{"id":3732,"date":"2020-01-13T00:00:00","date_gmt":"2020-01-13T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/"},"modified":"2026-04-28T14:05:19","modified_gmt":"2026-04-28T14:05:19","slug":"disse-kan-drepe-nystartede-teknologibedrifter-hvorfor-er-programvareutvikling-sa-viktig","status":"publish","type":"post","link":"https:\/\/thecodest.co\/nb\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/","title":{"rendered":"Disse kan ta livet av nystartede teknologibedrifter. Hvorfor er programvareutvikling s\u00e5 viktig?"},"content":{"rendered":"<p>Tech startups er selskaper med teknologibaserte produkter. Tilbudet deres skal gi merverdi til <a href=\"https:\/\/thecodest.co\/nb\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">marked<\/a> og l\u00f8se et problem p\u00e5 en innovativ og teknologisk avansert m\u00e5te, eller rett og slett gj\u00f8re ting enklere for forbrukerne.<\/p>\n<p>Det er \u00e5penbart at mange nye teknologibedrifter blir opprettet hvert \u00e5r. Noen av dem er virkelig vellykkede. Flere av dem kan n\u00e5 skryte av sin status som enhj\u00f8rning, selv om de startet sin aktivitet for bare noen f\u00e5 \u00e5r siden. Det er imidlertid ikke lett \u00e5 oppn\u00e5 dette. I alt dette snakket om suksess glemmer vi de selskapene som har mislyktes. De klarte ikke \u00e5 takle utfordringene, og til tross for ambisi\u00f8se planer m\u00e5tte de gi opp.<\/p>\n<p>Jeg har nylig analysert flere slike tilfeller. Jeg lette etter et svar p\u00e5 sp\u00f8rsm\u00e5let om hvorfor, til tross for en interessant <a href=\"https:\/\/thecodest.co\/nb\/dictionary\/how-to-make-product\/\">produkt<\/a> id\u00e9 og finansiering, er det ikke alle som klarer \u00e5 n\u00e5 de oppsatte m\u00e5lene. Dette er et interessant sp\u00f8rsm\u00e5l som eksperter har stilt seg selv i mange \u00e5r. I denne artikkelen bestemte jeg meg for \u00e5 presentere mitt eget synspunkt. Jeg utarbeidet fire viktige faktorer som p\u00e5virker svikt i teknologiske oppstartsbedrifter. I alt dette refererte jeg ogs\u00e5 til aspekter ved <a href=\"https:\/\/thecodest.co\/nb\/blog\/8-key-questions-to-ask-your-software-development-outsourcing-partner\/\">programvareutvikling<\/a>som etter min mening spiller en n\u00f8kkelrolle i hele prosessen.<\/p>\n<p><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/tech-startups.jpg\" alt=\"nystartede teknologibedrifter\" \/><\/p>\n<h2><strong>Ikke noe markedsbehov<\/strong><\/h2>\n<p>Folk som utvikler nystartede teknologibedrifter, tror ofte blindt p\u00e5 produktet sitt. De tror at ideen er perfekt og at markedet virkelig trenger akkurat denne l\u00f8sningen. F\u00f8lgende scenario er imidlertid sv\u00e6rt vanlig. Utviklings- og investeringsperioden for <a href=\"https:\/\/thecodest.co\/nb\/blog\/3-common-challenges-of-software-product-development-for-startups\/\">produktutvikling<\/a> begynner. Etter en tid viser det seg at produktet ikke oppfyller markedets forventninger, og at ettersp\u00f8rselen etter det er for lav. N\u00e5r man ikke innser dette tidlig nok, resulterer det i et d\u00e5rlig brukt budsjett.<\/p>\n<p><strong>Programvareutviklingsperspektiv:<\/strong> N\u00e5r nystartede teknologibedrifter utvikler seg, m\u00e5 de f\u00f8rst forsikre seg om at forretningsmodellen er effektiv, og at markedet virkelig trenger et slikt produkt. En av l\u00f8sningene ligger i \u00e5 engasjere <a href=\"https:\/\/thecodest.co\/nb\/blog\/best-practices-for-building-a-strong-and-cohesive-team\/\">team<\/a> av <a href=\"https:\/\/thecodest.co\/nb\/blog\/enhance-your-application-with-professional-ux-auditing\/\">UX<\/a> designere. De skaper <a href=\"https:\/\/thecodest.co\/nb\/blog\/whats-the-difference-between-prototype-and-minimum-viable-product\/\">prototype<\/a> av produktet og utf\u00f8r tester for \u00e5 sikre at det er perfekt tilpasset brukernes behov. Ikke glem dette viktige elementet i UX.