{"id":3014,"date":"2020-04-15T07:52:00","date_gmt":"2020-04-15T07:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/"},"modified":"2026-04-24T11:43:01","modified_gmt":"2026-04-24T11:43:01","slug":"krotki-przewodnik-po-budowaniu-i-rozwijaniu-wlasnego-rynku-co-warto-wiedziec","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/","title":{"rendered":"Jak zbudowa\u0107 Marketplace?"},"content":{"rendered":"

W przypadku marketplace'\u00f3w, dominuj\u0105cy rynek<\/a> to Stany Zjednoczone, kt\u00f3re r\u00f3wnie\u017c bardzo dynamicznie rozwijaj\u0105 si\u0119 na europejskich rynkach. Na pocz\u0105tku 2019 roku 14 ze 100 najwi\u0119kszych marketplace'\u00f3w znajdowa\u0142o si\u0119 w Stanach Zjednoczonych. Europa<\/a>, co jest obiecuj\u0105cym faktem. Klienci cz\u0119sto pytaj\u0105 my<\/a> jak\u0105 strategi\u0119 wybra\u0107, aby szybko rozwin\u0105\u0107 biznes i by\u0107 konkurencyjnym na rynku. Z pewno\u015bci\u0105 wi\u0105\u017ce si\u0119 to z d\u0142ugotrwa\u0142ym procesem, ale na podstawie mojego do\u015bwiadczenia i obserwacji rynku, chcia\u0142bym przedstawi\u0107 wskaz\u00f3wki, o kt\u00f3rych warto pami\u0119ta\u0107 podczas rozw\u00f3j rynku cyfrowego<\/strong>.<\/p>\n

Aplikacje mobilne i progresywne aplikacje internetowe<\/strong><\/h2>\n

Je\u015bli korzystasz z narz\u0119dzi do monitorowania ruchu<\/strong> rynek<\/strong> (np. Google Analytics), a nast\u0119pnie zauwa\u017cy\u0107, ile ruchu pochodzi z urz\u0105dze\u0144 mobilnych<\/strong>. Zjawisko to narasta od kilku lat i nale\u017cy si\u0119 spodziewa\u0107, \u017ce ruch mobilny b\u0119dzie coraz bardziej wypiera\u0142 tradycyjnych u\u017cytkownik\u00f3w komputer\u00f3w.<\/p>\n

Dlatego bardzo wa\u017cne jest, aby mie\u0107 dobrze dostosowany i odpowiednio zaprojektowany rynek. Najwa\u017cniejsz\u0105 zasad\u0105 jest upewnienie si\u0119, \u017ce rynek jest responsywny na ka\u017cdym urz\u0105dzeniu. Tymczasem wiele os\u00f3b wci\u0105\u017c nies\u0142usznie nie docenia urz\u0105dze\u0144 mobilnych. Musisz wiedzie\u0107, \u017ce Tw\u00f3j marketplace mo\u017ce by\u0107 cz\u0119\u015bciej wy\u015bwietlany u\u017cytkownikom pod warunkiem, \u017ce b\u0119dzie zoptymalizowany pod k\u0105tem urz\u0105dze\u0144 mobilnych. Ponadto nale\u017cy pami\u0119ta\u0107 o wysokiej jako\u015bci UX<\/a> design. Ten czynnik pozwoli ci zapewni\u0107 u\u017cytkownikom lepsze wra\u017cenia i sprawi, \u017ce b\u0119d\u0105 lepiej postrzega\u0107 tw\u00f3j rynek.<\/p>\n

Progresywny sie\u0107<\/a> (PWA) s\u0105 obecnie popularnym trendem. Ich najwi\u0119ksz\u0105 zalet\u0105 jest wyj\u0105tkowa u\u017cyteczno\u015b\u0107 i wysoki user experience. \u0141\u0105cz\u0105c funkcje stron internetowych i aplikacji natywnych, projektowanie PWA staje si\u0119 norm\u0105. Pozwala deweloperom na budowanie dynamicznych aplikacji bez konieczno\u015bci stosowania hybrydowych framework\u00f3w. Nie mam w\u0105tpliwo\u015bci, \u017ce to rozwi\u0105zanie mo\u017ce by\u0107 r\u00f3wnie\u017c idealne dla Twojego marketplace.<\/p>\n

