{"id":3150,"date":"2021-01-13T11:03:30","date_gmt":"2021-01-13T11:03:30","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/cto-challenges-scale-up-and-growth-of-software-products\/"},"modified":"2026-04-27T10:21:39","modified_gmt":"2026-04-27T10:21:39","slug":"wyzwania-cto-zwiazane-ze-skalowaniem-i-rozwojem-oprogramowania","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/cto-challenges-scale-up-and-growth-of-software-products\/","title":{"rendered":"Wyzwania CTO - skalowanie i rozw\u00f3j oprogramowania"},"content":{"rendered":"<p>Zadane tutaj pytania dotycz\u0105 mo\u017cliwych zagro\u017ce\u0144 i przyj\u0119cia w\u0142a\u015bciwego podej\u015bcia do zarz\u0105dzania nimi. Czytaj dalej, aby dowiedzie\u0107 si\u0119 o typowych sytuacjach, takich jak przedwczesne skalowanie, d\u0142ug techniczny, ustalanie priorytet\u00f3w oprogramowania i ograniczenia bud\u017cetowe.<\/p>\n<h2>Przedwczesne skalowanie. Upewnij si\u0119, \u017ce jeste\u015b gotowy!<\/h2>\n<p>Badania przeprowadzone przez Startup Genome pokazuj\u0105, \u017ce a\u017c w 70% przypadk\u00f3w zbyt wczesne skalowanie jest przyczyn\u0105 bankructwa startupu. Firmy inwestuj\u0105, gdy tak naprawd\u0119 nie s\u0105 na to gotowe.\u00a0<\/p>\n<p>Dlaczego tak si\u0119 dzieje? By\u0107 mo\u017ce najprostsz\u0105 odpowiedzi\u0105 jest to, \u017ce firmy nie wiedz\u0105, kiedy jest odpowiedni czas na zwi\u0119kszenie skali. Je\u015bli <a href=\"https:\/\/thecodest.co\/pl\/dictionary\/how-to-make-product\/\">produkt<\/a> nie jest na to gotowy, szybko si\u0119 o tym przekonasz. Nie ma znaczenia, \u017ce przychody s\u0105 na dobrym poziomie, poniewa\u017c inne procesy poch\u0142aniaj\u0105 bud\u017cet. Innym bardzo cz\u0119stym b\u0142\u0119dem jest zwi\u0119kszanie rekrutacji, gdy produkt jest nadal niskiej jako\u015bci lub nie satysfakcjonuje ju\u017c klient\u00f3w.\u00a0<\/p>\n<p>Mo\u017cesz mie\u0107 bogate portfolio klient\u00f3w, ale co je\u015bli zaczn\u0105 rezygnowa\u0107, gdy zaczn\u0105 dostrzega\u0107 niedoci\u0105gni\u0119cia i brak jako\u015bci? My\u015bl\u0119, \u017ce dobrym pomys\u0142em, kt\u00f3ry dotyczy zbyt wczesnego skalowania, jest zasada Pareto. <\/p>\n<p>Wed\u0142ug jej ustale\u0144 20% klient\u00f3w przynosi 80% zysk\u00f3w. Dlatego lepiej jest najpierw skupi\u0107 si\u0119 na dopracowaniu produktu, poznaniu potrzeb klient\u00f3w, tak aby cechy produktu by\u0142y jak najlepiej dopasowane do ich potrzeb. <a href=\"https:\/\/thecodest.co\/pl\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">rynek<\/a> oczekiwania. W ten spos\u00f3b mo\u017cesz mie\u0107 skromne portfolio klient\u00f3w, kt\u00f3rzy ci ufaj\u0105 i s\u0105 zadowoleni.<\/p>\n<p><article-product-development-consulting><\/article-product-development-consulting><\/p>\n<h2>D\u0142ug techniczny<\/h2>\n<p>Jest to bardzo powszechny i jednocze\u015bnie wymagaj\u0105cy problem. D\u0142ug techniczny jest zawsze ograniczeniem dla <a href=\"https:\/\/thecodest.co\/pl\/dictionary\/how-to-develop-a-product\/\">rozw\u00f3j produktu<\/a>. Mo\u017cna ukrywa\u0107 niedoskona\u0142o\u015bci produktu przez jaki\u015b czas, ale w pewnym momencie si\u0119 one ujawni\u0105. Im szybciej si\u0119 z nimi uporasz, tym lepiej.\u00a0<\/p>\n<p>D\u0142ug techniczny jest cz\u0119sto napotykany przez <a href=\"https:\/\/thecodest.co\/pl\/blog\/guide-to-enterprise-software-development\/\">CTOs<\/a> (i og\u00f3lnie kadry kierowniczej), kt\u00f3rzy dopiero rozpocz\u0119li prac\u0119 z danym produktem. Naprawienie wszystkich problem\u00f3w zajmuje troch\u0119 czasu, ale to si\u0119 po prostu op\u0142aca. Wdro\u017cenie nowoczesnych rozwi\u0105za\u0144, bezawaryjne dzia\u0142anie i stosowanie najlepszych praktyk w bran\u017cy to co\u015b, co klienci doceni\u0105 bardzo szybko.