{"id":3655,"date":"2019-04-10T08:53:00","date_gmt":"2019-04-10T08:53:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/used-mvp-approach-to-successfully-rebrand-the-codest\/"},"modified":"2026-04-27T09:51:46","modified_gmt":"2026-04-27T09:51:46","slug":"endurvorumerkingarferlid-fyrir-codest-hvernig-komum-vid-a-fot-nyju-vorumerki-med-mvp-nalgun","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","title":{"rendered":"Nota\u00f0i MVP-a\u00f0fer\u00f0 til a\u00f0 endurmerkja The Codest me\u00f0 g\u00f3\u00f0um \u00e1rangri."},"content":{"rendered":"<p>\u00cd \u00feessari stuttu f\u00e6rslu kynnum vi\u00f0 skref fyrir skref r\u00f6\u00f0 a\u00f0ger\u00f0a sem ger\u00f0i kleift <a href=\"https:\/\/thecodest.co\/is\/blog\/why-us-companies-are-opting-for-polish-developers\/\">okkur<\/a> a\u00f0 b\u00faa til alveg n\u00fdja vefs\u00ed\u00f0u og v\u00f6rumerkjasamskipti. <strong><a href=\"https:\/\/thecodest.co\">Vi\u00f0 k\u00f6llu\u00f0um \u00fea\u00f0 okkar eigi\u00f0 MVP<\/a>.<\/strong><\/p>\n<h2><strong>1. stig endurmerkingar: S\u00fdn og gildi The Codest<\/strong><\/h2>\n<p>Vi\u00f0 h\u00f3fum endurmerkjaferli\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 skilgreina innri s\u00fdn okkar, \u00fe.e. a\u00f0 \u00e1kvar\u00f0a n\u00e1kv\u00e6mlega hva\u00f0a tegund fyrirt\u00e6kis vi\u00f0 viljum. <a href=\"https:\/\/thecodest.co\/is\/blog\/vibrant-upturn-charting-the-resolute-rise-of-swedish-firms\/\">The Codest<\/a> a\u00f0 ver\u00f0a. Til \u00feess \u00feurftum vi\u00f0 a\u00f0 tilgreina \u00feau gildi sem vi\u00f0 tengjum vi\u00f0 okkur, sk\u00fdra s\u00fdnina og setja markmi\u00f0in.<\/p>\n<p>Greining \u00e1 samkeppninni okkar og vi\u00f0mi\u00f0un vi\u00f0 hana hj\u00e1lpa\u00f0i okkur \u00e1n efa \u00ed \u00feessu ferli. <strong><a href=\"https:\/\/thecodest.co\/careers\">S\u00fdn The Codest<\/a><\/strong> Sk\u00fdr\u00f0ist flj\u00f3tt \u00ed huga okkar, \u00fear sem \u00e6\u00f0sta gildi \u00feess er umhyggja fyrir h\u00e1g\u00e6\u00f0a. <a href=\"https:\/\/thecodest.co\/is\/dictionary\/what-is-code-refactoring\/\">k\u00f3\u00f0i<\/a>. \u00deetta er okkar lei\u00f0 til a\u00f0greina okkur fr\u00e1 \u00f6\u00f0rum hugb\u00fana\u00f0arfyrirt\u00e6kjum. Vi\u00f0 veltum \u00fev\u00ed fyrir okkur hvernig vi\u00f0 g\u00e6tum komi\u00f0 \u00ed veg fyrir a\u00f0 vi\u00f0skiptavinir okkar skynju\u00f0u \u00feessi or\u00f0 sem hreina slagor\u00f0 og n\u00e1\u00f0 \u00f6fugu \u00e1hrifunum \u2013 <strong><a href=\"https:\/\/thecodest.co\/our-code\">L\u00e1ttu \u00fe\u00e1 finna raunverulegt gildi og g\u00e6\u00f0i sem The Codest team getur f\u00e6rt hvert verkefni.<\/a><\/strong>.