{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"byltingarkennd-nyting-gagna-gervigreindar-og-sersnidinna-lausna-i-fjolmidlum-fyrir-nutimalega-stafraena-frettastofu","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"A\u00f0 byggja upp gagnadrifna stafr\u00e6na fr\u00e9ttastofu me\u00f0 gervigreind"},"content":{"rendered":"

\u00cd hra\u00f0ri \u00fer\u00f3un stafr\u00e6ns landslags eru fj\u00f6lmi\u00f0lafyrirt\u00e6ki \u00ed fararbroddi byltingar. Me\u00f0 \u00fev\u00ed a\u00f0 n\u00fdta t\u00e6kni eins og gervigreind<\/strong> (Gervigreind<\/a>), g\u00f6gn<\/a> Greiningart\u00f3l og s\u00e9rsni\u00f0nir reiknirit eru a\u00f0 endurskipuleggja hvernig vi\u00f0 neytum fr\u00e9tta og uppl\u00fdsinga. Til a\u00f0 kafa d\u00fdpra \u00ed \u00feessa umbreytingu h\u00f6fum vi\u00f0 fengi\u00f0 lei\u00f0andi pers\u00f3nu \u00far greininni. Thomas Sundgren, CCO hj\u00e1 United Robots og varaforseti vi\u00f0skipta hj\u00e1 Nexta. Saman me\u00f0 Greg Polec \u2013 me\u00f0stofnanda og CEO<\/a> vi\u00f0 The Codest<\/a>, \u00deeir kanna n\u00faverandi strauma, framt\u00ed\u00f0arm\u00f6guleika og \u00e1skoranir vi\u00f0 a\u00f0 n\u00fdta g\u00f6gn, gervigreind og pers\u00f3nuger\u00f0 \u00ed n\u00fat\u00edma fr\u00e9ttastofu. Svona s\u00f6g\u00f0u \u00feeir:<\/p>\n

Greg Polec (The Codest): Velkominn, Thomas. \u00dea\u00f0 er \u00e1n\u00e6gjulegt a\u00f0 r\u00e6\u00f0a \u00feetta um stafr\u00e6n umbreyting<\/a> \u00ed fj\u00f6lmi\u00f0lum. Getur\u00f0u sagt okkur<\/a> um hlutverk \u00feitt hj\u00e1 United Robots og Nexta og hvernig \u00feessi fyrirt\u00e6ki eru a\u00f0 breyta n\u00fat\u00edma fr\u00e9ttastofu?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Takk, Greg. Hlutverk mitt beinist a\u00f0allega a\u00f0 \u00fev\u00ed a\u00f0 \u00fer\u00f3a stefnur sem n\u00fdta gervigreind og gagnagreiningu til a\u00f0 umbreyta efnisger\u00f0 og vi\u00f0skiptferlum \u00ed fj\u00f6lmi\u00f0lai\u00f0na\u00f0inum. B\u00e6\u00f0i United Robots og Nexta stefna a\u00f0 \u00fev\u00ed a\u00f0 Gera fr\u00e9ttastofur skilvirkari, pers\u00f3nulegri og n\u00fdst\u00e1rlegri<\/strong>.<\/p>\n

Greg Polec (The Codest): Hvernig heldur \u00fe\u00fa a\u00f0 gervigreind og gagnagreining s\u00e9u a\u00f0 endurskipuleggja fr\u00e9ttastofur \u00ed dag?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>Gervigreind og gagnagreining eru eins og n\u00fd hryggur fj\u00f6lmi\u00f0lanna. \u00de\u00e6r gera kleift a\u00f0 framkv\u00e6ma forsp\u00e1rgreiningu, s\u00e9rsn\u00ed\u00f0a efni, sj\u00e1lfvirkniv\u00e6\u00f0a ferla og stu\u00f0la a\u00f0 m\u00f6rgum \u00f6\u00f0rum framf\u00f6rum sem b\u00e6ta upplifun lesandans. \u00deetta er n\u00fdtt t\u00edmabil \u00ed bla\u00f0amennsku.<\/p>\n

