{"id":3526,"date":"2021-09-16T08:34:59","date_gmt":"2021-09-16T08:34:59","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/"},"modified":"2024-06-19T08:40:37","modified_gmt":"2024-06-19T08:40:37","slug":"rask-guide-til-hvordan-du-bygger-og-utvikler-markedsplassen-din-oppdatert","status":"publish","type":"post","link":"https:\/\/thecodest.co\/nb\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/","title":{"rendered":"Hurtigveiledning: Slik bygger og utvikler du markedsplassen din (oppdatert)"},"content":{"rendered":"

Vi kan observere en rekordh\u00f8y omsetning i e-handel<\/a> bransjen hvert \u00e5r. Det er ingen tvil om at alle globale merkevarer kjemper for sin posisjon, spesielt siden pandemien har vist seg \u00e5 v\u00e6re en stor utfordring for mange av oss<\/a> den virkelige kraften i netthandel.<\/p>\n

Vi ser et enormt potensial i utvikling av markedsplassen<\/strong> i Europa som 25%<\/a> av de beste markedsplassene i verden kommer fra europeiske land. Etter hvert som flere konkurrenter dukker opp, m\u00e5 selskapene ikke bare s\u00f8rge for \u00e5 gi lovende tilbud, men ogs\u00e5 for \u00e5 opprettholde den tekniske siden av plattformen for \u00e5 underholde kundene med feilfri ytelse.<\/p>\n

Kundene sp\u00f8r oss ofte hvilken strategi de b\u00f8r bruke. Dette er jo en mye lengre og mer kompleks prosess. P\u00e5 grunnlag av min erfaring og marked<\/a> observasjon, vil jeg gjerne presentere noen av de beste tipsene som er verdt \u00e5 huske under utvikling av digitale markedsplasser<\/strong>.<\/p>\n

Mobilapper for \u00e5 vinne!<\/h2>\n

Hvis du bruker trafikkoverv\u00e5kingsverkt\u00f8y p\u00e5 markedsplassen din (f.eks. Google Analytics), vil du legge merke til hvor mye trafikk som kommer fra mobile enheter. Dette fenomenet har v\u00e6rt \u00f8kende i flere \u00e5r, og det er grunn til \u00e5 forvente at mobiltrafikken i stadig st\u00f8rre grad vil overg\u00e5 den tradisjonelle datatrafikken.<\/p>\n

Derfor er det sv\u00e6rt viktig \u00e5 ha en godt tilpasset og riktig utformet markedsplass. Den viktigste regelen er \u00e5 s\u00f8rge for at markedsplassen din er egnet og fungerer godt p\u00e5 alle enheter. I mellomtiden er det fortsatt mange som undervurderer mobile enheter. Du b\u00f8r v\u00e6re klar over at markedsplassen din kan v\u00e6re mer synlig for brukerne forutsatt at den er optimalisert for mobile enheter. I tillegg m\u00e5 du huske p\u00e5 at en markedsplass av h\u00f8y kvalitet UX<\/a> design virkelig betyr noe. Denne faktoren gj\u00f8r at du kan gi potensielle brukere den rette opplevelsen og f\u00e5 dem til \u00e5 oppfatte markedsplassen din i et bedre lys.<\/p>\n

Progressiv nett<\/a> applikasjoner (PWA) er for tiden en popul\u00e6r trend. Den st\u00f8rste fordelen er deres eksepsjonelle brukervennlighet og h\u00f8ye brukeropplevelse. N\u00e5r du bestemmer deg for \u00e5 kombinere funksjonene til nettsteder og native applikasjoner, blir PWA-design en norm. Det gj\u00f8r det mulig for utviklerne dine \u00e5 bygge dynamiske applikasjoner uten behov for hybride rammeverk. Jeg er ikke i tvil om at denne l\u00f8sningen ogs\u00e5 kan v\u00e6re perfekt for din markedsplass.<\/p>\n

