{"id":3907,"date":"2019-11-06T00:00:00","date_gmt":"2019-11-06T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-uk-a-great-place-to-set-up-a-global-business\/"},"modified":"2026-04-27T09:56:28","modified_gmt":"2026-04-27T09:56:28","slug":"af-hverju-er-bretland-frabaer-stadur-til-ad-stofna-althjodlegt-fyrirtaeki","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/why-is-the-uk-a-great-place-to-set-up-a-global-business\/","title":{"rendered":"Af hverju er Bretland fr\u00e1b\u00e6r sta\u00f0ur til a\u00f0 stofna al\u00fej\u00f3\u00f0legt fyrirt\u00e6ki?"},"content":{"rendered":"<h2><strong>Ertu a\u00f0 \u00fer\u00f3a eigi\u00f0 sprotafyrirt\u00e6ki? Ger\u00f0u \u00fea\u00f0 \u00ed London!<\/strong><\/h2>\n<p>\u00dea\u00f0 krefst mikillar vinnu, \u00e1kve\u00f0ni, \u00feekkingar og h\u00e6fni a\u00f0 byggja upp eigi\u00f0 sprotafyrirt\u00e6ki og n\u00e1 \u00e1rangri\u2026 og samt sem \u00e1\u00f0ur mistakast margir. Sumir h\u00e6tta starfsemi sinni eftir eitt \u00e1r \u00e1 <a href=\"https:\/\/thecodest.co\/is\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">marka\u00f0ur<\/a>, \u00e1 me\u00f0an a\u00f0rir gl\u00edma vi\u00f0 m\u00f3tl\u00e6ti a\u00f0eins lengur \u00e1\u00f0ur en \u00feeir falla a\u00f0 lokum. \u00deetta er algengt vandam\u00e1l hj\u00e1 sprotafyrirt\u00e6kjum, svo \u00e9g f\u00f3r a\u00f0 hugsa um \u00fea\u00f0. \u00c9g kanna\u00f0i hva\u00f0a \u00fe\u00e6ttir lei\u00f0a til gjald\u00ferots sprotafyrirt\u00e6kja. Svari\u00f0? Skortur \u00e1 fj\u00e1rm\u00f6gnun, \u00feekkingu, h\u00e6fni, n\u00e6gjanlegum mannau\u00f0i, e\u00f0a einfaldlega marka\u00f0urinn var ekki hentugur fyrir <a href=\"https:\/\/thecodest.co\/is\/dictionary\/how-to-make-product\/\">vara<\/a>. \u00cd grundvallaratri\u00f0um ekkert n\u00fdtt. Hins vegar, eftir dj\u00fapa greiningu, komst \u00e9g a\u00f0 enn einni ni\u00f0urst\u00f6\u00f0u, nefnilega sta\u00f0setningu. Ef vi\u00f0 rekum s\u00f6gu sprotafyrirt\u00e6kja sem hafa tekist a\u00f0 \u00fer\u00f3a v\u00f6ru s\u00edna og \u00f6\u00f0last n\u00fdja marka\u00f0i, munum vi\u00f0 taka eftir \u00fev\u00ed a\u00f0 sta\u00f0setningin (borg, t\u00e6knimi\u00f0st\u00f6\u00f0) skiptir einnig miklu m\u00e1li.<\/p>\n<p>\u00c9g spur\u00f0i sj\u00e1lfan mig annarrar spurningar: hvar \u00ed <a href=\"https:\/\/thecodest.co\/is\/blog\/fintech-app-development-services-features-in-2026\/\">Evr\u00f3pa<\/a> eru bestu skilyr\u00f0in fyrir \u00fer\u00f3un sprotafyrirt\u00e6kja? \u00c9g hyggst ekki gefa endanlegt svar sem bendir til \u00e1kve\u00f0innar borgar. Hins vegar langar mig til a\u00f0 draga fram St\u00f3ra-Bretland og h\u00f6fu\u00f0borg \u00feess <a