Greg Polec (The Codest)<\/b>: Hver hefur \u00e1hrif pers\u00f3nuger\u00f0ar veri\u00f0 \u00ed \u00feessum i\u00f0na\u00f0i?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>S\u00e9rsni\u00f0ning er a\u00f0 umbreyta \u00fev\u00ed hvernig lesendur eiga samskipti vi\u00f0 efni. Me\u00f0 \u00fev\u00ed a\u00f0 skilja \u00f3skir lesenda getum vi\u00f0 bo\u00f0i\u00f0 upp \u00e1 efni sem h\u00f6f\u00f0ar til \u00feeirra, eykur \u00fe\u00e1ttt\u00f6ku og trygg\u00f0.<\/p>\n

Greg Polec (The Codest): Hvernig tryggir\u00f0u a\u00f0 pers\u00f3nuger\u00f0 brj\u00f3ti ekki \u00e1 si\u00f0fer\u00f0i e\u00f0a pers\u00f3nuvernd?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>Vi\u00f0 fylgjum str\u00f6ngum lei\u00f0beiningum og reglum til a\u00f0 n\u00e1 jafnv\u00e6gi milli s\u00e9rsni\u00f0ningar og fri\u00f0helgi einkal\u00edfs. Sk\u00fdrleiki gagnvart notendum um hvernig g\u00f6gnum \u00feeirra er beitt er lykilatri\u00f0i.<\/p>\n

Greg Polec (The Codest): Hva\u00f0a \u00e1skoranir hafi\u00f0 \u00fei\u00f0 sta\u00f0i\u00f0 frammi fyrir vi\u00f0 innlei\u00f0ingu \u00feessara t\u00e6knilausna og hvernig hafi\u00f0 \u00fei\u00f0 yfirstigi\u00f0 \u00fe\u00e6r?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>\u00c1skoranir fela \u00ed s\u00e9r sam\u00fe\u00e6ttingu vi\u00f0 n\u00faverandi kerfi, tryggingu gagnaleyndar og \u00fej\u00e1lfun teams til a\u00f0 a\u00f0lagast n\u00fdrri t\u00e6kni. Samvinna, s\u00edfellt n\u00e1m og eftirfylgd bestu starfsh\u00e1tta hafa veri\u00f0 okkar lausnir.<\/p>\n

Greg Polec (The Codest): Samstarf milli fj\u00f6lmi\u00f0la- og t\u00e6knifyrirt\u00e6kja vir\u00f0ist vera nau\u00f0synlegt. Getur\u00f0u \u00fatsk\u00fdrt \u00feetta n\u00e1nar?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>Alveg r\u00e9tt. \u00deessi samvinna eflir n\u00fdsk\u00f6pun og v\u00f6xt. H\u00fan sn\u00fdst um a\u00f0 sameina skapandi fr\u00e1s\u00f6gn fj\u00f6lmi\u00f0la og t\u00e6knilega f\u00e6rni fyrirt\u00e6kja eins og The Codest.<\/p>\n

Greg Polec (The Codest): Getur\u00f0u deilt nokkrum framt\u00ed\u00f0ar\u00fer\u00f3unum e\u00f0a t\u00e6kni sem g\u00e6tu haft \u00e1hrif \u00e1 stafr\u00e6na umbreytingu \u00ed fj\u00f6lmi\u00f0lum?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Aukin raunveruleiki (AR), s\u00fdndarveruleiki (VR), og ke\u00f0jukeilur<\/a> eru nokkrar t\u00e6knir sem vert er a\u00f0 fylgjast me\u00f0. \u00de\u00e6r munu f\u00e6ra n\u00fd v\u00edddir til efnisdreifing<\/strong> og tekjumyndun.<\/p>\n

Greg Polec (The Codest): Hvernig s\u00e9r\u00f0u hlutverk sprotafyrirt\u00e6kja og n\u00fdst\u00e1rlegra fyrirt\u00e6kja eins og The Codest \u00ed \u00feessari umbreytingu?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>Sprotafyrirt\u00e6ki f\u00e6ra sveigjanleika og ferska s\u00fdn. Samstarf vi\u00f0 fyrirt\u00e6ki eins og The Codest stu\u00f0lar a\u00f0 hra\u00f0ri tilraunastarfsemi og st\u00e6kkun, sem \u00fdtir i\u00f0na\u00f0inum \u00e1fram.<\/p>\n

