{"id":3014,"date":"2020-04-15T07:52:00","date_gmt":"2020-04-15T07:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/"},"modified":"2026-04-24T11:43:01","modified_gmt":"2026-04-24T11:43:01","slug":"en-rask-guide-til-a-bygge-og-utvikle-din-egen-markedsplass-hva-som-er-verdt-a-vite","status":"publish","type":"post","link":"https:\/\/thecodest.co\/nb\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/","title":{"rendered":"Hvordan bygge en markedsplass?"},"content":{"rendered":"

N\u00e5r det gjelder markedsplasser, er den dominerende marked<\/a> er USA, som ogs\u00e5 utvikler seg sv\u00e6rt dynamisk p\u00e5 Europas markedsplasser. Ved inngangen til 2019 befant 14 av de 100 st\u00f8rste markedsplassene seg i Europa<\/a>, noe som er et lovende faktum. Kunder sp\u00f8r ofte oss<\/a> hvilken strategi de b\u00f8r velge for raskt \u00e5 utvikle en virksomhet og v\u00e6re konkurransedyktige i markedet. Dette inneb\u00e6rer riktignok en lang prosess, men p\u00e5 grunnlag av min erfaring og markedsobservasjon vil jeg gjerne presentere tips som er verdt \u00e5 huske p\u00e5 i l\u00f8pet av utvikling av digitale markedsplasser<\/strong>.<\/p>\n

Mobile og progressive webapper<\/strong><\/h2>\n

Hvis du bruker trafikkoverv\u00e5kingsverkt\u00f8y i din<\/strong> markedsplass<\/strong> (f.eks. Google Analytics), og legg deretter merke til hvor mye trafikk som kommer fra mobile enheter<\/strong>. Dette fenomenet har v\u00e6rt \u00f8kende i flere \u00e5r, og det m\u00e5 forventes at mobiltrafikken i stadig st\u00f8rre grad vil fortrenge tradisjonelle databrukere.<\/p>\n

Derfor er det sv\u00e6rt viktig \u00e5 ha en godt tilpasset og riktig utformet markedsplass. Den viktigste regelen er \u00e5 s\u00f8rge for at markedsplassen din er responsiv p\u00e5 alle enheter. I mellomtiden er det fortsatt mange som undervurderer mobile enheter. Du m\u00e5 vite at markedsplassen din oftere kan vises for brukere forutsatt at den vil v\u00e6re optimalisert for mobile enheter. I tillegg m\u00e5 du huske p\u00e5 h\u00f8y kvalitet UX<\/a> design. Denne faktoren gj\u00f8r at du kan sikre brukernes opplevelse og f\u00e5 dem til \u00e5 oppfatte markedsplassen din bedre.<\/p>\n

Progressiv nett<\/a> applikasjoner (PWA) er for tiden en popul\u00e6r trend. Den st\u00f8rste fordelen med PWA er den eksepsjonelle brukervennligheten og den gode brukeropplevelsen. Ved \u00e5 kombinere funksjonene til nettsteder og native applikasjoner er PWA-design i ferd med \u00e5 bli normen. Det gj\u00f8r det mulig for utviklere \u00e5 bygge dynamiske applikasjoner uten behov for hybride rammeverk. Jeg er ikke i tvil om at denne l\u00f8sningen ogs\u00e5 kan v\u00e6re perfekt for din markedsplass.<\/p>\n

\"markedsplass<\/p>\n

Skalering av markedsplassen<\/strong><\/h2>\n

Jeg snakket med Codest-utviklere og spurte dem hva de mente var den beste teknologien som gj\u00f8r det mulig for dem \u00e5 skalere virksomheten raskt. De svarte raskt: \"Ruby on Rails<\/a>. \"Ok. Ruby<\/a> er v\u00e5r viktigste backend-teknologi, men det betyr ikke at jeg vil anbefale Ruby on Rails<\/a> som programvare for alle produkt<\/a>. Hvis du bygger din egen markedsplass, er du opptatt av rask utvikling, og Ruby on Rails<\/a> vil virkelig v\u00e6re den beste l\u00f8sningen. Du kan oppn\u00e5 de f\u00f8rste produktfunksjonalitetene flere ganger raskere enn i andre spr\u00e5k. Dette scenariet er mulig takket v\u00e6re Rails-rammeverket, som gj\u00f8r arbeidet til utviklerne raskere.<\/p>\n

Dessuten er det lettere \u00e5 estimere kostnadene ved en prosjekt<\/a> utviklet med Ruby on Rails. N\u00e5r den sammen med en team<\/a> av utviklere, definerer du prosjektspesifikasjonen, de vil v\u00e6re i stand til \u00e5 vurdere den opprinnelige tidsrammen for prosjektet, og du vil finne ut hva minimumsbudsjettet er.<\/p>\n

Den beskrevne metoden for skalering av markedsplassen er direkte relatert til minste levedyktige produkt<\/a> (MVP<\/a>) tiln\u00e6rming. Tanken er \u00e5 lage et produkt med grunnleggende funksjoner s\u00e5 snart som mulig, og la kundene begynne \u00e5 bruke det. Da f\u00e5r du mulighet til \u00e5 teste ulike l\u00f8sninger og samle inn tilbakemeldinger.<\/p>\n