href=\"https:\/\/thecodest.co\/is\/blog\/londons-leading-tech-frontiers-spotlight-on-companies-shaping-2024\/\">Lund\u00fanir<\/a>. Af hverju? A\u00f0 m\u00ednu mati er \u00feetta fr\u00e1b\u00e6r sta\u00f0ur fyrir vi\u00f0skipta\u00fer\u00f3un, s\u00e9rstaklega me\u00f0al Evr\u00f3pu\u00fej\u00f3\u00f0a. \u00cd byrjun \u00e1rs 2019 st\u00f6rfu\u00f0u allt a\u00f0 13 einhyrningar \u00ed St\u00f3ra-Bretlandi. \u00c9g fylgdist einnig me\u00f0 fj\u00f6lda sprotafyrirt\u00e6kja sem voru stofnu\u00f0. \u00c1 hverju \u00e1ri eykst \u00feessi v\u00edsir um um 10%. Samkv\u00e6mt tilt\u00e6kum t\u00f6lfr\u00e6\u00f0iuppl\u00fdsingum voru 5,6 millj\u00f3nir sm\u00e1fyrirt\u00e6kja skr\u00e1\u00f0 \u00ed Bretlandi \u00e1ri\u00f0 2018. \u00deetta gefur fyrirheit um mj\u00f6g g\u00f3\u00f0a framt\u00ed\u00f0 fyrir \u00feennan marka\u00f0.<\/p>\n<p>\u00c9g hef heyrt m\u00f6rgum sinnum a\u00f0 <a href=\"https:\/\/thecodest.co\/is\/blog\/team-augmentation-how-to-scale-your-tech-team-efficiently-in-2026\/\">Bretland<\/a> er tali\u00f0 vera t\u00e6knimi\u00f0st\u00f6\u00f0 Evr\u00f3pu. \u00c9g las mj\u00f6g \u00e1hugavert skjal sem ber heiti\u00f0 \u2018Global Start-up Ecosystem Report 2019\u2019 og var unni\u00f0 af Startup Genome. \u00dea\u00f0 kynnir st\u00f6\u00f0u sprotafyrirt\u00e6kja um allan heim fr\u00e1 al\u00fej\u00f3\u00f0legu sj\u00f3narhorni. \u00c1hugavert er a\u00f0 London var \u00ed \u00feri\u00f0ja s\u00e6ti yfir bestu sprotaumhverfi, jafnsetinn Beijing. Fyrsta s\u00e6ti\u00f0 (engin fur\u00f0a) var teki\u00f0 af Silicon Valley, \u00e1 eftir kom New York.<\/p>\n<p>Hverjar eru ni\u00f0urst\u00f6\u00f0ur \u00feessarar einf\u00f6ldu greiningar? \u00cd fyrsta lagi keppist St\u00f3ra-Bretland harkalega vi\u00f0 a\u00f0rar al\u00fej\u00f3\u00f0legar sam\u00fej\u00f6ppunarsv\u00e6\u00f0i \u00fear sem sprotafyrirt\u00e6ki eru a\u00f0 spretta upp. \u00cd \u00f6\u00f0ru lagi er h\u00fan \u00f3umdeilanlegur lei\u00f0togi \u00ed Evr\u00f3pu. Var\u00f0andi \u00fe\u00e6tti eins og frammist\u00f6\u00f0u, fj\u00e1rm\u00f6gnun, marka\u00f0sa\u00f0gang, tengslanet og \u00feekkingu f\u00e9kk London h\u00e6stu einkunn, 1. G\u00f3\u00f0 \u00e1rangur n\u00e1\u00f0ist einnig var\u00f0andi m\u00e6likvar\u00f0a eins og h\u00e6fileika og reynslu, \u00fear sem einkunnin var 2. V\u00f6xtur var metinn 6, sem er einn besti \u00e1rangur \u00ed heiminum.<\/p>\n<p>\u00c9g mun nefna enn einn lista sem g\u00e6ti einnig vaki\u00f0 \u00e1huga \u00feinn. Nefnilega var Bretland ra\u00f0a\u00f0 \u00ed \u00feri\u00f0ja s\u00e6ti \u00ed \u2018hugb\u00fana\u00f0arvistkerfisr\u00f6\u00f0uninni\u2019. \u00deetta er einfaldlega enn ein sta\u00f0festing \u00e1 gr\u00ed\u00f0arlegum m\u00f6guleikum \u00feessa marka\u00f0ar.