<\/p>\n<h2><strong>Mangel p\u00e5 teknologisk kunnskap og ekte IT-fagfolk om bord<\/strong><\/h2>\n<p>Programvareutvikling er en stor utfordring for alle nystartede teknologibedrifter. Det er ikke s\u00e5 enkelt \u00e5 skape et p\u00e5litelig produkt av h\u00f8y kvalitet som er skreddersydd for m\u00e5lgruppen. I tillegg er det et tidspress for \u00e5 lage programvaren <a href=\"https:\/\/thecodest.co\/nb\/blog\/what-to-look-for-in-a-custom-software-development-company\/\">utviklingsprosess<\/a> s\u00e5 raskt som mulig, og helst med et lavt budsjett. Som du kanskje har lagt merke til, er det mange potensielle trusler, spesielt n\u00e5r nystartede teknologibedrifter mangler teknisk ekspertise. Det er veldig enkelt \u00e5 gj\u00f8re feil og ta noen sv\u00e6rt dyre, men feilaktige forretningsbeslutninger.<\/p>\n<p><strong>Programvareutviklingsperspektiv:<\/strong> Du m\u00e5 svare p\u00e5 ett sp\u00f8rsm\u00e5l: Har du de riktige ressursene (utviklere og IT-spesialister) som vil kunne bygge et effektivt produkt for deg? Husk ogs\u00e5 at det \u00e5 samle et slikt team ofte er forbundet med tidstap og h\u00f8yere \u00f8konomiske kostnader. Et alternativ er \u00e5 samarbeide med et spesialisert <a href=\"https:\/\/thecodest.co\/nb\/dictionary\/how-to-choose-software-house\/\">programvarehus<\/a>, hvor du vil finne ekte fagfolk tilgjengelig med en gang. P\u00e5 dette stadiet er valg av teknologi, programvareutviklingsmetode og et kompetent team som har erfaring med \u00e5 bygge produkter fra bunnen av avgj\u00f8rende.<\/p>\n<h2><strong>Hard konkurranse og mangel p\u00e5 \u00f8konomisk trygghet<\/strong><\/h2>\n<p>Dette er en annen n\u00f8kkelfaktor i suksessen til nystartede teknologibedrifter. N\u00e5r du g\u00e5r inn i et gitt marked, m\u00e5 du n\u00f8ye sjekke st\u00f8rrelsen og ettersp\u00f8rselen etter produktet du tilbyr. Du kan ikke glemme konkurransen. Det kan vise seg at inngangsterskelen er s\u00e5 h\u00f8y at du i praksis ikke vil v\u00e6re i stand til \u00e5 n\u00e5 suksess.<\/p>\n<p>I tillegg m\u00e5 du tenke p\u00e5 at selv om du lager et godt produkt, vil du fortsatt trenge tid til \u00e5 overbevise kundene dine. Det er nettopp derfor du m\u00e5 sikre deg finansiering. For hvor lang tid? Alt avhenger av produktets og markedets spesifikasjoner, men du m\u00e5 regne med 1-2 \u00e5r uten nevneverdig \u00f8konomisk fortjeneste.<\/p>\n<p><strong>Programvareutviklingsperspektiv:<\/strong> Arbeidet til <a href=\"https:\/\/thecodest.co\/nb\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">utviklingsteam<\/a> og UX \/ UI-designere er veldig viktig for dette punktet. F\u00f8rst av alt, hvis du vil <a href=\"https:\/\/thecodest.co\/nb\/dictionary\/how-to-develop-a-product\/\">utvikle et produkt<\/a>For \u00e5 f\u00e5 til dette m\u00e5 du ha et budsjett sikret for dette form\u00e5let. Det er viktig \u00e5 velge en effektiv m\u00e5te \u00e5 bygge produktet p\u00e5, slik at du ikke bruker hele budsjettet helt i begynnelsen. Mitt forslag er \u00e5 f\u00f8lge <a href=\"https:\/\/thecodest.co\/nb\/dictionary\/how-to-build-an-mvp\/\">MVP<\/a>. Dette er en veldig effektiv tiln\u00e6rming som lar deg lage et produkt med de viktigste funksjonalitetene. Du vil kunne implementere MVP p\u00e5 markedet og stadig forbedre produktet ditt med oppdagede nye funksjoner. Det er ogs\u00e5 en trygg l\u00f8sning budsjettmessig.