{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"hoe-verandert-de-e-commercemarkt-in-onzekere-tijden","status":"publish","type":"post","link":"https:\/\/thecodest.co\/nl\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Hoe verandert de e-commercemarkt in onzekere tijden?"},"content":{"rendered":"

Veranderingen in consumentengedrag<\/strong><\/h2>\n

De crisis heeft de manier waarop consumenten boodschappen doen veranderd. Als gevolg daarvan is gebleken dat:<\/p>\n

- 14% van de consumenten maakte voor het eerst gebruik van bezorgdiensten,<\/p>\n

- 13% van de consumenten maakte vaker gebruik van deze diensten,<\/p>\n

- 25% heb geen boodschappenbezorgservice gebruikt en ben dat ook niet van plan.<\/p>\n

Interessant is dat BOPIS-oplossingen (Buy Online Pick Up in Store) steeds populairder worden:<\/p>\n

- 10% van de consumenten probeerde BOPIS voor het eerst,<\/p>\n

- 13% van de consumenten verhoogde de frequentie van het gebruik van BOPIS-oplossingen,<\/p>\n

- 24% van de consumenten heeft BOPIS niet gebruikt en is dat ook niet van plan.<\/p>\n

Afgezien van deze interessante statistieken konden we sinds de uitbraak van de COVID-19 aanzienlijke stijgingen zien in sectoren zoals FMCG, gezondheids- en veiligheidsproducten of catering\/voedselbezorging.<\/p>\n

Tegelijkertijd zorgde de lockdown die door de meeste landen over de hele wereld werd ingevoerd ervoor dat de e-commerce<\/a> markt<\/a> heeft een duidelijke beweging gezien met betrekking tot producten die entertainment en activiteiten voor het hele gezin thuis bieden.<\/p>\n

Als nieuwsgierigheid vind je hier de TOP 10 snelst groeiende categorie\u00ebn in e-commerce:<\/p>\n

    \n
  1. \n

    Wegwerphandschoenen + 670%<\/p>\n<\/li>\n

  2. \n

    Broodbakmachines +652%<\/p>\n<\/li>\n

  3. \n

    Hoest en verkoudheid +53%%<\/p>\n<\/li>\n

  4. \n

    Soepen + 397%<\/p>\n<\/li>\n

  5. \n

    Gedroogde granen en rijst +386%<\/p>\n<\/li>\n

  6. \n

    Verpakte voedingsmiddelen +377%<\/p>\n<\/li>\n

  7. \n

    Fruitcups +326%<\/p>\n<\/li>\n

  8. \n

    Gewichttraining +307%<\/p>\n<\/li>\n

  9. \n

    Melk en room +279%<\/p>\n<\/li>\n

  10. \n

    Vaatwasbenodigdheden +275%<\/p>\n<\/li>\n<\/ol>\n

    Hoe trek je klanten naar je e-commerce platform?<\/strong><\/h2>\n

    De e-commercemarkt verandert snel tijdens de pandemie en experts maken zich geen illusies - steeds meer bedrijven zullen een deel van hun activiteiten overbrengen naar online retail. Supermarkten maken bijvoorbeeld al zo'n overstap omdat ze merken dat het aantal klanten dat naar de winkel komt afneemt en ze proberen klanten op een nieuwe manier te bereiken.<\/p>\n

    Houd daarom rekening met een paar eenvoudige tips die je zullen helpen om buiten de gebaande paden te treden en de aandacht van je potenti\u00eble klanten te trekken:<\/p>\n

      \n
    1. \n

      Denk na over een betere zichtbaarheid van je aanbod<\/p>\n<\/li>\n

    2. \n

      Het toenemende aantal orders effici\u00ebnt beheren<\/p>\n<\/li>\n

    3. \n

      Zorg voor topkwaliteit UX<\/a> en UI-ontwerp van uw platform<\/p>\n<\/li>\n

    4. \n

      Herinner je de ontwikkeling van mobiele applicaties (focus op meer conversies)<\/p>\n<\/li>\n

    5. \n

      Vereenvoudigd betalingssysteem voorbereiden\u00a0<\/p>\n<\/li>\n

    6. \n

      Zorg voor de beveiliging van uw e-commerce<\/p>\n<\/li>\n

    7. \n

      Verhoog uw verkoopwinst door tests<\/p>\n<\/li>\n

    8. \n

      Constant houden softwareontwikkeling<\/a> en bouwen product<\/a> klaar voor schaalvergroting<\/p>\n<\/li>\n

    9. \n

      Maak het pad voor je gebruikers niet te ingewikkeld<\/p>\n<\/li>\n

    10. \n

      Zorg voor geweldige klantenservice<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Samenvatting<\/strong><\/h2>\n

      De crisis verandert de e-commercemarkt voortdurend. In slechts een paar weken zijn we in een compleet nieuwe realiteit beland. Maar dit is ook een grote kans voor degenen die hun eigen e-commerce runnen en klaar zijn om grote dingen te gaan doen. Houd dus rekening met de huidige marktsituatie en mijn eenvoudige tips. Ik ben ervan overtuigd dat u dit spel zult winnen!<\/p>\n

      Lees meer:<\/strong><\/p>\n

      - Waarom verwachten we een grote vraag naar Ruby softwareproducten in tijden van crisis?<\/a><\/p>\n

      - Ruby on Rails softwareontwikkeling. Indexen v2<\/a><\/p>\n

      - Hoe begin je met het opbouwen van je product?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      De e-commerce-industrie is een van de weinige die de crisis rond de uitbraak van COVID-19 goed heeft doorstaan. Mensen over de hele wereld zijn massaal gebruik gaan maken van online winkels, omdat ze deze als veilig, handig en vaak kosteneffectief beschouwen. Er zijn veel aanwijzingen dat de populariteit van e-commerce oplossingen in de nabije toekomst nog zal toenemen.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/nl\/blog\/hoe-verandert-de-e-commercemarkt-in-onzekere-tijden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does the e-commerce market change during the uncertain times?\" \/>\n<meta property=\"og:description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. 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