{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"af-hverju-er-proptech-idnadurinn-ad-vaxa-hratt-vidtal-vid-james-dearsley-proptech-ahrifavald","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"Hvers vegna er Proptech-i\u00f0na\u00f0urinn a\u00f0 vaxa hratt? Vi\u00f0tal vi\u00f0 James Dearsley \u2013 Proptech-\u00e1hrifavald"},"content":{"rendered":"

James Dearsley stendur fyrir \u00d3n\u00e6\u00f0i\u00f0<\/a> sem opnar upp n\u00fd t\u00e6kif\u00e6ri fyrir 6.000 Proptech-fyrirt\u00e6ki sem vi\u00f0 fylgjumst me\u00f0, og b\u00fd\u00f0ur fasteigna- og fj\u00e1rfestingarsamf\u00e9l\u00f6gum n\u00e1kv\u00e6man einn uppsprettu fyrir ranns\u00f3knir, innkaup og fj\u00e1rfestingar\u00e1kvar\u00f0anir. Fyrirt\u00e6ki\u00f0 hefur \u00fer\u00f3a\u00f0 safn verkf\u00e6ra og \u00farr\u00e6\u00f0a til a\u00f0 hj\u00e1lpa faga\u00f0ilum \u00ed fasteignageiranum a\u00f0 skilja framt\u00ed\u00f0 greina sinna.<\/p>\n

Vi\u00f0 getum s\u00e9\u00f0 bl\u00f3mstrun PropTech-i\u00f0na\u00f0arins. Hva\u00f0an kemur h\u00fan?<\/strong><\/h3>\n

James Dearsley:<\/strong> \u00de\u00f6rf og eftirspurn \u00ed greininni; hreint og einfalt. A\u00f0 lokum sn\u00fdst fasteignarekstur um eignir, og eignir sn\u00faast um peninga. T\u00e6kni skapar t\u00e6kif\u00e6ri til a\u00f0 gr\u00e6\u00f0a peninga af eignum; \u00fev\u00ed er eftirspurnin auglj\u00f3s.<\/p>\n

Var\u00f0andi \u00fearfir hefur fasteignageirinn lengi veri\u00f0 \u00feekktur fyrir \u00f3hagkv\u00e6mni og h\u00e1a kostna\u00f0 og fyrir almennings\u00e1lit sem telur a\u00f0 spilin s\u00e9u \u00e6t\u00ed\u00f0 miki\u00f0 stappa\u00f0 upp fyrir fagf\u00f3lki, ekki vi\u00f0skiptavinum. \u00cd stafr\u00e6nu t\u00edmabili krefjast neytendur meira \u2013 t\u00e6kni eykur b\u00e6\u00f0i \u00feessa vaxandi eftirspurn og getu geirans til a\u00f0 uppfylla hana.<\/p>\n

L\u00e1ti\u00f0 okkur<\/a> Ekki m\u00e1 gleyma \u00fev\u00ed a\u00f0 um t\u00edma hafi veri\u00f0 veruleg m\u00f3tsta\u00f0a gegn PropTech. Me\u00f0 t\u00edmanum hafa ni\u00f0urst\u00f6\u00f0urnar hins vegar or\u00f0i\u00f0 \u00f3umdeilanlegar, og n\u00fa hallar i\u00f0na\u00f0urinn mj\u00f6g til stafr\u00e6n umbreyting<\/a> og veit a\u00f0 ef \u00fea\u00f0 gerir \u00fea\u00f0 ekki, mun \u00fea\u00f0 ver\u00f0a \u00f3vi\u00f0komandi.<\/p>\n

Miki\u00f0 aukning \u00ed fj\u00e1rfestingum og tekjum af PropTech s\u00e9st ekki a\u00f0eins \u00ed Bandar\u00edkjunum heldur einnig \u00ed Evr\u00f3pu. Bretland l\u00edtur s\u00e9rstaklega vel \u00fat \u00ed samanbur\u00f0i vi\u00f0 \u00f6nnur l\u00f6nd. Af \u00fe\u00ednu sj\u00f3narhorni, af hverju er \u00fea\u00f0 svo?<\/strong><\/h3>\n