N\u00e5r du \u00f8nsker \u00e5 utvikle markedsplassen din<\/em> gjennom MVP-tiln\u00e6rmingen, er det lurt \u00e5 finne en ekstern partner som spesialiserer seg p\u00e5 programvareutvikling<\/a> prosjekt. Du kan ogs\u00e5 bruke ferdige betalingstjenester, men du m\u00e5 huske p\u00e5 at denne l\u00f8sningen vil gj\u00f8re markedsplassen mindre egnet til \u00e5 oppfylle dine forventninger.<\/p>\n

Kunstig intelligens<\/strong><\/h2>\n

Jeg er overbevist om at moderne markedsplasser ikke kan ignorere kunstig intelligens<\/a>. Eksperter ansl\u00e5r at dette er en av de viktigste teknologiske trendene i 2019, som snart kan revolusjonere markedet. Uansett er det bare \u00e5 se p\u00e5 verdens st\u00f8rste merkevarer som ogs\u00e5 utvikler kunstig intelligens. For en tid siden bestemte Facebook seg for \u00e5 bruke AI<\/a> i innkj\u00f8psprosessen.<\/p>\n

Hvis du \u00f8nsker \u00e5 v\u00e6re oppdatert med de nyeste og mest innovative l\u00f8sningene, tiltrekke deg brukernes oppmerksomhet og skape en omfattende markedsplass<\/strong>b\u00f8r du definitivt vurdere \u00e5 implementere kunstig intelligens. En god strategi i begynnelsen er \u00e5 gradvis teste l\u00f8sninger med kunstig intelligens og se etter de beste alternativene for din markedsplass. Hvis du bestemmer deg for \u00e5 gj\u00f8re det, kan du be om hjelp fra en partner som er spesialisert p\u00e5 dette emnet.<\/p>\n

\"utvikling<\/p>\n

P\u00e5 jakt etter en nisje<\/strong><\/h2>\n

Kanskje er dette en \u00e5penbar p\u00e5stand, men legg merke til at mange<\/strong> markedsplasser<\/strong> som er kopier av l\u00f8sninger som allerede er tilgjengelige p\u00e5 markedet, opprettes<\/strong>. I dette tilfellet er det uunng\u00e5elig \u00e5 konkurrere med markedsrivaler. Men hvis du klarer \u00e5 bygge en markedsplass som gir ny verdi til brukerne og gir dem innovative opplevelser og produkter som er utilgjengelige fra andre konkurrenter, \u00f8ker sjansen for suksess raskt.<\/p>\n

\u00c5 s\u00f8ke etter en nisje er ogs\u00e5 forbundet med mange tester. Det spiller ingen rolle om du bare bygger en markedsplass eller om du allerede eier en. Tester er en integrert del av det. Du kan teste sm\u00e5 funksjonaliteter og st\u00f8rre l\u00f8sninger. En erfaren partner som spesialiserer seg p\u00e5 \u00e5 bygge markedsplasser, vil helt sikkert v\u00e6re nyttig for deg. Fokuser p\u00e5 det som er synlig for alle, f.eks. UI\/UX-design, og utvikle programvaren jevnlig.<\/p>\n

Konklusjoner<\/strong><\/h2>\n

En gjennomtenkt og velutviklet markedsplass er en sjanse til stor suksess. N\u00e5r jeg ser statistikken som jeg presenterte i denne artikkelen, kan jeg lett gjette hvilke muligheter dette markedet \u00e5pner for nye selskaper. Til slutt, husk at bare det \u00e5 skaffe investeringer for bygge en markedsplass<\/em> betyr ikke at du kan feire suksess. Dessverre er det mange nystartede selskaper som bruker denne tiln\u00e6rmingen og senere f\u00e5r problemer. De ignorerer faktorer som aktuelle trender, teknologinyheter eller tar feil beslutninger knyttet til produktutvikling<\/a>. V\u00e6r p\u00e5 vakt.<\/p>\n

Les mer om dette:<\/strong><\/p>\n

-\u00a0Codests gode praksis for \u00e5 bygge programvare: Beste praksis for kodegjennomgang<\/a><\/strong><\/p>\n

-\u00a0Hva er Ruby on Jets, og hvordan bygger man en app ved hjelp av det?<\/a><\/strong><\/p>\n

-7 oppstartsbedrifter og vekstbedrifter som vil ryste markedsscenen i 2022<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Blomstrende markedsplasser blir generelt sett p\u00e5 som et globalt fenomen. De \u00f8konomiske indikatorene i denne sektoren \u00f8ker hvert \u00e5r. Det forventes at over 40% av det globale e-handelssalget vil foreg\u00e5 p\u00e5 markedsplasser innen 2020. I tillegg observerer vi en rekordomsetning i e-handelsbransjen hvert \u00e5r. Det er ikke uten grunn at andre verdensmerker kjemper om markedsandeler.<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to Build a Marketplace? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/nb\/blogg\/en-rask-guide-til-a-bygge-og-utvikle-din-egen-markedsplass-hva-som-er-verdt-a-vite\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Marketplace?\" \/>\n<meta property=\"og:description\" content=\"Thriving marketplaces are generally viewed as a global phenomenon. 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