{"id":3655,"date":"2019-04-10T08:53:00","date_gmt":"2019-04-10T08:53:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/used-mvp-approach-to-successfully-rebrand-the-codest\/"},"modified":"2026-04-27T09:51:46","modified_gmt":"2026-04-27T09:51:46","slug":"codests-zimola-mainas-process-ka-mes-izveidojam-jaunu-zimolu-izmantojot-mvp-pieeju","status":"publish","type":"post","link":"https:\/\/thecodest.co\/lv\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","title":{"rendered":"Izmantota MVP pieeja, lai veiksm\u012bgi main\u012btu z\u012bmolu The Codest"},"content":{"rendered":"

\u0160aj\u0101 \u012bsaj\u0101 ierakst\u0101 m\u0113s soli pa solim iepaz\u012bstin\u0101m ar darb\u012bbu gaitu, kas \u013c\u0101va mums<\/a> lai izveidotu piln\u012bgi jaunu t\u012bmek\u013ca vietni un z\u012bmola komunik\u0101ciju. M\u0113s to nosauc\u0101m par savu MVP<\/a>.<\/strong><\/p>\n

z\u012bmola mai\u0146as 1. posms: The Codest v\u012bzija un v\u0113rt\u012bbas<\/strong><\/h2>\n

M\u0113s s\u0101k\u0101m z\u012bmola mai\u0146as procesu, defin\u0113jot savu iek\u0161\u0113jo v\u012bziju, t. i., nosakot, k\u0101ds tie\u0161i ir uz\u0146\u0113mums, ko m\u0113s v\u0113lamies. The Codest<\/a> k\u013c\u016bt par. \u0160im nol\u016bkam mums bija j\u0101preciz\u0113 v\u0113rt\u012bbas, ar kur\u0101m m\u0113s identific\u0113jamies, j\u0101preciz\u0113 v\u012bzija un j\u0101nosaka m\u0113r\u0137i.<\/p>\n

\u0160aj\u0101 proces\u0101 mums neap\u0161aub\u0101mi pal\u012bdz\u0113ja konkurentu anal\u012bze un sal\u012bdzino\u0161\u0101 nov\u0113rt\u0113\u0161ana. The Codest v\u012bzija<\/a><\/strong> \u0101tri noskaidroj\u0101s m\u016bsu pr\u0101tos, ar t\u0101s galven\u0101 v\u0113rt\u012bba ir r\u016bpes par augstas kvalit\u0101tes kods<\/a>. Tas ir m\u016bsu veids, k\u0101 at\u0161\u0137irties no citiem programmat\u016bras uz\u0146\u0113mumiem. M\u0113s dom\u0101j\u0101m, k\u0101 ne\u013caut m\u016bsu klientiem uztvert \u0161os v\u0101rdus tikai k\u0101 sauk\u013cus un pan\u0101kt pret\u0113jo - likt vi\u0146iem sajust re\u0101lo v\u0113rt\u012bbu un kvalit\u0101ti, ko The Codest team var sniegt katr\u0101 projekt\u0101.<\/a><\/strong>.<\/p>\n

Labi, k\u0101 m\u0113s izstr\u0101d\u0101j\u0101m savu z\u012bmola mai\u0146as v\u012bziju? Pirms da\u017eiem m\u0113ne\u0161iem m\u0113s pie viena galda sapulcin\u0101j\u0101m visus galvenos uz\u0146\u0113muma darbiniekus (C l\u012bme\u0146a vad\u012bt\u0101jus, izstr\u0101d\u0101t\u0101jus, PM, dizainerus, p\u0101rdev\u0113jus). M\u0113s v\u0113l\u0113j\u0101mies kop\u012bgi run\u0101t par m\u016bsu n\u0101kotni. Ikviens var\u0113ja izteikt koment\u0101rus un pateikt \u201cn\u0113\u201d, ja k\u0101da ideja vi\u0146am nepatika. M\u0113s cent\u0101mies, lai viss z\u012bmola mai\u0146as process b\u016btu p\u0101rredzams un no s\u0101kuma l\u012bdz beig\u0101m atbilstu m\u016bsu uz\u0146\u0113muma uzskatiem un v\u0113rt\u012bb\u0101m. Tas bija svar\u012bgs posms, jo paman\u012bj\u0101m, ka pirms tam katrs cilv\u0113ks m\u016bsu z\u012bmolu uztv\u0113ra at\u0161\u0137ir\u012bgi. Tas bija nekonsekventi, t\u0101p\u0113c mums bija j\u0101izstr\u0101d\u0101 \u0161\u012b z\u012bmola mai\u0146as procesa koncepcija.<\/p>\n

