{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"revolusjonerer-mediene-ved-hjelp-av-data-ai-og-tilpasning-for-dagens-digitale-nyhetsredaksjoner","status":"publish","type":"post","link":"https:\/\/thecodest.co\/nb\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Bygg en datadrevet digital nyhetsredaksjon med kunstig intelligens"},"content":{"rendered":"

I et digitalt landskap i rask utvikling st\u00e5r medieselskapene i spissen for en revolusjon. Ved hjelp av teknologier som kunstig intelligens<\/strong> (AI<\/a>), data<\/a> analyser og personaliserte algoritmer er de i ferd med \u00e5 omforme hvordan vi konsumerer nyheter og informasjon. For \u00e5 g\u00e5 dypere inn i denne transformasjonen har vi hentet inn en ledende skikkelse i bransjen. Thomas Sundgren, CCO i United Robots og VP of Commercial i Nexta, har sammen med Greg Polec - medgrunnlegger og ADMINISTRERENDE DIREKT\u00d8R<\/a> p\u00e5 The Codest<\/a>I en ny artikkel utforsker de aktuelle trender, fremtidsutsikter og utfordringer n\u00e5r det gjelder \u00e5 utnytte data, kunstig intelligens og personalisering i den moderne nyhetsredaksjonen. Her er hva de hadde \u00e5 si:<\/p>\n

Greg Polec (The Codest): Velkommen, Thomas. Det er en glede \u00e5 ha denne diskusjonen om digital transformasjon<\/a> i media. Kan du fortelle oss<\/a> Kan du fortelle litt om din rolle i United Robots og Nexta, og hvordan disse selskapene endrer den moderne nyhetsredaksjonen?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Takk, Greg. Min rolle fokuserer f\u00f8rst og fremst p\u00e5 \u00e5 skape strategier som bruker kunstig intelligens og dataanalyse til \u00e5 transformere innholdsproduksjon og kommersielle prosesser i mediebransjen. B\u00e5de United Robots og Nexta har som m\u00e5l \u00e5 gj\u00f8re nyhetsredaksjonene mer effektive, persontilpassede og innovative<\/strong>.<\/p>\n

Greg Polec (The Codest): Hvordan tror du kunstig intelligens og dataanalyse omformer nyhetsorganisasjoner i dag?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: AI og dataanalyse er som den nye ryggraden i mediebransjen. De muliggj\u00f8r prediktiv analyse, personalisering av innhold, automatisering og mange andre fremskritt som forbedrer leseropplevelsen. Det er en ny \u00e6ra for journalistikken.<\/p>\n

Greg Polec (The Codest)<\/b>: Hvilken innvirkning har personalisering hatt i denne bransjen?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Personalisering forandrer m\u00e5ten leserne samhandler med innhold p\u00e5. Ved \u00e5 forst\u00e5 lesernes preferanser kan vi tilby innhold som gir gjenklang, noe som \u00f8ker engasjementet og lojaliteten.<\/p>\n

Greg Polec (The Codest): Hvordan sikrer du at personalisering ikke g\u00e5r p\u00e5 bekostning av etikk eller personvern?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Vi f\u00f8lger strenge retningslinjer og forskrifter for \u00e5 finne en balanse mellom persontilpasning og personvern. \u00c5penhet overfor brukerne om hvordan dataene deres brukes, er n\u00f8kkelen.<\/p>\n

Greg Polec (The Codest): Hvilke utfordringer har dere m\u00f8tt i forbindelse med implementeringen av disse teknologiene, og hvordan har dere l\u00f8st dem?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Utfordringene omfatter integrering med eksisterende systemer, sikring av personvern og oppl\u00e6ring av teamene i \u00e5 tilpasse seg ny teknologi. Samarbeid, kontinuerlig l\u00e6ring og overholdelse av beste praksis har v\u00e6rt l\u00f8sningene v\u00e5re.<\/p>\n

Greg Polec (The Codest): Samarbeid mellom medie- og teknologiselskaper virker avgj\u00f8rende. Kan du utdype dette?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Absolutt. Dette samarbeidet fremmer innovasjon og vekst. Det handler om \u00e5 forene medienes kreative historiefortelling med den teknologiske dyktigheten til selskaper som The Codest.<\/p>\n