<\/p>\n<p><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/why-tech-startups-fail.jpg\" alt=\"Hvorfor mislykkes nystartede teknologibedrifter?\" \/><\/p>\n<h2><strong>Beslutninger om skalering av virksomheten tas for tidlig<\/strong><\/h2>\n<p>Hvis produktet ditt enn\u00e5 ikke er velutviklet, de \u00f8konomiske resultatene dine svinger og du ikke har en fast kundegruppe, kan det v\u00e6re en feil \u00e5 ta beslutningen om \u00e5 skalere virksomheten. N\u00e5r du bestemmer deg for et slikt skritt, m\u00e5 du v\u00e6re sikker p\u00e5 at virksomheten din er stabil.<\/p>\n<p><strong>Programvareutviklingsperspektiv:<\/strong> Begynn med \u00e5 forsikre deg om at produktet ditt virkelig har en merverdi og h\u00f8y effektivitet. Selv den minste underutvikling kan p\u00e5virke det \u00f8konomiske resultatet. If\u00f8lge respondentene p\u00e5virker et brukervennlig tilbud oppfatningen av produktet i 17% av tilfellene. F\u00f8r du bestemmer deg for \u00e5 skalere virksomheten din, b\u00f8r du derfor s\u00f8rge for at produktet er brukervennlig og har tilstrekkelig <a href=\"https:\/\/thecodest.co\/nb\/blog\/how-agile-development-improves-software-quality\/\">programvarekvalitet<\/a>.<\/p>\n<h2><strong>Hvordan h\u00e5ndtere disse vanlige truslene?<\/strong><\/h2>\n<p>N\u00e5r det gjelder programvareutvikling, er det viktig \u00e5 sikre h\u00f8y kvalitet p\u00e5 programvaren og muligheten for \u00e5 tilpasse produktet til brukerens behov. Vi snakker om nystartede teknologibedrifter, s\u00e5 et p\u00e5litelig produkt b\u00f8r v\u00e6re det som gj\u00f8r at selskapet skiller seg ut. Fra et forretningsperspektiv er det viktig \u00e5 ta de riktige beslutningene, og det er ofte forbundet med \u00e5 velge de rette partnerne som kan bidra til \u00e5 sikre en stabil produktutviklingsprosess.<\/p>\n<p>Vurder alle casene som presenteres i denne artikkelen, og trekk dine egne konklusjoner. Gj\u00f8r din oppstartsbedrift til en enhj\u00f8rning!<\/p>\n<p><strong>Les mer om dette:<\/strong><\/p>\n<p><strong>- <a href=\"https:\/\/thecodest.co\/blog\/what-is-the-popularity-of-the-ruby-programming-language\/\">Hva er populariteten til programmeringsspr\u00e5ket Ruby?<\/a><\/strong><\/p>\n<p><strong>- <a href=\"https:\/\/thecodest.co\/blog\/software-development-in-germany-3-things-you-need-to-know\">Programvareutvikling i Tyskland: 3 ting du trenger \u00e5 vite<\/a><\/strong><\/p>\n<p><strong>- <a href=\"https:\/\/thecodest.co\/blog\/why-is-remote-work-so-common-in-software-development-projects\/\">Hvorfor er fjernarbeid s\u00e5 vanlig i programvareutviklingsprosjekter?<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Teknologiske oppstartsbedrifter basert p\u00e5 avansert teknologi revolusjonerer markedet. Imidlertid er ikke alle slike selskaper vellykkede. Jeg bestemte meg for \u00e5 analysere faktorene som avgj\u00f8r om nystartede teknologibedrifter mislykkes. Jeg la spesielt vekt p\u00e5 den viktige rollen programvareutvikling spiller, noe som faktisk har stor innvirkning p\u00e5 kvaliteten p\u00e5 produktene som tilbys.<\/p>","protected":false},"author":2,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>These can kill tech startups. Why is software development so crucial? - The Codest<\/title>\n<meta name=\"description\" content=\"Tech startups based on advanced technology are revolutionizing the market. However, not all such companies are successful. I decided to analyze the factors that determine the failure of tech startups. I paid special attention to the significant role of software development, which actually has a huge impact on the quality of the products offered.