S\u0101kotn\u0113jais darbs tika veikts, izmantojot semin\u0101ra metodi. M\u0113s izmantoj\u0101m tipisku UX<\/a> pieeju, kur\u0101 m\u0113s ieguv\u0101m inform\u0101ciju, izmantojot semin\u0101rus un moder\u0113tas diskusijas. M\u0113s cent\u0101mies saprast, k\u0101 m\u016bsu z\u012bmolu uztver m\u016bsu m\u0113r\u0137a grupas. Pateicoties konkurences anal\u012bzei, m\u0113s esam izstr\u0101d\u0101ju\u0161i v\u0113rt\u012bbas, kas atbilst m\u016bsu uzskatiem un sp\u0113j pievilc\u012bgi prezent\u0113t m\u016bsu z\u012bmolu.<\/p>\n

Klientu viedok\u013ci<\/a><\/strong> neap\u0161aub\u0101mi bija svar\u012bgs punkts \u0161aj\u0101s anal\u012bz\u0113s. M\u0113s jaut\u0101j\u0101m saviem partneriem, k\u0101 vi\u0146i v\u0113rt\u0113 m\u016bsu uz\u0146\u0113mumu un k\u0101das, vi\u0146upr\u0101t, ir m\u016bsu stipr\u0101s un v\u0101j\u0101s puses. Vi\u0146u atsauksmes bija patie\u0161\u0101m interesantas! Secin\u0101jumi sav\u0101 zi\u0146\u0101 nostiprin\u0101ja m\u016bsu p\u0101rliec\u012bbu, ka klienti \u013coti augstu v\u0113rt\u0113 m\u016bsu ap\u0146em\u0161anos \u012bstenot projektus, kompetenci un zin\u0101\u0161anas, k\u0101 ar\u012b Agile<\/a> pieeja. M\u016bsu respondenti ar\u012b uzsv\u0113ra, cik svar\u012bga ir pieredze konkr\u0113t\u0101s jom\u0101s. tirgus<\/a> segmentos, piem\u0113ram, izstr\u0101d\u0101jot programmat\u016bras produktus, kas paredz\u0113ti fintech<\/a>, e-komercija<\/a>vai SaaS<\/a> uz\u0146\u0113mumi.<\/p>\n

M\u016bsu p\u0113t\u012bjumu, diskusiju, anal\u012b\u017eu un sal\u012bdzino\u0161o testu galarezult\u0101ts bija vienota The Codest v\u012bzija, ar kuru katrs no mums var identific\u0113ties. Visu procesu m\u0113s konsult\u0113j\u0101mies ar IBRA Z\u012bmolved\u012bbas instit\u016bts<\/a>. Dizaina un vizu\u0101l\u0101s komunik\u0101cijas valodas izv\u0113les gad\u012bjum\u0101 m\u016bsu draudz\u012bg\u0101 dizaina studija - Leniva<\/a> - pal\u012bdz\u0113ja mums. Parun\u0101sim par to tie\u0161i tagad!<\/p>\n

z\u012bmola mai\u0146as 2. posms: Dizains un galvenie vizu\u0101lie elementi<\/h2>\n

