{"id":3655,"date":"2019-04-10T08:53:00","date_gmt":"2019-04-10T08:53:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/used-mvp-approach-to-successfully-rebrand-the-codest\/"},"modified":"2026-04-27T09:51:46","modified_gmt":"2026-04-27T09:51:46","slug":"codests-prekes-zenklo-keitimo-procesas-kaip-mes-sukureme-nauja-prekes-zenkla-vadovaudamiesi-mvp-metodu","status":"publish","type":"post","link":"https:\/\/thecodest.co\/lt\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","title":{"rendered":"Naudotas MVP metodas siekiant s\u0117kmingai pakeisti The Codest prek\u0117s \u017eenkl\u0105"},"content":{"rendered":"<p>\u0160iame trumpame \u012fra\u0161e \u017eingsnis po \u017eingsnio pristatome veiklos, kuri leido <a href=\"https:\/\/thecodest.co\/lt\/blog\/why-us-companies-are-opting-for-polish-developers\/\">mus<\/a> sukurti visi\u0161kai nauj\u0105 svetain\u0119 ir prek\u0117s \u017eenklo komunikacij\u0105. <strong><a href=\"https:\/\/thecodest.co\">Pavadinome j\u012f savo MVP<\/a>.<\/strong><\/p>\n<h2><strong>1-asis prek\u0117s \u017eenklo keitimo etapas: The Codest vizija ir vertyb\u0117s<\/strong><\/h2>\n<p>\u017denklo keitimo proces\u0105 prad\u0117jome nuo vidin\u0117s vizijos apibr\u0117\u017eimo, t. y. tiksliai nustat\u0117me, kokios \u012fmon\u0117s norime. <a href=\"https:\/\/thecodest.co\/lt\/blog\/vibrant-upturn-charting-the-resolute-rise-of-swedish-firms\/\">The Codest<\/a> tapti. Tod\u0117l tur\u0117jome nurodyti vertybes, su kuriomis tapatinam\u0117s, i\u0161siai\u0161kinti vizij\u0105 ir i\u0161sikelti tikslus.<\/p>\n<p>\u0160iame procese mums neabejotinai pad\u0117jo konkurent\u0173 analiz\u0117 ir lyginamoji analiz\u0117. <strong><a href=\"https:\/\/thecodest.co\/careers\">The Codest vizija<\/a><\/strong> greitai i\u0161ai\u0161k\u0117jo m\u016bs\u0173 galvose, o svarbiausia jos vertyb\u0117 yra r\u016bpinimasis auk\u0161tos kokyb\u0117s <a href=\"https:\/\/thecodest.co\/lt\/dictionary\/what-is-code-refactoring\/\">kodas<\/a>. Taip i\u0161siskiriame i\u0161 kit\u0173 programin\u0117s \u012frangos gamintoj\u0173. Svarst\u0117me, kaip neleisti klientams \u0161i\u0173 \u017eod\u017ei\u0173 suvokti kaip \u0161\u016bki\u0173 ir pasiekti prie\u0161ingai - <strong><a href=\"https:\/\/thecodest.co\/our-code\">leiskite jiems pajusti tikr\u0105j\u0105 vert\u0119 ir kokyb\u0119, kuri\u0105 The Codest team gali suteikti kiekvienam projektui.<\/a><\/strong>.<\/p>\n<p>Gerai, kaip suk\u016br\u0117me savo prek\u0117s \u017eenklo keitimo vizij\u0105? Prie\u0161 kelis m\u0117nesius prie vieno stalo sus\u0117dome visi svarbiausi m\u016bs\u0173 \u012fmon\u0117s darbuotojai (C lygio atstovai, programuotojai, PM, dizaineriai, pardav\u0117jai). Nor\u0117jome kartu pasikalb\u0117ti apie savo ateit\u012f. Kiekvienas gal\u0117jo pareik\u0161ti pastabas ir pasakyti \u201cne\u201d, jei kokia nors id\u0117ja jam nepatiko. Steng\u0117m\u0117s, kad visas prek\u0117s \u017eenklo keitimo procesas nuo prad\u017eios iki pabaigos b\u016bt\u0173 skaidrus ir atitikt\u0173 m\u016bs\u0173 \u012fmon\u0117s \u012fsitikinimus bei vertybes. Tai buvo svarbus etapas, nes pasteb\u0117jome, kad prie\u0161 tai kiekvienas \u017emogus m\u016bs\u0173 prek\u0117s \u017eenkl\u0105 suvok\u0117 skirtingai. Jis buvo nenuoseklus, tod\u0117l tur\u0117jome sukurti \u0161i\u0105 prek\u0117s \u017eenklo keitimo proceso koncepcij\u0105.