Sannleikurinn er s\u00e1 a\u00f0 i\u00f0na\u00f0urinn sj\u00e1lfur getur ekki teki\u00f0 mikla vi\u00f0urkenningu fyrir sn\u00f6ggum \u00e1rangri s\u00ednum. Me\u00f0 hli\u00f0sj\u00f3n af m\u00f6rgum s\u00f6gulegum \u00fe\u00e1ttum, Bretland<\/a> PropTech hefur hafi\u00f0 \u00e1 hagst\u00e6\u00f0um forsendum.<\/p>\n

Miki\u00f0 eins og Bandar\u00edkin hefur \u00fea\u00f0 veruleg \u00e1hrif og v\u00f6rumerkjavitund, ef svo m\u00e1 segja, um allan heim. Enska tungum\u00e1li\u00f0 er einnig mikilv\u00e6gt fyrir vi\u00f0skiptasamskipti; \u00feess vegna hefur Bretland lengi veri\u00f0 mikilv\u00e6gur evr\u00f3pskur mi\u00f0st\u00f6\u00f0 fyrir st\u00f3rfyrirt\u00e6ki.<\/p>\n

\u00dea\u00f0 er \u00fe\u00f3 til okkar lofs a\u00f0 PropTech-samf\u00e9lagi\u00f0 \u00ed Bretlandi hafi hafist mj\u00f6g snemma \u00ed \u00fer\u00f3un greinarinnar, sem hefur stu\u00f0la\u00f0 a\u00f0 aukinni vitund. \u00de\u00fa munt taka eftir \u00fev\u00ed a\u00f0 l\u00f6nd e\u00f0a sv\u00e6\u00f0i sem skortir sterkt PropTech-samf\u00e9lag hafa ekki mj\u00f6g virka PropTech-i\u00f0na\u00f0.<\/p>\n

Hva\u00f0 eru mikilv\u00e6gustu \u00e1rangurs\u00fe\u00e6ttirnir fyrir PropTech-fyrirt\u00e6ki?<\/strong><\/h3>\n

Eins og \u00ed m\u00f6rgum atvinnugreinum er \u00e1rangur \u00ed vi\u00f0skiptum a\u00f0 miklu leyti blanda af heppni, t\u00edmasetningu og galdra. Hins vegar m\u00e1 vissulega finna sameiginlega \u00fe\u00e6tti \u00ed fars\u00e6lum PropTech-fyrirt\u00e6kjum.<\/p>\n

Langmikilv\u00e6gast af \u00feessu er a\u00f0 bj\u00f3\u00f0a upp \u00e1 einfalda og notendav\u00e6na lausn fyrir \u00feekktar i\u00f0na\u00f0argreinar e\u00f0a vandam\u00e1l vi\u00f0skiptavina. Fyrirt\u00e6ki sem bj\u00f3\u00f0a ekki upp \u00e1 \u00feetta, og fj\u00f6ldi \u00feeirra kemur m\u00e9r alltaf \u00e1 \u00f3vart, munu \u00e1n efa mistakast.<\/p>\n

Ef \u00fe\u00fa hefur \u00fea\u00f0 \u00e1 hreinu, er einnig mikilv\u00e6gt a\u00f0 hafa greindan lei\u00f0toga sem getur veri\u00f0 andlit, heilann og heimspeki fyrirt\u00e6kisins.<\/p>\n

Ennfremur gerir h\u00e6fileikinn til a\u00f0 skapa traust fj\u00e1rfesta \u00ed fyrirt\u00e6kinu \u00fe\u00ednu hlutina mun au\u00f0veldari, svo framarlega sem \u00fe\u00fa getur a\u00f0 lokum sta\u00f0i\u00f0 vi\u00f0 \u00fea\u00f0. Vi\u00f0 h\u00f6fum n\u00fdlega s\u00e9\u00f0 hva\u00f0 gerist ef \u00fe\u00fa mistakast \u00ed \u00feessum s\u00ed\u00f0ari hluta!<\/p>\n

Eru fj\u00e1rfestar tilb\u00fanir a\u00f0 fj\u00e1rfesta \u00ed PropTech? Hversu erfitt er a\u00f0 f\u00e1 fj\u00e1rm\u00f6gnun til \u00fer\u00f3unar sl\u00edks fyrirt\u00e6kis?<\/strong><\/h3>\n

