiej\u0105c preferencje czytelnik\u00f3w, mo\u017cemy dostarcza\u0107 tre\u015bci, kt\u00f3re rezonuj\u0105, zwi\u0119kszaj\u0105c zaanga\u017cowanie i lojalno\u015b\u0107.<\/p>\n

Greg Polec (The Codest): Jak zapewni\u0107, \u017ce personalizacja nie narusza etyki ani prywatno\u015bci?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Przestrzegamy \u015bcis\u0142ych wytycznych i przepis\u00f3w, aby zachowa\u0107 r\u00f3wnowag\u0119 mi\u0119dzy personalizacj\u0105 a prywatno\u015bci\u0105. Przejrzysto\u015b\u0107 wobec u\u017cytkownik\u00f3w w zakresie sposobu wykorzystywania ich danych jest kluczowa.<\/p>\n

Greg Polec (The Codest): Jakie wyzwania napotkali\u015bcie podczas wdra\u017cania tych technologii i jak sobie z nimi poradzili\u015bcie?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Wyzwania obejmuj\u0105 integracj\u0119 z istniej\u0105cymi systemami, zapewnienie prywatno\u015bci danych i szkolenie zespo\u0142\u00f3w w zakresie adaptacji do nowych technologii. Wsp\u00f3\u0142praca, ci\u0105g\u0142e uczenie si\u0119 i przestrzeganie najlepszych praktyk to nasze rozwi\u0105zania.<\/p>\n

Greg Polec (The Codest): Wsp\u00f3\u0142praca mi\u0119dzy mediami i firmami technologicznymi wydaje si\u0119 kluczowa. Czy mo\u017cesz to rozwin\u0105\u0107?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Absolutnie. Ta wsp\u00f3\u0142praca sprzyja innowacjom i rozwojowi. Chodzi o po\u0142\u0105czenie kreatywnego opowiadania historii w mediach z technologiczn\u0105 sprawno\u015bci\u0105 firm takich jak The Codest.<\/p>\n

Greg Polec (The Codest): Czy mo\u017cesz podzieli\u0107 si\u0119 przysz\u0142ymi trendami lub technologiami, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 na cyfrow\u0105 transformacj\u0119 w mediach?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Rzeczywisto\u015b\u0107 rozszerzona (AR), Rzeczywisto\u015b\u0107 wirtualna (VR) i blockchain<\/a> to technologie, kt\u00f3re warto obserwowa\u0107. Maj\u0105 one nada\u0107 nowy wymiar dostarczanie tre\u015bci<\/strong> i monetyzacji.<\/p>\n

Greg Polec (The Codest): Jak postrzegasz rol\u0119 startup\u00f3w i innowacyjnych firm, takich jak The Codest, w tej transformacji?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Startupy zapewniaj\u0105 elastyczno\u015b\u0107 i \u015bwie\u017ce perspektywy. Wsp\u00f3\u0142praca z firmami takimi jak The Codest pomaga w szybkim eksperymentowaniu i skalowaniu, nap\u0119dzaj\u0105c rozw\u00f3j bran\u017cy.<\/p>\n

Greg Polec (The Codest): Zanim zako\u0144czymy, czy masz jakie\u015b rady dla firm medialnych na ich drodze cyfrowej transformacji?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Przyj\u0119cie zmian, inwestowanie w talenty, skupienie si\u0119 na do\u015bwiadczeniach u\u017cytkownik\u00f3w i wsp\u00f3\u0142praca z partnerami technologicznymi. S\u0105 one niezb\u0119dne do osi\u0105gni\u0119cia sukcesu w erze cyfrowej.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomas, dzi\u0119kuj\u0119 za po\u015bwi\u0119cony czas i spostrze\u017cenia. To ekscytuj\u0105cy czas dla medi\u00f3w i cieszymy si\u0119, \u017ce mo\u017cemy by\u0107 cz\u0119\u015bci\u0105 tej transformacji.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Dzi\u0119kuj\u0119, Greg. Wsp\u00f3\u0142praca taka jak ta to przysz\u0142o\u015b\u0107 naszej bran\u017cy.<\/p>\n

Wnioski<\/h2>\n

Wnikliwa rozmowa mi\u0119dzy Gregiem Polecem i Thomasem Sundgrenem maluje \u017cywy obraz przysz\u0142o\u015bci bran\u017cy medialnej. To jasne, \u017ce transformacja cyfrowa<\/strong>Dla firm medialnych, kt\u00f3re chc\u0105 prosperowa\u0107 w nowoczesnej erze, kluczowe znaczenie ma wspieranie wsp\u00f3\u0142pracy z partnerami technologicznymi i inwestowanie w nowe technologie, takie jak sztuczna inteligencja i analiza danych. Poniewa\u017c stoimy u progu nowej ery w mediach, nap\u0119dzanej personalizacj\u0105, innowacjami i wzgl\u0119dami etycznymi, ten wywiad oferuje cenne spostrze\u017cenia i wskaz\u00f3wki dla tych, kt\u00f3rzy chc\u0105 porusza\u0107 si\u0119 po tych ekscytuj\u0105cych, ale z\u0142o\u017conych wodach. Po\u0142\u0105czenie opowiadania historii i technologii obiecuje t\u0119tni\u0105cy \u017cyciem i zr\u00f3\u017cnicowany krajobraz, w kt\u00f3rym czytelnicy, tw\u00f3rcy i innowatorzy mog\u0105 \u0142\u0105czy\u0107 si\u0119 w znacz\u0105cy i wp\u0142ywowy spos\u00f3b.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

W pouczaj\u0105cej rozmowie Greg Polec z The Codest i Thomas Sundgren z United Robots & Nexta omawiaj\u0105 dynamiczne przemiany zachodz\u0105ce w dzisiejszej bran\u017cy medialnej. Zag\u0142\u0119biaj\u0105 si\u0119 w integraln\u0105 rol\u0119 sztucznej inteligencji, analizy danych i personalizacji w kszta\u0142towaniu przysz\u0142o\u015bci dziennikarstwa.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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