{"id":3526,"date":"2021-09-16T08:34:59","date_gmt":"2021-09-16T08:34:59","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/"},"modified":"2024-06-19T08:40:37","modified_gmt":"2024-06-19T08:40:37","slug":"krotki-przewodnik-jak-zbudowac-i-rozwinac-swoj-zaktualizowany-rynek","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/","title":{"rendered":"Kr\u00f3tki przewodnik: Jak zbudowa\u0107 i rozwin\u0105\u0107 sw\u00f3j rynek (aktualizacja)"},"content":{"rendered":"

Mo\u017cemy zaobserwowa\u0107 rekordowe obroty w e-commerce<\/a> bran\u017cy ka\u017cdego roku. Bez w\u0105tpienia wszystkie globalne marki walcz\u0105 o swoj\u0105 pozycj\u0119, tym bardziej, \u017ce pandemia udowodni\u0142a wielu z nich, \u017ce nie s\u0105 w stanie utrzyma\u0107 si\u0119 na rynku. my<\/a> prawdziwa moc zakup\u00f3w online.<\/p>\n

Widzimy ogromny potencja\u0142 w rozw\u00f3j rynku<\/strong> w Europie jako 25%<\/a> czo\u0142owych marketplace'\u00f3w na \u015bwiecie pochodzi z kraj\u00f3w europejskich. Poniewa\u017c pojawia si\u0119 coraz wi\u0119cej konkurent\u00f3w, firmy musz\u0105 bardziej dba\u0107 nie tylko o dostarczanie obiecuj\u0105cych ofert, ale tak\u017ce o utrzymanie technicznej strony swojej platformy, aby zapewni\u0107 klientom bezb\u0142\u0119dn\u0105 wydajno\u015b\u0107.<\/p>\n

Klienci cz\u0119sto pytaj\u0105 nas, z kt\u00f3rej strategii powinni skorzysta\u0107. Z pewno\u015bci\u0105 jest to znacznie d\u0142u\u017cszy i z\u0142o\u017cony proces. Na podstawie mojego do\u015bwiadczenia i rynek<\/a> obserwacja, chcia\u0142bym przedstawi\u0107 kilka najlepszych wskaz\u00f3wek, o kt\u00f3rych warto pami\u0119ta\u0107 podczas rozw\u00f3j rynku cyfrowego<\/strong>.<\/p>\n

Aplikacje mobilne na zwyci\u0119stwo!<\/h2>\n

Je\u015bli korzystasz z narz\u0119dzi do monitorowania ruchu na swoim rynku (np. Google Analytics), to zauwa\u017cysz, jak wiele ruchu pochodzi z urz\u0105dze\u0144 mobilnych. Zjawisko to narasta od kilku lat i nale\u017cy si\u0119 spodziewa\u0107, \u017ce ruch mobilny b\u0119dzie coraz bardziej przewa\u017ca\u0142 nad tradycyjnym kontaktem z komputerem.<\/p>\n

Dlatego bardzo wa\u017cne jest, aby mie\u0107 dobrze dostosowany i odpowiednio zaprojektowany rynek. Najwa\u017cniejsz\u0105 zasad\u0105 jest upewnienie si\u0119, \u017ce rynek jest odpowiedni i dzia\u0142a dobrze na wszystkich urz\u0105dzeniach. Tymczasem wiele os\u00f3b wci\u0105\u017c nie docenia urz\u0105dze\u0144 mobilnych. Powiniene\u015b mie\u0107 \u015bwiadomo\u015b\u0107, \u017ce Tw\u00f3j marketplace mo\u017ce by\u0107 bardziej widoczny dla u\u017cytkownik\u00f3w, pod warunkiem, \u017ce zostanie zoptymalizowany pod k\u0105tem urz\u0105dze\u0144 mobilnych. Ponadto nale\u017cy pami\u0119ta\u0107, \u017ce wysokiej jako\u015bci UX<\/a> design naprawd\u0119 ma znaczenie. Ten czynnik pozwoli ci zapewni\u0107 odpowiednie wra\u017cenia potencjalnym u\u017cytkownikom i sprawi, \u017ce b\u0119d\u0105 postrzega\u0107 tw\u00f3j rynek w lepszym \u015bwietle.<\/p>\n

Progresywny sie\u0107<\/a> (PWA) s\u0105 obecnie popularnym trendem. Ich najwi\u0119ksz\u0105 zalet\u0105 jest wyj\u0105tkowa u\u017cyteczno\u015b\u0107 i wysoka ocena user experience. Po podj\u0119ciu decyzji o po\u0142\u0105czeniu funkcji stron internetowych i aplikacji natywnych, projektowanie PWA staje si\u0119 norm\u0105. Pozwala to programistom budowa\u0107 dynamiczne aplikacje bez konieczno\u015bci korzystania z hybrydowych framework\u00f3w. Nie mam w\u0105tpliwo\u015bci, \u017ce to rozwi\u0105zanie mo\u017ce by\u0107 r\u00f3wnie\u017c idealne dla Twojego rynku.<\/p>\n