<\/p>\n<p><article-product-development-consulting><\/article-product-development-consulting><\/p>\n<h2><strong>Sprotafyrirt\u00e6ki \u00ed Bretlandi? Sj\u00e1\u00f0u hvernig a\u00f0rir ger\u00f0u \u00fea\u00f0!<\/strong><\/h2>\n<p>N\u00fa er komi\u00f0 a\u00f0 \u00fev\u00ed sem m\u00e9r finnst mj\u00f6g skemmtilegt, nefnilega a\u00f0 kynna valda sprotafyrirt\u00e6ki. Me\u00f0 \u00fev\u00ed a\u00f0 kanna og greina marka\u00f0inn \u00ed Bretlandi fann \u00e9g nokkur mj\u00f6g \u00e1hugaver\u00f0 sprotafyrirt\u00e6ki. \u00c9g \u00e1kva\u00f0 a\u00f0 deila \u00feeim me\u00f0 ykkur vegna v\u00f6runnar \u00feeirra. \u00c9g tel a\u00f0 \u00feau geti n\u00e1\u00f0 miklum \u00e1rangri \u00e1 sk\u00f6mmum t\u00edma. Krossa\u00f0i fingur!<\/p>\n<h3><strong>Starfflix<\/strong><\/h3>\n<p>Sta\u00f0sett \u00ed London (Bretland)<\/p>\n<p>Stofnun: 2019<\/p>\n<p>S\u00e9rsvi\u00f0: r\u00e1\u00f0ning<\/p>\n<p><strong>Um Jobflix:<\/strong> Vefs\u00ed\u00f0a \u00feeirra segir a\u00f0 eftir a\u00f0 hafa veri\u00f0 \u00ed r\u00e1\u00f0ningari\u00f0na\u00f0inum \u00ed yfir \u00e1ratug hafi eigendur Jobflix skili\u00f0 hvernig h\u00e6fileikar og vinnuveitendur ver\u00f0a pirra\u00f0ir yfir r\u00e1\u00f0ningarferlinu. Texta\u00adbundin starfstilbo\u00f0 eru \u00f3\u00e1hugaver\u00f0 og gera \u00fea\u00f0 erfitt fyrir vinnuveitendur a\u00f0 skera sig \u00far. \u00deess vegna er markmi\u00f0 Jobflix a\u00f0 para saman h\u00e6fileika og t\u00e6kif\u00e6ri me\u00f0 myndbandi og <a href=\"https:\/\/thecodest.co\/is\/blog\/the-rise-of-ai-in-the-baltics-discussion-on-estonia-latvia-and-lithuanias-tech-scene\/\">Gervigreind<\/a>. Hlj\u00f3mar \u00feetta \u00e1hugavert? Endalaust! Jobflix vill b\u00faa til r\u00e1\u00f0ningarpall sem setur menningu \u00ed fyrsta s\u00e6ti, \u00fear sem vinnuveitendur kynna starfsumhverfi sitt og starfsf\u00f3lk \u00e1 myndbandi \u2013 allt til a\u00f0 la\u00f0a a\u00f0 ums\u00e6kjendur \u00e1 sannf\u00e6randi h\u00e1tt. \u00deetta er sprotafyrirt\u00e6ki sem virkilega er \u00feess vir\u00f0i a\u00f0 fylgjast me\u00f0.<\/p>\n<h3><strong>Fr\u00e1b\u00e6rt<\/strong><\/h3>\n<p>Sta\u00f0sett \u00ed London (Bretland)<\/p>\n<p>Stofnun: 2016<\/p>\n<p>S\u00e9rsvi\u00f0: Vi\u00f0skiptagreind, vi\u00f0skiptahugb\u00fana\u00f0ur<\/p>\n<p><strong>Um Fabacus:<\/strong> Markmi\u00f0 \u00feessarar sprotafyrirt\u00e6kis er a\u00f0 byggja upp einfaldara og snjallara heim leyfisveitinga. Me\u00f0 \u00fev\u00ed a\u00f0 upplifa \u00e1skoranir brotakenndrar leyfisveitingar og birg\u00f0aramma \u00e1 me\u00f0an veri\u00f0 er a\u00f0 byggja upp al\u00fej\u00f3\u00f0legt <a href=\"https:\/\/thecodest.co\/is\/dictionary\/manufacturing-software-development\/\">framlei\u00f0sla<\/a> \u00cd vi\u00f0skiptum lag\u00f0i stofnandi \u00feeirra af sta\u00f0 til a\u00f0 finna lausn. \u00deeir telja a\u00f0 \u00e1 har\u00f0ri samkeppnismarka\u00f0i myndi gagns\u00e6i \u2013 og \u00fear me\u00f0 stj\u00f3rn \u2013 yfir allan birg\u00f0ake\u00f0juna lei\u00f0a til \u00f3yfirst\u00edganlegs forskots.