{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"revoliucine-ziniasklaida-naudojanti-duomenu-ai-ir-pritaikyma-siandienos-skaitmeninems-naujienu-tarnyboms","status":"publish","type":"post","link":"https:\/\/thecodest.co\/lt\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Duomenimis pagr\u012fstos skaitmenin\u0117s naujien\u0173 tarnybos k\u016brimas naudojant dirbtin\u012f intelekt\u0105"},"content":{"rendered":"

Spar\u010diai besivystan\u010dioje skaitmenin\u0117je aplinkoje \u017einiasklaidos \u012fmon\u0117s yra revoliucijos prie\u0161akyje. Naudodamos tokias technologijas kaip dirbtinis intelektas<\/strong> (AI<\/a>), duomenys<\/a> analiz\u0117s ir personalizuot\u0173 algoritm\u0173, jie kei\u010dia m\u016bs\u0173 naujien\u0173 ir informacijos vartojimo b\u016bd\u0105. Nor\u0117dami \u012fsigilinti \u012f \u0161i\u0105 transformacij\u0105, pakviet\u0117me vien\u0105 i\u0161 pirmaujan\u010di\u0173 \u0161ios srities atstov\u0173. Thomas Sundgrenas, \"United Robots\" generalinis direktorius ir \"Nexta\" komercijos viceprezidentas. CEO<\/a> adresu The Codest<\/a>, jie nagrin\u0117ja dabartines tendencijas, ateities perspektyvas ir i\u0161\u0161\u016bkius, susijusius su duomen\u0173, dirbtinio intelekto ir personalizavimo panaudojimu \u0161iuolaikin\u0117je naujien\u0173 redakcijoje. \u0160tai k\u0105 jie tur\u0117jo pasakyti:<\/p>\n

Greg Polec (The Codest): Tomas (Thomas): Sveiki atvyk\u0119s. Malonu diskutuoti apie skaitmenin\u0117 transformacija<\/a> \u017einiasklaidoje. Ar galite papasakoti mus<\/a> apie savo vaidmen\u012f bendrov\u0117se \"United Robots\" ir \"Nexta\" ir kaip \u0161ios bendrov\u0117s kei\u010dia \u0161iuolaikin\u0119 naujien\u0173 redakcij\u0105?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: A\u010di\u016b, Gregas. Mano darbas vis\u0173 pirma susij\u0119s su strategij\u0173 k\u016brimu, kuriose naudojamas dirbtinis intelektas ir duomen\u0173 analiz\u0117, siekiant pakeisti turinio k\u016brimo ir komercinius procesus \u017einiasklaidos pramon\u0117je. Tiek \"United Robots\", tiek \"Nexta\" siekia efektyviau, asmeni\u0161kiau ir novatori\u0161kiau kurti naujien\u0173 redakcijas.<\/strong>.<\/p>\n

Greg Polec (The Codest): Kaip manote, kaip dirbtinis intelektas ir duomen\u0173 analiz\u0117 \u0161iandien kei\u010dia naujien\u0173 organizacijas?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: Dirbtinis intelektas ir duomen\u0173 analiz\u0117 yra tarsi naujas \u017einiasklaidos pramon\u0117s pagrindas. Jie leid\u017eia atlikti prognozavimo analiz\u0119, personalizuoti turin\u012f, automatizuoti ir atlikti daug kit\u0173 pa\u017eangos priemoni\u0173, kurios pagerina skaitytoj\u0173 patirt\u012f. Tai nauja \u017eurnalistikos era.<\/p>\n

Greg Polec (The Codest)<\/b>: Koks buvo personalizavimo poveikis \u0161iai pramonei?<\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: Personalizavimas kei\u010dia skaitytoj\u0173 bendravimo su turiniu b\u016bd\u0105. Suprasdami skaitytoj\u0173 pageidavimus, galime pateikti tok\u012f turin\u012f, kuris sulaukia atgarsio, didina \u012fsitraukim\u0105 ir lojalum\u0105.<\/p>\n

Greg Polec (The Codest): Kaip u\u017etikrinti, kad personalizavimas nepakenkt\u0173 etikai ar privatumui?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: Laikom\u0117s grie\u017et\u0173 gairi\u0173 ir taisykli\u0173, kad u\u017etikrintume pusiausvyr\u0105 tarp personalizavimo ir privatumo. Svarbiausia, kad naudotojams b\u016bt\u0173 skaidriai prane\u0161ta, kaip naudojami j\u0173 duomenys.<\/p>\n

Greg Polec (The Codest): Su kokiais i\u0161\u0161\u016bkiais susid\u016br\u0117te diegdami \u0161ias technologijas ir kaip juos \u012fveik\u0117te?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: I\u0161\u0161\u016bkiai - integracija su esamomis sistemomis, duomen\u0173 privatumo u\u017etikrinimas ir komand\u0173 mokymas prisitaikyti prie nauj\u0173 technologij\u0173. M\u016bs\u0173 sprendimai - bendradarbiavimas, nuolatinis mokymasis ir geriausios praktikos laikymasis.<\/p>\n