\u00a0<\/p>\n<p>Aby poradzi\u0107 sobie z d\u0142ugiem technicznym, nale\u017cy otoczy\u0107 si\u0119 do\u015bwiadczonymi pracownikami. <a href=\"https:\/\/thecodest.co\/pl\/dictionary\/how-to-lead-software-development-team\/\">zesp\u00f3\u0142<\/a> programist\u00f3w. Upewnij si\u0119, \u017ce tw\u00f3j zesp\u00f3\u0142 jest wystarczaj\u0105co kompetentny, aby sprosta\u0107 temu wyzwaniu, aby\u015b nie musia\u0142 radzi\u0107 sobie z takimi problemami...<\/p>\n<p><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/technical-debt.png\" alt=\"D\u0142ug techniczny w praktyce\" title=\"D\u0142ug techniczny\" \/><\/p>\n<h2>Ustalanie priorytet\u00f3w oprogramowania<\/h2>\n<p>Czy znasz to uczucie, gdy patrzysz na sw\u00f3j backlog i widzisz nieko\u0144cz\u0105c\u0105 si\u0119 list\u0119 zada\u0144 do wykonania? Jest to r\u00f3wnie\u017c jedno z g\u0142\u00f3wnych wyzwa\u0144 dla CTO, kt\u00f3rzy skaluj\u0105 produkt. Z regu\u0142y liczba programist\u00f3w jest ograniczona, wi\u0119c zadania powinny by\u0107 wybierane i priorytetyzowane, aby zachowa\u0107 ci\u0105g\u0142o\u015b\u0107 rozwoju.\u00a0<\/p>\n<p>Oczywi\u015bcie trzeba liczy\u0107 si\u0119 z tym, \u017ce nie zawsze uda si\u0119 osi\u0105gn\u0105\u0107 wszystkie cele, zw\u0142aszcza gdy zesp\u00f3\u0142 jest przeci\u0105\u017cony. Jest to jednak ca\u0142kiem naturalne i wystarczy m\u0105drze zarz\u0105dza\u0107 ca\u0142ym procesem. Alternatyw\u0105 do rozwa\u017cenia jest <a href=\"https:\/\/thecodest.co\/pl\/dictionary\/team-extension\/\">rozszerzenie zespo\u0142u<\/a>, co\u015b w rodzaju zespo\u0142u ratunkowego, kt\u00f3ry by\u0142by ulg\u0105 dla twoich programist\u00f3w. To rozwi\u0105zanie jest szans\u0105 na przyspieszenie rozwoju.<\/p>\n<h2>Ograniczenia bud\u017cetowe<\/h2>\n<p>Chyba nie ma czego\u015b takiego jak zbyt du\u017cy bud\u017cet, prawda? C\u00f3\u017c, tak to ju\u017c jest w przypadku wszelkiego rodzaju projekt\u00f3w (zw\u0142aszcza <a href=\"https:\/\/thecodest.co\/pl\/blog\/8-key-questions-to-ask-your-software-development-outsourcing-partner\/\">rozw\u00f3j oprogramowania<\/a> typu), a utrzymanie si\u0119 w limitach jest sporym wyzwaniem dla kadry zarz\u0105dzaj\u0105cej. Skalowanie zawsze wi\u0105\u017ce si\u0119 z du\u017cymi inwestycjami.\u00a0<\/p>\n<p>Z perspektywy tworzenia oprogramowania jest to niew\u0105tpliwie najwi\u0119ksze wyzwanie, zaraz po pozyskaniu najlepszych talent\u00f3w IT, kt\u00f3rzy gwarantuj\u0105 zr\u00f3wnowa\u017cony rozw\u00f3j i wysokiej jako\u015bci produkt. Jak jednak radzi\u0107 sobie z ograniczeniami bud\u017cetowymi? Nie ma na to z\u0142otej regu\u0142y. Moja sugestia jest taka, \u017ce zdecydowanie trzeba przyj\u0105\u0107 pewne za\u0142o\u017cenia bud\u017cetowe na pocz\u0105tku i stara\u0107 si\u0119 ich trzyma\u0107.\u00a0<\/p>\n<p>Oczywi\u015bcie za\u0142o\u017cenia te musz\u0105 by\u0107 poparte dog\u0142\u0119bnymi analizami, a najlepiej praktycznym do\u015bwiadczeniem. Nigdy nie planuj ca\u0142ego bud\u017cetu, zostaw cz\u0119\u015b\u0107 na dodatkowe wydatki lub op\u00f3\u017anienia. Podczas skalowania produktu zawsze staramy si\u0119 im zapobiec, ale niestety s\u0105 one bardzo cz\u0119ste.<\/p>\n<h2>Podsumowanie<\/h2>\n<p>Je\u015bli odpowiednio podejdziesz do procesu skalowania produktu i unikniesz tych typowych b\u0142\u0119d\u00f3w, przyspieszysz sw\u00f3j rozw\u00f3j i dasz sobie szans\u0119 na sukces. Moja ostatnia rada dla Ciebie jako <a href=\"https:\/\/thecodest.co\/pl\/blog\/ainiros-cto-discusses-the-hurdles-and-successes-in-crafting-ai-driven-solutions\/\">CTO<\/a> jest zawsze otaczanie si\u0119 zespo\u0142em ekspert\u00f3w. Pami\u0119taj, \u017ce nawet najlepszy CTO nie osi\u0105gnie cel\u00f3w firmy bez wsp\u00f3\u0142pracy z wykwalifikowanym zespo\u0142em. A wi\u0119c... powodzenia!