<\/p>\n<p>Pradinis darbas buvo atliktas taikant dirbtuvi\u0173 metod\u0105. Naudojome tipin\u012f <a href=\"https:\/\/thecodest.co\/lt\/blog\/enhance-your-application-with-professional-ux-auditing\/\">UX<\/a> metodas, pagal kur\u012f informacij\u0105 gavome per seminarus ir moderuotas diskusijas. Steng\u0117m\u0117s suprasti, kaip m\u016bs\u0173 prek\u0117s \u017eenkl\u0105 suvokia tikslin\u0117s grup\u0117s. Konkurencijos analiz\u0117s d\u0117ka suk\u016br\u0117me vertybes, kurios atitinka m\u016bs\u0173 \u012fsitikinimus ir gali patraukliai pristatyti m\u016bs\u0173 prek\u0117s \u017eenkl\u0105.<\/p>\n<p><strong><a href=\"https:\/\/clutch.co\/profile\/codest\">Klient\u0173 nuomon\u0117s<\/a><\/strong> neabejotinai buvo svarbus \u0161i\u0173 analizi\u0173 aspektas. Savo partneri\u0173 klaus\u0117me, kaip jie vertina m\u016bs\u0173 \u012fmon\u0119 ir kokios, j\u0173 nuomone, yra m\u016bs\u0173 stipriosios ir silpnosios pus\u0117s. J\u0173 atsiliepimai buvo tikrai \u012fdom\u016bs! I\u0161vados tam tikra prasme sustiprino m\u016bs\u0173 \u012fsitikinim\u0105, kad klientai labai vertina m\u016bs\u0173 atsidavim\u0105 projektams, patirt\u012f ir \u017einias, taip pat <a href=\"https:\/\/thecodest.co\/lt\/blog\/how-to-implement-agile-methodology\/\">Agile<\/a> po\u017ei\u016bris. M\u016bs\u0173 respondentai taip pat pabr\u0117\u017e\u0117 patirties svarb\u0105 konkre\u010diuose <a href=\"https:\/\/thecodest.co\/lt\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">rinka<\/a> segmentuose, pavyzd\u017eiui, kuriant programin\u0117s \u012frangos produktus, skirtus <a href=\"https:\/\/thecodest.co\/lt\/blog\/banks-go-high-tech-unravel-fraud-with-machine-learning\/\">fintech<\/a>, <a href=\"https:\/\/thecodest.co\/lt\/blog\/top-programming-languages-to-build-e-commerce\/\">e. prekyba<\/a>, arba <a href=\"https:\/\/thecodest.co\/lt\/blog\/designing-a-scalable-saas-platform-for-future-growth\/\">SaaS<\/a> \u012fmon\u0117s.<\/p>\n<p>Galutinis m\u016bs\u0173 tyrim\u0173, diskusij\u0173, analizi\u0173 ir lyginam\u0173j\u0173 vertinim\u0173 rezultatas - sukurta vieninga The Codest vizija, su kuria gali susitapatinti kiekvienas i\u0161 m\u016bs\u0173. Viso proceso metu konsultavom\u0117s su <a href=\"https:\/\/identitydesigned.com\/ibra\/\">IBRA prek\u0117s \u017eenklo institutas<\/a>. Dizaino ir vizualin\u0117s komunikacijos kalbos pasirinkimo atveju m\u016bs\u0173 draugi\u0161ka dizaino studija - <a href=\"https:\/\/lenivastudio.com\/\">Leniva<\/a> - mums pad\u0117jo. Pasikalb\u0117kime apie tai dabar!