{"id":3355,"date":"2019-07-11T08:51:00","date_gmt":"2019-07-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-to-run-a-business-during-the-crisis\/"},"modified":"2026-04-24T11:35:41","modified_gmt":"2026-04-24T11:35:41","slug":"jak-prowadzic-firme-w-czasie-kryzysu","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/how-to-run-a-business-during-the-crisis\/","title":{"rendered":"Jak prowadzi\u0107 firm\u0119 w czasie kryzysu?"},"content":{"rendered":"<h2><strong>Wp\u0142yw COVID-19 na dzia\u0142alno\u015b\u0107 firmy<\/strong><\/h2>\n<p>Tylko kilka bran\u017c bezbole\u015bnie przejdzie przez kryzys zwi\u0105zany z pandemi\u0105 koronawirusa. Kt\u00f3rych? Do tej grupy z pewno\u015bci\u0105 nale\u017ce\u0107 b\u0119d\u0105 <a href=\"https:\/\/thecodest.co\/pl\/blog\/top-programming-languages-to-build-e-commerce\/\">e-commerce<\/a> firm, kt\u00f3re b\u0119d\u0105 w stanie szybko dostosowa\u0107 si\u0119 do nowej rzeczywisto\u015bci i przyci\u0105gn\u0105\u0107 klient\u00f3w. Ponadto na znaczeniu zyskaj\u0105 technologie u\u0142atwiaj\u0105ce pracownikom prac\u0119 zdaln\u0105 i sp\u0119dzanie wolnego czasu.<\/p>\n<p>Niestety, kryzys dotknie wi\u0119kszo\u015b\u0107 firm na ca\u0142ym \u015bwiecie. Bran\u017ca turystyczna ju\u017c teraz bardzo cierpi, poniewa\u017c ruch lotniczy w wi\u0119kszo\u015bci kraj\u00f3w zosta\u0142 wstrzymany lub powa\u017cnie ograniczony. Sytuacja jest r\u00f3wnie\u017c problematyczna dla firm, kt\u00f3re opieraj\u0105 sw\u00f3j profil dzia\u0142alno\u015bci na bezpo\u015brednim kontakcie z klientem.<\/p>\n<p>The <a href=\"https:\/\/thecodest.co\/pl\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">rynek<\/a> sytuacja jest dynamiczna. Obserwuj\u0119 to zjawisko z wielk\u0105 ciekawo\u015bci\u0105. Rynek ameryka\u0144ski jest jednym z najbardziej dotkni\u0119tych kryzysem. Ro\u015bnie tam bezrobocie, firmy wstrzymuj\u0105 inwestycje i tn\u0105 koszty. Przedsi\u0119biorcy musz\u0105 szybko reagowa\u0107, aby przygotowa\u0107 swoje firmy na nadchodz\u0105cy kryzys.<\/p>\n<p>W ostatnich dniach serwis statista.com przeprowadzi\u0142 interesuj\u0105ce badanie, kt\u00f3re pokazuje, jak firmy w USA <a href=\"https:\/\/thecodest.co\/pl\/blog\/conditional-component-visibility-in-react\/\">reagowa\u0107<\/a> do rozprzestrzeniaj\u0105cej si\u0119 pandemii (stan na 24.03.2020 r.).<\/p>\n<p><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/Screen-Shot-2020-04-23-at-12.41.45.png\" alt=\"prezentacja kryzysowa\" \/><\/p>\n<p><em>\u017ar\u00f3d\u0142o: statista.com<\/em><\/p>\n<p>Oczywi\u015bcie Stany Zjednoczone nie s\u0105 osamotnione w tej trudnej walce. Rynki europejskie i inne r\u00f3wnie\u017c stoj\u0105 w obliczu wyzwa\u0144. Musisz szybko zareagowa\u0107, aby przygotowa\u0107 swoj\u0105 firm\u0119 na nadchodz\u0105ce trudne czasy.<\/p>\n<p>W tym celu chcemy podzieli\u0107 si\u0119 naszymi przemy\u015bleniami na temat tego, jak mo\u017cna chroni\u0107 swoj\u0105 firm\u0119 i zminimalizowa\u0107 skutki kryzysu. Zebrali\u015bmy siedem wa\u017cnych praktyk, kt\u00f3re pomog\u0105 Ci uratowa\u0107 Twoj\u0105 firm\u0119.