{"id":3250,"date":"2020-01-30T00:00:00","date_gmt":"2020-01-30T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/"},"modified":"2026-04-28T14:05:05","modified_gmt":"2026-04-28T14:05:05","slug":"vokietijos-e-komercijos-ekosistema-kodel-tai-sparciai-auganti-internetiniu-mazmenininku-rinka-turinti-technologiniu-sprendimu-teikimo-potenciala","status":"publish","type":"post","link":"https:\/\/thecodest.co\/lt\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/","title":{"rendered":"Vokietijos e. prekybos ekosistema: spar\u010diai auganti rinka interneto ma\u017emenininkams"},"content":{"rendered":"

Trumpa Vokietijos e. prekybos rinkos statistin\u0117 ap\u017evalga<\/strong><\/h2>\n

Vokie\u010di\u0173 kalba rinka<\/a> turi daug \u012fdomi\u0173 e. prekyba<\/a> \u012fmon\u0117s. Jei domit\u0117s \u0161ia pramon\u0117s \u0161aka, tikriausiai esate skait\u0119 apie Vokietijos \u012fmoni\u0173 s\u0117km\u0119. Net jei ne, u\u017etenka trumpai per\u017evelgti turimus statistinius duomenis (m\u016bs\u0173 pateikti remiantis statista.com), kad pamatytum\u0117te \u0161ios rinkos potencial\u0105.<\/p>\n

Pavyzd\u017eiai? Vidutin\u0117s pajamos i\u0161 vieno vartotojo (ARPU) \u0161iuo metu siekia $1,188,18. Did\u017eiausias \u0161ios rinkos segmentas yra elektronika ir \u017einiasklaida, kurio rinkos apimtis siekia $ 22,714 mln. Apskai\u010diuota, kad pajamos per metus kasmet augs (CAGR 2020-2024 m.) 7,5% lygiu, tod\u0117l iki 2024 m. rinkos apimtis padid\u0117s iki $ 99,813 mln.<\/p>\n

Taip pat pa\u017evelkime \u012f naudotoj\u0173 skvarb\u0105. \u0160iuo metu ji yra apie 82,5%. Tikimasi, kad iki 2024 m. ji pasieks 85,8%. Be to, prognozuojama, kad tais pa\u010diais metais e. prekybos rinkos vartotoj\u0173 skai\u010dius Vokietija<\/a> pasieks 71,7 mln. Ir galiausiai, dar vienas \u012fdomus faktas - 2020 m. 97% vis\u0173 elektronin\u0117s prekybos pirkim\u0173 Vokietijoje bus nacionaliniai.<\/p>\n

Trumpai apibendrindami tai, kas i\u0161d\u0117styta pirmiau, pa\u017evelkite \u012f Vokietijos e. prekybos rinkos pajam\u0173 augim\u0105 kiekvienais metais:<\/p>\n

\"elektronin\u0117s<\/p>\n

\u0161altinis: statista.com<\/em><\/p>\n

Be to, dabartinis duomenys<\/a> rodo, kad Vokietijos e. prekybos rinka atsilieka nuo pasaulini\u0173 mil\u017eini\u0173, t. y. Kinijos, Europos S\u0105jungos ir kit\u0173 \u0161ali\u0173. Jungtin\u0117s Amerikos Valstijos<\/a>, Japonijoje ir Jungtin\u0117je Karalyst\u0117je.<\/p>\n

Klestin\u010dios e. prekybos \u012fmon\u0117s Vokietijoje<\/strong><\/h2>\n

Siekdamas pagr\u012fsti m\u016bs\u0173 id\u0117jas, parengiau penki\u0173 \u012fmoni\u0173, kurios, mano nuomone, nusipelno Vokietijos e. prekybos rinkos d\u0117mesio, s\u0105ra\u0161\u0105. Jos pasi\u017eymi gana spar\u010diu augimu, puikia produkcija ir - grei\u010diausiai - \u0161viesia ateitimi.<\/p>\n

