{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"hvorfor-oker-proptech-bransjen-sa-raskt-et-intervju-med-james-dearsley-proptech-influencer","status":"publish","type":"post","link":"https:\/\/thecodest.co\/nb\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"Hvorfor vokser proptech-bransjen s\u00e5 raskt? Et intervju med James Dearsley - en av Proptech-influencerene"},"content":{"rendered":"

James Dearsley representerer Uutgitt<\/a> som \u00e5pner nye muligheter for de 6000 Proptech-bedriftene som vi sporer, samtidig som vi tilbyr eiendoms- og investeringsmilj\u00f8er en n\u00f8yaktig enkeltkilde for deres unders\u00f8kelser, innkj\u00f8p og investeringsbeslutninger. Selskapet har utviklet en rekke verkt\u00f8y og ressurser for \u00e5 hjelpe eiendomsbransjen med \u00e5 forst\u00e5 fremtiden i sine respektive bransjer.<\/p>\n

Vi kan observere en boom i PropTech-bransjen. Hvor kommer den fra?<\/strong><\/h3>\n

James Dearsley:<\/strong> Bransjens behov og ettersp\u00f8rsel, rett og slett. Til syvende og sist handler eiendom om eiendeler, og eiendeler handler om penger. Teknologi skaper muligheter for \u00e5 tjene penger p\u00e5 eiendeler, og dermed er det en \u00e5penbar ettersp\u00f8rsel.<\/p>\n

N\u00e5r det gjelder behov, har eiendomsbransjen lenge v\u00e6rt kjent for sin ineffektivitet og sine utgifter, og for en offentlig oppfatning av at det alltid er de profesjonelle som har mest \u00e5 rutte med, ikke kundene. I den digitale tidsalderen krever forbrukerne mer - og teknologien bidrar til \u00e5 \u00f8ke b\u00e5de denne ettersp\u00f8rselen og bransjens evne til \u00e5 oppfylle den.<\/p>\n

La oss<\/a> ikke glemme at det lenge har v\u00e6rt betydelig motstand mot PropTech. Over tid har imidlertid resultatene blitt ubestridelige, og n\u00e5 lener bransjen seg tungt mot digital transformasjon<\/a> og er klar over at hvis den ikke gj\u00f8r det, vil den bli irrelevant.<\/p>\n

En betydelig \u00f8kning i investeringer og inntekter fra PropTech kan ikke bare observeres i USA, men ogs\u00e5 i Europa. Storbritannia ser spesielt bra ut sammenlignet med andre land. Hva er grunnen til det, sett fra ditt perspektiv?<\/strong><\/h3>\n

\u00c6rlig talt kan ikke bransjen selv ta \u00e6ren for mye av den raske suksessen. Mange historiske faktorer tatt i betraktning, STORBRITANNIA<\/a> PropTech har startet i en fordelaktig posisjon.<\/p>\n

I likhet med USA har Storbritannia betydelig innflytelse og merkevarekjennskap, i mangel av et bedre begrep, over hele verden. Det engelske spr\u00e5ket er ogs\u00e5 avgj\u00f8rende for forretningskommunikasjon, og Storbritannia har derfor lenge v\u00e6rt et viktig europeisk knutepunkt for store bedrifter.<\/p>\n

Det skal imidlertid sies at PropTech-milj\u00f8et i Storbritannia har startet opp sv\u00e6rt tidlig, noe som har bidratt til \u00e5 \u00f8ke bevisstheten om bransjen. Du vil legge merke til at de landene eller regionene som mangler et sterkt PropTech-milj\u00f8, heller ikke har noen s\u00e6rlig aktiv PropTech-industri.<\/p>\n

Hva er de viktigste suksessfaktorene for PropTech-selskaper?<\/strong><\/h3>\n

Som i mange andre bransjer er suksess i stor grad en blanding av flaks, timing og magi. Det finnes imidlertid noen fellestrekk ved PropTech-selskaper som lykkes.<\/p>\n

Den aller viktigste av disse er \u00e5 tilby en enkel og brukervennlig l\u00f8sning for kjente bransjer eller smertepunkter hos kundene. Selskaper som ikke tilbyr dette, og jeg blir alltid overrasket over hvor mange som gj\u00f8r det, vil utvilsomt mislykkes.<\/p>\n

Hvis du har det p\u00e5 plass, er det ogs\u00e5 viktig med en intelligent leder som kan representere selskapets ansikt, hjerne og filosofi.<\/p>\n

I tillegg er det lett \u00e5 skape tillit hos investorene, s\u00e5 lenge man kan vise til at man har det i ryggen. Vi har nylig sett hva som skjer hvis du mislykkes med sistnevnte del!<\/p>\n

Er investorer villige til \u00e5 investere i PropTech? Hvor vanskelig er det \u00e5 finne finansiering til utvikling av en slik virksomhet?<\/strong><\/h3>\n

