{"id":3621,"date":"2019-10-08T00:00:00","date_gmt":"2019-10-08T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/sweden-as-a-leader-of-the-nordic-market-many-startups-global-companies-and-high-demand-on-it-services\/"},"modified":"2026-04-24T08:49:43","modified_gmt":"2026-04-24T08:49:43","slug":"svithjod-sem-leidtogi-a-norraena-markadinum-morg-sprotafyrirtaeki-althjodleg-fyrirtaeki-og-mikil-eftirspurn-eftir-thjonustu-hennar","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/sweden-as-a-leader-of-the-nordic-market-many-startups-global-companies-and-high-demand-on-it-services\/","title":{"rendered":"Af hverju er Sv\u00ed\u00fej\u00f3\u00f0 lei\u00f0andi \u00e1 norr\u00e6na marka\u00f0num?"},"content":{"rendered":"

Sv\u00ed\u00fej\u00f3\u00f0 \u00ed al\u00fej\u00f3\u00f0legu samhengi<\/strong><\/h2>\n

T\u00f6lfr\u00e6\u00f0in sem s\u00fdnir norr\u00e6na marka\u00f0ur<\/a> er a\u00f0 vaxa mj\u00f6g d\u00fdnam\u00edskt, sem s\u00e9st best. \u00c9g mun h\u00e9r nota d\u00e6mi\u00f0 um uppl\u00fdsingat\u00e6knimarka\u00f0inn. T\u00f6lurnar sem \u00e9g legg h\u00e9r fram innihalda fyrirt\u00e6ki sem veita uppl\u00fdsingat\u00e6knilausnir og \u00feau sem eftirspurn \u00feeirra n\u00e6r til \u00feessa geira. N\u00e1nar tilteki\u00f0 er \u00e1\u00e6tla\u00f0 a\u00f0 samsettur \u00e1rlegur vaxtarhra\u00f0i (CAGR) vaxtar uppl\u00fdsingat\u00e6knilausna \u00e1 \u00e1runum 2016\u20132020 \u00e1 \u00f6llum norr\u00e6na marka\u00f0inum ver\u00f0i 3,1%. Er erfitt a\u00f0 vera hlutlaus gagnvart sl\u00edkri \u00fer\u00f3unar\u00e1\u00e6tlun.<\/p>\n

Hins vegar, Sv\u00ed\u00fej\u00f3\u00f0<\/a>, sem lei\u00f0togi norr\u00e6ns marka\u00f0ar, \u00e1 skili\u00f0 s\u00e9rstaka athygli. Samkv\u00e6mt tilt\u00e6kum t\u00f6lfr\u00e6\u00f0iuppl\u00fdsingum hafa \u00feegar um 20 fyrirt\u00e6ki \u00ed Sv\u00ed\u00fej\u00f3\u00f0 n\u00e1\u00f0 tekjum yfir 10 millj\u00f6r\u00f0um bandar\u00edkjadala. \u00deetta er besta ni\u00f0ursta\u00f0an \u00ed allri sv\u00e6\u00f0inu. \u00deetta er 40% hlutdeild alls sv\u00e6\u00f0isins. Fyrirt\u00e6ki \u00ed Danm\u00f6rk<\/a> kom \u00ed \u00f6\u00f0ru s\u00e6ti, og s\u00e1 \u00feri\u00f0ji er Noregur<\/a>.<\/p>\n

F\u00e6rumst \u00e1fram. \u00c1ri\u00f0 2017 gat Sv\u00ed\u00fej\u00f3\u00f0 st\u00e1ta\u00f0 af miklum \u00e1rangri. Sv\u00ed\u00fej\u00f3\u00f0 var \u00ed fyrsta s\u00e6ti \u00e1 lista Forbes yfir bestu vi\u00f0skiptal\u00f6ndin \u00e1ri\u00f0 2017. Enn fremur var Sv\u00ed\u00fej\u00f3\u00f0 \u00ed \u00f6\u00f0ru s\u00e6ti \u00ed n\u00fdsk\u00f6pun \u00ed al\u00fej\u00f3\u00f0legri r\u00f6\u00f0un.<\/p>\n

