{"id":3355,"date":"2019-07-11T08:51:00","date_gmt":"2019-07-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-to-run-a-business-during-the-crisis\/"},"modified":"2026-04-24T11:35:41","modified_gmt":"2026-04-24T11:35:41","slug":"hvordan-drive-en-virksomhet-under-krisen","status":"publish","type":"post","link":"https:\/\/thecodest.co\/nb\/blog\/how-to-run-a-business-during-the-crisis\/","title":{"rendered":"Hvordan drive en virksomhet under krisen?"},"content":{"rendered":"

Hvordan COVID-19 p\u00e5virker virksomheten din<\/strong><\/h2>\n

Bare noen f\u00e5 bransjer vil g\u00e5 smertefritt gjennom koronapandemikrisen. Men hvilke? Denne gruppen vil helt sikkert omfatte e-handel<\/a> selskaper som raskt kan tilpasse seg den nye virkeligheten og tiltrekke seg kunder. I tillegg vil teknologi som gj\u00f8r det enklere for ansatte \u00e5 jobbe eksternt og for folk \u00e5 tilbringe fritiden sin, bli stadig viktigere.<\/p>\n

Krisen vil dessverre ramme de fleste selskaper rundt om i verden. Reisebransjen er allerede hardt rammet, ettersom flytrafikken i de fleste land enten er stanset eller sterkt begrenset. Situasjonen er ogs\u00e5 problematisk for selskaper som baserer sin forretningsprofil p\u00e5 direkte kontakt med kunden.<\/p>\n

Den marked<\/a> situasjonen er dynamisk. Jeg f\u00f8lger dette fenomenet med stor nysgjerrighet. Markedet i USA er et av de som er hardest rammet av krisen. Arbeidsledigheten stiger der, og bedriftene holder tilbake investeringer og kutter kostnader. Entrepren\u00f8rer m\u00e5 reagere raskt for \u00e5 forberede virksomhetene sine p\u00e5 den forest\u00e5ende krisen.<\/p>\n

I l\u00f8pet av de siste dagene har statista.com gjennomf\u00f8rt en interessant unders\u00f8kelse som viser hvordan selskaper i USA reagere<\/a> til den spredende pandemien (per 24.03.2020).<\/p>\n

\"kriseutstilling\"<\/p>\n

kilde: statista.com<\/em><\/p>\n

USA er selvf\u00f8lgelig ikke alene i denne vanskelige kampen. Ogs\u00e5 europeiske og andre markeder st\u00e5r overfor utfordringer. Du m\u00e5 reagere raskt for \u00e5 forberede virksomheten din p\u00e5 de problematiske tidene som ligger foran oss.<\/p>\n

Derfor \u00f8nsker vi \u00e5 dele v\u00e5re tanker om hvordan du kan beskytte virksomheten din og minimere konsekvensene av krisen. Vi har samlet syv viktige fremgangsm\u00e5ter som vil hjelpe deg med \u00e5 redde bedriften din.<\/p>\n

Tips til bedriftsledere<\/strong><\/h2>\n

Ordne fjernarbeid<\/strong><\/h3>\n

Det ser ut til at fjernarbeid<\/a> vil v\u00e6re med oss<\/a> en god stund. Av hensyn til de ansattes helse kan det hende at bedrifter lar sine ansatte komme tilbake til kontorene i lang tid. Ekspertene er dessuten enige om at betydningen av fjernarbeid vil \u00f8ke betydelig etter krisen for\u00e5rsaket av COVID-19. Derfor er det lurt \u00e5 utvikle et arbeidssystem og planer som sikrer uendret effektivitet for b\u00e5de de ansatte og virksomheten. Tenk over de potensielle farene ved fjernarbeid, og tenk p\u00e5 l\u00f8sninger.<\/p>\n

I tillegg er det verdt \u00e5 vite at fjernarbeid, til tross for at det ser slik ut, ogs\u00e5 kan v\u00e6re fordelaktig. Hvis du organiserer hele prosessen p\u00e5 en smart m\u00e5te, vil du kunne redusere de administrative kostnadene ved \u00e5 drive kontoret ditt. Alt ligger i dine hender.<\/p>\n

V\u00e6r smart for \u00e5 beskytte virksomheten din<\/strong><\/h3>\n

I disse vanskelige tidene b\u00f8r du fokusere p\u00e5 de aktivitetene som gir virksomheten din reell fortjeneste. Gi midlertidig opp oppgaver og ansvarsomr\u00e5der som ikke gir resultater her og n\u00e5. Du og hele din team<\/a> m\u00e5 handle smart. Noen beslutninger vil ikke v\u00e6re enkle, men krisen er en spesifikk omstendighet. Hvis du overlever den, vil virksomheten din bli sterkere.<\/p>\n

Redusere kostnadene<\/strong><\/h3>\n

Se etter besparelser. Ja, jeg vet at det ikke er s\u00e5 lett. Men det er viktig \u00e5 ta gode forretningsbeslutninger, og mange bedrifter velger en slik strategi. Optimalisering av kostnader vil forbedre budsjettet ditt, spesielt p\u00e5 lang sikt.<\/p>\n

N\u00e5r \u00f8konomien g\u00e5r godt og v\u00e5r egen virksomhet utvikler seg, er det lett \u00e5 bruke penger og p\u00e5dra seg forpliktelser. S\u00e5 lenge alt g\u00e5r bra og bedriften v\u00e5r blomstrer, g\u00e5r vi utenom problemene. Det er imidlertid verdt \u00e5 vurdere om vi bruker mulighetene i dag til \u00e5 forberede oss p\u00e5 morgendagens vanskeligheter.<\/p>\n

