{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"jak-zmienia-sie-rynek-e-commerce-w-niepewnych-czasach","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Jak zmienia si\u0119 rynek e-commerce w niepewnych czasach?"},"content":{"rendered":"

Zmiany w zachowaniu konsument\u00f3w<\/strong><\/h2>\n

Kryzys zmieni\u0142 podej\u015bcie konsument\u00f3w do zakup\u00f3w. W efekcie, je\u015bli chodzi o dostaw\u0119 artyku\u0142\u00f3w spo\u017cywczych, okaza\u0142o si\u0119, \u017ce:<\/p>\n

- 14% konsument\u00f3w po raz pierwszy skorzysta\u0142o z us\u0142ug dostawy artyku\u0142\u00f3w spo\u017cywczych,<\/p>\n

- 13% konsument\u00f3w zwi\u0119kszy\u0142o cz\u0119stotliwo\u015b\u0107 korzystania z tych us\u0142ug,<\/p>\n

- 25% nie korzysta\u0142 z us\u0142ug dostawy artyku\u0142\u00f3w spo\u017cywczych i nie planuje tego robi\u0107.<\/p>\n

Co ciekawe, rozwi\u0105zania BOPIS (Buy Online Pick Up in Store) staj\u0105 si\u0119 coraz bardziej popularne:<\/p>\n

- 10% konsument\u00f3w wypr\u00f3bowa\u0142o BOPIS po raz pierwszy,<\/p>\n

- 13% konsument\u00f3w zwi\u0119kszy\u0142o cz\u0119stotliwo\u015b\u0107 korzystania z rozwi\u0105za\u0144 BOPIS,<\/p>\n

- 24% konsument\u00f3w nie korzysta\u0142o z BOPIS i nie planuje tego robi\u0107.<\/p>\n

Opr\u00f3cz tych interesuj\u0105cych statystyk, od czasu wybuchu epidemii COVID-19 mogli\u015bmy zauwa\u017cy\u0107 znacz\u0105ce wzrosty w bran\u017cach takich jak FMCG, produkty BHP czy catering\/dostawa \u017cywno\u015bci.<\/p>\n

Jednocze\u015bnie lockdown wprowadzony przez wi\u0119kszo\u015b\u0107 kraj\u00f3w na ca\u0142ym \u015bwiecie spowodowa\u0142, \u017ce e-commerce<\/a> rynek<\/a> zaobserwowano wyra\u017any ruch zwi\u0105zany z produktami zapewniaj\u0105cymi domow\u0105 rozrywk\u0119 i zaj\u0119cia dla ca\u0142ych rodzin.<\/p>\n

Tutaj jako ciekawostk\u0119 mo\u017cna znale\u017a\u0107 TOP 10 najszybciej rozwijaj\u0105cych si\u0119 kategorii w e-commerce:<\/p>\n

    \n
  1. \n

    R\u0119kawice jednorazowe + 670%<\/p>\n<\/li>\n

  2. \n

    Automaty do chleba +652%<\/p>\n<\/li>\n

  3. \n

    Kaszel i przezi\u0119bienie +53%%<\/p>\n<\/li>\n

  4. \n

    Zupy + 397%<\/p>\n<\/li>\n

  5. \n

    Suszone ziarna i ry\u017c +386%<\/p>\n<\/li>\n

  6. \n

    \u017bywno\u015b\u0107 pakowana +377%<\/p>\n<\/li>\n

  7. \n

    Kubki owocowe +326%<\/p>\n<\/li>\n

  8. \n

    Trening si\u0142owy +307%<\/p>\n<\/li>\n

  9. \n

    Milk and Cream +279%<\/p>\n<\/li>\n

  10. \n

    Materia\u0142y eksploatacyjne do zmywarek +275%<\/p>\n<\/li>\n<\/ol>\n

    Jak przyci\u0105gn\u0105\u0107 klient\u00f3w do swojej platformy e-commerce?<\/strong><\/h2>\n

    Rynek e-commerce zmienia si\u0119 dynamicznie w czasie pandemii, a eksperci nie maj\u0105 z\u0142udze\u0144 - coraz wi\u0119cej firm b\u0119dzie przenosi\u0107 cz\u0119\u015b\u0107 swojej dzia\u0142alno\u015bci do handlu internetowego. Na przyk\u0142ad supermarkety ju\u017c teraz wykonuj\u0105 taki ruch, poniewa\u017c do\u015bwiadczaj\u0105 spadku liczby klient\u00f3w przychodz\u0105cych do sklep\u00f3w i staraj\u0105 si\u0119 dotrze\u0107 do klient\u00f3w w nowy spos\u00f3b.<\/p>\n

    Bior\u0105c to pod uwag\u0119, nale\u017cy pami\u0119ta\u0107 o kilku prostych wskaz\u00f3wkach, kt\u00f3re pomog\u0105 wyj\u015b\u0107 z pude\u0142ka i przyci\u0105gn\u0105\u0107 uwag\u0119 potencjalnych klient\u00f3w:<\/p>\n

      \n
    1. \n

      Pomy\u015bl o lepszej ekspozycji swojej oferty<\/p>\n<\/li>\n

    2. \n

      Efektywne zarz\u0105dzanie rosn\u0105c\u0105 liczb\u0105 zam\u00f3wie\u0144<\/p>\n<\/li>\n