Fyrir \u00fe\u00e1 sem kunna a\u00f0 vera ekki sannf\u00e6r\u00f0ir af t\u00f6lfr\u00e6\u00f0inni skulum vi\u00f0 l\u00edta \u00e1 fj\u00f6lda sprotafyrirt\u00e6kja \u00ed Sv\u00ed\u00fej\u00f3\u00f0, s\u00e9rstaklega \u00ed h\u00f6fu\u00f0borginni Stokkh\u00f3lmi. \u00c1ri\u00f0 2018 voru um 8.000 \u00feeirra. N\u00fa er \u00e1\u00e6tla\u00f0 a\u00f0 \u00feessi tala hafi \u00feegar h\u00e6kka\u00f0 \u00ed 10.000. \u00deetta er virkilega \u00e1hrifamiki\u00f0. g\u00f6gn<\/a>, me\u00f0 hli\u00f0sj\u00f3n af tilt\u00f6lulega f\u00e1um \u00edb\u00faum sem b\u00faa \u00ed Stokkh\u00f3lmi (um 965.000).<\/p>\n

\"Stokkh\u00f3lmur\"<\/p>\n

Eftirspurn eftir uppl\u00fdsingat\u00e6kn\u00fej\u00f3nustu<\/strong><\/h2>\n

Eins og \u00e1\u00f0ur hefur komi\u00f0 fram eru m\u00f6rg fyrirt\u00e6ki \u00ed Sv\u00ed\u00fej\u00f3\u00f0 sem \u00fer\u00f3ast hratt \u2013 allt fr\u00e1 n\u00fdjum sprotafyrirt\u00e6kjum til st\u00f3rra al\u00fej\u00f3\u00f0legra v\u00f6rumerkja. Af \u00feeim s\u00f6kum eykst eftirspurn eftir uppl\u00fdsingat\u00e6kn\u00fej\u00f3nustu \u00e1r fr\u00e1 \u00e1ri. Me\u00f0 hli\u00f0sj\u00f3n af t\u00f6lfr\u00e6\u00f0ilegum g\u00f6gnum fr\u00e1 2017 er uppl\u00fdsingat\u00e6knimarka\u00f0urinn \u00ed Sv\u00ed\u00fej\u00f3\u00f0 skipt \u00ed tvo meginflokka:<\/p>\n

    \n
  1. Uppl\u00fdsingat\u00e6knil\u00fej\u00f3nusta \u2013 38%<\/li>\n
  2. Hugb\u00fana\u00f0arafur\u00f0ir \u2013 14%<\/li>\n<\/ol>\n

    Eftirspurn eftir uppl\u00fdsingat\u00e6kn\u00fej\u00f3nustu tengist n\u00e1kv\u00e6mlega \u00feeim verulegu fj\u00e1rfestingum sem eiga s\u00e9r sta\u00f0 \u00e1 \u00feessum marka\u00f0i. N\u00fd fyrirt\u00e6ki eru stofnu\u00f0 og \u00fear af lei\u00f0andi einnig s\u00edfellt fleiri n\u00fdjar v\u00f6rur sem krefjast hugb\u00fana\u00f0ar\u00fer\u00f3un<\/a>. \u00c1ri\u00f0 2016 var fj\u00e1rfest yfir 2 millj\u00f6r\u00f0um bandar\u00edkjadala \u00ed sprotafyrirt\u00e6kjum \u00ed Sv\u00ed\u00fej\u00f3\u00f0. S\u00ed\u00f0an \u00fe\u00e1 hefur \u00feessi upph\u00e6\u00f0 l\u00edklega h\u00e6kka\u00f0 upp \u00ed 50%.<\/p>\n