Skalering av markedsplassen<\/h2>\n

Jeg har snakket med The Codest<\/a> utviklere og spurte dem hva de mente var den beste teknologien som gj\u00f8r at de raskt kan skalere virksomhetene de h\u00e5ndterer. De svarte raskt: \"Ruby on Rails<\/a>.\" Ja visst, Ruby<\/a> er v\u00e5r viktigste backend-teknologi, men det betyr ikke at jeg vil anbefale Ruby on Rails<\/a> som programvare for alle produkt<\/a>. Hvis du bygger din egen markedsplass og er opptatt av rask utvikling, er Ruby on Rails<\/a> vil virkelig v\u00e6re den beste l\u00f8sningen. Du kan oppn\u00e5 de f\u00f8rste produktfunksjonalitetene flere ganger raskere enn i andre spr\u00e5k. I mange tilfeller er programmering p\u00e5 dette spr\u00e5ket mulig takket v\u00e6re Rails-rammeverket, som gj\u00f8r arbeidet til utviklerne raskere.<\/p>\n

Dessuten er det fortsatt en av de enkleste m\u00e5tene \u00e5 estimere kostnadene ved en prosjekt<\/a> utviklet med Ruby on Rails. N\u00e5r du bestemmer deg for \u00e5 bygge prosjektet ditt sammen med en team<\/a> av utviklere og definere prosjektspesifikasjonene, vil de kunne ansl\u00e5 den opprinnelige tidsrammen for prosjektet, og du vil finne ut hva minimumsbudsjettet faktisk er.<\/p>\n

Den beskrevne metoden for skalering av markedsplassen er direkte relatert til minste levedyktige produkt<\/a> (MVP<\/a>) tiln\u00e6rming. Hele ideen g\u00e5r ut p\u00e5 \u00e5 lage et produkt med grunnleggende funksjonalitet s\u00e5 snart som mulig og la kundene bruke det for \u00e5 f\u00e5 tilbakemeldinger og kunne implementere dem for \u00e5 forbedre prosjektet. Du vil definitivt f\u00e5 den beste muligheten til \u00e5 teste ulike l\u00f8sninger.<\/p>\n

N\u00e5r du \u00f8nsker \u00e5 utvikle markedsplassen din gjennom MVP-tiln\u00e6rmingen, anbefales det p\u00e5 det sterkeste \u00e5 finne en ekstern partner som spesialiserer seg p\u00e5 programvareutvikling<\/a><\/strong> prosjekter. Du kan ogs\u00e5 bruke ferdige betalingstjenester, men du m\u00e5 huske p\u00e5 at denne l\u00f8sningen vil gj\u00f8re markedsplassen mindre egnet til \u00e5 oppfylle dine forventninger.<\/p>\n

Til AI eller ikke til AI?<\/h2>\n

Jeg er overbevist om at moderne markedsplasser ikke kan ignorere kunstig intelligens<\/a>. Eksperter ansl\u00e5r at dette er en av de viktigste teknologiske trendene i 2021, en trend som allerede er i ferd med \u00e5 revolusjonere markedet.\u00a0<\/p>\n

Hva kan AI<\/a> kan tilby bedriften din? AI kan hjelpe deg med \u00e5 gj\u00f8re chat-samtalen med kundene dine mer personlig og tilf\u00f8re interaksjonen en mer menneskelignende verdi. For mer utfordrende oppgaver kan AL utstyre netthandel<\/a> med de rette l\u00f8sningene for \u00e5 l\u00f8se en rekke utfordringer, som for eksempel leadgenerering. I tillegg kan kunstig intelligens brukes til \u00e5 skape kundesentrisk<\/a> s\u00f8k, noe som gj\u00f8r hele prosessen mer intuitiv og mindre tidkrevende.<\/p>\n