APIE<\/a> J\u016aS<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2014<\/p>\n

Apie jus:<\/strong> bendrov\u0117 skaitmenizuoja klasikin\u012f pasivaik\u0161\u010diojim\u0105 po parduotuves, sukurdama \u012fkvepian\u010di\u0105 ir asmenin\u0119 apsipirkimo patirt\u012f j\u016bs\u0173 i\u0161maniajame telefone. Platforma pritaiko svetain\u0119 prie kiekvieno kliento individualaus stiliaus. ABOUT YOU daugiausia d\u0117mesio skiria klientui ir d\u0117l to - begalei skirting\u0173 asmenybi\u0173, i\u0161reik\u0161t\u0173 per mad\u0105, kuri\u0105 palaiko ABOUT YOU. Moterys ir vyrai nuo 18 iki 49 met\u0173 ras ne tik daugyb\u0119 \u012fkv\u0117pimo \u0161altini\u0173, bet ir daugiau nei 200 000 preki\u0173 \u017eenkl\u0173 asortiment\u0105, kur\u012f sudaro daugiau nei 1 000 preki\u0173 \u017eenkl\u0173. Kiekvien\u0105 m\u0117nes\u012f daugiau nei 10 milijon\u0173 aktyvi\u0173 vartotoj\u0173 turinti aboutyou.com yra viena did\u017eiausi\u0173 mados ir gyvenimo b\u016bdo platform\u0173 Europa<\/a>.<\/p>\n

2017\/18 m. mados technologij\u0173 bendrov\u0117s pardavimai siek\u0117 283 mln. eur\u0173. \u0160iais finansiniais metais tikimasi 450-480 mln. eur\u0173 pardavim\u0173, o tai prilygsta daugiau nei 1,6 mlrd. eur\u0173 metinei sandori\u0173 apim\u010diai. \u0160iuo metu bendrov\u0117s vert\u0117 vir\u0161ija milijard\u0105 doleri\u0173, tod\u0117l ABOUT YOU yra pirmasis Hamburgo vienaragis.<\/p>\n

Misteris Spex<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2017<\/p>\n

Apie Mister\u012f Spex\u0105:<\/strong> \u012emon\u0117 sukuria nauj\u0105 akini\u0173 \u012fsigijimo b\u016bd\u0105, kuris neatsilieka nuo besikei\u010dian\u010di\u0173 laik\u0173 ir sujungia elektronin\u0117s prekybos privalumus su m\u0117gstamose parduotuv\u0117se teikiamomis geriausi\u0173 optik\u0173 paslaugomis ir patarimais. \"Mister Spex\" - tai didesnis pasirinkimas ir skaidrios kainos, taip pat paprastas ir intuityvus procesas. Papras\u010diau tariant, jie teikia visas klientams reikalingas paslaugas. J\u0173 po\u017ei\u016br\u012f galima apibendrinti sakant, kad tai \u0161iandieninis b\u016bdas pirkti akinius. Nuo 2008 m. baland\u017eio m\u0117n., kai prad\u0117jo veikti internetin\u0117 parduotuv\u0117, \"Mister Spex\" tapo pirmaujan\u010dia Europos visakanaline optika, turin\u010dia daugiau kaip tris milijonus klient\u0173. \u0160iuo metu bendrov\u0117je dirba daugiau kaip 450 darbuotoj\u0173.<\/p>\n