    3. \n

      Dba\u0142o\u015b\u0107 o najwy\u017csz\u0105 jako\u015b\u0107 UX<\/a> i projekt interfejsu u\u017cytkownika platformy<\/p>\n<\/li>\n

    4. \n

      Pami\u0119taj o rozwoju aplikacji mobilnych (skup si\u0119 na zwi\u0119kszaniu konwersji)<\/p>\n<\/li>\n

    5. \n

      Przygotowanie uproszczonego systemu p\u0142atno\u015bci\u00a0<\/p>\n<\/li>\n

    6. \n

      Zadbaj o bezpiecze\u0144stwo swojego e-commerce<\/p>\n<\/li>\n

    7. \n

      Zwi\u0119ksz zyski ze sprzeda\u017cy dzi\u0119ki testom<\/p>\n<\/li>\n

    8. \n

      Utrzymywa\u0107 sta\u0142y poziom rozw\u00f3j oprogramowania<\/a> i budowa\u0107 produkt<\/a> gotowy do skalowania<\/p>\n<\/li>\n

    9. \n

      Nie komplikuj nadmiernie \u015bcie\u017cki dla u\u017cytkownik\u00f3w<\/p>\n<\/li>\n

    10. \n

      Zadbaj o wspania\u0142\u0105 obs\u0142uga klienta<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Podsumowanie<\/strong><\/h2>\n

      Kryzys ca\u0142y czas zmienia rynek e-commerce. W ci\u0105gu zaledwie kilku tygodni znale\u017ali\u015bmy si\u0119 w zupe\u0142nie nowej rzeczywisto\u015bci. Ale jest to r\u00f3wnie\u017c du\u017ca szansa dla tych, kt\u00f3rzy prowadz\u0105 w\u0142asny e-commerce i s\u0105 gotowi zacz\u0105\u0107 robi\u0107 du\u017ce rzeczy. We\u017a wi\u0119c pod uwag\u0119 obecny stan rynku i moje proste wskaz\u00f3wki. G\u0142\u0119boko wierz\u0119, \u017ce wygrasz t\u0119 gr\u0119!<\/p>\n

      Czytaj wi\u0119cej:<\/strong><\/p>\n

      - Dlaczego spodziewamy si\u0119 wysokiego popytu na oprogramowanie Ruby w czasach kryzysu?<\/a><\/p>\n

      - Rozw\u00f3j oprogramowania Ruby on Rails. Indeksy v2<\/a><\/p>\n

      - Jak zacz\u0105\u0107 budowa\u0107 produkt od podstaw?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      Bran\u017ca e-commerce jest jedn\u0105 z niewielu, kt\u00f3re do\u015b\u0107 dobrze poradzi\u0142y sobie z kryzysem zwi\u0105zanym z wybuchem epidemii COVID-19. Ludzie na ca\u0142ym \u015bwiecie zacz\u0119li masowo korzysta\u0107 ze sklep\u00f3w internetowych, postrzegaj\u0105c je jako bezpieczne, wygodne i cz\u0119sto op\u0142acalne. Wiele wskazuje na to, \u017ce w najbli\u017cszej przysz\u0142o\u015bci popularno\u015b\u0107 rozwi\u0105za\u0144 e-commerce jeszcze wzro\u015bnie.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. People around the world have started using massively the online stores, seeing them as safe, convenient and often cost-effective. 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Ludzie na ca\u0142ym \u015bwiecie zacz\u0119li masowo korzysta\u0107 ze sklep\u00f3w internetowych, postrzegaj\u0105c je jako bezpieczne, wygodne i cz\u0119sto op\u0142acalne. Wiele wskazuje na to, \u017ce w najbli\u017cszej przysz\u0142o\u015bci popularno\u015b\u0107 rozwi\u0105za\u0144 e-commerce jeszcze wzro\u015bnie.","breadcrumb":{"@id":"https:\/\/thecodest.co\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecodest.co\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/thecodest.co\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/#primaryimage","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-85.jpg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-85.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/thecodest.co\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecodest.co\/"},{"@type":"ListItem","position":2,"name":"How does the e-commerce market change during the uncertain times?"}]},{"@type":"WebSite","@id":"https:\/\/thecodest.co\/#website","url":"https:\/\/thecodest.co\/","name":"The Codest","description":"","publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecodest.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/thecodest.co\/#organization","name":"The Codest","url":"https:\/\/thecodest.co\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","width":144,"height":36,"caption":"The Codest"},"image":{"@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pl.linkedin.com\/company\/codest","https:\/\/clutch.co\/profile\/codest"]},{"@type":"Person","@id":"https:\/\/thecodest.co\/#\/schema\/person\/7e3fe41dfa4f4e41a7baad4c6e0d4f76","name":"thecodest","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","caption":"thecodest"},"url":"https:\/\/thecodest.co\/pl\/author\/thecodest\/"}]}},"_links":{"self":[{"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/posts\/3313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/comments?post=3313"}],"version-history":[{"count":3,"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/posts\/3313\/revisions"}],"predecessor-version":[{"id":7855,"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/posts\/3313\/revisions\/7855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/media\/3314"}],"wp:attachment":[{"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/media?parent=3313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/categories?post=3313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecodest.co\/pl\/wp-json\/wp\/v2\/tags?post=3313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}