<\/p>\n<h2>2-asis prek\u0117s \u017eenklo keitimo etapas: Dizainas ir pagrindiniai vaizdai<\/h2>\n<p>\u0160iame etape m\u016bs\u0173 <a href=\"https:\/\/thecodest.co\/lt\/dictionary\/how-to-make-product\/\">produktas<\/a> dizaineriai <a href=\"https:\/\/thecodest.co\/lt\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">komanda<\/a> \u012f scen\u0105, nes j\u0173 u\u017eduotis buvo sukurti pagrindinius vaizdus, kurie b\u016bt\u0173 m\u016bs\u0173 svetain\u0117s dizaino pagrindas. Prad\u0117ta nuo m\u016bs\u0173 konkurent\u0173 vizualin\u0117s komunikacijos kalbos analiz\u0117s - nuo spalv\u0173 palet\u0117s, form\u0173 iki naudojamo \u017eodyno.\u00a0<\/p>\n<p>Band\u0117me pasteb\u0117ti \u012fdomi\u0173 gudrybi\u0173, kurios pad\u0117jo mums i\u0161lyginti vertes, su kuriomis The Codest identifikuoja geriau atspindi. Ie\u0161kojome ka\u017eko, kas gal\u0117t\u0173 mus i\u0161skirti. Juk prek\u0117s \u017eenklas turi tur\u0117ti savo skiriam\u0105j\u012f \u017eenkl\u0105, tiesa?<\/p>\n<p>M\u016bs\u0173 pagrindinis vaizdas buvo iteracinis. \u012edomu tai, kad tik septintasis pateiktas <a href=\"https:\/\/thecodest.co\/lt\/dictionary\/why-do-projects-fail\/\">projektas<\/a> buvo teisingas. Tuo tarpu atsirado \u012fvairi\u0173 id\u0117j\u0173, kurias arba atmet\u0117me, arba patikrinome, kad pasiektume norim\u0105 efekt\u0105.<\/p>\n<p>Antrajame etape taip pat nustat\u0117me savo svetain\u0117s sraut\u0105, susijus\u012f su konversijos keliu ir informacijos architekt\u016bra, kuri\u0105 nor\u0117jome perteikti. Taip, be kita ko, gim\u0117 dviej\u0173 \u017eaidimo vadov\u0117li\u0173 k\u016brimo koncepcija. Nor\u0117jome pristatyti The Codest tokia forma, kuri b\u016bt\u0173 prieinama tikslin\u0117ms grup\u0117ms - klientams ir potencialiems bendradarbiams, tod\u0117l suk\u016br\u0117me verslo ir technines \u017eaidim\u0173 knygas.<\/p>\n<p>Taip pat nustat\u0117me konkre\u010dius konversijos kelius, kuriais \u0161iuo metu grind\u017eiamas svetain\u0117s srautas. Be abejo, dizaineriams reik\u0117jo bendradarbiauti su tekst\u0173 ra\u0161ytojais, kad b\u016bt\u0173 sukurtas turinys, atitinkantis m\u016bs\u0173 nauj\u0105j\u012f prek\u0117s \u017eenklo identitet\u0105.<\/p>\n<p>Antrasis etapas baig\u0117si baigus kurti svetain\u0117s dizain\u0105. Turiu pripa\u017einti, kad rezultatais esame labai patenkinti. \u0160iam procesui praleidome daugyb\u0119 valand\u0173, ta\u010diau buvo verta!<\/p>\n<p><a href=\"https:\/\/thecodest.co\/contact\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/cta_2.jpeg\" alt=\"Skaitmenini\u0173 produkt\u0173 k\u016brimo konsultacijos\" \/><\/a><\/p>\n<h2>3-iasis prek\u0117s \u017eenklo keitimo etapas: \u012egyvendinimas\u00a0<\/h2>\n<p>Pasirinkome technologij\u0173 paket\u0105, kuriuo grind\u0117me savo svetain\u0117s k\u016brim\u0105. Nusprend\u0117me, kad \"Nuxt\" ir \"Netlify\" derinys geriausiai atitikt\u0173 m\u016bs\u0173 poreikius. \u017dinoma, tur\u0117jome pasir\u016bpinti <a href=\"https:\/\/thecodest.co\/lt\/blog\/app-data-collection-security-risks-value-and-types-explored\/\">duomenys<\/a> migracija, nukreipimai ir SEO.