Hvis du \u00f8nsker \u00e5 v\u00e6re oppdatert p\u00e5 de nyeste og mest innovative l\u00f8sningene, hvis du vil tiltrekke deg brukernes oppmerksomhet og skape en omfattende markedsplass, b\u00f8r du definitivt vurdere \u00e5 implementere kunstig intelligens. En god strategi i begynnelsen er \u00e5 kj\u00f8re noen tester med kunstig intelligens gradvis, og deretter se hvilket alternativ som passer markedsplassen din best. Hvis du bestemmer deg for \u00e5 g\u00e5 videre, kan du be om hjelp fra en partner som spesialiserer seg p\u00e5 dette emnet.<\/p>\n

Velg riktig nisje!<\/h2>\n

Dette er kanskje en opplagt p\u00e5stand, men merk at mange markedsplasser er kopier av l\u00f8sninger som allerede finnes p\u00e5 markedet. Da er det uunng\u00e5elig \u00e5 konkurrere med andre akt\u00f8rer p\u00e5 markedet. Hvis du derimot er i stand til \u00e5 bygge en markedsplass som tilf\u00f8rer brukerne en helt ny verdi og gir dem innovative opplevelser og produkter som er utilgjengelige fra andre konkurrenter, \u00f8ker sjansen for suksess raskt.<\/p>\n

\u00c5 s\u00f8ke etter en nisje er ogs\u00e5 forbundet med mange og uforutsigbare tester. Det spiller ingen rolle om du bare er bygge en markedsplass<\/strong>eller du allerede eier en. Tester er en integrert del av det. Du b\u00f8r teste og g\u00e5 grundig gjennom sm\u00e5 funksjonaliteter og st\u00f8rre l\u00f8sninger. En erfaren partner som har spesialisert seg p\u00e5 \u00e5 bygge markedsplasser, vil helt sikkert v\u00e6re til hjelp her. Fokuser p\u00e5 det som er synlig for alle. Perfekte holdninger er ny UI\/UX-design og regelmessig utvikling av programvaren.<\/p>\n

For \u00e5 oppsummere <\/h2>\n

Hvis du l\u00e6rer mer om bransjen og konkurrentene dine, er du p\u00e5 vei mot st\u00f8rre suksess! Etter hvert som du f\u00e5r mer innsikt og l\u00e6rer deg markedstendensene, vil du merke at verden i bunn og grunn venter p\u00e5 deg. Det som er viktig \u00e5 huske p\u00e5, er at det \u00e5 skaffe midler til bygge en markedsplass<\/strong> betyr ikke at du allerede kan feire suksessen. Dessverre er det mange nystartede bedrifter som tar en slik tiln\u00e6rming og senere f\u00e5r problemer. De ignorerer vanligvis markedstrender og tar feil beslutninger knyttet til produktutvikling<\/a><\/strong> og pr\u00f8ver \u00e5 hoppe lykkelig inn i markedet. V\u00e6r \u00e5rv\u00e5ken.<\/p>\n

\"R\u00e5dgivning<\/a><\/p>\n

Les mer om dette:<\/b><\/p>\n

6 grunner til at et produktdesign- og utviklingsbyr\u00e5 kan forbedre virksomheten din<\/a><\/p>\n

Hva er de st\u00f8rste utfordringene for CTO-er og CIO-er i 2021?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Velfungerende markedsplasser blir vanligvis sett p\u00e5 som et globalt fenomen. De \u00f8konomiske indikatorene i denne sektoren \u00f8ker hvert \u00e5r. Bare i 2021 forventes det globale e-handelssalget \u00e5 utgj\u00f8re $4,921 billioner p\u00e5 verdensbasis og \u00f8ke til over 12% i 2022.<\/p>","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nQuick Guide: How to Build and Develop your Marketplace (Updated) - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/nb\/blogg\/rask-guide-til-hvordan-du-bygger-og-utvikler-markedsplassen-din-oppdatert\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Guide: How to Build and Develop your Marketplace (Updated)\" \/>\n<meta property=\"og:description\" content=\"Well-prospering marketplaces are usually viewed as a global phenomenon. 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