<\/p>\n<p>Eins og vi\u00f0 getum lesi\u00f0 \u00e1 vefs\u00ed\u00f0u Fabacus, \u00feeirra <a href=\"https:\/\/thecodest.co\/is\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">li\u00f0<\/a> Samt\u00f6kin samanstanda af reyndum, frams\u00fdnum og framkv\u00e6mdastj\u00f3rnendum \u00far sm\u00e1s\u00f6lu- og leyfisveitingageiranum sem og afar fars\u00e6lum s\u00e9rfr\u00e6\u00f0ingum, allir vel kunnir \u00ed \u00fer\u00f3un st\u00f3rfelldra sk\u00fdjami\u00f0a\u00f0ra kerfa. \u00deeir vinna me\u00f0 i\u00f0na\u00f0arlei\u00f0togum, allt fr\u00e1 efstu leyfisveitendum og umbo\u00f0sm\u00f6nnum til al\u00fej\u00f3\u00f0legra sta\u00f0lasamtaka eins og GS1 og annarra al\u00fej\u00f3\u00f0legra a\u00f0ila. <a href=\"https:\/\/thecodest.co\/is\/case-studies\/transforming-logistics-with-a-custom-digital-platform\/\">flutningsskipulag<\/a> rekstrara\u00f0ilar eins og DP World, allt til a\u00f0 \u00fer\u00f3a \u00feessa till\u00f6gu og skapa umbreytandi lausn fyrir alla hagsmunaa\u00f0ila.<\/p>\n<p><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/startup-software-development.jpg\" alt=\"upphaf forritunar\u00fer\u00f3unar\" \/><\/p>\n<h3><strong>R\u00edkisborgari<\/strong><\/h3>\n<p>Sta\u00f0sett \u00ed London (Bretland)<\/p>\n<p>Stofnun: 2015<\/p>\n<p>S\u00e9rsvi\u00f0: stafr\u00e6n au\u00f0kenning, net\u00f6ryggi<\/p>\n<p><strong>Um Citizen:<\/strong> Markmi\u00f0 fyrirt\u00e6kisins er a\u00f0 breyta \u00fev\u00ed hvernig f\u00f3lk au\u00f0kennir sig og grei\u00f0ir \u00e1 netinu. \u00deeir eru a\u00f0 byggja upp net fyrirt\u00e6kja og vi\u00f0skiptavina sem telja a\u00f0 til s\u00e9 hra\u00f0ari, \u00f6ruggari og pers\u00f3nulegri lei\u00f0; \u00e1n lykilor\u00f0a, kortauppl\u00fdsinga e\u00f0a skannera.<\/p>\n<p>Me\u00f0 Citizen-forritinu geta vi\u00f0skiptavinir au\u00f0kennt sig fyrir fyrirt\u00e6ki me\u00f0 andliti s\u00ednu e\u00f0a fingraf\u00f6rum; \u00feeir geta einnig greitt \u00e1n korta, beint \u00far s\u00ednum <a href=\"https:\/\/thecodest.co\/is\/dictionary\/how-fintech-helps-banks\/\">banki<\/a> reikningi. Engin kort, engin papp\u00edr. A\u00f0eins einf\u00f6ld og au\u00f0veld netgrei\u00f0slur.