<\/p>\n<p>Allt \u00ed lagi, hvernig \u00fer\u00f3u\u00f0um vi\u00f0 s\u00fdn okkar fyrir endurmerkingu? Fyrir nokkrum m\u00e1nu\u00f0um s\u00f6fnu\u00f0um vi\u00f0 \u00f6llum lykilstarfsm\u00f6nnum fyrirt\u00e6kisins vi\u00f0 sama bor\u00f0 (forstj\u00f3rn, forritarar, verkefnastj\u00f3rar, h\u00f6nnu\u00f0ir, s\u00f6lumenn). Vi\u00f0 vildum r\u00e6\u00f0a framt\u00ed\u00f0 okkar saman. Allir g\u00e1tu komi\u00f0 me\u00f0 athugasemdir og sagt \u201cnei\u201d ef \u00feeim l\u00edka\u00f0i ekki hugmyndin. Vi\u00f0 l\u00f6g\u00f0um okkur fram vi\u00f0 a\u00f0 gera allan endurmerkingarferilinn gagns\u00e6jan og \u00ed samr\u00e6mi vi\u00f0 fyrirt\u00e6kjatr\u00fa og gildi okkar fr\u00e1 upphafi til enda. \u00deetta var mikilv\u00e6gt stig \u00fev\u00ed vi\u00f0 t\u00f3kum eftir \u00fev\u00ed a\u00f0 \u00e1\u00f0ur haf\u00f0i hver og einn skynja\u00f0 v\u00f6rumerki\u00f0 okkar \u00e1 mismunandi h\u00e1tt. \u00dea\u00f0 var \u00f3st\u00f6\u00f0ugt, svo vi\u00f0 \u00feurftum a\u00f0 \u00fer\u00f3a \u00feessa hugmynd fyrir endurmerkingarferilinn.<\/p>\n<p>Upphafleg vinna var unnin me\u00f0 vinnustofua\u00f0fer\u00f0. Vi\u00f0 notu\u00f0um d\u00e6miger\u00f0a <a href=\"https:\/\/thecodest.co\/is\/blog\/enhance-your-application-with-professional-ux-auditing\/\">Notendaupplifun<\/a> A\u00f0fer\u00f0 sem vi\u00f0 notu\u00f0um til a\u00f0 afla uppl\u00fdsinga \u00ed gegnum vinnustofur og st\u00fdr\u00f0ar umr\u00e6\u00f0ur. Vi\u00f0 reyndum a\u00f0 skilja skynjun v\u00f6rumerkisins okkar hj\u00e1 markh\u00f3punum. \u00de\u00f6kk s\u00e9 greiningu \u00e1 samkeppninni h\u00f6fum vi\u00f0 \u00fer\u00f3a\u00f0 gildi sem samr\u00e6mast okkar sannf\u00e6ringu og geta kynnt v\u00f6rumerki\u00f0 okkar \u00e1 a\u00f0la\u00f0andi h\u00e1tt.<\/p>\n<p><strong><a href=\"https:\/\/clutch.co\/profile\/codest\">Umsagnir vi\u00f0skiptavina<\/a><\/strong> voru \u00e1n efa mikilv\u00e6gt atri\u00f0i \u00ed \u00feessum greiningum. Vi\u00f0 spur\u00f0um samstarfsa\u00f0ila okkar hvernig \u00feeir meti fyrirt\u00e6ki\u00f0 okkar og hva\u00f0 \u00feeir telja styrkleika og veikleika \u00feess. Endurgj\u00f6fin \u00feeirra var mj\u00f6g \u00e1hugaver\u00f0! \u00c1lyktanirnar styrktu, \u00ed vissum skilningi, tr\u00fa okkar \u00e1 \u00fev\u00ed a\u00f0 vi\u00f0skiptavinir meti mj\u00f6g mikils skuldbindingu okkar vi\u00f0 verkefnin, s\u00e9rfr\u00e6\u00f0i\u00feekkingu og \u00feekkingu, sem og <a href=\"https:\/\/thecodest.co\/is\/blog\/how-to-implement-agile-methodology\/\">Sveigjanlegur<\/a> a\u00f0fer\u00f0. Vi\u00f0m\u00e6lendur okkar l\u00f6g\u00f0u einnig \u00e1herslu \u00e1 mikilv\u00e6gi reynslu \u00ed tilteknum <a href=\"https:\/\/thecodest.co\/is\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">marka\u00f0ur<\/a> hlutdeildir \u2013 til d\u00e6mis \u00ed \u00fer\u00f3un hugb\u00fana\u00f0arvara fyrir <a href=\"https:\/\/thecodest.co\/is\/blog\/banks-go-high-tech-unravel-fraud-with-machine-learning\/\">fj\u00e1rt\u00e6kni<\/a>, <a href=\"https:\/\/thecodest.co\/is\/blog\/top-programming-languages-to-build-e-commerce\/\">rafr\u00e6n verslun<\/a>, e\u00f0a <a href=\"https:\/\/thecodest.co\/is\/blog\/designing-a-scalable-saas-platform-for-future-growth\/\">SaaS<\/a> fyrirt\u00e6ki.<\/p>\n<p>Endanleg ni\u00f0ursta\u00f0a ranns\u00f3kna okkar, umr\u00e6\u00f0na, greininga og vi\u00f0mi\u00f0ana var a\u00f0 vi\u00f0 n\u00e1\u00f0um sameiginlegri s\u00fdn \u00e1 The Codest sem hver og einn okkar getur tengt vi\u00f0. Vi\u00f0 r\u00e6ddum allt ferli\u00f0 me\u00f0 <a href=\"https:\/\/identitydesigned.com\/ibra\/\">IBRA v\u00f6rumerkjar\u00e1\u00f0<\/a>. \u00deegar kemur a\u00f0 h\u00f6nnun og vali \u00e1 m\u00e1li sj\u00f3nr\u00e6nnar mi\u00f0lunar, vinalega h\u00f6nnunarstofan okkar \u2013 <a href=\"https:\/\/lenivastudio.com\/\">Latur<\/a> \u2013 hj\u00e1lpa\u00f0i okkur. T\u00f6lum um \u00fea\u00f0 n\u00fana!<\/p>\n<h2>2. stig endurmerkingu: h\u00f6nnun og lykilmyndir<\/h2>\n<p>\u00c1 \u00feessu stigi, okkar <a href=\"https:\/\/thecodest.co\/is\/dictionary\/how-to-make-product\/\">vara<\/a> h\u00f6nnu\u00f0ir <a href=\"https:\/\/thecodest.co\/is\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">li\u00f0<\/a> \u00deeir komu inn \u00e1 svi\u00f0i\u00f0 \u00fear sem verkefni \u00feeirra var a\u00f0 \u00fer\u00f3a lykil sj\u00f3nr\u00e6nar \u00edmyndir sem myndu leggja grunninn a\u00f0 h\u00f6nnun vefs\u00ed\u00f0u okkar. \u00dea\u00f0 h\u00f3fst me\u00f0 greiningu \u00e1 sj\u00f3nr\u00e6nu samskiptam\u00e1li samkeppnisa\u00f0ila okkar \u2013 fr\u00e1 litapallettum og formum til or\u00f0afor\u00f0a sem vi\u00f0 notum.\u00a0<\/p>\n<p>Vi\u00f0 reyndum a\u00f0 greina \u00e1hugaver\u00f0ar brellur sem hj\u00e1lpu\u00f0u okkur a\u00f0 jafna gildin sem The Codest greinir betur. Vi\u00f0 leitu\u00f0um a\u00f0 einhverju sem g\u00e6ti gert okkur \u00f6\u00f0ruv\u00edsi. A\u00f0 lokum \u00fearf v\u00f6rumerki a\u00f0 hafa sitt einkennismerki, er \u00fea\u00f0 ekki?<\/p>\n<p>Lykilmyndm\u00e1l okkar var \u00ed s\u00edfelldri \u00fer\u00f3un. \u00c1hugavert er a\u00f0 a\u00f0eins sj\u00f6undi var kynntur. <a href=\"https:\/\/thecodest.co\/is\/dictionary\/why-do-projects-fail\/\">verkefni<\/a> var s\u00e1 r\u00e9tti. \u00c1 me\u00f0an komu fram \u00fdmsar hugmyndir sem vi\u00f0 anna\u00f0hvort hafnu\u00f0um e\u00f0a sta\u00f0festum til a\u00f0 n\u00e1 \u00e6skilegum \u00e1hrifum.