Skalowanie rynku<\/h2>\n

Rozmawia\u0142em z The Codest<\/a> i zapyta\u0142em ich, jaka jest ich zdaniem najlepsza technologia, kt\u00f3ra pozwala im szybko skalowa\u0107 obs\u0142ugiwane przez nich firmy. Szybko odpowiedzieli: \"Ruby on Rails<\/a>.\" Jasne, Ruby<\/a> jest nasz\u0105 podstawow\u0105 technologi\u0105 backendow\u0105, ale nie oznacza to, \u017ce zaleca\u0142bym Ruby on Rails<\/a> jako oprogramowanie dla ka\u017cdego produkt<\/a>. Je\u015bli budujesz w\u0142asny rynek i zale\u017cy Ci na szybkim rozwoju, Ruby on Szyny<\/a> b\u0119dzie naprawd\u0119 najlepszym rozwi\u0105zaniem. Pierwsze funkcjonalno\u015bci produktu mo\u017cna osi\u0105gn\u0105\u0107 kilkukrotnie szybciej ni\u017c w innych j\u0119zykach. W wielu przypadkach programowanie w tym j\u0119zyku jest mo\u017cliwe dzi\u0119ki frameworkowi Rails, kt\u00f3ry przyspiesza prac\u0119 programist\u00f3w.<\/p>\n

Co wi\u0119cej, jest to nadal jeden z naj\u0142atwiejszych sposob\u00f3w na oszacowanie koszt\u00f3w projekt<\/a> opracowany z Ruby on Rails. Je\u015bli zdecydujesz si\u0119 zbudowa\u0107 sw\u00f3j projekt wsp\u00f3lnie z zesp\u00f3\u0142<\/a> deweloper\u00f3w i okre\u015bli\u0107 specyfikacj\u0119 przedsi\u0119wzi\u0119cia, b\u0119d\u0105 oni w stanie oszacowa\u0107 wst\u0119pny zakres czasowy projektu, a ty dowiesz si\u0119, jaki jest minimalny bud\u017cet.<\/p>\n

Opisana metoda skalowania rynku jest bezpo\u015brednio zwi\u0105zana z minimalny op\u0142acalny produkt<\/a> (MVP<\/a>). Ca\u0142a idea ma na celu jak najszybsze stworzenie produktu z podstawowymi funkcjami i umo\u017cliwienie klientom korzystania z niego w celu uzyskania opinii i mo\u017cliwo\u015bci wdro\u017cenia ich w celu ulepszenia projektu. B\u0119dzie to zdecydowanie najlepsza okazja do przetestowania r\u00f3\u017cnych rozwi\u0105za\u0144.<\/p>\n

Chc\u0105c rozwija\u0107 sw\u00f3j rynek poprzez podej\u015bcie MVP, zdecydowanie zaleca si\u0119 znalezienie zewn\u0119trznego partnera, kt\u00f3ry specjalizuje si\u0119 w rozw\u00f3j oprogramowania<\/a><\/strong> projekty. Mo\u017cesz r\u00f3wnie\u017c skorzysta\u0107 z gotowych p\u0142atnych us\u0142ug, ale musisz pami\u0119ta\u0107, \u017ce takie rozwi\u0105zanie sprawi, \u017ce Tw\u00f3j marketplace b\u0119dzie mniej dopasowany do Twoich oczekiwa\u0144.<\/p>\n

Do AI czy nie do AI?<\/h2>\n

Jestem przekonany, \u017ce nowoczesne rynki nie mog\u0105 ignorowa\u0107 sztuczna inteligencja<\/a>. Eksperci szacuj\u0105, \u017ce jest to jeden z najwa\u017cniejszych trend\u00f3w technologicznych w 2021 roku, kt\u00f3ry ju\u017c teraz rewolucjonizuje rynek.\u00a0<\/p>\n

Co mo\u017ce AI<\/a> zaoferowa\u0107 swojej firmie? Zaczynaj\u0105c od prostych czynno\u015bci, sztuczna inteligencja mo\u017ce pom\u00f3c w spersonalizowaniu konwersacji na czacie z klientami i dodaniu do interakcji bardziej ludzkiej warto\u015bci. W przypadku bardziej wymagaj\u0105cych zada\u0144 AL mo\u017ce uzbroi\u0107 ecommerce<\/a> biznes z odpowiednimi rozwi\u0105zaniami, aby rozwi\u0105za\u0107 kilka wyzwa\u0144, takich jak generowanie lead\u00f3w. Co wi\u0119cej, sztuczna inteligencja mo\u017ce by\u0107 wykorzystywana do tworzenia zorientowany na klienta<\/a> wyszukiwania, dzi\u0119ki czemu ca\u0142y proces jest bardziej intuicyjny i mniej czasoch\u0142onny.<\/p>\n