Greg Polec (The Codest): \u00c1\u00f0ur en vi\u00f0 lj\u00fakum, hefur\u00f0u einhver r\u00e1\u00f0 fyrir fj\u00f6lmi\u00f0lafyrirt\u00e6ki \u00e1 vegfer\u00f0 \u00feeirra \u00ed stafr\u00e6nni umbreytingu?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>Taktu fagnandi \u00e1 m\u00f3ti breytingum, fj\u00e1rfestu \u00ed h\u00e6fileikum, einbeittu \u00fe\u00e9r a\u00f0 notendaupplifun og vinna\u00f0u me\u00f0 t\u00e6knif\u00e9l\u00f6gum. \u00deetta er nau\u00f0synlegt til a\u00f0 n\u00e1 \u00e1rangri \u00ed stafr\u00e6nu t\u00edmabili.<\/p>\n

Greg Polec (The Codest)<\/b>Thomas, takk fyrir \u00feinn t\u00edma og inns\u00fdn. \u00deetta er spennandi t\u00edmi fyrir fj\u00f6lmi\u00f0la, og vi\u00f0 erum \u00e1n\u00e6g\u00f0 a\u00f0 vera hluti af \u00feessari umbreytingu.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>Takk, Greg. Samstarf eins og \u00feetta er framt\u00ed\u00f0 i\u00f0na\u00f0arins okkar.<\/p>\n

\u00c1lyktun<\/h2>\n

Innsl\u00e1ttur samtali\u00f0 milli Greg Polec og Thomas Sundgren dregur upp sk\u00fdra mynd af framt\u00ed\u00f0 fj\u00f6lmi\u00f0lanna. \u00dea\u00f0 er lj\u00f3st a\u00f0 a\u00f0 tileinka s\u00e9r stafr\u00e6na umbreytingu<\/strong>, A\u00f0 efla samstarf vi\u00f0 t\u00e6knif\u00e9laga og fj\u00e1rfesta \u00ed n\u00fdrri t\u00e6kni, svo sem gervigreind og gagnagreiningu, er lykilatri\u00f0i fyrir fj\u00f6lmi\u00f0lafyrirt\u00e6ki sem vilja dafna \u00e1 n\u00fat\u00edma\u00f6ld. \u00dear sem vi\u00f0 st\u00f6ndum \u00e1 \u00fer\u00f6skuldi n\u00fdrrar t\u00ed\u00f0ar \u00ed fj\u00f6lmi\u00f0lum, kn\u00fain \u00e1fram af pers\u00f3nuger\u00f0, n\u00fdsk\u00f6pun og si\u00f0fer\u00f0ilegum sj\u00f3narmi\u00f0um, b\u00fd\u00f0ur \u00feessi vi\u00f0tal upp \u00e1 d\u00fdrm\u00e6tar inns\u00fdn og lei\u00f0beiningar fyrir \u00fe\u00e1 sem vilja sigla \u00feessum spennandi en fl\u00f3kna sj\u00f3. Sameining fr\u00e1sagnar og t\u00e6kni lofar l\u00edflegu og fj\u00f6lbreyttu landslagi \u00fear sem lesendur, skapendur og n\u00fdsk\u00f6punara\u00f0ilar geta tengst \u00e1 merkingarfullan og \u00e1hrifar\u00edkan h\u00e1tt.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u00cd uppl\u00fdsandi samtali r\u00e6\u00f0a Greg Polec fr\u00e1 The Codest og Thomas Sundgren fr\u00e1 United Robots & Nexta hin \u00f6ru breytingarnar sem eiga s\u00e9r sta\u00f0 \u00ed fj\u00f6lmi\u00f0lai\u00f0na\u00f0inum \u00ed dag. \u00deeir kafa ofan \u00ed \u00f3missandi hlutverk gervigreindar, gagnagreiningar og s\u00e9rsni\u00f0ningar vi\u00f0 a\u00f0 m\u00f3ta framt\u00ed\u00f0 bla\u00f0amennskunnar.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization 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