Jeg n\u00f8ler med \u00e5 si \"lett\", for det er aldri lett \u00e5 samle inn penger, men investorenes tillit til PropTech er sv\u00e6rt h\u00f8y, og det investeres penger med en viss letthet. Noen antyder til og med, etter WeWorks nylige fiasko, at PropTech n\u00e5 befinner seg i en boble der investorene investerer langt h\u00f8yere bel\u00f8p enn det mottakerselskapene kan forsvare ut fra tradisjonelle beregninger.<\/p>\n

Uansett om man er enig i det eller ikke, er det umulig \u00e5 benekte at investeringene bare \u00f8ker og \u00f8ker, \u00e5r etter \u00e5r.<\/p>\n

Det vil helt sikkert komme en tid da investeringene vil flate ut, men PropTech har s\u00e5 vidt skrapt i overflaten av eiendomsbransjen s\u00e5 langt, og derfor b\u00f8r den betydelige veksten fortsette rundt om i verden.<\/p>\n

Hva er dine sp\u00e5dommer knyttet til utviklingen av PropTech, for eksempel i et fem\u00e5rsperspektiv?<\/strong><\/h3>\n

Jeg forventer at antagelsene om hva PropTech gj\u00f8r, kommer litt ned p\u00e5 jorden. Det er fortsatt en vanlig oppfatning at PropTech handler om \u00e5 revolusjonere gammel praksis med banebrytende teknologi, som for eksempel AI<\/a> og 3D-printing.<\/p>\n

Det er faktisk ikke dette eiendomsbransjen trenger akkurat n\u00e5, og jeg forventer at de neste fem \u00e5rene vil by p\u00e5 mye mer praktisk innovasjon som kan bidra til \u00e5 eliminere sm\u00e5, men likevel betydelige problemer, for eksempel innen journalf\u00f8ring og kommunikasjon. Jeg vet at det h\u00f8res kjedelig ut, men potensialet som ydmyk innovasjon kan gi eiendomsbesittere, er ekstraordin\u00e6rt.<\/p>\n

Hvor viktig er programvareutvikling n\u00e5r det gjelder \u00e5 bygge opp et PropTech-selskap?<\/strong><\/h3>\n

Det varierer veldig avhengig av hva du tilbyr. Hvis du tilbyr en maskinvarel\u00f8sning, for eksempel et kamera, er det kanskje mindre grunn til \u00e5 utvikle banebrytende programvare enn hvis du for eksempel tilbyr en plattform.<\/p>\n

Jeg g\u00e5r tilbake til poenget mitt om \u00e5 l\u00f8se et reelt forbrukerproblem. Hvis det \u00e5 utvikle programvare er den beste og mest brukervennlige m\u00e5ten \u00e5 l\u00f8se dette problemet p\u00e5, ja, da er det uunnv\u00e6rlig \u00e5 utvikle den. Hvis ikke, blir det mindre n\u00f8dvendig \u00e5 bygge egen programvare. Det er ogs\u00e5 verdt \u00e5 huske p\u00e5 at det kan v\u00e6re like verdifullt \u00e5 utvikle egen programvare som \u00e5 samarbeide med et annet selskap som allerede har utviklet sin egen. Vi ser et \u00f8kende antall partnerskap der produkter eller tjenester integreres p\u00e5 samme plattform.<\/p>\n

MVP er en sv\u00e6rt popul\u00e6r strategi for \u00e5 bygge produkter i mange bransjer. Etter din mening, kan det v\u00e6re en god tiln\u00e6rming for \u00e5 utvikle PropTech-selskaper ogs\u00e5?<\/strong><\/h3>\n

De beste og mest fremgangsrike investorene forst\u00e5r at bedrifter i en tidlig fase ofte arbeider med ideer og innovasjoner i en tidlig fase. Etter hvert som tiden g\u00e5r, blir det ofte klart at disse originale ideene eller innovasjonene ikke er det marked<\/a> behov og kommer ikke til \u00e5 f\u00f8re selskapet til suksess.<\/p>\n

Derfor h\u00e5per investorene \u00e5 finne de grunnleggerne som de tror har evnen til \u00e5 l\u00e6re, utvikle seg og vokse, vel vitende om at forretningsmodellen vil utvikle seg i takt med dem. Det er grunnen til det, MVP<\/a> kan v\u00e6re en god strategi.<\/p>\n

Uansett, jeg skrev om denne saken i artikkelen min. Hvis du vil utforske mer, s\u00e5 ta en titt p\u00e5 dette.<\/a><\/p>\n

Kan du nevne tre av de mest lovende PropTech-selskapene som det er verdt \u00e5 f\u00f8lge med p\u00e5?<\/strong><\/h3>\n

Bare tre ... umulig!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley er en global hovedtaler om fremtidens eiendomsmegling. Han er en ledende Proptech-influencer, kommentator og medgrunnlegger av Unissu. Unissu er verdensledende innen Proptech-informasjon, -data og -forskning. Jeg har snakket med James Dearsley om PropTech-fenomenet, bransjeutvikling, fremtidsutsikter og markedspotensial.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? 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