    \u00cd augum margra s\u00e9rfr\u00e6\u00f0inga og hagfr\u00e6\u00f0inga er Stokkh\u00f3lmur besti sta\u00f0urinn \u00ed Evr\u00f3pa<\/a> fyrir stofnun t\u00e6knifyrirt\u00e6kja. \u00dea\u00f0 er r\u00e9tt a\u00f0 \u00feetta er ekki skr\u00e1\u00f0 me\u00f0 t\u00f6lum, en \u00fea\u00f0 n\u00e6gir a\u00f0 sko\u00f0a hlutfall \u00edb\u00faa \u00feessa borgar mi\u00f0a\u00f0 vi\u00f0 fj\u00f6lda sprotafyrirt\u00e6kja sem koma fram \u00e1 sta\u00f0bundnum marka\u00f0i. \u00deetta f\u00e6r mann til a\u00f0 velta fyrir s\u00e9r m\u00f6guleikum sv\u00e6\u00f0isins. \u00cd stuttu m\u00e1li eru fj\u00e1rfestar \u00e1kaflega tilb\u00fanir a\u00f0 fj\u00e1rfesta f\u00e9 sitt \u00ed sta\u00f0bundnum fyrirt\u00e6kjum og sem aflei\u00f0ing \u00f6rvar \u00fea\u00f0 heildarv\u00f6xt allra \u00fej\u00f3nustugeira \u2013 s\u00e9rstaklega uppl\u00fdsingat\u00e6kni.<\/p>\n

    \u00c1\u00e6tla\u00f0 er a\u00f0 t\u00e6knigeirinn hafi st\u00e6rstan hlut \u00e1 vinnumarka\u00f0i Stokkh\u00f3lms, og eftirs\u00f3ttasta starfi\u00f0 er forritari. Hins vegar getur \u00feessi sta\u00f0a, \u00fe\u00f3tt h\u00fan hlj\u00f3mi sem draumab\u00e6r, einnig valdi\u00f0 \u2026 vandam\u00e1lum. Um alla Evr\u00f3pu \u2013 \u00fear \u00e1 me\u00f0al Sv\u00ed\u00fej\u00f3\u00f0 \u2013 er skortur \u00e1 h\u00e6fum forriturum. \u00deessi sta\u00f0reynd hvetur sprotafyrirt\u00e6ki fr\u00e1 \u00feessu landi til a\u00f0 leita oft t\u00e6knilegrar a\u00f0sto\u00f0ar \u00ed \u00f6\u00f0rum hlutum Evr\u00f3pu (\u00fear sem \u00feau geta fundi\u00f0 \u00f3d\u00fdrari valkosti).<\/p>\n

    Ekki bara st\u00f3r v\u00f6rumerki. \u00cd Sv\u00ed\u00fej\u00f3\u00f0 eru m\u00f6rg vaxandi fyrirt\u00e6ki!<\/strong><\/h2>\n

    Vissulega \u00feekkir hver sem er st\u00e6rstu v\u00f6rumerkin \u00ed Sv\u00ed\u00fej\u00f3\u00f0, svo sem \u00cdkea<\/em>, Skanska<\/em>, Vattenfall<\/em> e\u00f0a Sk\u00e1n\u00eda<\/em>. Hins vegar getur\u00f0u ekki hunsa\u00f0 hra\u00f0a \u00fer\u00f3un annarra fyrirt\u00e6kja sem hafa \u00f6\u00f0last n\u00fdja marka\u00f0i og or\u00f0i\u00f0 al\u00fej\u00f3\u00f0leg v\u00f6rumerki. \u00c1 undanf\u00f6rnum \u00e1rum hefur gl\u00e6silegur v\u00f6xtur veri\u00f0 skr\u00e1\u00f0ur hj\u00e1 Spotify, Uniti, n\u00fdkomi\u00f0<\/em> og Karma.<\/em> Bara til a\u00f0 nefna nokkra fulltr\u00faa s\u00e6nsks frumkv\u00f6\u00f0lasigurs.<\/p>\n