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/nb\/blogg\/disse-kan-drepe-nystartede-teknologibedrifter-hvorfor-er-programvareutvikling-sa-viktig\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These can kill tech startups. 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Hvorfor er programvareutvikling s\u00e5 viktig? - The Codest","description":"Teknologiske oppstartsbedrifter basert p\u00e5 avansert teknologi revolusjonerer markedet. Imidlertid er ikke alle slike selskaper vellykkede. Jeg bestemte meg for \u00e5 analysere faktorene som avgj\u00f8r om nystartede teknologibedrifter mislykkes. Jeg la spesielt vekt p\u00e5 den viktige rollen programvareutvikling spiller, noe som faktisk har stor innvirkning p\u00e5 kvaliteten p\u00e5 produktene som tilbys.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecodest.co\/nb\/blogg\/disse-kan-drepe-nystartede-teknologibedrifter-hvorfor-er-programvareutvikling-sa-viktig\/","og_locale":"nb_NO","og_type":"article","og_title":"These can kill tech startups. Why is software development so crucial?","og_description":"Tech startups based on advanced technology are revolutionizing the market. However, not all such companies are successful. I decided to analyze the factors that determine the failure of tech startups. I paid special attention to the significant role of software development, which actually has a huge impact on the quality of the products offered.","og_url":"https:\/\/thecodest.co\/nb\/blogg\/disse-kan-drepe-nystartede-teknologibedrifter-hvorfor-er-programvareutvikling-sa-viktig\/","og_site_name":"The Codest","article_published_time":"2020-01-13T00:00:00+00:00","article_modified_time":"2026-04-28T14:05:19+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-177.jpg","type":"image\/jpeg"}],"author":"thecodest","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thecodest","Est. reading time":"6 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/#article","isPartOf":{"@id":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/"},"author":{"name":"thecodest","@id":"https:\/\/thecodest.co\/#\/schema\/person\/7e3fe41dfa4f4e41a7baad4c6e0d4f76"},"headline":"These can kill tech startups. Why is software development so crucial?","datePublished":"2020-01-13T00:00:00+00:00","dateModified":"2026-04-28T14:05:19+00:00","mainEntityOfPage":{"@id":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/"},"wordCount":1048,"commentCount":0,"publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"image":{"@id":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-177.jpg","articleSection":["Enterprise &amp; Scaleups Solutions"],"inLanguage":"nb-NO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/","url":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/","name":"Disse kan ta livet av nystartede teknologibedrifter. Hvorfor er programvareutvikling s\u00e5 viktig? - The Codest","isPartOf":{"@id":"https:\/\/thecodest.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/#primaryimage"},"image":{"@id":"https:\/\/thecodest.co\/blog\/these-can-kill-tech-startups-why-is-software-development-so-crucial\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-177.jpg","datePublished":"2020-01-13T00:00:00+00:00","dateModified":"2026-04-28T14:05:19+00:00","description":"Teknologiske oppstartsbedrifter basert p\u00e5 avansert teknologi revolusjonerer markedet. Imidlertid er ikke alle slike selskaper vellykkede. Jeg bestemte meg for \u00e5 analysere faktorene som avgj\u00f8r om nystartede teknologibedrifter mislykkes. 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