Greg Polec (The Codest): \u017diniasklaidos ir technologij\u0173 bendrovi\u0173 bendradarbiavimas atrodo gyvybi\u0161kai svarbus. Ar galite tai paai\u0161kinti?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: Be abejo. \u0160is bendradarbiavimas skatina inovacijas ir augim\u0105. Tai rei\u0161kia, kad reikia sujungti k\u016brybi\u0161k\u0105 \u017einiasklaidos pasakojim\u0105 ir toki\u0173 bendrovi\u0173 kaip The Codest technologin\u012f meistri\u0161kum\u0105.<\/p>\n

Greg Polec (The Codest): Ar galite pasidalinti ateities tendencijomis ar technologijomis, kurios gali tur\u0117ti \u012ftakos skaitmeninei transformacijai \u017einiasklaidoje?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: I\u0161pl\u0117stin\u0117 realyb\u0117 (AR), virtualioji realyb\u0117 (VR) ir blok\u0173 grandin\u0117<\/a> yra keletas technologij\u0173, \u012f kurias verta atkreipti d\u0117mes\u012f. Jos suteiks nauj\u0173 dimensij\u0173 turinio pristatymas<\/strong> ir pajam\u0173 gavim\u0105.<\/p>\n

Greg Polec (The Codest): Kaip manote, kok\u012f vaidmen\u012f \u0161ioje transformacijoje atlieka startuoliai ir tokios novatori\u0161kos \u012fmon\u0117s kaip The Codest?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: Startuoliai suteikia ver\u017elumo ir nauj\u0173 perspektyv\u0173. Bendradarbiavimas su tokiomis \u012fmon\u0117mis kaip The Codest padeda greitai eksperimentuoti ir pl\u0117stis, o tai skatina pramon\u0117s pa\u017eang\u0105.<\/p>\n

Greg Polec (The Codest): Ar turite koki\u0173 nors patarim\u0173 \u017einiasklaidos bendrov\u0117ms j\u0173 skaitmenin\u0117s transformacijos kelyje?<\/b><\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: Priimkite poky\u010dius, investuokite \u012f talentus, sutelkite d\u0117mes\u012f \u012f naudotoj\u0173 patirt\u012f ir bendradarbiaukite su technologij\u0173 partneriais. Tai yra esminiai s\u0117km\u0117s skaitmenin\u0117je eroje veiksniai.<\/p>\n

Greg Polec (The Codest)<\/b>: Tomai, a\u010di\u016b u\u017e j\u016bs\u0173 laik\u0105 ir \u012f\u017evalgas. Tai \u012fdomus metas \u017einiasklaidai, ir mes d\u017eiaugiam\u0117s gal\u0117dami b\u016bti \u0161ios transformacijos dalimi.<\/p>\n

Thomas Sundgrenas (\"United Robots & Nexta\")<\/b>: A\u010di\u016b, Gregas. Toks bendradarbiavimas yra m\u016bs\u0173 pramon\u0117s ateitis.<\/p>\n

I\u0161vada<\/h2>\n

\u012e\u017evalgus Grego Poleco ir Thomaso Sundgreno pokalbis pie\u0161ia ry\u0161k\u0173 \u017einiasklaidos pramon\u0117s ateities vaizd\u0105. Akivaizdu, kad skaitmenin\u0117s transformacijos diegimas<\/strong>, skatinti bendradarbiavim\u0105 su technologij\u0173 partneriais ir investuoti \u012f naujas technologijas, tokias kaip dirbtinis intelektas ir duomen\u0173 analiz\u0117, yra labai svarbu \u017einiasklaidos bendrov\u0117ms, siekian\u010dioms klest\u0117ti \u0161iuolaikiniame am\u017eiuje. Kadangi stovime ant naujo \u017einiasklaidos am\u017eiaus, kur\u012f lemia personalizavimas, inovacijos ir etiniai aspektai, slenks\u010dio, \u0161iame interviu pateikiama verting\u0173 \u012f\u017evalg\u0173 ir patarim\u0173 tiems, kurie nori \u012fveikti \u0161iuos \u012fdomius, bet sud\u0117tingus vandenis. Istorij\u0173 pasakojimo ir technologij\u0173 sintez\u0117 \u017eada gyvybing\u0105 ir \u012fvairialyp\u012f kra\u0161tovaizd\u012f, kuriame skaitytojai, k\u016br\u0117jai ir novatoriai gal\u0117s u\u017emegzti prasmingus ir paveikius ry\u0161ius.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u012edomiame pokalbyje Gregas Polecas i\u0161 \"The Codest\" ir Thomas Sundgrenas i\u0161 \"United Robots & Nexta\" aptaria dinami\u0161kus poky\u010dius, vykstan\u010dius \u0161iuolaikin\u0117je \u017einiasklaidos pramon\u0117je. Jie gilinasi \u012f neatsiejam\u0105 dirbtinio intelekto, duomen\u0173 analiz\u0117s ir personalizavimo vaidmen\u012f formuojant \u017eurnalistikos ateit\u012f.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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