Brille 24<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2007<\/p>\n

Apie \"Brille 24\":<\/strong> Bendrov\u0117 yra \"Essilor\" grup\u0117s nar\u0117. \"Brille 24\" buvo \u012fkurta 2007 m. ir dinami\u0161kai auga pa\u010dioje gra\u017eaus Oldenburgo miesto \u0161irdyje. Jie teikia ne tik i\u0161samias konsultacijas, nes j\u0173 pasi\u016bla taip pat apima \u012fvair\u0173 produkt\u0173 asortiment\u0105, kur\u012f sudaro daugiau kaip 1 500 mading\u0173 receptini\u0173, progresyvini\u0173 ir kontaktini\u0173 l\u0119\u0161i\u0173 bei akini\u0173 nuo saul\u0117s. J\u0173 internetin\u0117s parduotuv\u0117s Belgija<\/a>, Pranc\u016bzija, Nyderlandai, Lenkija<\/a>, Portugalijoje, Ispanijoje ir \u010cekijoje patvirtina, kad j\u0173 klientai gauna auk\u0161\u010diausios kokyb\u0117s paslaugas ir kitose Europos \u0161alyse.<\/p>\n

Mobilusis<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 1996<\/p>\n

Apie mobil\u0173j\u012f telefon\u0105:<\/strong> Mobile.de svetain\u0117je pirk\u0117jai gali rasti nauj\u0173 ir naudot\u0173 automobili\u0173, taip pat motocikl\u0173, sunkve\u017eimi\u0173 ir nameli\u0173 ant rat\u0173. Naudotojai, kurie skelbia apie parduodamas transporto priemones, gali susisiekti su klientais visoje Vokietijoje ir u\u017e jos rib\u0173. Platus mobile.de pasirinkimas ir pasiekiamumas u\u017etikrina pasi\u016blos ir paklausos pusiausvyr\u0105, be to, u\u017etikrina puikius pardavimo rezultatus. Mobile.de bendrov\u0117 jokiame transporto priemon\u0117s pirkimo ar pardavimo etape nedalyvauja. \u012emon\u0117s paslaugos skirtos profesionaliems automobili\u0173 pardav\u0117jams ir privatiems klientams. Vokietijoje mobile.de. paslaugomis naudojasi apie 31 000 prekiautoj\u0173, o tai rei\u0161kia, kad ma\u017edaug du tre\u010ddaliai vis\u0173 Vokietijoje registruot\u0173 automobili\u0173 prekiautoj\u0173 naudojasi \u0161ia internetine transporto priemoni\u0173 rinka. Papildomos paslaugos, pvz., patrauklaus finansavimo paie\u0161ka ir draudimas<\/a> pasi\u016blymai ar internetin\u0117 reklama, papildykite mobile.de pasi\u016blym\u0105.<\/p>\n

Tikrasis<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 1992<\/p>\n

Apie \"Real\":<\/strong> tai platforma, kurioje galima greitai ir lengvai \u012fsigyti kasdien \u017emon\u0117ms reikaling\u0173 produkt\u0173 - nuo maisto produkt\u0173, elektros prietais\u0173 iki drabu\u017ei\u0173. \"Real\" Vokietijoje jau turi 280 hipermarket\u0173 ir 45 000 darbuotoj\u0173. \u017dinoma, pasi\u016bla apima ir internetin\u0119 parduotuv\u0119, kurioje klientai gali rasti \u012fvairi\u0173 produkt\u0173, kuriuos e vos keli paspaudimai.<\/p>\n

\"Elektronin\u0117s<\/p>\n

Vokietijos e. prekybos paslaug\u0173 teik\u0117jai<\/strong><\/h2>\n

Be pirmiau pristatyt\u0173 bendrovi\u0173, Vokietijos rinkoje yra keletas \u012fdomi\u0173 sprendim\u0173, skirt\u0173 e. prekybos \u012fmon\u0117ms - paslaug\u0173 teik\u0117jams. Tegul mus<\/a> pa\u017evelkite \u012f kai kuriuos i\u0161 j\u0173.<\/p>\n