Podsumowuj\u0105c, je\u015bli chcesz by\u0107 na bie\u017c\u0105co z najnowszymi i innowacyjnymi rozwi\u0105zaniami, je\u015bli chcesz przyci\u0105gn\u0105\u0107 uwag\u0119 u\u017cytkownik\u00f3w i stworzy\u0107 kompleksowy rynek, to zdecydowanie powiniene\u015b rozwa\u017cy\u0107 wdro\u017cenie sztucznej inteligencji. Dobr\u0105 strategi\u0105 na pocz\u0105tku jest stopniowe przeprowadzanie test\u00f3w rozwi\u0105za\u0144 sztucznej inteligencji, a nast\u0119pnie sprawdzenie, kt\u00f3ra opcja najlepiej pasuje do Twojego rynku. Je\u015bli zdecydujesz si\u0119 na post\u0119p, popro\u015b o pomoc partnera specjalizuj\u0105cego si\u0119 w tym temacie.<\/p>\n

Wybierz odpowiedni\u0105 nisz\u0119!<\/h2>\n

By\u0107 mo\u017ce jest to oczywiste stwierdzenie, ale nale\u017cy pami\u0119ta\u0107, \u017ce wiele marketplace'\u00f3w to kopie rozwi\u0105za\u0144 ju\u017c istniej\u0105cych na rynku. Konkurowanie z rynkowymi rywalami jest w tym przypadku nieuniknione. Z kolei je\u015bli jeste\u015b w stanie zbudowa\u0107 marketplace, kt\u00f3ry wnosi zupe\u0142nie now\u0105 warto\u015b\u0107 dla u\u017cytkownik\u00f3w i zapewnia im innowacyjne do\u015bwiadczenia i produkty niedost\u0119pne u innych konkurent\u00f3w, to Twoja szansa na sukces szybko ro\u015bnie.<\/p>\n

Poszukiwanie niszy wi\u0105\u017ce si\u0119 r\u00f3wnie\u017c z licznymi i nieprzewidywalnymi testami. Nie ma znaczenia, czy jeste\u015b budowanie rynku<\/strong>lub ju\u017c go posiadasz. Testy s\u0105 jego integraln\u0105 cz\u0119\u015bci\u0105. Nale\u017cy dok\u0142adnie przetestowa\u0107 i przeczesa\u0107 ma\u0142e funkcjonalno\u015bci i wi\u0119ksze rozwi\u0105zania. Tu z pewno\u015bci\u0105 pomocny b\u0119dzie do\u015bwiadczony partner specjalizuj\u0105cy si\u0119 w budowaniu marketplace'\u00f3w. Skup si\u0119 na tym, co jest widoczne dla wszystkich. Idealne postawy to \u015bwie\u017ce projekty UI\/UX i regularne rozwijanie swojego oprogramowania.<\/p>\n

Podsumowuj\u0105c <\/h2>\n

Je\u015bli dowiesz si\u0119 wi\u0119cej o bran\u017cy i swoich konkurentach, jeste\u015b na drodze do wi\u0119kszego sukcesu! Gdy zdob\u0119dziesz wi\u0119cej informacji i poznasz tendencje rynkowe, zauwa\u017cysz, \u017ce \u015bwiat w zasadzie czeka na Ciebie. Kluczowe jest, aby pami\u0119ta\u0107, \u017ce pozyskiwanie funduszy na budowanie rynku<\/strong> nie oznacza, \u017ce mo\u017cna ju\u017c \u015bwi\u0119towa\u0107 sukces. Niestety, wiele startup\u00f3w przyjmuje takie podej\u015bcie, a p\u00f3\u017aniej wpada w problemy. Zazwyczaj ignoruj\u0105 oni trendy rynkowe, a tak\u017ce podejmuj\u0105 b\u0142\u0119dne decyzje zwi\u0105zane z rozw\u00f3j produktu<\/a><\/strong> i spr\u00f3bowa\u0107 szcz\u0119\u015bliwie wskoczy\u0107 na rynek. B\u0105d\u017a czujny.<\/p>\n

\"Doradztwo<\/a><\/p>\n

Czytaj wi\u0119cej:<\/b><\/p>\n

6 powod\u00f3w, dla kt\u00f3rych agencja zajmuj\u0105ca si\u0119 projektowaniem i rozwojem produkt\u00f3w mo\u017ce usprawni\u0107 Tw\u00f3j biznes<\/a><\/p>\n

Jakie s\u0105 wyzwania TOP CTO i CIO w 2021 roku?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Dobrze prosperuj\u0105ce rynki s\u0105 zwykle postrzegane jako zjawisko globalne. Wska\u017aniki ekonomiczne w tym sektorze rosn\u0105 z ka\u017cdym rokiem. Oczekuje si\u0119, \u017ce tylko w 2021 r. globalna sprzeda\u017c e-commerce wyniesie $4,921 bln na ca\u0142ym \u015bwiecie i wzro\u015bnie o ponad 12% w 2022 r.<\/p>","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nQuick Guide: How to Build and Develop your Marketplace (Updated) - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/pl\/blog\/krotki-przewodnik-jak-zbudowac-i-rozwinac-swoj-zaktualizowany-rynek\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Guide: How to Build and Develop your Marketplace (Updated)\" \/>\n<meta property=\"og:description\" content=\"Well-prospering marketplaces are usually viewed as a global phenomenon. 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