<\/p>\n<h2><strong>Wskaz\u00f3wki dla lider\u00f3w biznesu<\/strong><\/h2>\n<h3><strong>Organizacja pracy zdalnej<\/strong><\/h3>\n<p>Wygl\u0105da na to, \u017ce <a href=\"https:\/\/thecodest.co\/pl\/blog\/why-does-your-company-need-a-remote-development-team\/\">praca zdalna<\/a> b\u0119dzie z <a href=\"https:\/\/thecodest.co\/pl\/blog\/why-us-companies-are-opting-for-polish-developers\/\">my<\/a> przez d\u0142u\u017cszy czas. W trosce o zdrowie pracownik\u00f3w firmy mog\u0105 zezwoli\u0107 swoim pracownikom na powr\u00f3t do biur na d\u0142ugi czas. Ponadto eksperci s\u0105 zgodni, \u017ce po kryzysie wywo\u0142anym przez COVID-19 znaczenie pracy zdalnej znacznie wzro\u015bnie. Warto wi\u0119c opracowa\u0107 system pracy i plany, kt\u00f3re zapewni\u0105 niezmienion\u0105 efektywno\u015b\u0107 zar\u00f3wno pracownik\u00f3w, jak i firmy. Rozwa\u017c potencjalne zagro\u017cenia zwi\u0105zane z prac\u0105 zdaln\u0105 i zastan\u00f3w si\u0119 nad rozwi\u0105zaniami.<\/p>\n<p>Ponadto warto wiedzie\u0107, \u017ce praca zdalna, wbrew pozorom, mo\u017ce by\u0107 r\u00f3wnie\u017c korzystna. Je\u015bli zorganizujesz ca\u0142y proces w m\u0105dry spos\u00f3b, b\u0119dziesz w stanie obni\u017cy\u0107 koszty administracyjne prowadzenia biura. Wszystko jest w Twoich r\u0119kach.<\/p>\n<h3><strong>B\u0105d\u017a m\u0105dry, aby zapewni\u0107 bezpiecze\u0144stwo swojej firmie<\/strong><\/h3>\n<p>W tych trudnych czasach powiniene\u015b skupi\u0107 si\u0119 na tych dzia\u0142aniach, kt\u00f3re przynosz\u0105 realne zyski Twojej firmie. Tymczasowo zrezygnuj z zada\u0144 i obowi\u0105zk\u00f3w, kt\u00f3re nie generuj\u0105 wynik\u00f3w tu i teraz. Ty i ca\u0142a Twoja firma <a href=\"https:\/\/thecodest.co\/pl\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">zesp\u00f3\u0142<\/a> musi dzia\u0142a\u0107 m\u0105drze. Niekt\u00f3re decyzje nie b\u0119d\u0105 \u0142atwe, ale kryzys to specyficzna okoliczno\u015b\u0107. Je\u015bli go przetrwasz, Twoja firma stanie si\u0119 silniejsza.<\/p>\n<h3><strong>Obni\u017cenie koszt\u00f3w<\/strong><\/h3>\n<p>Poszukaj oszcz\u0119dno\u015bci. Tak, wiem, \u017ce to nie takie proste. Wa\u017cne jest jednak podejmowanie rozs\u0105dnych decyzji biznesowych i wiele firm decyduje si\u0119 na tak\u0105 strategi\u0119. Optymalizacja koszt\u00f3w poprawi bud\u017cet, zw\u0142aszcza w d\u0142u\u017cszej perspektywie.<\/p>\n<p>Gdy gospodarka jest w dobrej kondycji, a nasz biznes si\u0119 rozwija, \u0142atwo jest wydawa\u0107 pieni\u0105dze i zaci\u0105ga\u0107 zobowi\u0105zania. Dop\u00f3ki wszystko idzie dobrze, a nasza firma kwitnie, problemy nas omijaj\u0105. Warto jednak zastanowi\u0107 si\u0119, czy wykorzystujemy dzisiejsze mo\u017cliwo\u015bci, aby przygotowa\u0107 si\u0119 na trudno\u015bci jutra.