\u0160aj\u0101 posm\u0101 m\u016bsu produkts<\/a> dizaineri komanda<\/a> vi\u0146u uzdevums bija izstr\u0101d\u0101t galvenos vizu\u0101los elementus, kas veidoja pamatu m\u016bsu t\u012bmek\u013ca vietnes dizainam. Tas s\u0101k\u0101s ar m\u016bsu konkurentu vizu\u0101l\u0101s komunik\u0101cijas valodas anal\u012bzi - s\u0101kot no kr\u0101su paletes, caur form\u0101m, l\u012bdz pat m\u016bsu izmantotajam v\u0101rdu kr\u0101jumam.\u00a0<\/p>\n

M\u0113s cent\u0101mies paman\u012bt interesantus trikus, kas pal\u012bdz\u0113ja mums pat v\u0113rt\u012bbas, ar kur\u0101m The Codest identific\u0113 lab\u0101k atspogu\u013co. M\u0113s mekl\u0113j\u0101m kaut ko t\u0101du, kas m\u016bs var\u0113tu padar\u012bt at\u0161\u0137ir\u012bgus. Galu gal\u0101, z\u012bmolam ta\u010du ir j\u0101b\u016bt savai firmas z\u012bmei, vai ne?<\/p>\n

M\u016bsu galvenais vizu\u0101lais risin\u0101jums bija iterat\u012bvs. Interesanti, ka tikai sept\u012btais iesniegtais projekts<\/a> bija pareizais. Pa to laiku par\u0101d\u012bj\u0101s da\u017e\u0101das idejas, kuras m\u0113s vai nu noraid\u012bj\u0101m, vai p\u0101rbaud\u012bj\u0101m, lai pan\u0101ktu v\u0113lamo efektu.<\/p>\n

Otraj\u0101 posm\u0101 m\u0113s ar\u012b noteic\u0101m m\u016bsu vietnes pl\u016bsmu, \u0146emot v\u0113r\u0101 konversijas ce\u013cu un inform\u0101cijas arhitekt\u016bru, ko m\u0113s v\u0113l\u0113j\u0101mies atspogu\u013cot. T\u0101 cita starp\u0101 rad\u0101s koncepcija izveidot divas sp\u0113\u013cu gr\u0101matas. M\u0113s v\u0113l\u0113j\u0101mies iepaz\u012bstin\u0101t The Codest t\u0101d\u0101 form\u0101, kas b\u016btu pieejama m\u0113r\u0137grup\u0101m - klientiem un potenci\u0101lajiem kol\u0113\u0123iem -, t\u0101p\u0113c tika izveidotas uz\u0146\u0113m\u0113jdarb\u012bbas un tehnisk\u0101s rokasgr\u0101matas.<\/p>\n

M\u0113s esam ar\u012b defin\u0113ju\u0161i konkr\u0113tus konversijas ce\u013cus, uz kuriem pa\u0161laik balst\u0101s vietnes pl\u016bsma. Protams, dizaineriem bija j\u0101sadarbojas ar tekstu autoriem, lai rad\u012btu saturu, kas atbilst m\u016bsu jaunajai z\u012bmola identit\u0101tei.<\/p>\n

Otrais posms nosl\u0113dz\u0101s ar t\u012bmek\u013ca vietnes dizaina pabeig\u0161anu. J\u0101atz\u012bst, ka esam \u013coti apmierin\u0101ti ar rezult\u0101tu. \u0160aj\u0101 proces\u0101 pavad\u012bj\u0101m daudz stundu, bet tas bija t\u0101 v\u0113rts!<\/p>\n

\"Konsult\u0101cijas<\/a><\/p>\n

Z\u012bmolved\u012bbas tre\u0161ais posms: \u012asteno\u0161ana\u00a0<\/h2>\n

M\u0113s izv\u0113l\u0113j\u0101mies tehnolo\u0123iju kopumu, uz kura balst\u012bj\u0101m m\u016bsu vietnes izveidi. M\u0113s nol\u0113m\u0101m, ka Nuxt un Netlify kombin\u0101cija vislab\u0101k atbilst m\u016bsu vajadz\u012bb\u0101m. Protams, mums bija j\u0101r\u016bp\u0113jas par dati<\/a> migr\u0101cija, novirz\u012b\u0161ana un SEO.\u00a0<\/p>\n