\"rynek<\/p>\n

Skalowanie rynku<\/strong><\/h2>\n

Rozmawia\u0142em z programistami Codest i zapyta\u0142em ich, jaka jest ich zdaniem najlepsza technologia, kt\u00f3ra pozwala im szybko skalowa\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107. Szybko odpowiedzieli: \"Ruby on Rails<\/a>. \"Dobrze, Ruby<\/a> jest nasz\u0105 podstawow\u0105 technologi\u0105 backendow\u0105, ale nie oznacza to, \u017ce zaleca\u0142bym Ruby on Rails<\/a> jako oprogramowanie dla ka\u017cdego produkt<\/a>. Je\u015bli budujesz w\u0142asny rynek, zale\u017cy Ci na szybkim rozwoju, a Ruby on Szyny<\/a> b\u0119dzie naprawd\u0119 najlepszym rozwi\u0105zaniem. Pierwsze funkcjonalno\u015bci produktu mo\u017cna osi\u0105gn\u0105\u0107 kilkukrotnie szybciej ni\u017c w innych j\u0119zykach. Taki scenariusz jest mo\u017cliwy dzi\u0119ki frameworkowi Rails, kt\u00f3ry przyspiesza prac\u0119 programist\u00f3w.<\/p>\n

Co wi\u0119cej, \u0142atwiej jest oszacowa\u0107 koszty zwi\u0105zane z projekt<\/a> opracowany z Ruby on Rails. Kiedy wraz z zesp\u00f3\u0142<\/a> deweloper\u00f3w, zdefiniujesz specyfikacj\u0119 projektu, b\u0119d\u0105 oni w stanie oceni\u0107 wst\u0119pny zakres czasowy projektu i dowiesz si\u0119, jaki jest minimalny bud\u017cet.<\/p>\n

Opisana metoda skalowania rynku jest bezpo\u015brednio zwi\u0105zana z minimalny op\u0142acalny produkt<\/a> (MVP<\/a>). Chodzi o to, aby jak najszybciej stworzy\u0107 produkt z podstawowymi funkcjami i pozwoli\u0107 klientom zacz\u0105\u0107 z niego korzysta\u0107. B\u0119dziesz mia\u0142 wtedy okazj\u0119 przetestowa\u0107 r\u00f3\u017cne rozwi\u0105zania i zebra\u0107 opinie.<\/p>\n

Kiedy chcesz Rozwijaj sw\u00f3j rynek<\/em> poprzez podej\u015bcie MVP, dobrze jest znale\u017a\u0107 zewn\u0119trznego partnera, kt\u00f3ry specjalizuje si\u0119 w rozw\u00f3j oprogramowania<\/a> projekt. Mo\u017cesz r\u00f3wnie\u017c skorzysta\u0107 z gotowych p\u0142atnych us\u0142ug, ale musisz pami\u0119ta\u0107, \u017ce takie rozwi\u0105zanie sprawi, \u017ce Tw\u00f3j marketplace b\u0119dzie mniej dopasowany do Twoich oczekiwa\u0144.<\/p>\n

Sztuczna inteligencja<\/strong><\/h2>\n

Jestem przekonany, \u017ce nowoczesne rynki nie mog\u0105 ignorowa\u0107 sztuczna inteligencja<\/a>. Eksperci szacuj\u0105, \u017ce jest to jeden z najwa\u017cniejszych trend\u00f3w technologicznych w 2019 roku, kt\u00f3ry ju\u017c wkr\u00f3tce mo\u017ce zrewolucjonizowa\u0107 rynek. Zreszt\u0105 wystarczy spojrze\u0107 na najwi\u0119ksze \u015bwiatowe marki, kt\u00f3re r\u00f3wnie\u017c rozwijaj\u0105 sztuczn\u0105 inteligencj\u0119. Jaki\u015b czas temu Facebook postanowi\u0142 wykorzysta\u0107 AI<\/a> w procesie zakupowym.<\/p>\n

Podsumowuj\u0105c, je\u015bli chcesz by\u0107 na bie\u017c\u0105co z najnowszymi i innowacyjnymi rozwi\u0105zaniami oraz przyci\u0105ga\u0107 uwag\u0119 u\u017cytkownik\u00f3w i tworzy\u0107 kompleksowy rynek<\/strong>to zdecydowanie powiniene\u015b rozwa\u017cy\u0107 wdro\u017cenie sztucznej inteligencji. Dobr\u0105 strategi\u0105 na pocz\u0105tku jest stopniowe testowanie rozwi\u0105za\u0144 sztucznej inteligencji i szukanie najlepszych opcji dla swojego rynku. Je\u015bli zdecydujesz si\u0119 to zrobi\u0107, popro\u015b o pomoc partnera specjalizuj\u0105cego si\u0119 w tym temacie.<\/p>\n

