{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"ka-lieliska-programmatura-virza-yieldbird-uz-deloitte-saraksta-interviju","status":"publish","type":"post","link":"https:\/\/thecodest.co\/lv\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"K\u0101 lieliska programmat\u016bra virza Yieldbird uz Deloitte sarakstu? (Intervija)"},"content":{"rendered":"

Reiz bija laiks, kad tirgus<\/a> bez AdX optimiz\u0101cijas. Tad par\u0101d\u012bj\u0101s Yieldbird un main\u012bja daudzu izdev\u0113ju realit\u0101ti. K\u0101 tas notika? M\u0113s run\u0101j\u0101m ar Yieldbird tehnolo\u0123iju vad\u012bt\u0101ju Gregu Kubrakevicu, kur\u0161 skaidro, k\u0101 sadarb\u012bba ar Codest \u013c\u0101va ierindoties 16. viet\u0101 DeloitteTechnology Fast 50 Centr\u0101leiropa<\/a>\u2018.<\/p>\n

K\u0101 rad\u0101s \u0161\u012b ideja?<\/h2>\n

Gregs Kubrakevi\u010ds: Viss s\u0101k\u0101s ar Adtaily, kas \u013c\u0101va maziem rekl\u0101mdev\u0113jiem, piem\u0113ram, friz\u0113tav\u0101m vai viesn\u012bc\u0101m, izvietot savas rekl\u0101mas liel\u0101kos port\u0101los re\u0123ion\u0101laj\u0101s Gazeta.pl vietn\u0113s. Adtaily rekl\u0101mas t\u012bkls sadarboj\u0101s ar vi\u0146iem. Pa to laiku Marcin Ekiert un Piotrek Niedziela, iedvesmoti Fredrika, s\u0101ka sp\u0113l\u0113ties no izdev\u0113ja puses ar AdX iestat\u012bjumiem un paman\u012bja, ka \u0161\u0101d\u0101 veid\u0101 ar tiem var nopeln\u012bt vair\u0101k naudas. Tas bija saist\u012bts ar\u012b ar to, ka visa nauda programmatikas tirg\u016b n\u0101k no rekl\u0101mdev\u0113jiem.<\/p>\n

Visa programm\u0113\u0161ana tolaik bija v\u0113rsta uz naudas avotu no pirc\u0113ju puses, tirgus bija saspringts, konkurence bija liela. Balstoties uz ieg\u016btaj\u0101m zin\u0101\u0161an\u0101m, m\u0113s izveidoj\u0101m Yield Optimization, un vair\u0101ku gadu garum\u0101 guv\u0101m arvien liel\u0101ku pieredzi daudzos tirgos.<\/p>\n

N\u0101kamais solis bija m\u0113\u0123in\u0101jums uzrakst\u012bt programmat\u016bru, kas automatiz\u0113s un uzlabos visas \u0161\u012bs koncepcijas div\u0113j\u0101di: vai nu automatiz\u0113jot un palielinot m\u0113rogu, vai ar\u012b izmantojot sare\u017e\u0123\u012bt\u0101kus algoritmus, kas b\u016bs lab\u0101ki nek\u0101 cilv\u0113ks.<\/p>\n

\"Yieldbird<\/p>\n

K\u0101 norit\u0113ja \u012bsteno\u0161anas process?<\/h2>\n

Bija nepiecie\u0161ams zin\u0101ms laiks, lai atrastu veidu, k\u0101 to automatiz\u0113t, iepaz\u012btu procesu, t\u0101 darb\u012bbu, izgudrotu da\u017eus veidus, k\u0101 to izdar\u012bt un k\u0101 par to past\u0101st\u012bt Codest izstr\u0101d\u0101t\u0101jiem, lai vi\u0146i var\u0113tu rad\u012bt r\u012bku, kas rada pievienoto v\u0113rt\u012bbu. Un tad tas s\u0101k\u0101s k\u0101 sniega bumbas efekts, tas izplat\u012bj\u0101s, mums bija arvien vair\u0101k ideju, ko optimiz\u0113t.<\/p>\n

V\u0113l\u0101k m\u0113s izveidoj\u0101m veselu produktu klasi, t. i., ietvaru, kas patie\u0161\u0101m automatiz\u0113ja t\u0101dus procesus k\u0101 iestat\u012bjumu izveide izdev\u0113jiem. Iestat\u012bjumi ir konstrukcijas, kas pal\u012bdz \u0161iem izdev\u0113jiem palielin\u0101t pe\u013c\u0146u, palielinot piepras\u012bjumu, tas pras\u012bja izdev\u0113jam uzst\u0101d\u012bt javascript<\/a> kodus, integr\u0113t ar vietni. Tas bija diezgan sare\u017e\u0123\u012bti, galvenok\u0101rt t\u0101p\u0113c, ka Javascript kods<\/a> kas j\u0101integr\u0113 ar t\u012bmek\u013ca vietni, un ne katram izdev\u0113jam ir savi izstr\u0101des resursi. T\u0101pat ar\u012b valodas un kult\u016bras barjeras ar izdev\u0113jiem var b\u016bt diezgan liels \u0161\u0137\u0113rslis. T\u0101p\u0113c bija skaidrs, ka mums bija nepiecie\u0161ams Codest, lai izveidotu vienk\u0101r\u0161u un lietot\u0101jam draudz\u012bgu produkts<\/a>.<\/strong><\/p>\n

\"Lieliska<\/p>\n

K\u0101 tirgus uz\u0146\u0113ma Yieldbird?<\/h2>\n

Izdev\u0113ju tirgus, rekl\u0101mas laukuma pieg\u0101d\u0101t\u0101js, bija diezgan tuk\u0161s, nebija \u0161iem izdev\u0113jiem paredz\u0113tu produktu. T\u0101p\u0113c ideja par rekl\u0101mas laukuma optimiz\u0101ciju nostr\u0101d\u0101ja. N\u0101kamais posms bija ideja par pakalpojumu, kas pal\u012bdz\u0113tu izdev\u0113jiem vair\u0101k nopeln\u012bt no rekl\u0101mas laukuma un izdar\u012bt liel\u0101ku spiedienu uz rekl\u0101mdev\u0113jiem.<\/p>\n

Da\u017ei atzin\u012bgi nov\u0113rt\u0113ja mums<\/a> \u013coti sirsn\u012bgi, jo vi\u0146i patie\u0161\u0101m v\u0113l\u0113j\u0101s nopeln\u012bt vair\u0101k naudas, bet da\u017ei bija \u013coti aizdom\u012bgi vai ar\u012b m\u0113s nevar\u0113j\u0101m vi\u0146iem izskaidrot, par ko tas viss ir. Izpratnes barjera ir diezgan liela, jo tas nav viegls vai l\u0113ts produkts. Katrs izdev\u0113js ir at\u0161\u0137ir\u012bg\u0101 situ\u0101cij\u0101 un at\u0161\u0137ir\u012bg\u0101 konfigur\u0101cij\u0101, t\u0101p\u0113c m\u016bsu produkti ir sagriezti t\u0101, lai m\u0113r\u012btu un augtu kop\u0101 ar m\u016bsu izdev\u0113jiem.<\/p>\n

Vair\u0101k par<\/strong> S\u012bk\u0101ka inform\u0101cija starp Codest un<\/strong> Yielbird varat las\u012bt Clutch<\/a>.<\/strong><\/h3>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

K\u0101dreiz tirg\u016b nebija AdX optimiz\u0101cijas. Tad par\u0101d\u012bj\u0101s Yieldbird un main\u012bja daudzu izdev\u0113ju realit\u0101ti. K\u0101 tas notika?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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