<\/p>\n<p>O jakich kosztach m\u00f3wi\u0119? Wszystkie, kt\u00f3re nie maj\u0105 bezpo\u015bredniego wp\u0142ywu na rozw\u00f3j Twojej firmy (przychody). By\u0142oby idealnie, gdyby uda\u0142o si\u0119 osi\u0105gn\u0105\u0107 oszcz\u0119dno\u015bci na poziomie 10%, a nawet 20%. Najlepiej zacz\u0105\u0107 od przegl\u0105du koszt\u00f3w sta\u0142ych, kt\u00f3re s\u0105 prawdopodobnie najwi\u0119kszym obci\u0105\u017ceniem. Wszystko oczywi\u015bcie zale\u017cy od specyfiki prowadzonej dzia\u0142alno\u015bci.<\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/Swing-software-development-1024x512_2.png\" alt=\"Raport Fronented na rok 2020\" \/><\/a><\/p>\n<h3><strong>Dywersyfikacja klient\u00f3w<\/strong><\/h3>\n<p>Teraz mo\u017ce by\u0107 ju\u017c na to za p\u00f3\u017ano, ale to dobry moment, by wyci\u0105gn\u0105\u0107 wnioski na przysz\u0142o\u015b\u0107. Opieranie ponad po\u0142owy przychod\u00f3w na jednym kliencie mo\u017ce by\u0107 w takich okoliczno\u015bciach problematyczn\u0105 strategi\u0105. Nale\u017cy oczywi\u015bcie dba\u0107 o relacje z najwi\u0119kszymi klientami, ale nie mo\u017cna zapomina\u0107 o tych mniejszych, by\u0107 mo\u017ce mniej dochodowych. To oni mog\u0105 pom\u00f3c przetrwa\u0107 kryzys.<\/p>\n<p>Je\u015bli polegasz tylko na jednym du\u017cym kliencie, jego rezygnacja lub znaczne ograniczenie wsp\u00f3\u0142pracy mo\u017ce by\u0107 zab\u00f3jcze dla Twojej firmy. Pami\u0119taj o tym na przysz\u0142o\u015b\u0107.<\/p>\n<h3><strong>Dbaj o swoje produkty\/us\u0142ugi<\/strong><\/h3>\n<p>Zapewnij swoim klientom us\u0142ugi\/produkty najwy\u017cszej jako\u015bci. Nie ma znaczenia, jaki rodzaj dzia\u0142alno\u015bci prowadzisz. Zadbaj o jako\u015b\u0107 w tych trudnych czasach i udowodnij, \u017ce kryzys nie ma wp\u0142ywu na warto\u015bci, kt\u00f3rymi si\u0119 kierujesz.<\/p>\n<p>Je\u015bli sprzedajesz okre\u015blony <a href=\"https:\/\/thecodest.co\/pl\/dictionary\/how-to-make-product\/\">produkt<\/a>Postaraj si\u0119 przekona\u0107 swoich klient\u00f3w, \u017ce naprawd\u0119 tego potrzebuj\u0105 i nie powinni z tego rezygnowa\u0107 w trudnych warunkach ekonomicznych. Ponadto, je\u015bli sprzedajesz konkretne us\u0142ugi, poka\u017c, \u017ce jeste\u015b skuteczny. B\u0105d\u017a kreatywny. Nikt nie m\u00f3wi, \u017ce b\u0119dzie \u0142atwo, ale sytuacja jest trudna i wymaga po\u015bwi\u0119cenia i analitycznej pracy.<\/p>\n<h3><strong>Dbanie o kontakty z klientami<\/strong><\/h3>\n<p>To jedna z najwa\u017cniejszych rzeczy, o kt\u00f3rych nie mo\u017cna zapomina\u0107. Utrzymywanie dobrych relacji biznesowych z klientami, kt\u00f3rzy zapewniaj\u0105 przychody i stabilno\u015b\u0107 firmy, ma kluczowe znaczenie. Musisz by\u0107 dla nich prawdziwym partnerem i stara\u0107 si\u0119 spe\u0142nia\u0107 ich potrzeby. Poka\u017c, \u017ce zale\u017cy Ci na owocnej wsp\u00f3\u0142pracy. Oka\u017c zainteresowanie. Nie ma znaczenia, czy \u015bwiadczysz konkretne us\u0142ugi, czy oferujesz sw\u00f3j produkt, dbaj o relacje.