{"id":2966,"date":"2020-01-11T08:51:00","date_gmt":"2020-01-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/10-ui-ux-design-trends-for-2020-whats-new\/"},"modified":"2026-04-24T11:32:41","modified_gmt":"2026-04-24T11:32:41","slug":"10-trendow-w-projektowaniu-ui-ux-na-2020-rok-co-nowego","status":"publish","type":"post","link":"https:\/\/thecodest.co\/pl\/blog\/10-ui-ux-design-trends-for-2020-whats-new\/","title":{"rendered":"10 trend\u00f3w w projektowaniu UI\/UX na 2020 rok. Co nowego?"},"content":{"rendered":"

Dlaczego projektowanie UX\/UI jest wa\u017cne w budowaniu i rozwijaniu produktu?<\/strong><\/h2>\n

Zrozumienie potrzeb, preferencji i zachowa\u0144 os\u00f3b, kt\u00f3re b\u0119d\u0105 z niego korzysta\u0107. produkt<\/a> jest jednym z najwa\u017cniejszych zada\u0144 UX<\/a> projektant\u00f3w. W oparciu o te informacje projektowane s\u0105 konkretne rozwi\u0105zania, kt\u00f3re pomagaj\u0105 osi\u0105gn\u0105\u0107 cele produktu. Dobry projekt UX zwi\u0119ksza warto\u015b\u0107 produktu. Nale\u017cy wi\u0119c zidentyfikowa\u0107 profil potencjalnych klient\u00f3w, a nast\u0119pnie zmapowa\u0107 ich zachowania i preferencje.<\/p>\n

Z kolei projektowanie UI pozwala zaprezentowa\u0107 produkt w atrakcyjny wizualnie spos\u00f3b, kt\u00f3ry zach\u0119ci potencjalnych klient\u00f3w do korzystania z niego. UI obejmuje wszystkie elementy wizualne, np. menu, galeri\u0119, uk\u0142ad tekstu, kolorystyk\u0119, a wi\u0119c wszystko to, co dotyczy estetycznej warstwy komunikacji o produkcie i z produktem. Wa\u017cne jest, aby projektanci UX i UI pracowali w synergii. Dzi\u0119ki temu Tw\u00f3j produkt b\u0119dzie lepiej odbierany przez u\u017cytkownik\u00f3w, a efekty tej wsp\u00f3\u0142pracy b\u0119d\u0105 widoczne bardzo szybko.<\/p>\n

Trendy w projektowaniu interfejsu u\u017cytkownika w 2020 roku<\/strong><\/h2>\n

1. Mikrointerakcje<\/strong><\/h3>\n

Mikrointerakcje to \"wydarzenia\", kt\u00f3re maj\u0105 jeden g\u0142\u00f3wny cel. Maj\u0105 one na celu osi\u0105gni\u0119cie satysfakcji u\u017cytkownika poprzez tworzenie anga\u017cuj\u0105cych interakcji. Czasami u\u017cytkownicy nawet nie zdaj\u0105 sobie sprawy z ich istnienia! Dobrym przyk\u0142adem ich zastosowania s\u0105 animowane ikony, np. Facebook i opcje \"lubi\u0119 to\", lub popularny przycisk \"wy\u015blij\", gdzie ptak odlatuje po klikni\u0119ciu tego przycisku, aby wskaza\u0107, \u017ce wiadomo\u015b\u0107 zosta\u0142a wys\u0142ana.<\/p>\n

Kr\u00f3tko m\u00f3wi\u0105c, mikrointerakcje maj\u0105 na celu zwi\u0119kszenie zadowolenia klient\u00f3w i zwi\u0119kszenie ich retencji.<\/p>\n

2. Grafika 3D w aplikacjach webowych i mobilnych<\/strong><\/h3>\n

Grafika 3D to \u015bwietny pomys\u0142 na ulepszenie interfejsu swojego produktu. Dobrze zaprojektowana mo\u017ce by\u0107 bardzo anga\u017cuj\u0105ca i przyci\u0105ga\u0107 uwag\u0119 odbiorc\u00f3w (a o to przecie\u017c chodzi!). Na przyk\u0142ad, grafik\u0119 3D mo\u017cna cz\u0119sto zobaczy\u0107 w aplikacjach mobilnych. Bez w\u0105tpienia jest to trend, kt\u00f3ry w 2020 roku jeszcze bardziej si\u0119 rozwinie.<\/p>\n