Viss process tika veikts saska\u0146\u0101 ar Agile pieeju. Jauno t\u012bmek\u013ca vietni m\u0113s \u012bstenoj\u0101m pak\u0101peniski. \u0160eit ir v\u0113rts piebilst, ka t\u012bmek\u013ca vietnes z\u012bmola mai\u0146a ir tikai da\u013ca no \u012bsteno\u0161anas posma.\u00a0<\/p>\n

M\u0113s gatavoj\u0101mies ar\u012b komunik\u0101cijas jom\u0101, lai atjaunin\u0101tu savus profilus soci\u0101lajos medijos, papla\u0161in\u0101tu savu identifik\u0101ciju jaunajos medijos un izstr\u0101d\u0101tu atbilsto\u0161us materi\u0101lus. M\u0113s intens\u012bvi str\u0101d\u0101j\u0101m pie rekl\u0101mas video, kas ir m\u016bsu rekl\u0101mas vitr\u012bna. T\u0101 rezult\u0101tus varat apl\u016bkot \u0161eit. M\u0113s ceram, ka tas jums pat\u012bk! \ud83d\ude42<\/p>\n

\u0160is ir tikai ce\u013ca s\u0101kums!<\/h2>\n

Pateicoties daudzu ned\u0113\u013cu smagam darbam, m\u0113s esam veiksm\u012bgi pabeigu\u0161i z\u012bmola mai\u0146as procesu. M\u0113s to saucam par m\u016bsu mazo MVP<\/a> \ud83d\ude42\u00a0<\/p>\n

Bet tagad priek\u0161\u0101 ir v\u0113l vair\u0101k izaicin\u0101jumu! M\u0113s pl\u0101nojam att\u012bst\u012bt savu z\u012bmolu vis\u0101s jom\u0101s - s\u0101kot ar t\u012bmek\u013ca vietni, beidzot ar m\u016bsu v\u0113rt\u012bbu un The Codest z\u012bmola atpaz\u012bstam\u012bbas uzlabo\u0161anu. Mums viss ir pl\u0101nots, un m\u016bsu team ir gatavs!\u00a0<\/p>\n

Nav \u0161aubu, ka viss z\u012bmola mai\u0146as process mums sniedza lielu gandar\u012bjumu. M\u0113s noved\u0101m projektu l\u012bdz gal\u012bgajam posmam, bet joproj\u0101m to pilnveidojam, lai padar\u012btu v\u0113l lab\u0101ku.<\/p>\n

Las\u012bt vair\u0101k:<\/strong><\/p>\n

\"The<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pirms k\u0101da laika m\u0113s liel\u012bj\u0101mies ar The Codest jauno atv\u0113r\u0161anu. M\u0113s veic\u0101m intens\u012bvu z\u012bmola mai\u0146as procesu un pirms da\u017e\u0101m dien\u0101m to prezent\u0113j\u0101m pasaulei. Tas bija saspringts laiks, pilns izaicin\u0101jumu un smaga darba, ko veica viss m\u016bsu team. Bet mums tas izdev\u0101s! Tagad m\u0113s v\u0113lamies dal\u012bties ar jums ar visa procesa deta\u013c\u0101m.<\/p>","protected":false},"author":2,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-codest"],"acf":[],"yoast_head":"\nUsed MVP approach to successfully rebrand The Codest - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/lv\/emuars\/codests-zimola-mainas-process-ka-mes-izveidojam-jaunu-zimolu-izmantojot-mvp-pieeju\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Used MVP approach to successfully rebrand The Codest\" \/>\n<meta property=\"og:description\" content=\"Some time ago, we boasted about the new opening for The Codest. 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