<\/p>\n<h3><strong>Dba\u0142o\u015b\u0107 o wizerunek firmy<\/strong><\/h3>\n<p>Cho\u0107 sytuacja jest trudna, nie mo\u017cna zapomina\u0107 o sta\u0142ej komunikacji i budowaniu wizerunku. Nie skupiaj si\u0119 na formach sprzeda\u017cy, bo kto teraz o nich my\u015bli? Buduj w\u0142asn\u0105 ekspercko\u015b\u0107. Poka\u017c swoj\u0105 firm\u0119 w dobrym \u015bwietle. Niech inni widz\u0105, \u017ce Twoja firma dobrze radzi sobie z narastaj\u0105cym kryzysem. A po jego zako\u0144czeniu mo\u017cesz czerpa\u0107 korzy\u015bci z tej strategii.<\/p>\n<h2><strong>Nie pozw\u00f3l na kryzys!<\/strong><\/h2>\n<p>Wiem, \u017ce czasy nie s\u0105 \u0142atwe i musimy by\u0107 gotowi na wiele miesi\u0119cy ci\u0119\u017ckiej walki. Jestem jednak przekonany, \u017ce dzi\u0119ki \u015bwiadomym decyzjom biznesowym pomo\u017cesz swojej firmie przetrwa\u0107 ten trudny czas. Nie b\u0119dzie to droga bez przeszk\u00f3d, ale nie mo\u017cna si\u0119 poddawa\u0107. Trzymam za Ciebie kciuki!<\/p>\n<p><article-software-consulting><\/article-software-consulting><\/p>\n<p><strong>Czytaj wi\u0119cej:<\/strong><\/p>\n<p>- <a href=\"https:\/\/thecodest.co\/blog\/why-do-software-projects-fail-most-common-reasons\/\">Dlaczego projekty programistyczne ko\u0144cz\u0105 si\u0119 niepowodzeniem? Najcz\u0119stsze przyczyny<\/a><\/p>\n<p>- <a href=\"https:\/\/thecodest.co\/blog\/e-commerce-new-state-of-the-game-2020-report\/\">E-commerce: Nowy stan gry 2020 (raport)<\/a><\/p>\n<p>- <a href=\"https:\/\/thecodest.co\/blog\/shopify-spree-or-solidus-check-why-ruby-on-rails-can-help-you-develop-your-e-commerce\/\">Shopify, Spree czy Solidus? Sprawd\u017a, dlaczego Ruby on Rails mo\u017ce pom\u00f3c Ci rozwin\u0105\u0107 Tw\u00f3j e-commerce<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Nadchodz\u0105 ci\u0119\u017ckie czasy. Wok\u00f3\u0142 nas rozprzestrzenia si\u0119 wielki kryzys spowodowany wybuchem epidemii COVID-19. Eksperci s\u0105 zgodni, \u017ce jeste\u015bmy \u015bwiadkami dopiero pierwszego etapu wczesnej recesji. Trudna sytuacja gospodarcza na \u015bwiecie dotyka wiele bran\u017c i firm i mo\u017ce zawita\u0107 r\u00f3wnie\u017c do Ciebie. Warto si\u0119 przygotowa\u0107 i by\u0107 gotowym. Jak to zrobi\u0107? Zebrali\u015bmy zestaw najlepszych praktyk, kt\u00f3re pomog\u0105 chroni\u0107 Tw\u00f3j biznes w czasie kryzysu.<\/p>","protected":false},"author":2,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to run a business during the crisis? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/pl\/blog\/jak-prowadzic-firme-w-czasie-kryzysu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to run a business during the crisis?\" \/>\n<meta property=\"og:description\" content=\"Tough times are coming. A big crisis caused by the outbreak of COVID-19 is spreading around us. Experts agree that we are witnessing only the first stage of early recession. The difficult economic situation in the world affects many industries and companies and it may also come to you. It is worth preparing yourself and being ready. How to do it? 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