{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"come-cambia-il-mercato-dellecommerce-in-tempi-di-incertezza","status":"publish","type":"post","link":"https:\/\/thecodest.co\/it\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Come cambia il mercato dell'e-commerce nei momenti di incertezza?"},"content":{"rendered":"

Cambiamenti nel comportamento dei consumatori<\/strong><\/h2>\n

La crisi ha cambiato l'approccio dei consumatori agli acquisti. Di conseguenza, quando si tratta di consegna di generi alimentari, \u00e8 emerso che:<\/p>\n

- 14% dei consumatori ha utilizzato per la prima volta i servizi di consegna di generi alimentari,<\/p>\n

- 13% dei consumatori ha aumentato la frequenza con cui utilizza questi servizi,<\/p>\n

- 25% Non ho utilizzato servizi di consegna di generi alimentari e non intendo farlo.<\/p>\n

\u00c8 interessante notare che le soluzioni BOPIS (Buy Online Pick Up in Store) stanno diventando sempre pi\u00f9 popolari:<\/p>\n

- 10% di consumatori hanno provato BOPIS per la prima volta,<\/p>\n

- 13% dei consumatori ha aumentato la frequenza di utilizzo delle soluzioni BOPIS,<\/p>\n

- 24% dei consumatori non hanno utilizzato il BOPIS e non intendono farlo.<\/p>\n

Oltre a questa interessante statistica, dall'inizio dell'epidemia di COVID-19 si sono registrati aumenti significativi in settori quali i beni di largo consumo, i prodotti per la salute e la sicurezza o la ristorazione\/consegna di alimenti.<\/p>\n

Allo stesso tempo, il blocco introdotto dalla maggior parte dei paesi del mondo ha fatto s\u00ec che la Commercio elettronico<\/a> mercato<\/a> ha visto un marcato movimento legato ai prodotti che forniscono intrattenimento domestico e attivit\u00e0 per tutta la famiglia.<\/p>\n

Qui potete trovare, come curiosit\u00e0, la TOP 10 delle categorie in pi\u00f9 rapida crescita nell'e-commerce:<\/p>\n

    \n
  1. \n

    Guanti monouso + 670%<\/p>\n<\/li>\n

  2. \n

    Macchine per il pane +652%<\/p>\n<\/li>\n

  3. \n

    Tosse e raffreddore +53%%<\/p>\n<\/li>\n

  4. \n

    Zuppe + 397%<\/p>\n<\/li>\n

  5. \n

    Cereali secchi e riso +386%<\/p>\n<\/li>\n

  6. \n

    Alimenti confezionati +377%<\/p>\n<\/li>\n

  7. \n

    Coppe di frutta +326%<\/p>\n<\/li>\n

  8. \n

    Allenamento con i pesi +307%<\/p>\n<\/li>\n

  9. \n

    Latte e panna +279%<\/p>\n<\/li>\n

  10. \n

    Forniture per lavastoviglie +275%<\/p>\n<\/li>\n<\/ol>\n

    Come attirare i clienti sulla vostra piattaforma di e-commerce?<\/strong><\/h2>\n

    Il mercato dell'e-commerce sta cambiando rapidamente durante la pandemia e gli esperti non si fanno illusioni: sempre pi\u00f9 aziende trasferiranno alcune delle loro attivit\u00e0 alla vendita al dettaglio online. I supermercati, ad esempio, si stanno gi\u00e0 muovendo in tal senso, poich\u00e9 stanno registrando una diminuzione del numero di clienti che si recano nei negozi e stanno cercando di raggiungere i clienti in un modo nuovo.<\/p>\n

    In considerazione di ci\u00f2, tenete a mente alcuni semplici consigli che vi aiuteranno a uscire dagli schemi e ad attirare l'attenzione dei vostri potenziali clienti:<\/p>\n

      \n
    1. \n

      Pensate a una migliore esposizione della vostra offerta<\/p>\n<\/li>\n

    2. \n

      Gestire in modo efficiente il numero crescente di ordini<\/p>\n<\/li>\n

    3. \n

      Cura della massima qualit\u00e0 UX<\/a> e il design dell'interfaccia utente della vostra piattaforma<\/p>\n<\/li>\n

    4. \n

      Ricordare lo sviluppo di applicazioni mobili (concentrarsi sull'aumento delle conversioni)<\/p>\n<\/li>\n

    5. \n

      Preparare un sistema di pagamento semplificato\u00a0<\/p>\n<\/li>\n

    6. \n

      Prendetevi cura della sicurezza del vostro e-commerce<\/p>\n<\/li>\n

    7. \n

      Aumentare i profitti delle vendite con i test<\/p>\n<\/li>\n

    8. \n

      Mantenere costante sviluppo software<\/a> e costruire prodotto<\/a> pronto per la scala<\/p>\n<\/li>\n

    9. \n

      Non complicare eccessivamente il percorso dei vostri utenti<\/p>\n<\/li>\n

    10. \n

      Prendetevi cura di grandi servizio clienti<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Sintesi<\/strong><\/h2>\n

      La crisi sta cambiando continuamente il mercato dell'e-commerce. In poche settimane ci siamo trovati in una realt\u00e0 completamente nuova. Ma questa \u00e8 anche una grande opportunit\u00e0 per chi gestisce un proprio e-commerce ed \u00e8 pronto a fare grandi cose. Quindi, prendete in considerazione lo stato attuale del mercato e i miei semplici consigli. Sono fermamente convinto che vincerete questa partita!<\/p>\n

      Per saperne di pi\u00f9:<\/strong><\/p>\n

      - Perch\u00e9 ci aspettiamo un'elevata domanda di prodotti software Ruby in tempi di crisi?<\/a><\/p>\n

      - Sviluppo del software Ruby on Rails. Indici v2<\/a><\/p>\n

      - Come iniziare a costruire il vostro prodotto da zero?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      L'industria dell'e-commerce \u00e8 una delle poche che ha affrontato abbastanza bene la crisi associata all'epidemia di COVID-19. Le persone di tutto il mondo hanno iniziato a utilizzare massicciamente i negozi online, considerandoli sicuri, comodi e spesso convenienti. Ci sono molte indicazioni che indicano che la popolarit\u00e0 delle soluzioni di e-commerce diventer\u00e0 ancora pi\u00f9 diffusa nel prossimo futuro.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. People around the world have started using massively the online stores, seeing them as safe, convenient and often cost-effective. 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