<\/p>\n<p>Sem hluti af \u00f6\u00f0rum \u00e1fanga \u00e1kv\u00e1\u00f0um vi\u00f0 einnig fl\u00e6\u00f0i vefs\u00ed\u00f0unnar hva\u00f0 var\u00f0ar umbreytingarlei\u00f0ina og uppl\u00fdsingal\u00edkani\u00f0 sem vi\u00f0 vildum koma \u00e1 framf\u00e6ri. Me\u00f0al annars var\u00f0 \u00feannig til hugmyndin um a\u00f0 b\u00faa til tv\u00e6r handb\u00e6kur. Vi\u00f0 vildum kynna The Codest \u00ed formi sem er a\u00f0gengilegt markh\u00f3pum \u2013 vi\u00f0skiptavinum og hugsanlegum samstarfsa\u00f0ilum \u2013 og \u00feess vegna vi\u00f0skipta- og t\u00e6knib\u00e6kurnar.<\/p>\n<p>Vi\u00f0 h\u00f6fum einnig skilgreint s\u00e9rt\u00e6kar umbreytingalei\u00f0ir sem vefs\u00ed\u00f0ufl\u00e6\u00f0i\u00f0 byggir n\u00fa \u00e1. Au\u00f0vita\u00f0 var nau\u00f0synlegt a\u00f0 h\u00f6nnu\u00f0irnir unnu me\u00f0 textah\u00f6fundum til a\u00f0 b\u00faa til efni sem samr\u00e6mist n\u00fdrri v\u00f6rumerkjavitund okkar.<\/p>\n<p>Annar \u00e1fangi lauk me\u00f0 fullkomnun vefs\u00ed\u00f0uh\u00f6nnunarinnar. \u00c9g ver\u00f0 a\u00f0 vi\u00f0urkenna a\u00f0 vi\u00f0 erum mj\u00f6g \u00e1n\u00e6g\u00f0 me\u00f0 ni\u00f0urst\u00f6\u00f0urnar. Vi\u00f0 eyddum m\u00f6rgum klukkustundum \u00ed ferli\u00f0, en \u00fea\u00f0 var \u00feess vir\u00f0i!<\/p>\n<p><a href=\"https:\/\/thecodest.co\/contact\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/cta_2.jpeg\" alt=\"R\u00e1\u00f0gj\u00f6f um \u00fer\u00f3un stafr\u00e6nna vara\" \/><\/a><\/p>\n<h2>3. stig endurv\u00f6rumerkingar: Innlei\u00f0ing\u00a0<\/h2>\n<p>Vi\u00f0 v\u00f6ldum t\u00e6knistakka sem vi\u00f0 bygg\u00f0um vefs\u00ed\u00f0una okkar \u00e1. Vi\u00f0 \u00e1kv\u00e1\u00f0um a\u00f0 samsetning Nuxt og Netlify myndi henta \u00fe\u00f6rfum okkar best. Au\u00f0vita\u00f0 \u00feurftum vi\u00f0 a\u00f0 sj\u00e1 um <a href=\"https:\/\/thecodest.co\/is\/blog\/app-data-collection-security-risks-value-and-types-explored\/\">g\u00f6gn<\/a> flutningur, endurbeiningar og SEO.\u00a0<\/p>\n<p>Allt ferli\u00f0 var unni\u00f0 \u00ed samr\u00e6mi vi\u00f0 Agile-a\u00f0fer\u00f0ina. Vi\u00f0 innleiddum n\u00fdju vefs\u00ed\u00f0una \u00ed \u00e1f\u00f6ngum. \u00dea\u00f0 ber a\u00f0 taka fram a\u00f0 endurmerking vefs\u00ed\u00f0unnar er a\u00f0eins hluti af innlei\u00f0ingarstiginu.\u00a0<\/p>\n<p>Vi\u00f0 vorum einnig a\u00f0 undirb\u00faa okkur \u00ed samskiptum til a\u00f0 uppf\u00e6ra pr\u00f3f\u00edlana okkar \u00e1 samf\u00e9lagsmi\u00f0lum, auka \u00feekkingu okkar \u00ed n\u00fdjum mi\u00f0lum og \u00fer\u00f3a vi\u00f0eigandi efni. Vi\u00f0 unnum af kapp vi\u00f0 a\u00f0 b\u00faa til kynningarmyndband, sem er okkar kynningars\u00fdning. H\u00e9r m\u00e1 sj\u00e1 \u00e1hrifin. Vi\u00f0 vonum a\u00f0 ykkur l\u00edki \u00fea\u00f0! \ud83d\ude42<\/p>\n<h2>\u00deetta er bara upphaf vegarins!