\"rozw\u00f3j<\/p>\n

Poszukiwanie niszy<\/strong><\/h2>\n

Mo\u017ce to oczywiste stwierdzenie, ale zauwa\u017c, \u017ce wiele<\/strong> rynki<\/strong> tworzone s\u0105 kopie rozwi\u0105za\u0144 ju\u017c dost\u0119pnych na rynku<\/strong>. Konkurowanie z rynkowymi rywalami jest w tym przypadku nieuniknione. Z kolei je\u015bli uda ci si\u0119 zbudowa\u0107 rynek, kt\u00f3ry przyniesie u\u017cytkownikom now\u0105 warto\u015b\u0107 i zapewni im innowacyjne do\u015bwiadczenia i produkty niedost\u0119pne u innych konkurent\u00f3w, to twoja szansa na sukces szybko ro\u015bnie.<\/p>\n

Poszukiwanie niszy wi\u0105\u017ce si\u0119 r\u00f3wnie\u017c z licznymi testami. Nie ma znaczenia, czy dopiero budujesz rynek, czy ju\u017c go posiadasz. Testy s\u0105 jego integraln\u0105 cz\u0119\u015bci\u0105. Testowa\u0107 mo\u017cna zar\u00f3wno ma\u0142e funkcjonalno\u015bci, jak i wi\u0119ksze rozwi\u0105zania. Do\u015bwiadczony partner specjalizuj\u0105cy si\u0119 w budowaniu marketplace'\u00f3w z pewno\u015bci\u0105 b\u0119dzie dla Ciebie pomocny. Skup si\u0119 na tym, co jest widoczne dla wszystkich, np. na projektowaniu UI\/UX i regularnie rozwijaj swoje oprogramowanie.<\/p>\n

Wnioski<\/strong><\/h2>\n

Dobrze przemy\u015blany i rozwini\u0119ty rynek to szansa na wielki sukces. Widz\u0105c statystyki, kt\u00f3re przedstawi\u0142em w tym artykule, \u0142atwo si\u0119 domy\u015bli\u0107 jakie mo\u017cliwo\u015bci otwiera ten rynek dla nowych firm. Na koniec pami\u0119tajmy, \u017ce samo pozyskanie inwestycji na budowanie rynku<\/em> nie oznacza, \u017ce mo\u017cna \u015bwi\u0119towa\u0107 sukces. Niestety, wiele startup\u00f3w prezentuje takie podej\u015bcie, a p\u00f3\u017aniej napotyka na problemy. Ignoruj\u0105 takie czynniki jak aktualne trendy, nowinki technologiczne, czy te\u017c podejmuj\u0105 b\u0142\u0119dne decyzje zwi\u0105zane z rozw\u00f3j produktu<\/a>. B\u0105d\u017a czujny.<\/p>\n

Czytaj wi\u0119cej:<\/strong><\/p>\n

-\u00a0Dobre praktyki Codest dotycz\u0105ce tworzenia oprogramowania: Najlepsze praktyki przegl\u0105du kodu<\/a><\/strong><\/p>\n

-\u00a0Czym jest Ruby on Jets i jak zbudowa\u0107 aplikacj\u0119 przy jego u\u017cyciu?<\/a><\/strong><\/p>\n

-7 startup\u00f3w i scaleup\u00f3w, kt\u00f3re wstrz\u0105sn\u0105 scen\u0105 rynkow\u0105 w 2022 roku<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Dobrze prosperuj\u0105ce rynki s\u0105 og\u00f3lnie postrzegane jako zjawisko globalne. Wska\u017aniki ekonomiczne w tym sektorze rosn\u0105 z ka\u017cdym rokiem. Oczekuje si\u0119, \u017ce do 2020 r. ponad 40% globalnej sprzeda\u017cy e-commerce b\u0119dzie odbywa\u0107 si\u0119 na platformach handlowych. Ponadto, co roku obserwujemy rekordowe obroty w bran\u017cy e-commerce. Nie bez powodu kolejne \u015bwiatowe marki walcz\u0105 mi\u0119dzy sob\u0105 o udzia\u0142 w rynku.<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to Build a Marketplace? - The Codest<\/title>\n<meta name=\"description\" content=\"Thriving marketplaces are generally viewed as a global phenomenon. Economic indicators in this sector increase every year. Over 40% of global e-commerce sales are expected to take place in marketplaces by 2020. In addition, we observe a record turnover in the e-commerce industry every year. 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