    Vi\u00f0 \u00e1kv\u00e1\u00f0um a\u00f0 \u00fatb\u00faa lista yfir fyrirt\u00e6ki sem \u00fe\u00fa g\u00e6tir ekki heyrt um en eru \u00feess vir\u00f0i a\u00f0 fylgjast me\u00f0. Vi\u00f0 m\u00e6lum me\u00f0 a\u00f0 \u00fe\u00fa k\u00edkir \u00e1 \u00feau og kynnir \u00fe\u00e9r vi\u00f0skiptapr\u00f3f\u00edl \u00feeirra. Sum \u00feeirra eru r\u00e9tt a\u00f0 byrja \u00e1 \u00fer\u00f3unarbraut sinni, en \u00f6nnur hafa starfa\u00f0 \u00e1 marka\u00f0num \u00ed m\u00f6rg \u00e1r og bj\u00f3\u00f0a upp \u00e1 mj\u00f6g \u00e1hugaver\u00f0ar v\u00f6rur, en af einhverjum \u00e1st\u00e6\u00f0um eru \u00feau ekki eins vins\u00e6l og \u00f6nnur \u00feekkt fyrirt\u00e6ki.<\/p>\n

    \"Fronented-sk\u00fdrsla<\/a><\/p>\n

    \u00deessi fyrirt\u00e6ki starfa sem marka\u00f0storg, fj\u00e1rt\u00e6kni<\/a> og proptech \u2013 nokkrar af \u00feeim i\u00f0na\u00f0argeirum sem \u00fer\u00f3ast hva\u00f0 hra\u00f0ast.<\/p>\n

    Sigmat\u00f3nar<\/a><\/strong> \u2013 \u00fea\u00f0 gerir vi\u00f0skipti me\u00f0 hlutabr\u00e9f au\u00f0veldari fyrir einstaklinga og au\u00f0veldar b\u00e6\u00f0i val og kaupferli\u00f0.<\/p>\n

    Hemnet<\/a>\u2013<\/strong> Vettvangur sem au\u00f0veldar ferli\u00f0 vi\u00f0 kaup og s\u00f6lu fasteigna. \u00dear finnur \u00fe\u00fa einnig, me\u00f0al annars, l\u00f3\u00f0ir til s\u00f6lu og leigu fyrir fr\u00ed.<\/p>\n

    A\u00f0 efast um<\/a><\/strong> \u2013 sprotafyrirt\u00e6ki fr\u00e1 Malm\u00f6 sem er \u00e1 lei\u00f0inni til a\u00f0 ver\u00f0a #1 heimsins fj\u00f6lmi\u00f0laa\u00f0ili fyrir umfer\u00f0, trygg\u00f0 og \u00fe\u00e1ttt\u00f6ku notenda. Fyrirt\u00e6ki\u00f0 b\u00fdr til kostna\u00f0arhagkv\u00e6mar v\u00f6rur sem hj\u00e1lpa fr\u00e9ttavefjum a\u00f0 endurheimta og halda lesendum og auka \u00fe\u00e1ttt\u00f6ku \u00feeirra, \u00e1 sama t\u00edma og byggja upp trygg\u00f0 lesenda.<\/p>\n

    Stig<\/a><\/strong> \u2013 \u00dea\u00f0 vinnur me\u00f0 h\u00e1sk\u00f3lastofnunum a\u00f0 \u00fev\u00ed a\u00f0 efla al\u00fej\u00f3\u00f0lega nemendauppl\u00fdsinga- og r\u00e1\u00f0ningastarfsemi \u00feeirra. S\u00e9rstakar Sqore-herfer\u00f0ir eru nota\u00f0ar til a\u00f0 n\u00e1 til nemenda og efla d\u00fdpri tengsl vi\u00f0 \u00fe\u00e1, \u00e1 sama t\u00edma og meti\u00f0 er hvort \u00feeir uppfylli skilyr\u00f0i vi\u00f0komandi stofnunar.<\/p>\n