<\/p>\n<h2><strong>Sprotafyrirt\u00e6kjaafl Bretlands<\/strong><\/h2>\n<p>Athuganir m\u00ednar s\u00fdna a\u00f0 bl\u00f3mlegt sprotafyrirt\u00e6kjaumhverfi \u00ed Bretlandi b\u00fd\u00f0ur einnig upp \u00e1 betri m\u00f6guleika \u00e1 fj\u00e1rfestingum. \u00deegar London er bori\u00f0 saman vi\u00f0 a\u00f0rar evr\u00f3pskar borgir m\u00e1 einnig taka eftir \u00fev\u00ed a\u00f0 stj\u00f3rns\u00fdslua\u00f0ger\u00f0ir vi\u00f0 stofnun fyrirt\u00e6kis eru tilt\u00f6lulega einfaldar og \u00fe\u00e6gilegar. \u00deetta eru frekari r\u00f6k sem sty\u00f0ja \u00edmynd sterks marka\u00f0ar. \u00c9g efast ekki um a\u00f0 innan skamms muni vera fleiri einhyrningar \u00ed Bretlandi. Hver veit, kannski me\u00f0al sprotafyrirt\u00e6kjanna sem nefnd eru \u00ed \u00feessum texta?<\/p>\n<p><strong>Lesa meira:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/thecodest.co\/blog\/more-efficient-software-development-follow-the-most-important-rules\/\">N\u00e1kv\u00e6mari hugb\u00fana\u00f0ar\u00fer\u00f3un. Fylgdu mikilv\u00e6gustu reglum.<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/thecodest.co\/blog\/how-do-we-care-for-the-quality-in-our-software-development-projects\/\">Hvernig tryggjum vi\u00f0 g\u00e6\u00f0i \u00ed hugb\u00fana\u00f0ar\u00fer\u00f3unarverkefnum okkar?<\/a><\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Bretland er fr\u00e1b\u00e6r sta\u00f0ur til \u00fer\u00f3unar sprotafyrirt\u00e6kja. Sumir halda jafnvel fram a\u00f0 \u00fea\u00f0 s\u00e9 \u00fea\u00f0 besta \u00ed Evr\u00f3pu. \u00dea\u00f0 hl\u00fdtur a\u00f0 vera einhver sannleikur \u00ed \u00fev\u00ed \u00fev\u00ed t\u00f6lfr\u00e6\u00f0i s\u00fdnir a\u00f0 frumkv\u00f6\u00f0lastarfsemi sprotafyrirt\u00e6kja bl\u00f3mstrar \u00fear. Einnig er h\u00e6gt a\u00f0 finna bl\u00f3mleg fyrirt\u00e6ki. Hvers vegna gengur \u00feessum marka\u00f0i svona vel og hvers vegna birtast n\u00fdir einhyrningar \u00e1r eftir \u00e1r? \u00c9g mun svara \u00feessari spurningu \u00ed \u00feessari grein.<\/p>","protected":false},"author":2,"featured_media":3908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is the UK a great place to set up a global business? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/is\/blogg\/af-hverju-er-bretland-frabaer-stadur-til-ad-stofna-althjodlegt-fyrirtaeki\/\" \/>\n<meta property=\"og:locale\" content=\"is_IS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is the UK a great place to set up a global business?\" \/>\n<meta property=\"og:description\" content=\"The United Kingdom is a great place for start-up development. Some even claim that it\u2019s the best in Europe. There must be some truth to it because the statistics confirm that start-up entrepreneurship is thriving there. It is also possible to find thriving companies. Why is this market doing so well and new unicorns appear year after year? 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