Greg Polec (The Codest): Kan du fortelle om noen fremtidige trender eller teknologier som kan p\u00e5virke den digitale transformasjonen i mediebransjen?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Augmented Reality (AR), Virtual Reality (VR) og blokkjede<\/a> er noen teknologier du b\u00f8r holde \u00f8ye med. De kommer til \u00e5 gi nye dimensjoner til levering av innhold<\/strong> og inntektsgenerering.<\/p>\n

Greg Polec (The Codest): Hvordan ser du p\u00e5 rollen til oppstartsbedrifter og innovative selskaper som The Codest i denne transformasjonen?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Nystartede selskaper bidrar med smidighet og nye perspektiver. Samarbeid med selskaper som The Codest bidrar til rask eksperimentering og skalering, noe som driver bransjen fremover.<\/p>\n

Greg Polec (The Codest): F\u00f8r vi avslutter, har du noen r\u00e5d til medieselskaper p\u00e5 deres digitale transformasjonsreise?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Omfavn endring, invester i talent, fokuser p\u00e5 brukeropplevelse og samarbeid med teknologipartnere. Dette er avgj\u00f8rende for \u00e5 lykkes i den digitale tidsalderen.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomas, takk for din tid og innsikt. Det er en spennende tid for mediene, og vi er glade for \u00e5 v\u00e6re en del av denne transformasjonen.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Takk, Greg. Samarbeid som dette er fremtiden for bransjen v\u00e5r.<\/p>\n

Konklusjon<\/h2>\n

Den innsiktsfulle samtalen mellom Greg Polec og Thomas Sundgren tegner et levende bilde av mediebransjens fremtid. Det er tydelig at omfavner digital transformasjon<\/strong>Det er avgj\u00f8rende for medieselskaper som \u00f8nsker \u00e5 lykkes i den moderne tidsalderen, \u00e5 fremme samarbeid med teknologipartnere og \u00e5 investere i ny teknologi som kunstig intelligens og dataanalyse. Vi st\u00e5r p\u00e5 randen av en ny mediealder, drevet av personalisering, innovasjon og etiske hensyn, og dette intervjuet gir verdifull innsikt og veiledning for dem som \u00f8nsker \u00e5 navigere i dette spennende, men komplekse farvannet. Sammensmeltingen av historiefortelling og teknologi gir l\u00f8fter om et levende og mangfoldig landskap der lesere, skapere og innovat\u00f8rer kan komme i kontakt med hverandre p\u00e5 meningsfulle og virkningsfulle m\u00e5ter.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

I en opplysende samtale diskuterer Greg Polec fra The Codest og Thomas Sundgren fra United Robots & Nexta de dynamiske endringene som skjer i dagens mediebransje. De g\u00e5r i dybden p\u00e5 hvordan kunstig intelligens, dataanalyse og personalisering kan v\u00e6re med p\u00e5 \u00e5 forme fremtidens journalistikk.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/nb\/blogg\/revolusjonerer-mediene-ved-hjelp-av-data-ai-og-tilpasning-for-dagens-digitale-nyhetsredaksjoner\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Data Driven Digital Newsroom with AI\" \/>\n<meta property=\"og:description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/nb\/blogg\/revolusjonerer-mediene-ved-hjelp-av-data-ai-og-tilpasning-for-dagens-digitale-nyhetsredaksjoner\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T07:52:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T13:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/digital-transformation-in-media_-leveraging-data-ai-and-personalization-for-the-modern-newsroom.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thecodest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thecodest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\"},\"author\":{\"name\":\"thecodest\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\"},\"headline\":\"Building a Data Driven Digital Newsroom with AI\",\"datePublished\":\"2023-09-21T07:52:32+00:00\",\"dateModified\":\"2026-02-10T13:32:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\"},\"wordCount\":756,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/digital-transformation-in-media_-leveraging-data-ai-and-personalization-for-the-modern-newsroom.png\",\"articleSection\":[\"Enterprise & Scaleups Solutions\"],\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\\\/\",\"name\":\"Building a Data Driven Digital Newsroom with AI - 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