3. R\u0119cznie rysowane ilustracje<\/strong><\/h3>\n

Jest to bardzo interesuj\u0105cy trend, kt\u00f3ry ma wielu zwolennik\u00f3w. Taka grafika mo\u017ce wnie\u015b\u0107 \u015bwie\u017co\u015b\u0107 do produktu i sprawi\u0107, \u017ce u\u017cytkownicy b\u0119d\u0105 nim jeszcze bardziej zainteresowani. To \u015bwietny pomys\u0142 na wyr\u00f3\u017cnienie si\u0119 i wyj\u015bcie poza znane standardy.<\/p>\n

4. Projektowanie ruchu<\/strong><\/h3>\n

Wykorzystywany w filmach i animacjach do budowania iluzji ruchu, motion design cz\u0119sto obejmuje po\u0142\u0105czenie d\u017awi\u0119ku i multimedi\u00f3w. Wykorzystywany jest r\u00f3wnie\u017c poza bran\u017c\u0105 filmow\u0105. Coraz wi\u0119cej firm otwiera si\u0119 na ten spos\u00f3b przekazywania informacji swoim klientom. Z pewno\u015bci\u0105 jest to bardzo ciekawy i rozwojowy kierunek.<\/p>\n

5. Asymetryczne uk\u0142ady<\/strong><\/h3>\n

W projektowaniu asymetria jest cz\u0119sto wykorzystywana do tworzenia wizualnego napi\u0119cia. Pozwala przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorc\u00f3w w mniej oczywisty spos\u00f3b i zaintrygowa\u0107 ich. Takie poszukiwanie niestandardowych rozwi\u0105za\u0144 cz\u0119sto przynosi \u015bwietne rezultaty. Warto zaznaczy\u0107, \u017ce minimalistyczne, asymetryczne layouty s\u0105 w rzeczywisto\u015bci jednymi z najtrudniejszych do wykonania styl\u00f3w projektowych.<\/p>\n

\"Raport<\/a><\/p>\n

Trendy w projektowaniu UX na rok 2020<\/strong><\/h2>\n

1. Szerszy interfejs mi\u0119dzy urz\u0105dzeniami<\/strong><\/h3>\n

Coraz wi\u0119cej stron internetowych i aplikacji b\u0119dzie rozszerza\u0107 swoj\u0105 obecno\u015b\u0107 na nowe platformy. W ten spos\u00f3b mo\u017cna jeszcze lepiej dotrze\u0107 do u\u017cytkownika i skuteczniej zaspokaja\u0107 jego potrzeby. W takiej sytuacji projektanci UX skupi\u0105 si\u0119 na dopasowaniu interfejsu do wielu r\u00f3\u017cnych urz\u0105dze\u0144 o r\u00f3\u017cnych rozdzielczo\u015bciach.<\/p>\n

2. U\u017cytkownicy g\u0142osowi i sztuczna inteligencja<\/strong><\/h3>\n

Wykorzystanie sztuczna inteligencja<\/a> to kolejny trend zwi\u0105zany z projektowaniem UX. Narz\u0119dzia takie jak Siri czy Alexa ciesz\u0105 si\u0119 coraz wi\u0119kszym zainteresowaniem. Nale\u017cy spodziewa\u0107 si\u0119, \u017ce podobne rozwi\u0105zania b\u0119d\u0105 coraz bardziej popularne i ch\u0119tnie wykorzystywane. Niewykluczone, \u017ce wkr\u00f3tce stan\u0105 si\u0119 standardem.<\/p>\n

Tego trendu zdobywania wiedzy biznesowej i anga\u017cowania si\u0119 w rozw\u00f3j \u015brodowiska produktowego przez projektant\u00f3w UX nale\u017cy si\u0119 spodziewa\u0107. Dzi\u0119ki takiemu podej\u015bciu mo\u017cna lepiej zrozumie\u0107 grup\u0119 docelow\u0105, jej preferencje i zachowania, a tym samym skuteczniej zaprojektowa\u0107 produkt. Mo\u017cna powiedzie\u0107, \u017ce im bardziej projektanci UX zesp\u00f3\u0142<\/a> jest w stanie zrozumie\u0107 biznesowe t\u0142o produktu, tym wi\u0119kszy efekt mo\u017ce osi\u0105gn\u0105\u0107.<\/p>\n