<\/h2>\n<p>\u00de\u00f6kk s\u00e9 m\u00f6rgum vikum har\u00f0rar vinnu h\u00f6fum vi\u00f0 me\u00f0 g\u00f3\u00f0um \u00e1rangri loki\u00f0 endurmerkjaverkefninu. Vi\u00f0 k\u00f6llum \u00fea\u00f0 okkar litla <a href=\"https:\/\/thecodest.co\/is\/dictionary\/how-to-build-an-mvp\/\">Mest ver\u00f0m\u00e6ti leikma\u00f0urinn<\/a> \ud83d\ude42\u00a0<\/p>\n<p>En n\u00fa b\u00ed\u00f0a fleiri \u00e1skoranir! Vi\u00f0 \u00e6tlum a\u00f0 \u00fer\u00f3a v\u00f6rumerki\u00f0 okkar \u00e1 \u00f6llum svi\u00f0um \u2013 fr\u00e1 vefs\u00ed\u00f0unni \u00ed gegnum betri s\u00fdnileika gilda okkar og vi\u00f0urkenningu \u00e1 The Codest v\u00f6rumerkinu. Vi\u00f0 h\u00f6fum allt skipulagt og team okkar er tilb\u00fai\u00f0!\u00a0<\/p>\n<p>\u00dea\u00f0 er enginn vafi \u00e1 \u00fev\u00ed a\u00f0 allt endurmerkjaferli\u00f0 gaf okkur mikla \u00e1n\u00e6gju. Vi\u00f0 komum verkefninu \u00ed loka\u00e1fanga, en vi\u00f0 erum enn a\u00f0 \u00fer\u00f3a \u00fea\u00f0 til a\u00f0 gera \u00fea\u00f0 enn betra.<\/p>\n<p><strong>Lesa meira:<\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6739527618900611072\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/the-codest-promo.png\" alt=\"The Codest kynning\" title=\"The Codest kynning\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fyrir nokkrum t\u00edma stoltum vi\u00f0 af n\u00fdju opnuninni fyrir The Codest. Vi\u00f0 framkv\u00e6mdum umfangsmikla endurmerkjaverkefni og kynntum \u00fea\u00f0 fyrir heiminum fyrir nokkrum d\u00f6gum. \u00deetta var annasamt t\u00edmabil, fullt af \u00e1skorunum og erfi\u00f0isvinnu alls okkar team. En vi\u00f0 n\u00e1\u00f0um \u00fev\u00ed! N\u00fa viljum vi\u00f0 deila sm\u00e1atri\u00f0um alls ferlisins me\u00f0 ykkur.<\/p>","protected":false},"author":2,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-codest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Used MVP approach to successfully rebrand The Codest - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/is\/blogg\/endurvorumerkingarferlid-fyrir-codest-hvernig-komum-vid-a-fot-nyju-vorumerki-med-mvp-nalgun\/\" \/>\n<meta property=\"og:locale\" content=\"is_IS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Used MVP approach to successfully rebrand The Codest\" \/>\n<meta property=\"og:description\" content=\"Some time ago, we boasted about the new opening for The Codest. We carried out an intensive rebranding process and presented it to the world a few days ago. It was a busy time, full of challenges and arduous work of our entire team. But we made it happen! 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