Hvilke kostnader tenker jeg p\u00e5? Alle som ikke har direkte innvirkning p\u00e5 utviklingen av virksomheten din (inntekter). Det ideelle ville v\u00e6re om du kunne klare \u00e5 oppn\u00e5 besparelser p\u00e5 10% og til og med 20%. Det er best \u00e5 begynne med \u00e5 se p\u00e5 de faste kostnadene, som sannsynligvis er den st\u00f8rste byrden. Alt avhenger selvf\u00f8lgelig av detaljene i virksomheten din.<\/p>\n

\"Fronented-rapport<\/a><\/p>\n

Diversifisering av kunder<\/strong><\/h3>\n

Det er kanskje for sent n\u00e5, men det er et godt utgangspunkt for \u00e5 trekke konklusjoner for fremtiden. \u00c5 basere mer enn halvparten av inntektene p\u00e5 \u00e9n kunde kan v\u00e6re en problematisk strategi under slike omstendigheter. Du b\u00f8r selvf\u00f8lgelig ta vare p\u00e5 forholdet til de st\u00f8rste kundene, men du kan ikke glemme de mindre kundene, kanskje de som er mindre l\u00f8nnsomme. De kan hjelpe virksomheten din med \u00e5 overleve krisen.<\/p>\n

Hvis du er avhengig av \u00e9n stor kunde, kan det v\u00e6re fatalt for virksomheten din om han eller hun sier opp eller reduserer samarbeidet betydelig. Husk dette for fremtiden.<\/p>\n

Ta vare p\u00e5 produktene\/tjenestene dine<\/strong><\/h3>\n

Gi kundene dine tjenester\/produkter av h\u00f8yeste kvalitet. Det spiller ingen rolle hva slags virksomhet du driver. Ta vare p\u00e5 kvaliteten i disse vanskelige tider, og bevis at krisen ikke har noen innvirkning p\u00e5 de verdiene du st\u00e5r for.<\/p>\n

Hvis du selger en spesifikk produkt<\/a>Pr\u00f8v \u00e5 overbevise kundene dine om at de virkelig trenger det og ikke b\u00f8r gi det opp under vanskelige \u00f8konomiske forhold. Hvis du selger spesifikke tjenester, m\u00e5 du dessuten vise at du er effektiv. V\u00e6r kreativ. Ingen sier at det vil v\u00e6re lett, men situasjonen er vanskelig og krever engasjement og analytisk arbeid.<\/p>\n

Ta h\u00e5nd om kontakten med kundene<\/strong><\/h3>\n

Det er noe av det viktigste du ikke m\u00e5 glemme. Det er avgj\u00f8rende \u00e5 opprettholde gode forretningsrelasjoner med kunder som gir virksomheten din inntekter og stabilitet. Du m\u00e5 v\u00e6re en ekte partner for dem og fors\u00f8ke \u00e5 m\u00f8te deres behov. Vis at du bryr deg om et fruktbart samarbeid. Vis interesse. Det spiller ingen rolle om du tilbyr spesifikke tjenester eller produkter, ta vare p\u00e5 relasjonene dine.<\/p>\n

Ta vare p\u00e5 bedriftens image<\/strong><\/h3>\n

Selv om situasjonen er vanskelig, kan du ikke glemme konstant kommunikasjon og imagebygging. Ikke fokuser p\u00e5 salgsformer, for hvem tenker p\u00e5 dem n\u00e5? Bygg opp din egen ekspertise. Vis bedriften din i et godt lys. La andre se at bedriften din takler den voksende krisen p\u00e5 en god m\u00e5te. Og etter at krisen er over, kan du dra nytte av denne strategien.<\/p>\n

Ikke la krisen skje!<\/strong><\/h2>\n

Jeg vet at det ikke er enkle tider, og vi m\u00e5 v\u00e6re forberedt p\u00e5 mange m\u00e5neder med hard kamp. Jeg er imidlertid overbevist om at du, takket v\u00e6re veloverveide forretningsbeslutninger, vil hjelpe bedriften din til \u00e5 overleve denne vanskelige tiden. Det blir ikke en vei uten hindringer, men du kan ikke gi opp. Jeg krysser fingrene for deg!<\/p>\n

<\/article-software-consulting><\/p>\n

Les mer om dette:<\/strong><\/p>\n

- Hvorfor mislykkes programvareprosjekter? De vanligste \u00e5rsakene<\/a><\/p>\n

- E-commerce: Ny status for spillet 2020 (rapport)<\/a><\/p>\n

- Shopify, Spree eller Solidus? Sjekk hvorfor Ruby on Rails kan hjelpe deg med \u00e5 utvikle din e-handel<\/a><\/p>","protected":false},"excerpt":{"rendered":"

T\u00f8ffe tider er p\u00e5 vei. En stor krise for\u00e5rsaket av utbruddet av COVID-19 sprer seg rundt oss. Eksperter er enige om at vi bare er vitne til den f\u00f8rste fasen av en tidlig resesjon. Den vanskelige \u00f8konomiske situasjonen i verden p\u00e5virker mange bransjer og selskaper, og den kan ogs\u00e5 komme til deg. Det er verdt \u00e5 forberede seg og v\u00e6re klar. Hvordan gj\u00f8r man det? Vi har samlet et sett med beste praksis for \u00e5 beskytte virksomheten din under en krise.<\/p>","protected":false},"author":2,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to run a business during the crisis? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/nb\/blogg\/hvordan-drive-en-virksomhet-under-krisen\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to run a business during the crisis?\" \/>\n<meta property=\"og:description\" content=\"Tough times are coming. 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A big crisis caused by the outbreak of COVID-19 is spreading around us. Experts agree that we are witnessing only the first stage of early recession. The difficult economic situation in the world affects many industries and companies and it may also come to you. It is worth preparing yourself and being ready. How to do it? 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