4. Podzia\u0142 na specjalizacje UX<\/strong><\/h3>\n

Jeszcze kilka lat temu projektant UX by\u0142 odpowiedzialny praktycznie za wszystko - testowanie, rysowanie makiet, grafik\u0119, research i pisanie. Obecnie zauwa\u017calny staje si\u0119 podzia\u0142 na konkretne specjalizacje. Ju\u017c teraz osobne stanowiska zajmuj\u0105 specjali\u015bci UX z r\u00f3\u017cnych dziedzin (prawd\u0119 m\u00f3wi\u0105c, w 2020 roku powinno powsta\u0107 kolejne stanowisko - \"UX writer\").<\/p>\n

5. Rosn\u0105ce znaczenie projektowania integracyjnego<\/strong><\/h3>\n

Projektowanie w\u0142\u0105czaj\u0105ce podkre\u015bla, \u017ce zrozumienie r\u00f3\u017cnorodno\u015bci u\u017cytkownik\u00f3w prowadzi do \u015bwiadomych decyzji projektowych i ch\u0119ci w\u0142\u0105czenia jak najwi\u0119kszej liczby os\u00f3b. R\u00f3\u017cnorodno\u015b\u0107 u\u017cytkownik\u00f3w obejmuje r\u00f3\u017cne mo\u017cliwo\u015bci, potrzeby i aspiracje. Przyk\u0142ad typowego projektu w\u0142\u0105czaj\u0105cego sk\u0142ada si\u0119 z trzech element\u00f3w: rozpoznanie wykluczenia; rozwi\u0105zanie dla jednego, rozszerzenie na wielu; uczenie si\u0119 na podstawie r\u00f3\u017cnorodno\u015bci.<\/p>\n

Podsumowanie<\/strong><\/h2>\n

W \u015bwiecie projektowania UX\/UI co roku zachodz\u0105 zmiany o r\u00f3\u017cnym zasi\u0119gu. Je\u015bli jednak chcesz, aby Tw\u00f3j produkt by\u0142 przyjazny dla u\u017cytkownika i przyci\u0105ga\u0142 wzrok, powiniene\u015b zna\u0107 najwa\u017cniejsze wsp\u00f3\u0142czesne trendy. Taka wiedza pomo\u017ce Ci jeszcze bardziej udoskonali\u0107 Tw\u00f3j produkt, lepiej trafi\u0107 w preferencje grupy docelowej i - co oczywiste - zwi\u0119kszy\u0107 zyski Twojej firmy. Osobi\u015bcie nie mam w\u0105tpliwo\u015bci, \u017ce rola UX\/UI designu we wsp\u00f3\u0142czesnym biznesie ro\u015bnie coraz bardziej. Dlatego pami\u0119tajmy, \u017ce ka\u017cdy produkt potrzebuje dobrego UX i UI. To \"must-have\"!<\/p>\n

Czytaj wi\u0119cej:<\/strong><\/p>\n

- Najbardziej m\u0119cz\u0105ce wsp\u00f3\u0142czesne wyzwania dla lider\u00f3w technologicznych<\/a><\/strong><\/p>\n

- 10 powod\u00f3w, dla kt\u00f3rych wsp\u00f3\u0142praca z software house'em mo\u017ce by\u0107 op\u0142acalna<\/a><\/strong><\/p>\n

- Brzydka prawda o procesie tworzenia oprogramowania<\/a><\/strong><\/p>\n

<\/article-software-consulting><\/p>","protected":false},"excerpt":{"rendered":"

Nowy rok (jak zawsze) przynosi nowe trendy zwi\u0105zane z projektowaniem UI i UX. D\u0105\u017cenie do zaspokojenia potrzeb u\u017cytkownik\u00f3w, zaprezentowanie ka\u017cdego produktu w najlepszy mo\u017cliwy spos\u00f3b i zwi\u0119kszenie konwersji - to cele ka\u017cdego zespo\u0142u Product Designer\u00f3w. Musisz by\u0107 na bie\u017c\u0105co ze wszystkimi trendami, aby m\u00f3c osi\u0105gn\u0105\u0107 swoje cele biznesowe.<\/p>","protected":false},"author":2,"featured_media":2967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"acf":[],"yoast_head":"\n10 UI\/UX design trends for 2020. 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