Parduotuv\u0117<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2000<\/p>\n

Apie \"Shopware\":<\/strong> \u0161i\u0105 pirmaujan\u010di\u0105 e. prekybos sistem\u0105 naudoja kai kurie did\u017eiausi Europos preki\u0173 \u017eenklai, ma\u017emenininkai ir gamintojai B2C ir B2B sektoriuose. \"Shopware\", kaip tendencijas diktuojantis atvirojo kodo sprendimas, suteikia ma\u017emenininkams laisv\u0119 greitai ir lengvai realizuoti savo augimo potencial\u0105, u\u017etikrinant daugiau lankstumo ir ma\u017eiau sud\u0117tingumo. \u0160iandien daugiau nei 100 000 \u012fmoni\u0173 remiasi \"Shopware\" sprendimu, o vis\u0173 ma\u017emeninink\u0173 - nuo pradedan\u010di\u0173j\u0173 iki dideli\u0173 \u012fmoni\u0173 - bendra apyvarta 2018 m. siek\u0117 5,8 mlrd. eur\u0173.<\/p>\n

Idealo<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2000<\/p>\n

Apie \"Idealo\":<\/strong> \u0160i bendrov\u0117 yra Berlyne \u012fsik\u016brusi pradedan\u010dioji \u012fmon\u0117. Prie\u0161 septyniolika met\u0173 \"Idealo\" prad\u0117jo savo veikl\u0105, siekdama pad\u0117ti vartotojams priimti geriausius pirkimo sprendimus. \u0160iandien jie yra pirmaujanti kain\u0173 palyginimo svetain\u0117 Europoje ir vienas did\u017eiausi\u0173 portal\u0173 Vokietijos e. prekybos rinkoje. Tai jiems pavyko pasiekti per dien\u0105 sulaukiant daugiau nei 1,3 mln. puslapi\u0173 parodym\u0173, 50 000 internetini\u0173 parduotuvi\u0173, apie 3 300 mln. produktas<\/a> pasi\u016blym\u0173 ir daugiau nei 4 mln. parsisiuntim\u0173.<\/p>\n

Billbee<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2015<\/p>\n

Apie \"Billbee\":<\/strong> \u012emon\u0117 si\u016blo i\u0161sam\u0173, bet paprast\u0105 naudoti u\u017esakym\u0173 apdorojim\u0105, atsarg\u0173 valdym\u0105 ir automatizavim\u0105 pardav\u0117jams, parduodantiems produktus vienu ar keliais interneto kanalais.<\/p>\n

\"Billbee\" arba tiesiogiai susij\u0119 ir integruoti partneriai gali atvaizduoti visus ma\u017emenin\u0117s prekybos aplinkoje vykstan\u010dius procesus, pradedant bendravimu su klientais ir baigiant pristatymu bei aptarnavimu po pardavimo.<\/p>\n

Billie<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2016<\/p>\n

Apie Billie:<\/strong> Jie yra prover\u017eis Fintech<\/a> Berlyno pradedan\u010dioji \u012fmon\u0117, siekianti i\u0161 esm\u0117s pakeisti smulkiojo verslo finansavim\u0105. Jie yra komanda<\/a> stambaus kalibro pradedan\u010di\u0173j\u0173 \u012fmoni\u0173 veteran\u0173, kurie s\u0117kmingai \u012fk\u016br\u0117, augino ir pardav\u0117 savo pirm\u0105j\u0105 \u012fmon\u0119 (\u012fk\u016br\u0117 \"Zencap\", pardav\u0117 \"Funding Circle\"). Dabar jie ple\u010dia savo kit\u0105 \u012fmon\u0119. \u012emon\u0117 turi pasaulinio lygio team ant \u017eem\u0117s ir kelet\u0105 stipriausi\u0173 Europos investuotoj\u0173, remian\u010di\u0173 j\u0173 \u012fmon\u0119.<\/p>\n

Remdamiesi did\u017ei\u0173j\u0173 duomen\u0173 analize, visi\u0161kai skaitmenizuotais procesais ir itin lengvai kei\u010diamo dyd\u017eio modernia technologij\u0173 platforma, jie si\u016blo papras\u010diausi\u0105 ir grei\u010diausi\u0105 b\u016bd\u0105 ma\u017eosioms \u012fmon\u0117ms gauti kapitalo.<\/p>\n