\u00c9g hiksta vi\u00f0 a\u00f0 kalla \u00fea\u00f0 \u2018au\u00f0velt\u2019, \u00fev\u00ed fj\u00e1r\u00f6flun er aldrei au\u00f0veld, en traust fj\u00e1rfesta \u00e1 PropTech er mj\u00f6g miki\u00f0 og f\u00e9 er vari\u00f0 me\u00f0 \u00e1kve\u00f0inni l\u00e9tt\u00fa\u00f0. Sumir eru jafnvel a\u00f0 halda \u00fev\u00ed fram, \u00ed kj\u00f6lfar n\u00fdlegrar kollsins hj\u00e1 WeWork, a\u00f0 PropTech s\u00e9 n\u00fa \u00ed loftb\u00f3lfu \u00fear sem fj\u00e1rfestar leggja til mun h\u00e6rri upph\u00e6\u00f0ir en \u00fe\u00e6r fyrirt\u00e6ki sem taka vi\u00f0 geti nokkurn t\u00edma r\u00e9ttl\u00e6tt me\u00f0 hef\u00f0bundnum m\u00e6likv\u00f6r\u00f0um.<\/p>\n

Hvort sem \u00fe\u00fa ert samm\u00e1la \u00fev\u00ed e\u00f0a ekki, er \u00f3m\u00f6gulegt a\u00f0 neita \u00fev\u00ed a\u00f0 fj\u00e1rfesting h\u00e6kkar s\u00edfellt, \u00e1r eftir \u00e1r.<\/p>\n

Vissulega mun koma t\u00edmi \u00feegar fj\u00e1rfestingarnar st\u00f6\u00f0vast, en PropTech hefur varla skori\u00f0 \u00ed gegnum yfirbor\u00f0i\u00f0 \u00ed fasteignageiranum hinga\u00f0 til; \u00fev\u00ed \u00e6tti verulegur v\u00f6xtur a\u00f0 halda \u00e1fram um allan heim.<\/p>\n

Hverjar eru sp\u00e1r \u00fe\u00ednar um \u00fer\u00f3un PropTech, til d\u00e6mis \u00e1 fimm \u00e1ra t\u00edmabili?<\/strong><\/h3>\n

\u00c9g myndi b\u00faast vi\u00f0 a\u00f0 hugmyndir um hva\u00f0 PropTech gerir lendi a\u00f0eins \u00e1 j\u00f6r\u00f0inni. Enn r\u00edkir s\u00fa algenga hugmynd a\u00f0 PropTech sn\u00faist allt um a\u00f0 byltingarkenna gamlar venjur me\u00f0 n\u00fdjustu t\u00e6kni, svo sem Gervigreind<\/a> og 3D-prentun.<\/p>\n

\u00cd raun er \u00feetta ekki \u00fea\u00f0 sem fasteignageirinn \u00fearfnast n\u00fana, og \u00e9g geri r\u00e1\u00f0 fyrir a\u00f0 n\u00e6stu fimm \u00e1r muni f\u00e6ra mun hagn\u00fdtari n\u00fdsk\u00f6pun sem \u00fej\u00f3nar til a\u00f0 \u00fatr\u00fdma sm\u00e1um en verulegum vandam\u00e1lum \u00ed fasteignageiranum, svo sem skr\u00e1ningu og samskiptum. \u00c9g veit a\u00f0 \u00feetta hlj\u00f3mar lei\u00f0inlegt, en m\u00f6guleikarnir sem h\u00f3gv\u00e6r n\u00fdsk\u00f6pun getur f\u00e6rt eignareigendum eru \u00f3tr\u00falegir.<\/p>\n

Hversu mikilv\u00e6gt er hlutverk hugb\u00fana\u00f0ar\u00fer\u00f3unar \u00feegar kemur a\u00f0 stofnun PropTech-fyrirt\u00e6kis?<\/strong><\/h3>\n

\u00dea\u00f0 fer mj\u00f6g eftir \u00fev\u00ed hva\u00f0 \u00fe\u00fa b\u00fd\u00f0ur upp \u00e1. Ef \u00fe\u00fa b\u00fd\u00f0ur upp \u00e1 v\u00e9lb\u00fana\u00f0arlausn, til d\u00e6mis myndav\u00e9l, g\u00e6ti veri\u00f0 minna tilefni til a\u00f0 \u00fer\u00f3a h\u00e1\u00fer\u00f3a\u00f0an hugb\u00fana\u00f0 en ef \u00fe\u00fa b\u00fd\u00f0ur til d\u00e6mis upp \u00e1 vettvang.<\/p>\n