\u00a0<\/p>\n<p>Visas procesas vyko pagal \"Agile\" metod\u0105. Nauj\u0105j\u0105 svetain\u0119 \u012fgyvendinome etapais. \u010cia verta pridurti, kad svetain\u0117s prek\u0117s \u017eenklo keitimas yra tik dalis \u012fgyvendinimo etapo.\u00a0<\/p>\n<p>Taip pat ruo\u0161\u0117m\u0117s komunikacijos srityje, kad atnaujintume savo profilius socialin\u0117je \u017einiasklaidoje, i\u0161pl\u0117stume savo atpa\u017e\u012fstamum\u0105 naujojoje \u017einiasklaidoje ir parengtume tinkam\u0105 med\u017eiag\u0105. Intensyviai dirbome kurdami reklamin\u012f vaizdo \u012fra\u0161\u0105, kuris yra m\u016bs\u0173 reklamin\u0117 vitrina. Poveik\u012f galite pamatyti \u010dia. Tikim\u0117s, kad jums patiks! \ud83d\ude42<\/p>\n<h2>Tai tik kelio prad\u017eia!<\/h2>\n<p>Po daug savai\u010di\u0173 sunkaus darbo s\u0117kmingai u\u017ebaig\u0117me prek\u0117s \u017eenklo keitimo proces\u0105. Vadiname j\u012f savo ma\u017euoju <a href=\"https:\/\/thecodest.co\/lt\/dictionary\/how-to-build-an-mvp\/\">MVP<\/a> \ud83d\ude42\u00a0<\/p>\n<p>Ta\u010diau dabar laukia dar daugiau i\u0161\u0161\u016bki\u0173! Ketiname pl\u0117toti savo prek\u0117s \u017eenkl\u0105 visose srityse - nuo interneto svetain\u0117s iki geresnio m\u016bs\u0173 vertybi\u0173 atskleidimo ir The Codest prek\u0117s \u017eenklo pripa\u017einimo. Visk\u0105 esame suplanav\u0119, ir m\u016bs\u0173 team yra pasireng\u0119s!\u00a0<\/p>\n<p>Be abejon\u0117s, visas prek\u0117s \u017eenklo keitimo procesas mums suteik\u0117 daug pasitenkinimo. Projekt\u0105 prived\u0117me iki galutinio etapo, ta\u010diau vis dar j\u012f tobuliname, kad jis b\u016bt\u0173 dar geresnis.<\/p>\n<p><strong>Skaityti daugiau:<\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6739527618900611072\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/the-codest-promo.png\" alt=\"The Codest reklama\" title=\"The Codest reklama\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Prie\u0161 kur\u012f laik\u0105 pasigyr\u0117me apie nauj\u0105 The Codest atidarym\u0105. Atlikome intensyv\u0173 prek\u0117s \u017eenklo keitimo proces\u0105 ir prie\u0161 kelias dienas j\u012f pristat\u0117me pasauliui. Tai buvo \u012ftemptas, kupinas i\u0161\u0161\u016bki\u0173 ir \u012ftempto viso m\u016bs\u0173 team darbo laikas. Ta\u010diau mums pavyko! Dabar nor\u0117tume su jumis pasidalyti viso proceso detal\u0117mis.<\/p>","protected":false},"author":2,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-codest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Used MVP approach to successfully rebrand The Codest - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/lt\/tinklarastis\/codests-prekes-zenklo-keitimo-procesas-kaip-mes-sukureme-nauja-prekes-zenkla-vadovaudamiesi-mvp-metodu\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Used MVP approach to successfully rebrand The Codest\" \/>\n<meta property=\"og:description\" content=\"Some time ago, we boasted about the new opening for The Codest. 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