CGTrader ARsenal<\/a><\/strong><\/p>\n

\u012ekurta:<\/strong> 2011<\/p>\n

Apie CG Trader ARsenal:<\/strong> Tai i\u0161baigta ir 100% kei\u010diamo dyd\u017eio 3D produkt\u0173 vizualizavimo platforma ma\u017emeninei prekybai.<\/p>\n

Joje yra viskas, ko reikia, kad savo pirk\u0117jams internete gal\u0117tum\u0117te pateikti 3D vizualizacij\u0105, \u012fskaitant 360\u00b0 produkt\u0173 vaizdus, papildyt\u0105j\u0105 tikrov\u0119 ir kitas 3D patirtis, kurios kei\u010dia j\u016bs\u0173 e. parduotuv\u0117s svetain\u0119.<\/p>\n

\"CGTrader\" i\u0161 tikr\u0173j\u0173 yra \u012fmon\u0117 i\u0161 Lietuvos, ta\u010diau, atsi\u017evelgdamas \u012f jos pasaulin\u012f veiklos mast\u0105 ir Vokietijos e. prekybos rinkos teikiam\u0105 param\u0105, nusprend\u017eiau, kad j\u0105 verta pamin\u0117ti \u010dia.<\/p>\n

Santrauka<\/strong><\/h2>\n

E. prekybos rinka Vokietijoje veikia puikiai. Ji vystosi dinami\u0161kai ir stabiliai, o tai rei\u0161kia, kad ateityje atsiras daugiau \u012fmoni\u0173, kurios taps s\u0117kmingomis nacionaliniu (o gal net ir pasauliniu) mastu. Be to, reik\u0117t\u0173 pabr\u0117\u017eti geras Vokietijos verslumo ekosistemos s\u0105lygas. Pavyzd\u017eiui, Berlynas laikomas viena palankiausi\u0173 viet\u0173 verslui Europoje. Kai kas sako, kad tai Europos technologij\u0173 centras, nors pana\u0161i\u0173 nuomoni\u0173 yra ir apie Londonas<\/a>. Bet kuriuo atveju \u0161ios rinkos potencialas yra neabejotinas.<\/p>\n

Skaityti daugiau:<\/strong><\/p>\n

- Vir\u0161yti terminai, vir\u0161ytas biud\u017eetas, ne\u012fgyvendinti tikslai... Pana\u0161u \u012f j\u016bs\u0173 projektus?<\/a><\/strong><\/p>\n

- Verslas Izraelyje klesti? Taip, klesti! Per\u017ei\u016br\u0117kite perspektyvias Izraelio \u012fmones<\/a><\/strong><\/p>\n

- Nesud\u0117tingas b\u016bdas pereiti prie WSL 2 su \"Docker<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Vokietijos e. prekybos rinka yra puiki vieta pl\u0117toti versl\u0105. Apskai\u010diuota, kad 2020 m. jos pajamos sieks $ 82,155 mln. eur\u0173. Daugelis klestin\u010di\u0173 \u012fmoni\u0173 pri\u0117m\u0117 pagr\u012fstus sprendimus steigti \u010dia savo b\u016bstin\u0119, nes \u0161i vieta gali paskatinti dinami\u0161k\u0105 augim\u0105 ir puikius finansinius rezultatus.<\/p>","protected":false},"author":2,"featured_media":3251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nGerman e-commerce ecosystem: a booming market for online retailers - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/lt\/tinklarastis\/vokietijos-e-komercijos-ekosistema-kodel-tai-sparciai-auganti-internetiniu-mazmenininku-rinka-turinti-technologiniu-sprendimu-teikimo-potenciala\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"German e-commerce ecosystem: a booming market for online retailers\" \/>\n<meta property=\"og:description\" content=\"The e-commerce market in Germany is a great place to grow your business. 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