<\/p>\n<p><article-digital-product-development><\/article-digital-product-development><\/p>\n<p><strong>Czytaj wi\u0119cej:<\/strong><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/software-development-in-germany-3-things-you-need-to-know\">Rozw\u00f3j oprogramowania w Niemczech: 3 rzeczy, kt\u00f3re musisz wiedzie\u0107<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/which-db-to-choose-for-your-specific-data-type-in-your-software-project\/\">Kt\u00f3ry DB wybra\u0107 dla okre\u015blonego typu danych w projekcie oprogramowania?<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/\">Proces rebrandingu The Codest. Jak stworzyli\u015bmy now\u0105 mark\u0119 zgodnie z podej\u015bciem MVP?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Obowi\u0105zki CTO s\u0105 zr\u00f3\u017cnicowane, prawda? Przede wszystkim chodzi o bycie odpowiedzialnym za potrzeby technologiczne, a tak\u017ce badania i rozw\u00f3j (R&amp;D) organizacji. Jednak w niekt\u00f3rych przypadkach CTO musi stawi\u0107 czo\u0142a innym, bardzo wymagaj\u0105cym wyzwaniom. Jednym z nich jest efektywne zarz\u0105dzanie skalowaniem oprogramowania.<\/p>","protected":false},"author":2,"featured_media":3151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-3150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions","category-software-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CTO challenges \u2013 scale-up and growth of software products - The Codest<\/title>\n<meta name=\"description\" content=\"Explore key CTO challenges in startups, including budget constraints, software prioritization, and knowing when to scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/pl\/blog\/wyzwania-cto-zwiazane-ze-skalowaniem-i-rozwojem-oprogramowania\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTO challenges \u2013 scale-up and growth of software products\" \/>\n<meta property=\"og:description\" content=\"Explore key CTO challenges in startups, including budget constraints, software prioritization, and knowing when to scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/pl\/blog\/wyzwania-cto-zwiazane-ze-skalowaniem-i-rozwojem-oprogramowania\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-13T11:03:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T10:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cto-challenges.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thecodest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thecodest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/cto-challenges-scale-up-and-growth-of-software-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/cto-challenges-scale-up-and-growth-of-software-products\\\/\"},\"author\":{\"name\":\"thecodest\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\"},\"headline\":\"CTO challenges \u2013 scale-up and growth of software products\",\"datePublished\":\"2021-01-13T11:03:30+00:00\",\"dateModified\":\"2026-04-27T10:21:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/cto-challenges-scale-up-and-growth-of-software-products\\\/\"},\"wordCount\":794,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/cto-challenges-scale-up-and-growth-of-software-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/cto-challenges.png\",\"articleSection\":[\"Enterprise &amp; Scaleups Solutions\",\"Software Development\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/cto-challenges-scale-up-and-growth-of-software-products\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/cto-challenges-scale-up-and-growth-of-software-products\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/cto-challenges-scale-up-and-growth-of-software-products\\\/\",\"name\":\"CTO challenges \u2013 scale-up and growth of software products - 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