{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"kaip-puiki-programine-iranga-isstume-yieldbird-i-deloitte-sarasa-interviu","status":"publish","type":"post","link":"https:\/\/thecodest.co\/lt\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"Kaip puiki programin\u0117 \u012franga past\u016bm\u0117jo \"Yieldbird\" \u012f \"Deloitte\" s\u0105ra\u0161\u0105? (Interviu)"},"content":{"rendered":"

Kadaise buvo rinka<\/a> be jokio \"AdX\" optimizavimo. Tada pasirod\u0117 \"Yieldbird\" ir pakeit\u0117 daugelio leid\u0117j\u0173 realyb\u0119. Kaip tai \u012fvyko? Kalb\u0117jom\u0117s su \"Yieldbird\" technologij\u0173 vadovu Gregu Kubrakievi\u010diumi, kuris papasakojo, kaip bendradarbiavimas su \"Codest\" leido u\u017eimti 16 viet\u0105 \"Deloitte\" s\u0105ra\u0161e\"Technology Fast 50 Central Europe<\/a>\u2018.<\/p>\n

Kaip gim\u0117 visa \u0161i id\u0117ja?<\/h2>\n

Gregas Kubrakiewiczius: Viskas prasid\u0117jo nuo \"Adtaily\", kuri leido smulkiems reklamuotojams, pavyzd\u017eiui, kirpykloms ar vie\u0161bu\u010diams, talpinti savo skelbimus didesniuose portaluose regionin\u0117se Gazeta.pl svetain\u0117se. Su jais dirbo \"Adtaily\" reklamos tinklas. Tuo tarpu Marcinas Ekiertas ir Piotrekas Niedziela, \u012fkv\u0117pti Fredriko, i\u0161 leid\u0117jo pus\u0117s prad\u0117jo \u017eaisti su \"AdX\" nustatymais ir pasteb\u0117jo, kad taip su jais galima u\u017edirbti daugiau pinig\u0173. Tai taip pat buvo susij\u0119 su tuo, kad visi pinigai programi\u0161i\u0173 rinkoje ateina i\u0161 reklamuotoj\u0173.<\/p>\n

Visas programavimas tada buvo orientuotas \u012f pinig\u0173 \u0161altin\u012f i\u0161 pirk\u0117j\u0173 pus\u0117s, rinka buvo \u012ftempta, konkurencija didel\u0117. Remdamiesi \u012fgytomis \u017einiomis suk\u016br\u0117me \"Yield Optimization\" ir kelerius metus \u012fgijome vis daugiau patirties daugelyje rink\u0173.<\/p>\n

Kitas \u017eingsnis buvo bandymas para\u0161yti programin\u0119 \u012frang\u0105, kuri automatizuot\u0173 ir patobulint\u0173 visas \u0161ias s\u0105vokas dviem b\u016bdais: arba automatizuojant ir didinant mast\u0105, arba naudojant sud\u0117tingesnius algoritmus, kurie bus geresni u\u017e \u017emogaus.<\/p>\n

\""Yieldbird"<\/p>\n

Kaip vyko \u012fgyvendinimo procesas?<\/h2>\n

Prireik\u0117 \u0161iek tiek laiko, kol pavyko rasti b\u016bd\u0105, kaip tai automatizuoti, su\u017einoti, kaip procesas veikia, i\u0161rasti tam tikrus b\u016bdus ir papasakoti apie tai \"Codest\" programuotojams, kad jie gal\u0117t\u0173 sukurti prid\u0117tin\u0119 vert\u0119 kuriant\u012f \u012frank\u012f. Ir tada viskas \u0117m\u0117 plisti kaip sniego gni\u016b\u017et\u0117s efektas, plito, tur\u0117jome vis daugiau id\u0117j\u0173, k\u0105 optimizuoti.<\/p>\n

V\u0117liau suk\u016br\u0117me i\u0161tis\u0105 produkt\u0173 klas\u0119, t. y. apvalkal\u0105, kuris i\u0161 tikr\u0173j\u0173 automatizavo tokius procesus, kaip leid\u0117j\u0173 s\u0105rank\u0173 k\u016brimas. Nustatymai - tai konstrukcijos, kurios padeda \u0161iems leid\u0117jams didinti peln\u0105 didinant paklaus\u0105, reik\u0117jo, kad leid\u0117jas \u012fdiegt\u0173 javascript<\/a> kodai, integruoti su svetaine. Tai buvo gana sud\u0117tinga, daugiausia d\u0117l Javascript kodas<\/a> kuri turi b\u016bti integruota \u012f svetain\u0119, o ne kiekvienas leid\u0117jas turi nuosav\u0173 k\u016brimo i\u0161tekli\u0173. Be to, kli\u016btimi gali b\u016bti ir kalbos, ir kult\u016briniai barjerai su leid\u0117jais. Tod\u0117l buvo ai\u0161ku, kad mums reikia, jog \"Codest\" sukurt\u0173 paprast\u0105 ir patogi\u0105 produktas<\/a>.<\/strong><\/p>\n

\"S\u0117km\u0117s<\/p>\n

Kaip rinka pri\u0117m\u0117 \"Yieldbird\"?<\/h2>\n

Leid\u0117j\u0173, reklamos ploto tiek\u0117j\u0173, rinka buvo gana tu\u0161\u010dia, nebuvo \u0161iems leid\u0117jams skirt\u0173 produkt\u0173. Taigi reklamos ploto optimizavimo id\u0117ja pasiteisino. Kitame etape kilo id\u0117ja sukurti paslaug\u0105, kuri pad\u0117t\u0173 leid\u0117jams daugiau u\u017edirbti i\u0161 reklamos ploto ir daryti didesn\u012f spaudim\u0105 reklamuotojams.<\/p>\n

Kai kurie sveikintini mus<\/a> labai \u0161iltai, nes jie tikrai nor\u0117jo u\u017edirbti daugiau pinig\u0173, ta\u010diau kai kurie buvo labai \u012ftar\u016bs arba mes negal\u0117jome jiems paai\u0161kinti, d\u0117l ko visa tai vyksta. Supratimo barjeras gana didelis, nes tai n\u0117ra lengvas ar pigus produktas. Kiekvieno leid\u0117jo situacija ir s\u0105ranga yra skirtinga, tod\u0117l m\u016bs\u0173 produktai yra sukirpti taip, kad b\u016bt\u0173 matuojami ir augt\u0173 kartu su leid\u0117jais.<\/p>\n

Daugiau apie<\/strong> informacija tarp Codest ir<\/strong> Yielbird galite skaityti Clutch<\/a>.<\/strong><\/h3>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Kadaise rinkoje nebuvo jokio \"AdX Optimization\". Tada atsirado \"Yieldbird\" ir pakeit\u0117 daugelio leid\u0117j\u0173 realyb\u0119. Kaip tai \u012fvyko?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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