    Beatla<\/a><\/strong> \u2013 er \u00f3h\u00e1\u00f0, al\u00fej\u00f3\u00f0legt net fyrir gagnadrifna \u00e1hrifavettvamarka\u00f0ssetningu. \u00cd gegnum Beatla<\/em>\u2018\u00c1 vettvangi geta vi\u00f0skiptavinir stj\u00f3rna\u00f0 allri herfer\u00f0arferlinu fr\u00e1 upphafi til enda.<\/p>\n

    L\u00f6gn<\/a><\/strong> \u2013 er vettvangur sem sameinar allar marka\u00f0s- og augl\u00fdsingag\u00f6gn, sem eru sam\u00fe\u00e6tt vi\u00f0 405 gagnalindir.<\/p>\n

    Adfenix<\/a><\/strong> \u2013 \u00feetta er fasteignapallur fyrir fasteignasala til a\u00f0 a\u00f0sto\u00f0a vi\u00f0skiptavini \u00e1 fer\u00f0alaginu vi\u00f0 a\u00f0 kaupa n\u00fdtt heimili, me\u00f0 \u00fev\u00ed a\u00f0 bj\u00f3\u00f0a upp \u00e1 g\u00e6\u00f0augl\u00fdsingav\u00f6rur og a\u00f0rar tengdar \u00fej\u00f3nustur me\u00f0 einum smelli.<\/p>\n

    Ver\u00f0aleitari<\/a><\/strong> \u2013 \u00fea\u00f0 er lei\u00f0andi verslunarver\u00f0samanbur\u00f0arvefur me\u00f0 \u00fea\u00f0 a\u00f0 markmi\u00f0i a\u00f0 au\u00f0velda verslun me\u00f0 \u00fev\u00ed a\u00f0 finna notendum bestu tilbo\u00f0in. Ver\u00f0hlaup<\/em>r starfar ekki a\u00f0eins \u00ed Sv\u00ed\u00fej\u00f3\u00f0, heldur einnig \u00ed Danm\u00f6rku, \u00de\u00fdskaland<\/a> og Bretlandi.<\/p>\n

    Er \u00fea\u00f0 \u00feess vir\u00f0i a\u00f0 stofna e\u00f0a st\u00e6kka fyrirt\u00e6ki\u00f0 \u00feitt \u00ed Sv\u00ed\u00fej\u00f3\u00f0?<\/strong><\/h2>\n

    Alveg \u00f6rugglega j\u00e1. Nor\u00f0urmarka\u00f0urinn, og s\u00e9rstaklega Sv\u00ed\u00fej\u00f3\u00f0, er mj\u00f6g gott sv\u00e6\u00f0i fyrir vi\u00f0skipta\u00fer\u00f3un. Alveg \u00f6rugglega eitt af bestu sv\u00e6\u00f0unum \u00ed Evr\u00f3pu. \u00deetta er sanna\u00f0, ekki a\u00f0eins af t\u00f6lfr\u00e6\u00f0i sem s\u00fdnir h\u00e1tt \u00fer\u00f3unarstig \u00feessa lands, heldur einnig af fj\u00f6lda al\u00fej\u00f3\u00f0legra fyrirt\u00e6kja og lofandi sprotafyrirt\u00e6kja sem velja \u00feetta svi\u00f0 fyrir vi\u00f0skipti s\u00edn. S\u00e9rstaklega \u00e1berandi er Uppl\u00fdsingat\u00e6knigeirinn<\/a>, sem er a\u00f0 ver\u00f0a ein af lei\u00f0andi atvinnugreinum og hefur eina af mestu eftirspurn \u00ed allri sv\u00e6\u00f0inu.<\/p>\n

    Lesi\u00f0 einnig:<\/strong><\/p>\n