\u00c9g sn\u00fd aftur a\u00f0 meginatri\u00f0inu um a\u00f0 leysa raunverulegan vanda neytenda. Ef \u00fer\u00f3un hugb\u00fana\u00f0ar er besta og notendav\u00e6nasta lei\u00f0in til a\u00f0 leysa \u00feann vanda, \u00fe\u00e1 er h\u00fan \u00f3missandi. Ef ekki, \u00fe\u00e1 er minni \u00fe\u00f6rf \u00e1 a\u00f0 \u00fer\u00f3a sinn eigin hugb\u00fana\u00f0. Einnig er vert a\u00f0 hafa \u00ed huga a\u00f0 \u00fer\u00f3un eigin hugb\u00fana\u00f0ar getur veri\u00f0 jafn ver\u00f0m\u00e6t og samstarf vi\u00f0 anna\u00f0 fyrirt\u00e6ki sem \u00feegar hefur \u00fer\u00f3a\u00f0 sinn eigin hugb\u00fana\u00f0. Vi\u00f0 sj\u00e1um s\u00edfellt fleiri samstarf \u00fear sem v\u00f6rur e\u00f0a \u00fej\u00f3nusta eru sam\u00fe\u00e6tt \u00e1 sama vettvang.<\/p>\n

MVP er mj\u00f6g vins\u00e6l stefna vi\u00f0 v\u00f6ru\u00fer\u00f3un \u00ed m\u00f6rgum greinum. A\u00f0 \u00fe\u00ednu mati, g\u00e6ti h\u00fan einnig veri\u00f0 r\u00e9tt n\u00e1lgun til a\u00f0 \u00fer\u00f3a PropTech-fyrirt\u00e6ki?<\/strong><\/h3>\n

Besti og \u00e1rangursr\u00edkasti fj\u00e1rfestirnir skilja a\u00f0 fyrirt\u00e6ki \u00e1 frumstigi vinna oft me\u00f0 hugmyndir og n\u00fdjungar \u00e1 frumstigi. Me\u00f0 t\u00edmanum ver\u00f0ur oft lj\u00f3st a\u00f0 \u00feessar upprunalegu hugmyndir e\u00f0a n\u00fdjungar eru ekki \u00fea\u00f0 sem marka\u00f0ur<\/a> \u00fearfir og munu ekki f\u00e6ra fyrirt\u00e6ki\u00f0 til \u00e1rangurs.<\/p>\n

Af \u00feessum s\u00f6kum vonast fj\u00e1rfestar til a\u00f0 greina \u00fe\u00e1 stofnendur sem \u00feeir telja a\u00f0 hafi getu til a\u00f0 l\u00e6ra, \u00fer\u00f3ast og vaxa, fullkomlega me\u00f0vita\u00f0ir um a\u00f0 vi\u00f0skiptal\u00edkani\u00f0 muni \u00fe\u00e1 \u00fer\u00f3ast me\u00f0 \u00feeim. \u00deess vegna, Mest ver\u00f0m\u00e6ti leikma\u00f0urinn<\/a> g\u00e6ti veri\u00f0 g\u00f3\u00f0 stefna.<\/p>\n

Allavega, \u00e9g skrifa\u00f0i um \u00feetta m\u00e1l \u00ed grein minni. Ef \u00fe\u00fa vilt kanna meira, \u00fe\u00e1 Sko\u00f0a\u00f0u \u00feetta.<\/a><\/p>\n

G\u00e6tir \u00fe\u00fa tilgreint \u00ferj\u00fa af \u00feeim mest lofandi PropTech-fyrirt\u00e6kjum sem vert er a\u00f0 fylgjast me\u00f0?<\/strong><\/h3>\n

Bara \u00fer\u00edr \u2026 \u00f3m\u00f6gulegt!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley er al\u00fej\u00f3\u00f0legur a\u00f0alr\u00e6\u00f0uma\u00f0ur um framt\u00ed\u00f0 fasteigna. Hann er lei\u00f0andi PropTech-\u00e1hrifavaldur, umm\u00e6landi og me\u00f0stofnandi Unissu. Unissu er al\u00fej\u00f3\u00f0legur lei\u00f0togi \u00ed PropTech-uppl\u00fdsingum, g\u00f6gnum og ranns\u00f3knum. \u00c9g hef r\u00e6tt vi\u00f0 James Dearsley um PropTech-fyrirb\u00e6ri\u00f0, i\u00f0na\u00f0ars\u00fer\u00f3un, horfur og marka\u00f0sm\u00f6guleika.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? 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